I made the trip from dundee just to look at this car, salesman Dan Ellis couldn't have done anymore to assist. After the test run , the car sold itself. Picked it up 3 days ago, haven't stopped sm... See more
Location
Switch location1 Gorseinon Rd, SA4 9GW Swansea, GB
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Salesman was very helpful during this purchase. Actually all the staff i encountered in the sales and the service area were friendly and helpful. I was picked up from train station as I had trav... See more
Company replied
Brandon was helpful when enquiring about the vehicle and providing details and a video of the car. He was helpful explaining and giving options for purchasing, trading in my previous car and getting m... See more
Company replied
We visited the Gorseinon showroom in January 2026 to order a new Cupra Formentor. We had a long session with the salesman who went through detailed information about the car and answered all our quer... See more
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Company details
About Sinclair Group - Sinclair Cupra Swansea
Written by the company
𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.
We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
Contact info
1 Gorseinon Rd, SA4 9GW, Swansea, United Kingdom
4.4
Excellent
51 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 74% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
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I bought remotely on line and found Dan…
I bought remotely on line and found Dan very helpful with all questions and with the solutions he guided me too. The reception ladies were very friendly and accommodating and would ring back when they said they would
September 4, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Eve,
Thank you for your 5-star review following your recent purchase at Sinclair CUPRA here in Swansea.
We're so pleased to read how Dan and the reception team were able to provide a helpful service to you which made for an overall enjoyable experience when searching for your new CUPRA car.
Thank you for sharing your feedback, we wish you many happy years in your CUPRA and look forward to welcoming you back to our Swansea dealership again in the future.
Kind regards,
Sinclair Group
Shocking from start to finish
Shocking from start to finish
Messed two names of finance my partners and her mothers so had to put it in my name.
Lied to by receptionist being told that nobody was available. But when I called back under another name I was passed straight
through
Had to take finance out with a third party company because of the lack of competency.
And to finish off they give the wrong information to my finance company now so they told them the car was on 14500 but in fact it was on 17800 so imagine the impact that’s having with millage restrictions
They had also sent me another customers finance quote with home address, full name and contact number so have concerns that my personal information may also be disclosed, huge concerns over GDPR breaches.
My partner also received an email from a member of the sales staff that was incredibly unprofessional and inappropriate
The whole experience from start to finish was awful’ took over 4 weeks to get the car due to staff lack of experience, incompetence and lack of communication.
September 3, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Mr Jenkins,
Thank you for your review. We have raised your concerns with dealership management who are investigating this further and will be contacting you directly to discuss.
Kind regards,
Sinclair Group
Great experience at Sinclair CUPRA…
Great experience at Sinclair CUPRA Swansea, everything was transparent and easy to deal with, shout out to Terri Key who was great at keeping me informed and answered any queries I had.
And I love my new CUPRA Leon VZ2.
August 2, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Michael,
Thank you for your 5-star score and comments regarding your recent purchase at Sinclair CUPRA Swansea.
We're delighted to read that you enjoyed a great service thanks to Terri providing an informative, transparent and helpful service throughout your car search.
You've certainly made a great choice in choosing the CUPRA Leon VZ2! We're so pleased to see you love your new CUPRA and wish you many happy years of motoring ahead!
Should Terri or the wider team be able to assist with anything throughout your CUPRA ownership, please do keep in touch and we will be happy to help.
We look forward to welcoming you back to Sinclair CUPRA Swansea again in the future,
Kind regards,
Sinclair Group
Buying a new car
Service was excellent from beginning to start! Well informed the whole way through. I picked up the car and Dan showed me how it drive, where everything was. Excellent service
August 1, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Fiona
Thank you for your 5-star score and review regarding your recent purchase at Sinclair CUPRA Swansea.
We’re so pleased to read how you found the customer service provided by Dan to be informative, helpful and overall excellent throughout, from first enquiry through to the handover of your new CUPRA. We’ll be sure to pass on your comments to Dan so he can be recognised for his great work.
We wish you many happy years and miles in your new CUPRA car! Should Dan or the wider team be able to help with anything throughout your ownership, please do keep in touch and they will be delighted to assist.
Thank you again for your review – we look forward to welcoming you back to Sinclair CUPRA Swansea again in the future!
Kind regards,
Sinclair Group
Great and amazing customer service
Great customer service, they treated me well and were very helpful with whatever I needed. Fully recommend.
June 28, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Cristhian
Thank you for your 5-star review and wonderful feedback regarding your recent purchase at Sinclair CUPRA Swansea.
We're so pleased to read how the team provided you with a helpful and attentive service in helping you find your perfect CUPRA car. We also very much appreciate your recommendation.
We hope you enjoy every moment in your new CUPRA and look forward to seeing you again!
Kind regards,
Sinclair Group
First class service from start to…
First class service from start to finish, staff are friendly, attentive and very professional. They made me feel valued as a customer and they went the extra mile. Can't fault them whatsoever, many thanks.
June 11, 2025
Unprompted review
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Mr Wright,
Thank you for your 5-star review and your kind words in regards to your recent order at Sinclair CUPRA Swansea.
We're thrilled to hear that you had a first-class experience with us. Our team takes great pride in delivering friendly, professional service and it's wonderful to know that you felt valued throughout.
We truly appreciate your review and look forward to welcoming you back to Sinclair CUPRA again in the future!
Kind regards,
Sinclair Group
All transactions were on line and worked very well. I also got a very good deal. I also was able to negotiate a very good deal
I was dealing with Harry Hopkins who was very helpful in all respects.
May 30, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Raymond,
Thank you for your 5-star review and wonderful comments regarding your recent order at Sinclair CUPRA.
We're so pleased to read that all transactions and communication went smoothly online, and that you were happy with the deal you received.
Harry will be delighted to know his support made a positive difference! We'll be sure to pass on these comments so he can be recognised for his great work in looking after you and your order.
Enjoy every mile in your new CUPRA and we look forward to assisting you again in the future!
Kind regards,
Sinclair Group
Sales rep Martin was amazing 5*****
Sales rep Martin was amazing from beginning to end of purchase, he went above and beyond absolute asset to this branch, he made a new car purchase stress and hassle free, explained everything and went through absolutely every bit of info to make sure we was happy before leaving the showroom and forecourt
Thanks so much
May 15, 2025
Unprompted review
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Ian,
Thank you for your 5-star review and excellent feedback regarding your recent purchase here at Sinclair CUPRA Swansea!
We're thrilled to hear that Martin provided such an outstanding experience from start to finish, going above and beyond to make your purchase smooth and stress-free. We'll be sure to pass on your review so Martin can be recognised for his great work in looking after you and your order.
We hope you enjoy your new CUPRA car, and remember if you do need any assistance throughout your ownership then please reach out to Martin and the wider team who will be delighted to help.
Thank you again for choosing us and we look forward to welcoming you back to Sinclair CUPRA again in the future!
Kind regards,
Sinclair Group
New Cupra Formentor Purchase
Great customer service from Jacob during the purchase process. No pressure, friendly and excellent value for money. Worth travelling from Kent for the extra savings. Everyone I dealt with at the dealership was professional and courteous. Highly recommend Sinclair Cupra Swansea.
March 21, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Simon,
Thank you for your 5-star review and positive feedback regarding your recent purchase at Sinclair CUPRA Swansea.
We're so pleased to hear that Jacob provided you with a great customer service, making your buying experience enjoyable and pressure-free. We’re also glad we could offer the value and professionalism you were looking for, making your trip to us from Kent worthwhile. Your recommendation means a lot to us, and we’ll be sure to pass on your kind words to Jacob and the rest of the team.
We wish you many happy years in your new CUPRA, and look forward to welcome you back to Sinclair CUPRA Swansea again in the future!
Kind regards,
Sinclair Group
I am writing to express my sincere…
I am writing to express my sincere satisfaction with the service I received at Sinclair Cupra Swansea. After a disappointing experience with my nearest dealership, I recently purchased a car from Martin, and the entire process was exceptional.
From the moment I arrived, the staff were incredibly welcoming and helpful. They made the buying process straightforward and stress-free, especially when it came to part-exchanging my vehicle and securing a great deal on my new car.
Overall, I was thoroughly impressed with the excellent level of customer service.
March 28, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Mark,
Thank you so much for your 5-star review regarding your recent purchase at Sinclair CUPRA here in Swansea!
We're absolutely delighted to hear that Martin and the wider team were able to turn things around for you after a disappointing visit elsewhere. It’s fantastic to know that you felt welcomed and supported throughout the entire process, from part-exchanging your vehicle to driving away with a great deal on your new CUPRA. We appreciate your positive feedback and are thrilled that you’re happy with the service you received.
We wish you many happy years in your new CUPRA, and we look forward to seeing you again in the future.
Kind regards,
Sinclair Group
Great customer service
Very good customer service when arranging test drive, sale and collection. Special thanks to Harry at Cupra Swansea who was pleasant, knowledgeable and helpful.
March 21, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Margaret,
Thank you for your 5-star review following your recent order here at Sinclair CUPRA in Swansea. We're so pleased to hear that you enjoyed a great experience throughout arranging your test drive, making your purchase and collecting your new CUPRA. We’ll be sure to pass along your thanks to Harry who we’re sure will be delighted to hear how you found him to be pleasant, knowledgeable and helpful throughout.
We hope you enjoy your new CUPRA, and if you need anything throughout your ownership please do keep in touch!
Kind regards,
Sinclair Group
Best deals are not on your door step
I was so far away from Sinclair, but decided to buy a brand new car from them, a lot of visits was through e-mail and not the site. The deal what they were offering was worth travelling there, which I called a day out.
Local dealers do not have the best deals it is worth shopping around and count the cost of savings lovely car.
March 18, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Andrew,
Thank you for your 5-star review and for making the journey to us in Sinclair CUPRA Swansea for your new car! We're so pleased to hear that our deal was worth the trip, and that you enjoyed a great experience with our team on email and in the showroom.
We wish you many happy years in your new CUPRA. If there is anything we can do to assist you throughout your ownership, please do keep in touch and we’ll be happy to help.
Kind regards,
Sinclair Group
Treated with courtesy and respect
Treated with courtesy and respect. Not pushy like other traders I visited which resulted in 2 cars purchased.
March 12, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Stephen,
Thank you for your 5-star review and kind words regarding your recent visit to Sinclair CUPRA in Swansea. We’re delighted to hear that you enjoyed a positive experience with us, so much so that you choose not just one, but two CUPRA cars! Creating a welcoming and pressure-free environment is our priority, and we're glad it made a difference for you.
We hope you enjoy your new CUPRAs, and if you ever need anything, we're here to help!
Kind regards,
Sinclair Group
Helpful friendly staff
Helpful friendly staff. Regular updates about the delivery of my car and a very good handover experience.
March 6, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Jeff,
Thank you for your 5-star review and positive feedback regarding your recent order with Sinclair CUPRA.
We're delighted to read that you found our staff to be helpful and to provide an informative service throughout the order and delivery. We're also pleased to see you found the handover of your new CUPRA to be a great experience.
We wish you all the best with your new CUPRA car. If there is anything we can assist with throughout your ownership, please do keep in touch and we'll be happy to help.
Kind regards,
Sinclair Group
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Chris, thank you for your 5-star review and positive feedback to share you have enjoyed a great service with our team at Sinclair CUPRA in Swansea.
We're delighted to read that we have met your expectations to deliver an enjoyable, helpful and informative experience.
Thanks again for your review, we do appreciate it.
Kind regards,
Sinclair Group
Fantastic service throughout
Fantastic service throughout. Jacob was the sales person I dealt with and I couldn't be happier. Very responsive to emails which is a massive help as I cannot take calls easily and he answered all questions almost instantly.
Will definitely use this dealership again when buying a car.
February 25, 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Thank you Ben for your 5-star review regarding your recent purchase experience with Sinclair CUPRA. We're delighted to read that Jacob was able to provide a helpful and informative service which meant an overall fantastic experience for you throughout.
We appreciate you taking the time to share your review and look forward to welcoming you back to our showroom again in the future!
Kind regards,
Sinclair Group
Great customer service
I bought a used car from this dealership and unfortunately it had a problem. Problems happen, that's life, but it's the way the problem is dealt with that matters.
Harry Hopkins, the Sales Manager, dealt with me and I have to say that he was the most friendly, courteous, understanding and professional person that I have dealt with in a long long time.
Great customer service, which is a rare thing these days. I would recommend Sinclair without hesitation.
February 11, 2025
Unprompted review
Reply from Sinclair Group - Sinclair Cupra Swansea
Thank you Peter for your 5* review and feedback regarding your recent used car purchase at Sinclair CUPRA. We're delighted to read that despite there being an issue with your purchase, Harry our Sales Manager was able to provide a friendly, courteous and understanding service as we worked to resolve this for you. Many thanks again for your review, and we wish you many years of happy motoring in your new CUPRA car. From all of us here at Sinclair Group
Seemless process ,
Seemless process ,: service completed with no hassle , on time with very polite knowledgeable staff.
February 3, 2025
Unprompted review
Reply from Sinclair Group - Sinclair Cupra Swansea
Thank you Martin for your 5* review and for your great feedback regarding your recent visit to Sinclair CUPRA. We're delighted to hear that your car shopping experience was a seamless and hassle-free process. We appreciate your feedback and wish you all the best in your new CUPRA car! Many thanks from all of us here at Sinclair CUPRA in Swansea
very welcoming.
very welcoming.. nothing was too much trouble. very happy with my new car.
December 29, 2024
Reply from Sinclair Group - Sinclair Cupra Swansea
Thank you Katana for your 5 star review! We're so pleased to hear that you enjoyed a warm welcome to our Sinclair CUPRA dealership, and that the team were able to provide a helpful and enjoyable shopping experience for you. Congratulations on your new CUPRA car, and if there is anything more we can do, please do not hesitate to get in touch with our team. Many thanks, Sinclair CUPRA Swansea
Perfect experience with Sinclair cupra
Had a great and informative time with Sinclair cupra Swansea, I felt very confident with my purchase particularly Martin Jones was a massive help and kept me up-to-date on the whole process, would highly recommend to other in the market
December 16, 2024
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