Rituals Reviews 4,910

Rituals offers fantastic customer service and amazing products. They go above and beyond in every way, making every experience feel special. I especially love their WhatsApp service — it’s exceptional and incredibly easy to use. Highly recommended!

The fantastic product descriptions made shopping online an ease.

I was turned 80 this year and I received 2 very nice gift boxes of ritual products ( my birthday was in July 2025 ) I have now noticed that the ritual renewing body scrub in both very expensive boxes has an expiry date 08-2025 I’m sure the people who bought theses VERY expensive gifts didn’t realise that Sakura was putting stale items in their boxes

Yesterday, I attended the new Rituals Mind Oasis store on Oxford Atreet London. I decided to try the Hydro Massage. Wow. I laid down on the water bed, was given a lovely blanket and was given a control panel to select my level of music, red light intensity and massage intensity. I chose the most intense massage and it felt insanely good. I have complex medical problems and it felt as though it was gradually kneading pain away. Staff were attentive and knowledgeable. The shop is lively upstairs and there is an air of excitement. However, when you get downstairs, the ambience changes and is much calmer. This was the best £28 I have ever invested in myself. I will be back for more.

I was a huge fan of Rituals having 2 Genies and a regular purchaser of the cartridges and other Rituals products as presents for friends. However on ordering my 3rd Genie (really was a fan) on 10.11.25 the product still hasn't been delivered; they say it's because my address is incomplete... they didn't get in touch and like I said I am a regular customer so clearly they've delivered to me before. Rituals have confirmed they have the product but will not give me a refund for another 14 days... they take it on accepting my order so why when I haven't even seen my deliver do I need to wait until 6th December for my £163.90 refund... hardly fair or appropriate is it? Dealing with customer service has taken me 5 days, I kept having to repeat messages & details etc

No upon reading reviews I see they have a terrible problem with customer service... Rituals wake up - this isn't good business is it?

My XL sakura gift set and L velvet oudh came damaged as the black insert was broken, however I contacted Rituals straight away and within minutes I had confirmation that replacements are on their way. The customer service was 10/10 cannot fault them. Would buy again but maybe from a store as do not want to go through the hassle again with broken items during shipment.

The worst car fragrance for the very high price.
Avoid - as it doesn’t give any smell at all. You have to blow your vents to the highest speed to get a glimpse of a smell which doesn’t last at all.
Also room fragrances - very overpriced and very short lasting.
Highly disappointing.
Nevertheless - whoever does branding and marketing for them - is a genius ;-))

Received my ‘FREE’ birthday gift voucher via email for a free hand wash (had to purchase something else). Tried to use in Belfast Forestside store and they had none - no alternative offered.

Tried to order online - none in stock.

Made a special trip to Victoria Square Store. Was told they had the hand washes in stock - went to till to process and they produced a shower gel at one point?!

Eventually clarified it was a hand wash- saw my voucher, scanned it but then they said there has been issues with the system for 3 days.

I was told to phone customer service! (Yes me - not them). Fruitless phone conversation- they couldn’t find my account and said to phone back as the system wasn’t working!!!

Back in to shop to explain - they said they couldn’t do anything! Explained the shop wasn’t near my home - no help, no alternatives - lost sale (I had other items).

So poor.

I ordered a gift from Rituals online, really fast delivery within a couple days of placing the order.
An item I received was damaged (very very minor damage) and as it was a gift I contacted the customer service team via WhatsApp.
The chatbot was very easy to use (some can send you round in circles) and I was quickly put through to Erica who was an absolute dream!!
She immediately sent me a new item, was kind and helpful.
The car air freshener smells great and looks stylish. I have never bought from Rituals before but after this experience, I will definitely be using them again!!

I bought the men's face cream in the large hand grenade size, push down dispenser. It ran out after a very short period of use. I was so surprised due to the overall size, so I opened the product using tools, it was 70% empty outer plastic container, with a small container inside containing the cream. Hardly an environment friendly package, as they like to claim. And absolutely not value for money. I see them now in a new light, all packaging and atmosphere, with very little of what actually counts.

I made an order and it was missing some items. I contacted the company by WhatsApp and it was immediately confirmed that the missing items would be re-sent and I received them the next day.

I really enjoy the product. I ordered additional product prior to import rule changes. It’s now been two months. I’ve contacted customer service many times. It’s always please wait for the shipment, or we will refund your money. I asked for a refund. I’m still waiting two months later!

Really disappointing service from a company that I’d expect more from. I’m a regular Rituals customer - I love their products- but they really need to do something about their incredibly poor customer service team. I called them earlier to try and track down an order costing more than £100. Yodel said they tried to deliver it last Friday, but got no reply. I rearranged delivery for Monday this week. The parcel didn’t arrive and Yodel’s tracking simply says ‘in depot’ and will be loaded onto the next delivery (I’d have thought there would have been a yodel delivery in my area since Monday!). So I rang Rituals hoping they’d be able to help. The agent showed complete disinterest. She told me my parcel was at the depot- I knew that-; then she said contact Yodel (I said I’d tried to no avail and my order is with Rituals. Yodel is their agent). Then she told me to wait a few more days- even though my order of over £100 should have been here on Monday. I felt she was just trying to fob me off. Not the kind of service I’d expect from Rituals. The staff in their shops are great! Maybe the lesson is not to order online?

I had a £100 gift voucher to spend via All4One and fancied treating myself to some goodies from Rituals. I've never bought anything from there before as it's quite pricy, but nice for a treat. The website wasn't the easiest to navigate, but I found what I was looking for in the end - two medium gift boxes, two hand creams and two free gifts, which was a bonus. The items arrived the next day well wrapped, and I was surprised by the generous size of the products received - they will last me ages. They smell divine and I look forward to using them.

This company was recommended to me , so I went and made a purchase, really all the staff hasn’t a clue, I realise it it a new store , and would have teething problems, but my overall experience was terrible, miss informed, upon making my very first purchase at the store, the lady at till said I was entitled to a free gift, I purchased two items worth £66 , then she said oh.. you will have to buy something else, because it’s your 2nd purchase you get a free gift… if I had know that I would have paid separately. Went online to business chat.. they offered 10% off next purchase, which I refused, as it a discount I wanted, I wanted my free gift, TBH they were not very helpful, needless to say I won’t be back to any of there stores. Basically gave false information at POS.

I’ve bought from Rituals in store before without issue, but this was my first online order and it was awful due to their delivery partner Yodel.
Ordered on 3rd November with delivery scheduled for 5th November. After three failed deliveries over eight days and Yodel completely ignoring my instructions about when to deliver, the parcel was returned without consultation.
To Rituals’ credit, they processed a refund and offered a £10 gesture. However, this doesn’t solve the fundamental problem: Yodel is unreliable and has poor customer service. When I raised this with Rituals, they didn’t address whether they’re reviewing this partnership.
Looking at other reviews here, it’s obvious that a significant portion of Rituals’ poor ratings stem directly from Yodel’s delivery failures. This is a recurring problem that Rituals needs to address.
I’m reordering the same product but selecting click and collect instead because I have zero confidence in Yodel delivering properly. If you order from Rituals for home delivery, be prepared for potential delivery failures. Use click and collect if available to avoid the hassle entirely.

Visited the Rituals in Union Square Aberdeen today had a fantastic experience due to the professional and friendly staff they should give themselves a round of applause

Enjoyable shopping experience, was able to talk to a real human in customer service online when I had an issue. Products good quality and you can buy refills to reduce waste.

awful website, I couldn't own a virtual gift card 5 TIMES :(

I bought a gift for a friend. On the website, it says they deliver in 3-5 days, but the package has not yet left their warehouse (4 days later). I contacted the support channel, and they told me to check with the courier. I am very disappointed by this experience and will not buy from here again...