Excellent service from the moment I drove in. Was warmly greeted by Sylvie then handed over to Alex who was informative, friendly and answered all my questions. My review was sent by Michael with my h... See more
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Great service coming to Reading yesterday from start to finish. Alex and Michael from the service department were very helpful kept in contact throughout the day to update me about the progress of my... See more
Company replied
Usman was so helpful and gave me many options to look at, and although when I arrived I said “I won’t be committing to anything today” I came home with a new car !!! The whole team where very friendl... See more
Company replied
I would highly recommend Matt,he was extremely helpful, friendly and professional throughout the whole process.He took his time to explain everything clearly, without making me feel pressured at any p... See more
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Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Worton Drive, RG2 0TG, Reading, United Kingdom
- 0118 975 4900
4.3
Excellent
739 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Great customer care and user…
Great customer care and user experience. Keep up the excellent work.
October 19, 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Excellent service from Reading Audi
Excellent service from the moment I drove in. Was warmly greeted by Sylvie then handed over to Alex who was informative, friendly and answered all my questions. My review was sent by Michael with my health check video and the work needed was carried out quickly and efficiently and covered by my Audi warranty. Alex informed me when the vehicle was ready and all in a great experience. Will be coming back for my service soon.
October 12, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Leigh, thank you very much for your kind and detailed review. We are delighted to hear that Sylvie, Alex, and Michael provided you with such a friendly and informative service throughout your visit. It’s wonderful to know your vehicle’s health check and repairs were completed efficiently and within your Audi warranty. We truly appreciate your positive feedback and look forward to welcoming you back for your next service. Your continued support means a great deal to us. Best wishes from the Reading Audi team.
Emily was kind and helpful and kept me…
Emily was kind and helpful and kept me informed of progress.
October 13, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Jane, Thank you very much for your kind words. We are delighted to hear that Emily provided you with helpful and attentive service throughout your experience. It’s wonderful to know that she kept you well informed of the progress, ensuring everything ran smoothly. Your positive feedback means a great deal to us and motivates the whole team to maintain the highest standards of customer care. We truly appreciate you taking the time to share your experience and look forward to assisting you again in the future. Kind regards, Reading Audi Team
Great service from service department
Great service coming to Reading yesterday from start to finish. Alex and Michael from the service department were very helpful kept in contact throughout the day to update me about the progress of my car. Was able to get a quiet room on site so I continuing working whilst waiting. Took longer than anticipated but I know the work would have got done to a good standard. Thank you!
October 12, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Shabnam, Thank you very much for your kind review. We are delighted to hear that Alex and Michael provided you with helpful updates and that you were able to continue working comfortably while waiting. We appreciate your understanding regarding the time taken to complete the work and are glad you are satisfied with the standard of service. Your positive feedback means a great deal to us. We look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Usman was so helpful and gave me many…
Usman was so helpful and gave me many options to look at, and although when I arrived I said “I won’t be committing to anything today” I came home with a new car !!! The whole team where very friendly and Usman could not do enough to help me, he is a star.
October 8, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your wonderful review, S Brown. We’re delighted to hear that Usman and the team provided such friendly and helpful service, making your visit enjoyable and stress-free. It’s fantastic that you found the perfect car despite initially not planning to commit. Usman is indeed a star, and we’re thrilled to know he made your experience memorable. We truly appreciate your kind words and look forward to welcoming you back to Reading Audi in the future. Enjoy your new car!
The staff were very very warm and welcoming.
The staff were very warm and welcoming from the moment I walked through the door but most importantly, the sales rep who dealt with me was open and honest with none of the old sales tactics you expect to see.
October 2, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much, Alan, for your kind words. We’re delighted to hear that our team made you feel so welcome from the moment you arrived. It’s wonderful to know that the honesty and openness of our sales representative made a positive impression, as we strive to maintain a transparent and pressure-free environment. Your feedback means a great deal to us, and we’re pleased that your experience lived up to your expectations. We look forward to welcoming you back in the future.
Friendly
Friendly, efficient and helpful but very difficult to book my car in in the first place as it is almost impossible to actually speak to anyone on the phone!
October 1, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Simon, thank you for your review. We are pleased to hear you found our team friendly, efficient and helpful. However, we apologise for the difficulty you experienced in getting through on the phone initially. We appreciate your feedback and understand how important it is for our customers to be able to contact us easily. Your comments are valuable, and we hope your overall experience with us improved once you were able to book your car in. Kind regards.
The service provided by Ashleigh and…
The service provided by Ashleigh and Emma.
October 1, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Sheila, thank you very much for your kind words regarding the service provided by Ashleigh and Emma. We are delighted to hear that their assistance made a positive impression. It is always our aim to offer a friendly and professional experience to all our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to the whole team. We look forward to welcoming you back to Reading Audi in the future. Warm regards from all of us.
Rebecca did a great job
Rebecca did a great job from the initial enquiry to final hand over. I was impressed at her manner, professionalism and confidence. She took the time to explain everything and never hesitated to recap and re-explain where I needed more details. Very impressive.
October 1, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much, Danny, for your kind and thoughtful review. We are delighted to hear that Rebecca provided such a professional and reassuring service throughout your experience. It’s wonderful that she was able to explain everything clearly and take the time to ensure you felt confident with each step. Your positive feedback means a great deal to us, and we are grateful for your recognition of her dedication and attentiveness. We hope you enjoy your new vehicle!
Welcoming courteous staff
Welcoming courteous staff
Knowledgable and helpful service advisor
Work completed efficiently and in record time.
September 30, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mr Abouseda, Thank you very much for your kind words. We are delighted to hear that you found our staff welcoming and courteous, and that our service advisor was both knowledgeable and helpful. It is great to know that the work was completed efficiently and in record time to your satisfaction. Your positive feedback means a great deal to us, and we truly appreciate you taking the time to share your experience with Reading Audi. Kind regards, The Reading Audi Team
I can’t really described with words the…
I can’t really described with words the amazing customer service by Ebenezer and he’s Manager.
Absolutely fantastic service.
Out of all the dealerships I’ve been.
By far the best .
Even bother to call you 5 days later to see how things are going and to see if you happy.
Thank you very much again.
Jose
August 28, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Jose, Thank you ever so much for your kind and thoughtful words. We are truly delighted to hear that Ebenezer and his manager provided you with such exceptional service. It means a great deal to us that our follow-up call made a positive impression and that you regard us as the best dealership you’ve visited. Your satisfaction is our greatest reward, and we are honoured to have been of assistance. Kind regards, The Reading Audi Team
Excellent service
An excellent service particularly from Tayseer and Dan at Audi Reading. When we collected the car there were some really lovely extra touches to make it even more special.
September 30, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Julia, Thank you ever so much for your kind words and for taking the time to share your experience with us at Audi Reading. We are delighted to hear that Tayseer and Dan provided you with excellent service and that the extra touches made your car collection even more special. It is wonderful to know we could contribute to making your visit enjoyable. We truly appreciate your support and hope you continue to enjoy your new car for many miles to come. Best wishes, The Audi Reading Team
Pleasure doing business
I would highly recommend Matt,he was extremely helpful, friendly and professional throughout the whole process.He took his time to explain everything clearly, without making me feel pressured at any point.Nothing was too much trouble, excellent service from start to finish
September 28, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much, Alan, for your kind words and positive feedback. We are delighted to hear that Matt provided a friendly, professional, and pressure-free experience throughout your visit. It’s wonderful to know that he took the time to explain everything clearly and made you feel comfortable at all times. Your recommendation means a great deal to us, and we truly appreciate you recognising the excellent service from start to finish. We look forward to assisting you again in the future.
Audi Reading Service deliver beyond expectations
Thank you to the Audi Reading Service team for fixing a previous issue. They went beyond my expectations in terms of solution for some work on my car to get it through its MOT.
September 28, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you, Phil, for your kind words and positive feedback. We’re delighted to hear that our team at Audi Reading went beyond your expectations in providing a solution to get your car through its MOT. It’s always our aim to offer excellent service and support to our customers. Your recognition means a great deal to us, and we truly appreciate you taking the time to share your experience. We look forward to assisting you again in the future.
Reply from Sytner Group - Reading Audi
Dear Bernadette, Thank you ever so much for your kind words and for taking the time to share your experience. We are truly pleased to hear that you found our service staff to be great. Providing excellent customer service is something we take great pride in, and it’s wonderful to know this was reflected during your visit. Your feedback means a great deal to us, and we look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Great service and communication from…
Great service and communication from start to finish backed up by quality workmanship
September 25, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Rich B, Thank you ever so much for your kind words. We are delighted to hear that you appreciated our service and communication throughout your experience. It is always our aim to provide quality workmanship alongside excellent customer care. Your positive feedback truly means a lot to the whole team here at Reading Audi, and it encourages us to continue maintaining the high standards our customers expect. We look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
From wonder to wanting....
I was welcomed into the showroom and met Taseer who helped me work out which car I wanted and then arranged a test drive. I am delighted with my new car and am grateful for all the information and help that I have received.
September 23, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Kay, Thank you very much for your lovely review. We’re thrilled to hear that Taseer was able to assist you in finding the perfect car and that you enjoyed your experience in our showroom. It is wonderful to know you are delighted with your new vehicle and that the information provided was helpful. We truly appreciate your kind words and support. Wishing you many happy miles ahead in your new car! Best regards, The Reading Audi Team
I went in with a problem with my keys
I went in with a problem with my keys. They did a diagnostic check and rectified the problem. Excellent customer service. Definitely 5 stars
September 22, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much, Sue, for your kind words and fantastic 5-star review. We’re delighted to hear that our team were able to diagnose and rectify the issue with your keys efficiently. Providing excellent customer service is something we take great pride in, so your positive feedback really means a lot to us. It’s wonderful to know you had a seamless experience, and we truly appreciate you taking the time to share this with others. We look forward to welcoming you again in the future.
I brought my 2 year old Q4 in for a…
I brought my 2 year old Q4 in for a routine service on 18/9 at 7.50am. I had a service plan and mentioned there was a problem with the charging system at the time of booking. I expected to collect the car later that afternoon. I told them I needed the car back that day.
At 3.30 I chased the car for an update and to confirm the time I could collect the car. I was told as the car was brought in late it was not looked at until 1pm and needed a software update and the car would not be ready until Monday or Tuesday. The car had been dropped off at 7.50 and seemed to be first there! No hire courtesy car was available and I went the whole weekend with no car.
Alex insisted the engineer would start the software update on Friday evening and someone would be in to check progress on Saturday and restart if needed. He even offered to pop in and call me - I received no update.
Needing to get to my office on Tuesday insisted on a courtesy car just in case. My car was available on Monday but I had to again chase for an update. I would have expected the team reach out to me in the circumstances
Would I use you again? Probably not, communication was poor and it was disappointing to be told the car was dropped off late as an excuse which was clearly not the case
September 18, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Maddie, Thank you for your feedback. We sincerely apologise for the delays and lack of communication you experienced during your recent visit. We understand how important reliable updates and timely service are, especially when you rely on your car daily. It is disappointing that your expectations were not met, and we appreciate you bringing these concerns to our attention. We value all customer feedback and regret that your experience with us was less than satisfactory. Kind regards, Reading Audi Team
Mixed bag
Pros:
- decent communication from the team
- loan car was new
Cons:
- No wash and clean despite being told it would be done
- Took longer than expected to get it sorted (4 days)
- Didn't fix the small scratch
September 15, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Pete, thank you for your honest feedback. We’re pleased to hear you appreciated our communication and the new loan car provided. However, we sincerely apologise for the delay in completing the work, the absence of the promised wash and clean, and for not addressing the small scratch to your satisfaction. Your comments are important to us and we regret any inconvenience caused during your experience. We hope to have the opportunity to better meet your expectations in future.
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