Pure Cremation Reviews 

33,923
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 6,769 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being friendly, helpful, and professional, explaining everything clearly without pressure. Many people highlight the exceptional customer service, noting the supportive and understanding approach during difficult times. The overall service is described as excellent, providing peace of mind and reducing stress. The process is consistently described as easy to arrange and efficient, with clear information provided every step of the way. Reviewers appreciate the quick response times and the smooth user experience, making arrangements simple to set up. Many also found the pricing to be competitive, adding to their satisfaction.

What people talk about most

Staff

Customers had positive experiences with staff, consistently describing them as helpful, professional, and... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how easy and... See more

Service

Consumers find service to be positive, with many reviewers describing it as excellent, professional, and... See more

Customer service

People report positive experiences with customer service, highlighting the helpfulness and professionalism of... See more

Price

Clients share positive opinions on price, finding it reasonable and within budget. Reviewers appreciate the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more

Company replied

Rated 5 out of 5 stars

Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more

Company replied

Rated 5 out of 5 stars

Excellent service no pressure every aspect explained clearly re Ally lifted a great eight of my mind thank you So much for your patience to Tracy who dealt with meIwould certainly recommend Pur... See more

Company replied

Rated 5 out of 5 stars

When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t w... See more


Company details

  1. Cremation Service
  2. Funeral Director

About Pure Cremation

Written by the company

About Pure Cremation

Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.

A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.

FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.

Contact info

4.8

Excellent

TrustScore 5 out of 5

34K reviews

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4.8

All reviews

(33,923)

6,284 reviews in the last 12 months

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Rated 5 out of 5 stars

Staff member Mark Owen was very helpfulful…

Staff member Mark Owen was very helpful and as I explained my situation, Mark gave me a call back and talked me through everything. He made me feel at ease. We did have a good laugh at his name though. Im so happy and relaxed knowing that my funeral plan is set up and secure. Thankyou pure cremation and Mark.

July 23, 2026
Unprompted review
Pure Cremation logo

Reply from Pure Cremation

Thank you! We're delighted that you had such a positive experience with Mark and that he could make you feel at ease. It's great to know you were even able to share a few laughs during the process.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Ask for Lisa Tipton

I sadly lost my mum in December 2024 and as she had done a pure cremation I found myself completely clueless as to what the next steps were, I contacted them and was immediately met with a sincere, genuine person, her name was Lisa Tipton. I honestly cannot put into words how supportive this woman was, I often offloaded my feelings of sadness on her and not once did she make me feel like I was a burden.
On the 5th June 2026, I suddenly and unexpectedly lost my dad, again he had done a pure cremation, there was no one I wanted to sort out dad’s than Lisa and again, she did not disappoint, she really is a truly incredible genuine woman and I would highly recommend her to anyone, she is a true asset to this company. Thank you so much Lisa Tipton for helping me navigate through these challenging and sad times, you are amazing.

June 5, 2026
Unprompted review
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Reply from Pure Cremation

Thank you for leaving this touching feedback. It's really good to know that Lisa was able to support you on both occasions with such genuine care. It's lovely to know this helped you navigate the loss of both of your parents and that you would recommend us based on your experiences.

Kindest regards,

Pure Team

Rated 4 out of 5 stars

Quick and easy to start up and paying…

Quick and easy to start up and paying upfront saves money which is good idea.leaving more money for the future.The only thing that bothers me is of what is the reason for the newsletter being sent by email?

July 9, 2026
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Reply from Pure Cremation

Thank you for sharing your experience. It's great to know that you found it easy to set up your plan and that you found the one-off payment has allowed you to save money. We also appreciate your feedback about the newsletter. We've raised this internally so this can be taken into consideration for the future. If there is anything we can do to support you in the meantime, please feel free to contact us on 0800 033 7737.

Kind regards,

Pure Team

Rated 5 out of 5 stars

A great company

Everything about my call to buy a cremation plan for my wife was excellent. Thank you very much

July 16, 2026
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Reply from Pure Cremation

We are so pleased to know that your experience with us was excellent. Thank you for sharing your positive feedback.

Kind regards,

Pure Team

Rated 5 out of 5 stars

I found Pure Cremation to arranging a cremation plan to be excellent…

I found Pure Cremation to be excellent in their approach to planing my cremation when the time comes. They are always there if you need reassurance about anything.

July 8, 2026
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Reply from Pure Cremation

Thank you for sharing your positive experience. We are pleased to know that you found our approach excellent and that our team provided the reassurance you needed.

Kind regards,

Pure Team

Rated 5 out of 5 stars

I had a plan for my late husband and…

I had a plan for my late husband and they where absolutely fantastic. So I decided I wanted one to to save my children the worry about sorting my funeral out,so I hope they take care of me like they did my husband.i know a friend has taken a plan out also they are just wonderful ❤️

July 16, 2026
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Reply from Pure Cremation

Thank you for leaving such touching feedback. We’re sorry for the loss of your husband and appreciate you trusting Pure to support you both. It’s good to know that the care your husband received gave you confidence to arrange a plan for yourself.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Professional

Efficient, friendly, professional person on phone. One call & it was sorted.

July 16, 2026
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Reply from Pure Cremation

Thank you for this brilliant feedback. We're glad you felt supported by our friendly and professional team.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Helpful, patient and kind.

The lady that I spoke with (Brooke), to organise this for my Mum, was so helpful, patient and kind. She made me feel calmer and relaxed in what was a stressful situation and explained everything to me calmly and clearly.
I would highly recommend Pure Cremation.

July 2, 2026
Pure Cremation logo

Reply from Pure Cremation

It's nice to know that Brooke was so helpful and patient, making you feel more at ease during a stressful time. Thank you for your high recommendation.

Kind regards,

Pure Team

Rated 5 out of 5 stars

I done one for my mother in law who had…

I done one for my mother in law who had passed away quickly and when I called pure cremation they were so caring and very respectful and understanding and they explained everything to me very clearly and they helped me to understand everything and they also made it so easy and then a couple of days later my father in law asked me to arrange one for him also he wanted everything sorted out so it was not left to his son to do and when I called them up again they made it so simple and everything was done in 15 minutes

June 29, 2026
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Reply from Pure Cremation

Thank you for sharing your experience. We’re sorry for the loss of your mother-in-law. It’s lovely to know that our team was able to provide the care, understanding and clear guidance you needed during that time. We also appreciate you sharing how straightforward the process was when arranging a plan for your father-in-law, giving him reassurance that everything was organised for the future.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Well can’t say very much I’ve only been…

Well can’t say very much I’ve only been with pure cremation a month can’t really give honest opinion yet but the. service and intro to my application was excellent,and very informative and hope it continues even before and after my departure thank you.

July 8, 2026
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Reply from Pure Cremation

Thank you for taking the time to share your thoughts. We're pleased that your introduction to our service and application process was excellent and informative.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Easy to deal with

Easy to deal with and satisfying to know that future arrangements are now catered for, gives peace of mind.

July 9, 2026
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Reply from Pure Cremation

Thank you. It's good to know that you found the process easy and that having your arrangements taken care of brings you peace of mind.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Scott made it very easy by explaining…

Scott made it very easy by explaining everything to us. He was very friendly and polite. Easy to transact and process didn’t take that long.

July 16, 2026
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Reply from Pure Cremation

Thank you for sharing how you felt supported by Scott while setting up your plan.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Simple easy process from start to…

Simple easy process from start to finish.

July 16, 2026
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Reply from Pure Cremation

Thank you for choosing us. We're delighted that we could provide a straightforward service from start to finish.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Lovely caring people

Lovely caring people, explain everything clearly answered all questions.

June 24, 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your feedback. It’s great to know that you found our team so caring and they were able to answer all your questions with clarity.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Funeral plan…

Setting up a funeral plan on line was simple and straight forward.

July 16, 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for taking the time to share your experience.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Mr and Mrs combined

Took this plan out for my wife so we are now both covered by Pure Cremation. The web site is so easy to use and very informative. No more worries for my son over what happens when we depart. In my opinion a great service, would highly recommend.

July 16, 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing this feedback. It's good to know that you found our website easy to use and informative, and that you now have peace of mind knowing you and your wife are covered.

Kind regards,

Pure Team

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