Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more
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Review summary
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Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
Company replied
Excellent service no pressure every aspect explained clearly re Ally lifted a great eight of my mind thank you So much for your patience to Tracy who dealt with meIwould certainly recommend Pur... See more
Company replied
When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t w... See more
Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
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Everything was simple to sort out no…
Everything was simple to sort out no fuss just did what he said on the tin
July 19, 2026
Reply from Pure Cremation
Thank you for your wonderful 5-star review.
Kind regards,
Pure Team
Information Delivered Professionally
Your representative was courteous and personable ….. his advice was succinct and delivered in a pleasant manner.
July 19, 2026
Reply from Pure Cremation
Thank you for sharing your feedback. We're so pleased that you had such a positive experience with our team over the phone.
Kind regards,
Pure Team
I am happy to take this plan
I am happy to take this plan. Very convenient for family.
Thank you.
July 13, 2026
Reply from Pure Cremation
We're glad you found what you were looking for with a Pure plan. Thank you for choosing us.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your experience with us.
Kind regards,
Pure Team
Applying for Pure Cremations.…
It was a smooth very efficient quick and easy process polite staff very good service.
July 18, 2026
Reply from Pure Cremation
Thank you for your positive feedback.
Kind regards,
Pure Team
Quick and efficient straight to the…
Quick and efficient straight to the point, no waffle just what we need very lad I signed up thank you
July 15, 2026
Reply from Pure Cremation
Thank you for your positive feedback. It's great to know we could provide the straightforward and efficient service that you were looking for.
Kind regards,
Pure Team
Not the best service. Take your money but don’t follow up on queries
I have not received my welcome pack or certificate which I was told was on its way on 30th May and should be here within the week. Also we enquired about my wife wanting to take out a policy as well which I was told there would be a deal as I had taken out a policy already. Nobody has got back to me about this.
June 10, 2026
Reply from Pure Cremation
Thank you for bringing this to our attention. We're sorry to learn that there's been a delay with your welcome pack. We've raised this with the relevant team, who will be in touch shortly to look into this for you. They'll also provide an update regarding the offer linked to your wife's plan. If you have any questions in the meantime, please don't hesitate to contact us on 0800 033 7737 and we will be happy to help.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your experience. We are really pleased that you found the process quick, easy, and simple to sort out.
Kind regards,
Pure Team
Helpful people
Clear, understandable information given. Very pleasant staff. Nothing hurried during conversation.
July 17, 2026
Reply from Pure Cremation
Thank you. We're glad you found the information clear and that our team was pleasant and took the time to go through everything carefully.
Kind regards,
Pure Team
A good future outcome to a sad future happening
The telephone conversation was very informative and respectful of what it means
The person I spoke to was very knowledgeable about the procedure and explained every aspect of what will happen when the time comes
Which put my mind at rest and I felt comfortable that we had made the correct choice
The paperwork and emails were quite prompt and there was no hard questions to answer the payment was smooth and simple and assuring
All in all a very good outcome for a sad time
Thank you
Elaine Martland
July 9, 2026
Reply from Pure Cremation
Thank you, Elaine. It's good to know we could provide the clarity and reassurance you needed during your call and that the literature was laid out in a way that was easy to digest and understand.
Kind regards,
Pure Team
It was very easy to purchase the…
It was very easy to purchase the funeral plan that I wanted
June 28, 2026
Reply from Pure Cremation
Thank you for this positive feedback. We're glad to know that purchasing your funeral plan was a straightforward process for you.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your fantastic feedback. We're so pleased you found our service easy to set up and our prices competitive.
Kind regards,
Pure Team
The man i spoke to explained…
The man i spoke to explained everything,could not be hsppier
July 11, 2026
Reply from Pure Cremation
Thank you for your wonderful feedback! We're pleased that our team member was able to offer such clear explanations.
Kind regards,
Pure Team
It was just easy to set up with a…
It was just easy to set up with a choice of options to choose from
July 18, 2026
Reply from Pure Cremation
Thank you for your feedback. We're so pleased you found the setup process easy and appreciated the choices available.
Kind regards,
Pure Team
Easy to organise.
It was all very easy. Obviously won't be able to comment on the service provided until some time in the future, but hopeful it will be ok.
June 2, 2026
Reply from Pure Cremation
Thank you for choosing us. We're delighted you found it all so easy to arrange.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your positive feedback.
Kind regards,
Pure Team
All dealt with quickly and all aspects…
All dealt with quickly and all aspects explained in detail. Very professional
July 17, 2026
Reply from Pure Cremation
Thank you so much for your positive feedback. We're pleased you appreciated the detailed explanations and professionalism shown by our team.
Kind regards,
Pure Team
Very easy ,stress free
July 17, 2026
Reply from Pure Cremation
Thank you for taking the time to leave a review. We're glad everything felt stress-free while you set up your plan.
Kind regards,
Pure Team
The Lady on the phone was very helpful…
The Lady on the phone was very helpful and I have done my pure cremation thank you xx
July 16, 2026
Reply from Pure Cremation
Thank you for your feedback. We are so pleased that our team was helpful and that you were able to arrange your plan with ease.
Kind regards,
Pure Team
Easy contact with company
Easy contact with company, very knowledgeable staff member explaining everything thoroughly. No pressure sales. Very professional, accommodating and understanding
July 10, 2026
Reply from Pure Cremation
Thank you for your wonderful feedback. It's good to know that you found our team to be knowledgeable, professional, and accommodating.
Kind regards,
Pure Team
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