Brilliant service apart from small miscommunication on pick up location meaning I drove 80 miles unnecessarily as was originally told to meet at Audi N Wales when in fact he drove to my house. The ha... See more
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Like - Helpful and professional people. - did a good job mechanically Dislike - not seen to until well over 30 mins after booked time. - only offered one option of manual courtesy car even thou... See more
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I had my car serviced on Saturday and I’m extremely happy with the whole experience. The staff were very professional, friendly, and helpful from start to finish. Everything was done quickly and effic... See more
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My car was booked in for investigation on the EM light on 6th May and a fault was found with sensor 1. Liam Paul was very helpful in explaining the issue and the car was rebooked for remedial ac... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Worton Drive, RG2 0TG, Reading, United Kingdom
- 0118 975 4900
4.4
Excellent
677 reviews
No history of asking for reviews
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Brilliant service apart from small…
Brilliant service apart from small miscommunication on pick up
location meaning I drove 80 miles unnecessarily as was originally told to meet at Audi N Wales when in fact he drove to my house. The handover was excellent and Harry spent ages going through all the tech bits. Thank you
June 29, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Jill, thank you very much for your kind words and for sharing your experience. We apologise for the confusion regarding the pick-up location and appreciate your understanding. It’s wonderful to hear that Harry was able to provide a thorough handover and explain all the technical features to your satisfaction. We’re delighted you found the service brilliant overall and hope you continue to enjoy your Audi. Please do not hesitate to get in touch if you need any further assistance.
I recently took my car in for its…
I recently took my car in for its annual service and received a quote that included a considerable amount of additional work. After careful consideration, I decided to proceed with only one of the suggested services, mainly due to the overall exorbitant cost.
Looking back, I’m glad I made that choice. When I picked up my car, it hadn’t been cleaned as promised and, unfortunately, had a strong odor of oil.
Audi, if you want customers to invest over £600 for an annual service and consider additional work, it’s crucial to show appreciation for their business. At a minimum, ensuring that the car is clean and fresh upon pickup should be standard practice.
Had I paid the full service fee along with £1.8k for additional work, I would have been quite frustrated to find that my car hadn’t even been washed.
June 29, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you for your feedback. We sincerely apologise that your car was not cleaned as promised and that you experienced an unpleasant odour. We appreciate your honesty and understand how important it is to feel valued, especially when investing in significant services. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk to discuss your experience further. Your satisfaction is important to us, and we hope to address your concerns directly.
Awful service
Awful service. Bought an Audi A1 20/5/26. All good at first. Couple of issues with it. Matt the salesman helped initially. 27/6/26 warning light has appeared. Blower motor fan erratic. Mailed them. Twice. No response. Even phoned. Dreadful. Car is nice. Main dealer not so nice. Car is under warranty. So I expect them to honour the warranty. Will be contacting Audi customer service like I did in May to get a response.
June 29, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear R S, We are sorry to hear about your disappointing experience with the service at Reading Audi. We appreciate your feedback and understand your frustration regarding the lack of response. Your satisfaction is important to us, and we would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk, who will be happy to discuss your concerns further and assist you in resolving the matter. Kind regards, Reading Audi Team
A 'mixed bag' customer experience!!
Based on my personal experience at Reading Audi, I would have given a five star rating because the service received was exemplary. Gareth Dimond and the team salvaged what was, up to that point, a totally unacceptable customer service experience.
However, in the 24 hours prior to the appointment, I wasted so much time trying to get answers to some basic questions I was incandescent when I arrived on site.
Sytner Group has no idea what their digital phone system generates by way of customer frustration and dissatisfaction. I spent an inordinate amount of my time going through a plethora of multiple choice questions, none of which were relevant to the issues I wanted to discuss. I would be happy to expand on this experience if anyone at Sytner really wants candid feedback.
June 16, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mr Popham, thank you for your thoughtful feedback. We are pleased to hear that Gareth Dimond and the team were able to provide exemplary service during your visit. However, we sincerely apologise for the frustration caused by our digital phone system prior to your appointment. Your candid comments regarding this matter are greatly appreciated, and we understand how important clear and efficient communication is. We value your time and thank you for sharing your experience with us.
Good and not so good
Like - Helpful and professional people.
- did a good job mechanically
Dislike - not seen to until well over 30 mins after booked time.
- only offered one option of manual courtesy car even though reserved 7 weeks ahead
- absolutely zero communication between central booking and actual service agent despite being asked to send list of issues to be addressed
- why can’t customers call service dept directly like other dealerships?
June 11, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear PG, thank you for your feedback. We are pleased to hear you found our team helpful and professional, and that the mechanical work met your expectations. However, we apologise for the delay in attending to your vehicle and the limited courtesy car options available despite your early reservation. We also regret the lack of communication between our central booking and service departments, and understand your frustration regarding the inability to contact the service team directly. Your comments are appreciated.
Well oiled partnership.friendly and…
Well oiled partnership.friendly and helpful staff.go out of there way to help.car completed by time stated.
June 2, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Richard, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our team friendly and helpful, and that your car was completed within the stated time. It’s always our aim to provide a well-oiled partnership and excellent service to all our customers. Your support means a great deal to us, and we look forward to assisting you again in the future. Best wishes, The Reading Audi Team
Reply from Sytner Group - Reading Audi
Dear Les, Thank you ever so much for your kind words. We are delighted to hear that you found your experience with us very pleasant and that you were happy with the loan car provided. It’s always our aim to ensure our customers feel valued and well looked after. Your positive feedback truly means a great deal to the entire team here at Reading Audi. We look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
My car was booked in for investigation…
My car was booked in for investigation on the EM light on 6th May and a fault was found with sensor 1. Liam Paul was very helpful in explaining the issue and the car was rebooked for remedial action on the 28th May.
I was helped by Daniel on this occasion. I found him extremely courteous and efficient in the way he dealt with the repairs. From booking the car in to providing me with a courtesy car and then again from keeping me informed about the delay with the relevant parts for the works.
I picked up my car the following day and was again very happy with the level of service provided by Sytner Audi and Daniel in particular.
Many thanks to everyone at your dealership who helped me sort the problem out.
Kind regards
Nazmi Husain
May 28, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Nazmi, Thank you very much for your kind words and detailed feedback. We are delighted to hear that Liam and Daniel provided you with courteous and efficient service throughout the process. It is wonderful to know you were kept well informed and felt supported from the initial investigation to the completion of the repairs. Your satisfaction is very important to us, and we truly appreciate you taking the time to share your positive experience with Sytner Audi. Kind regards, The Sytner Audi Team
I pre-booked my car in for it's first…
I pre-booked my car in for it's first annual service at 1030 am. My car's service was not completed until gone 1700 hrs. In this time i was required to wait within the reception area, although i was provided with access to a cubicle in which i could work on my computer and simple refreshments were available in the form of biscuits, tea and coffee and fruit. I admit the envuronment was comfortable and the customer facing staff were friendly and approachable.
However, i was not informed that i should expect to be at the garage for over 7 hours and had pre-boomed a time slot. I appreciate appointment times may be delayed and thst there is an inevitable wait whilst the service is being carried out. As such i arrived prepared with work to do and was comfortable doing this. However a wait of over 7 hrs for a simple service is unacceptable. In addition, i had arranged child care for my children (which finished at 4pm and had been considered as ample time for a planned 1030 appointment). This left mein an urgent situation trying to find cover at the last minute and my children put at risk).
I appreciate the apology given from the staff and their early response to a formal complaint. However, 7 hrs for a simple first year service on a car which has no complications is unacceptable, particularly when there is a pre-booked appointment time system.
The team offered me a discount due to my incinvenience and this was received with gratitude. However, I found this entire experience incredibly stressful mainly due to the long wait and my chilcare concerns.
May 28, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Fiona, Thank you for your detailed feedback. We sincerely apologise for the extended wait and the inconvenience it caused, especially regarding your childcare arrangements. We appreciate your understanding of our staff’s efforts and the comfortable environment provided. Your experience is important to us, and we regret the stress this situation caused. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk to discuss this matter further. Kind regards, Reading Audi Team
I recently used this car service and…
I recently used this car service and overall I was really impressed with the professionalism, punctuality, and friendly attitude of the staff.
However, I was quite disappointed with the standard of the car clean. The vehicle did not appear to have been cleaned properly, with noticeable marks and dirt inside that let down what would otherwise have been a great experience.
The service side was excellent, but customers also expect the vehicle to be presented to a much higher standard. I hope this can be improved going forward because the actual service provided was very good.
May 18, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Martine, Thank you for your honest feedback. We are pleased to hear you found our staff professional, punctual, and friendly. However, we apologise that the cleanliness of the vehicle did not meet your expectations. We appreciate you bringing this to our attention, as we understand how important a spotless car is to the overall experience. Your comments are valued, and we hope to provide a consistently excellent service in all aspects in the future. Kind regards, Reading Audi Team
I love Reading Audi
I love Reading Audi! The staff are professional yet have such a friendly way about them! Emma was a superstar that day. Nothing is too much trouble for anyone there. They really go the extra mile every time!
May 5, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you so much, Lee, for your wonderful review. We are delighted to hear that you found our team both professional and friendly, and that Emma made such a positive impression. It’s always our aim to go the extra mile and provide a truly exceptional experience for every customer. Your kind words mean a great deal to all of us at Reading Audi. We look forward to welcoming you back again soon and continuing to offer the high standard of service you deserve.
Helpful sales team member
Helpful sales team member and good range of stock in the models I was looking for
May 9, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Alexander, Thank you very much for your kind words. We’re delighted to hear that our sales team was helpful and that you found a good range of models to choose from. It’s always our aim to provide excellent service and a variety of options to suit our customers’ needs. Your feedback is greatly appreciated and motivates us to maintain these standards. We hope you continue to enjoy your purchase and look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
Audi
I had my car serviced on Saturday and I’m extremely happy with the whole experience. The staff were very professional, friendly, and helpful from start to finish. Everything was done quickly and efficiently, and the customer service was excellent. You can really tell they care about their customers and do their job properly. Highly recommend — I will definitely come back again!
May 16, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Anna, Thank you ever so much for your kind words and for taking the time to share your experience. We’re delighted to hear that you found our team professional, friendly, and efficient throughout your visit. It’s wonderful to know that our commitment to excellent customer service made a positive impression. Your recommendation means a great deal to us, and we look forward to welcoming you back in the future. Warm regards, The Reading Audi Team
Excellent customer service for an MOT
Great experience at Reading Audi for a recent MOT. Super smooth check-in and was kept informed the whole time of progress. Special thanks to Jovan for looking after me and giving excellent customer service throughout.
May 8, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Luke, Thank you very much for your kind words and for taking the time to share your experience at Reading Audi. We are delighted to hear that your MOT check-in was smooth and that you felt well informed throughout the process. Jovan will be pleased to know his efforts in providing excellent customer service were appreciated. It’s always wonderful to receive such positive feedback, and we look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
Enquiry on a used audi
Made an enquiry on a used Audi at reading Audi, info and video was sent over straight away, very happy with the service I received from warren
Thank you
May 1, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Graham, Thank you very much for your kind words and for taking the time to share your experience with Reading Audi. We are delighted to hear that Warren was able to assist you promptly and provide all the information and video you needed. It’s wonderful to know you were very happy with the service you received. Your feedback is greatly appreciated and motivates us to continue delivering excellent customer care. We look forward to welcoming you again in the future. Best wishes, The Reading Audi Team
The shop is very clean and organised but disappointed
The shop is very clean and organised. I came for service and Mot, but I am a bit disappointed. The reception is not making people feel welcome; it may be due to the high workload. They have to serve all customers with tea, coffee, and water. And I chose the car wash, but it only cleaned the car halfway. The boot and seat are not fully cleaned.
April 25, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Rui Zhang, thank you for your feedback. We are pleased to hear you found our shop clean and organised. However, we apologise that the reception did not make you feel welcome and that the car wash did not meet your expectations. We appreciate your comments regarding the refreshments and the service quality, as these are important to us. Your observations help us understand where improvements are needed, and we value you taking the time to share your experience.
Audi Service
Ashleigh made my experience with my service very easy and allowed me to collect my vehicle when I needed to due to my work commitments!
April 23, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Joe, Thank you very much for your kind words. We are delighted to hear that Ashleigh was able to make your service experience straightforward and convenient, especially given your work commitments. It’s always our aim to provide a seamless and flexible service to suit our customers’ needs. Your feedback is greatly appreciated and serves as a wonderful encouragement to the team. We look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Where has good old-fashioned 'we are here to serve' gone?
What really frustrates me is not being able to talk to a human. If I have a problem with my A6 Etron (of which we have had many software issues), I do not want to talk to a 'digital assistant'. I want to talk to someone who can help!
You offer a WhatsApp service, yet we do not receive prompt responses - we have to chase. Just where is the good old-fashioned 'we value your service'. I'm afraid the glass edifice of the showroom does not wash... That being said, when we do speak to the service team, they are helpful and very professional.
Would I recommend an Audi to friends/family, the honest answer is 'nope'. The car is great to drive but the software is way too buggy. It also feels that the dealer/brand/customer relationship is not there, much to our sadness.
FYI, after taking our VW Cali to the the main dealership c.50 miles W of Reading for a regular service, I received a phone call a day later to check if all was OK. Ureaka - 360 customer feedback. It was very welcomed!
One of Lee Iacocca's 8 commandments was 'Never forget the line makes the money'. In this case we (the customer) are 'the line'.
Hope this honest feedback helps!
April 1, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Andrew, Thank you for your honest feedback. We sincerely apologise for the frustration caused by the lack of direct human contact and the software issues you have experienced with your A6 Etron. It is disappointing to hear that our communication has not met your expectations. We appreciate your kind words about our service team’s professionalism. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk to discuss your concerns further. Kind regards, Reading Audi Team
Good service helpful and friendly staff…
Good service helpful and friendly staff . Even tried to help me connect my phone to satnav .
April 21, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Robert, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We’re delighted to hear that you found our staff helpful and friendly, and that we were able to assist you with connecting your phone to the satnav. It’s always our pleasure to provide excellent service and support to our customers. We truly appreciate your feedback and look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Staff was very kind and polite and did…
Staff was very kind and polite and did not wait too long for my car
April 21, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Shoaib Akram, Thank you very much for your kind words. We are delighted to hear that our staff were polite and attentive during your visit. It is always our aim to provide a friendly and efficient service, ensuring that our customers do not have to wait longer than necessary. Your positive feedback is greatly appreciated and motivates us to maintain these high standards. We look forward to welcoming you back to Reading Audi in the future. Kind regards, The Reading Audi Team
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