I made the trip from dundee just to look at this car, salesman Dan Ellis couldn't have done anymore to assist. After the test run , the car sold itself. Picked it up 3 days ago, haven't stopped sm... See more
Location
Switch location1 Gorseinon Rd, SA4 9GW Swansea, GB
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Salesman was very helpful during this purchase. Actually all the staff i encountered in the sales and the service area were friendly and helpful. I was picked up from train station as I had trav... See more
Company replied
Brandon was helpful when enquiring about the vehicle and providing details and a video of the car. He was helpful explaining and giving options for purchasing, trading in my previous car and getting m... See more
Company replied
We visited the Gorseinon showroom in January 2026 to order a new Cupra Formentor. We had a long session with the salesman who went through detailed information about the car and answered all our quer... See more
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Company details
About Sinclair Group - Sinclair Cupra Swansea
Written by the company
𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.
We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
Contact info
1 Gorseinon Rd, SA4 9GW, Swansea, United Kingdom
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This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 month
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Just purchased my second vehicle from…
Just purchased my second vehicle from Cupra and Dan. Great service and very attentive.
Old car to new car…
Very easy to changeover to our new car and we did it 18 months early because it was a great deal. Terri was very helpful and pleasant.
Helpful and knowledgeable
Sales man was knowledgeable and helpful, in particular he explained diff between different hybrids.
Fantastic Service in Purchasing
Fantastic service from Dan E. I was considering a nearly new vs brand new car, and Dan couldn't do enough to explore my options and present figures to be able to compare (as well as giving me a really fair price on my trade in). The whole process has been smooth and really friendly, excellent service and attentive, without being sales-y or pushy.

Reply from Sinclair Group - Sinclair Cupra Swansea
From entering the showroomy Sinclair Experience m to…
From entering the showroom to collecting my car the service was faultless and extremely professional with a relaxed approach. No hard sell

Reply from Sinclair Group - Sinclair Cupra Swansea
Service while buying the car was…
Service while buying the car was excellent, right up to collection. However since then has been appalling. Calls have not been returned as promised, constantly having to chase to speak to someone and then given the incorrect information when I do speak to someone. Important piece of equipment was missing from the car when collected, and I am still waiting for it to be supplied. I have been advised by others who have used Sinclairs other branches that the service while purchasing a vehicle is excellent, but don’t expect any after sales care as they are not interested once you’ve purchased and sadly this has also been my experience.
Spot on!
Really straightforward and enjoyable vehicle purchase from start to finish.
Salesman Jacob and Tom were great, they couldn’t have been more accommodating.
Great communication from the dealership during the purchase process.

Reply from Sinclair Group - Sinclair Cupra Swansea
Over the moon with my recent purchase
Over the moon with my recent purchase. Excellent car well chuffed with sinclairs motors and especially Dan Ellis for making everything run smoothly. Can not fault the garage and staff. Would definitely buy a Cupra from them again.

Reply from Sinclair Group - Sinclair Cupra Swansea
My experience with Sinclair CUPRA was…
My experience with Sinclair CUPRA was brilliant. I had a small window to come and visit the showroom as I'm based 4.5 hours away and the team made it happen.
I found my new car online and when I reached out I dealt with Tom, a trainee at CUPRA. He was absolutely brilliant and I couldn't recommend him enough. I had one opportunity to see the car and drive away the same day and I'm grateful for Tom's help.
Once at the dealership, Tom and Jacob saw me through the purchase process which was seamless. I'd definitely recommend Tom and the team at Sinclair CUPRA, Swansea.

Reply from Sinclair Group - Sinclair Cupra Swansea
Great buying experience
Jacob was very easy, straight forward and honest to deal with. Quick and smooth buying experience. Would recommend.

Reply from Sinclair Group - Sinclair Cupra Swansea
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