All the staff we came into contact at Audi Reading, including the staff who make you a cup of coffee, are so professional, and helpful. They are polite, respectful and go more than the extra mile to... See more
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Really great experience - came in to show a faulty charging cable and get one ordered, the team were able to provide me a replacement under warranty on the day, and even washed and hoovered the car fo... See more
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Came in to purchase a car and got totally ignored, along with a number of other people. Tried to get someone’s attention without any luck. Waited at reception, then took a seat, then tried walking rou... See more
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So, I’ve been meaning to write this review for quite some time, but I’ve been caught up in the immense excitement of driving my new car!!! The Service: Above and Beyond What truly made this... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Worton Drive, RG2 0TG, Reading, United Kingdom
- 0118 975 4900
4.3
Excellent
692 reviews
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Reply from Sytner Group - Reading Audi
Dear Les, Thank you ever so much for your kind words. We are delighted to hear that you found your experience with us very pleasant and that you were happy with the loan car provided. It’s always our aim to ensure our customers feel valued and well looked after. Your positive feedback truly means a great deal to the entire team here at Reading Audi. We look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
My car was booked in for investigation…
My car was booked in for investigation on the EM light on 6th May and a fault was found with sensor 1. Liam Paul was very helpful in explaining the issue and the car was rebooked for remedial action on the 28th May.
I was helped by Daniel on this occasion. I found him extremely courteous and efficient in the way he dealt with the repairs. From booking the car in to providing me with a courtesy car and then again from keeping me informed about the delay with the relevant parts for the works.
I picked up my car the following day and was again very happy with the level of service provided by Sytner Audi and Daniel in particular.
Many thanks to everyone at your dealership who helped me sort the problem out.
Kind regards
Nazmi Husain
May 28, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Nazmi, Thank you very much for your kind words and detailed feedback. We are delighted to hear that Liam and Daniel provided you with courteous and efficient service throughout the process. It is wonderful to know you were kept well informed and felt supported from the initial investigation to the completion of the repairs. Your satisfaction is very important to us, and we truly appreciate you taking the time to share your positive experience with Sytner Audi. Kind regards, The Sytner Audi Team
I pre-booked my car in for it's first…
I pre-booked my car in for it's first annual service at 1030 am. My car's service was not completed until gone 1700 hrs. In this time i was required to wait within the reception area, although i was provided with access to a cubicle in which i could work on my computer and simple refreshments were available in the form of biscuits, tea and coffee and fruit. I admit the envuronment was comfortable and the customer facing staff were friendly and approachable.
However, i was not informed that i should expect to be at the garage for over 7 hours and had pre-boomed a time slot. I appreciate appointment times may be delayed and thst there is an inevitable wait whilst the service is being carried out. As such i arrived prepared with work to do and was comfortable doing this. However a wait of over 7 hrs for a simple service is unacceptable. In addition, i had arranged child care for my children (which finished at 4pm and had been considered as ample time for a planned 1030 appointment). This left mein an urgent situation trying to find cover at the last minute and my children put at risk).
I appreciate the apology given from the staff and their early response to a formal complaint. However, 7 hrs for a simple first year service on a car which has no complications is unacceptable, particularly when there is a pre-booked appointment time system.
The team offered me a discount due to my incinvenience and this was received with gratitude. However, I found this entire experience incredibly stressful mainly due to the long wait and my chilcare concerns.
May 28, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Fiona, Thank you for your detailed feedback. We sincerely apologise for the extended wait and the inconvenience it caused, especially regarding your childcare arrangements. We appreciate your understanding of our staff’s efforts and the comfortable environment provided. Your experience is important to us, and we regret the stress this situation caused. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk to discuss this matter further. Kind regards, Reading Audi Team
I recently used this car service and…
I recently used this car service and overall I was really impressed with the professionalism, punctuality, and friendly attitude of the staff.
However, I was quite disappointed with the standard of the car clean. The vehicle did not appear to have been cleaned properly, with noticeable marks and dirt inside that let down what would otherwise have been a great experience.
The service side was excellent, but customers also expect the vehicle to be presented to a much higher standard. I hope this can be improved going forward because the actual service provided was very good.
May 18, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Martine, Thank you for your honest feedback. We are pleased to hear you found our staff professional, punctual, and friendly. However, we apologise that the cleanliness of the vehicle did not meet your expectations. We appreciate you bringing this to our attention, as we understand how important a spotless car is to the overall experience. Your comments are valued, and we hope to provide a consistently excellent service in all aspects in the future. Kind regards, Reading Audi Team
I love Reading Audi
I love Reading Audi! The staff are professional yet have such a friendly way about them! Emma was a superstar that day. Nothing is too much trouble for anyone there. They really go the extra mile every time!
May 5, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you so much, Lee, for your wonderful review. We are delighted to hear that you found our team both professional and friendly, and that Emma made such a positive impression. It’s always our aim to go the extra mile and provide a truly exceptional experience for every customer. Your kind words mean a great deal to all of us at Reading Audi. We look forward to welcoming you back again soon and continuing to offer the high standard of service you deserve.
Helpful sales team member
Helpful sales team member and good range of stock in the models I was looking for
May 9, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Alexander, Thank you very much for your kind words. We’re delighted to hear that our sales team was helpful and that you found a good range of models to choose from. It’s always our aim to provide excellent service and a variety of options to suit our customers’ needs. Your feedback is greatly appreciated and motivates us to maintain these standards. We hope you continue to enjoy your purchase and look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
Audi
I had my car serviced on Saturday and I’m extremely happy with the whole experience. The staff were very professional, friendly, and helpful from start to finish. Everything was done quickly and efficiently, and the customer service was excellent. You can really tell they care about their customers and do their job properly. Highly recommend — I will definitely come back again!
May 16, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Anna, Thank you ever so much for your kind words and for taking the time to share your experience. We’re delighted to hear that you found our team professional, friendly, and efficient throughout your visit. It’s wonderful to know that our commitment to excellent customer service made a positive impression. Your recommendation means a great deal to us, and we look forward to welcoming you back in the future. Warm regards, The Reading Audi Team
Excellent customer service for an MOT
Great experience at Reading Audi for a recent MOT. Super smooth check-in and was kept informed the whole time of progress. Special thanks to Jovan for looking after me and giving excellent customer service throughout.
May 8, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Luke, Thank you very much for your kind words and for taking the time to share your experience at Reading Audi. We are delighted to hear that your MOT check-in was smooth and that you felt well informed throughout the process. Jovan will be pleased to know his efforts in providing excellent customer service were appreciated. It’s always wonderful to receive such positive feedback, and we look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
Enquiry on a used audi
Made an enquiry on a used Audi at reading Audi, info and video was sent over straight away, very happy with the service I received from warren
Thank you
May 1, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Graham, Thank you very much for your kind words and for taking the time to share your experience with Reading Audi. We are delighted to hear that Warren was able to assist you promptly and provide all the information and video you needed. It’s wonderful to know you were very happy with the service you received. Your feedback is greatly appreciated and motivates us to continue delivering excellent customer care. We look forward to welcoming you again in the future. Best wishes, The Reading Audi Team
The shop is very clean and organised but disappointed
The shop is very clean and organised. I came for service and Mot, but I am a bit disappointed. The reception is not making people feel welcome; it may be due to the high workload. They have to serve all customers with tea, coffee, and water. And I chose the car wash, but it only cleaned the car halfway. The boot and seat are not fully cleaned.
April 25, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Rui Zhang, thank you for your feedback. We are pleased to hear you found our shop clean and organised. However, we apologise that the reception did not make you feel welcome and that the car wash did not meet your expectations. We appreciate your comments regarding the refreshments and the service quality, as these are important to us. Your observations help us understand where improvements are needed, and we value you taking the time to share your experience.
Audi Service
Ashleigh made my experience with my service very easy and allowed me to collect my vehicle when I needed to due to my work commitments!
April 23, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Joe, Thank you very much for your kind words. We are delighted to hear that Ashleigh was able to make your service experience straightforward and convenient, especially given your work commitments. It’s always our aim to provide a seamless and flexible service to suit our customers’ needs. Your feedback is greatly appreciated and serves as a wonderful encouragement to the team. We look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Where has good old-fashioned 'we are here to serve' gone?
What really frustrates me is not being able to talk to a human. If I have a problem with my A6 Etron (of which we have had many software issues), I do not want to talk to a 'digital assistant'. I want to talk to someone who can help!
You offer a WhatsApp service, yet we do not receive prompt responses - we have to chase. Just where is the good old-fashioned 'we value your service'. I'm afraid the glass edifice of the showroom does not wash... That being said, when we do speak to the service team, they are helpful and very professional.
Would I recommend an Audi to friends/family, the honest answer is 'nope'. The car is great to drive but the software is way too buggy. It also feels that the dealer/brand/customer relationship is not there, much to our sadness.
FYI, after taking our VW Cali to the the main dealership c.50 miles W of Reading for a regular service, I received a phone call a day later to check if all was OK. Ureaka - 360 customer feedback. It was very welcomed!
One of Lee Iacocca's 8 commandments was 'Never forget the line makes the money'. In this case we (the customer) are 'the line'.
Hope this honest feedback helps!
April 1, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Andrew, Thank you for your honest feedback. We sincerely apologise for the frustration caused by the lack of direct human contact and the software issues you have experienced with your A6 Etron. It is disappointing to hear that our communication has not met your expectations. We appreciate your kind words about our service team’s professionalism. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk to discuss your concerns further. Kind regards, Reading Audi Team
Good service helpful and friendly staff…
Good service helpful and friendly staff . Even tried to help me connect my phone to satnav .
April 21, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Robert, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We’re delighted to hear that you found our staff helpful and friendly, and that we were able to assist you with connecting your phone to the satnav. It’s always our pleasure to provide excellent service and support to our customers. We truly appreciate your feedback and look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Staff was very kind and polite and did…
Staff was very kind and polite and did not wait too long for my car
April 21, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Shoaib Akram, Thank you very much for your kind words. We are delighted to hear that our staff were polite and attentive during your visit. It is always our aim to provide a friendly and efficient service, ensuring that our customers do not have to wait longer than necessary. Your positive feedback is greatly appreciated and motivates us to maintain these high standards. We look forward to welcoming you back to Reading Audi in the future. Kind regards, The Reading Audi Team
Overall very efficient
Overall very efficient. Needs to double down on customer communication - someone needs to OWN the updates for any given customer
April 16, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Paul, thank you for your thoughtful feedback. We are pleased to hear you found our service efficient. We appreciate your point regarding customer communication and understand how important it is for customers to feel fully informed throughout their experience. Your suggestion about having a dedicated person to manage updates is noted and valued. We always aim to improve and your comments help us reflect on how we can better meet our customers’ expectations. Thank you once again for sharing your views.If you need anything further please feel free to contact me Directly garethdimond@sytner.co.uk
Fantastic Customer Service from Ashleigh
Ashleigh was very helpful and informative
April 15, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Catherine, Thank you very much for your kind words. We are delighted to hear that Ashleigh was able to provide you with helpful and informative assistance. It is always our aim to ensure every customer feels supported and well-informed throughout their experience with us. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the team. We look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
It was a really smooth process
It was a really smooth process. Liam Paul from reading audi. Has been extremely helpful I really appreciate it.
April 16, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, Andre. We are delighted to hear that Liam Paul was able to provide you with such helpful and attentive service throughout your experience. It’s always our aim to ensure the process is as smooth and straightforward as possible for our customers. Your appreciation means a great deal to us, and we hope you continue to enjoy your vehicle. Please do not hesitate to get in touch if you require any further assistance in the future.
Attention from Ashleigh was great
Attention from Ashleigh was great. She could do enough to make the process flow smoothly with great attention to detail
April 7, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Gavin, Thank you very much for your kind words. We are delighted to hear that Ashleigh provided you with such attentive and detailed service, ensuring the process flowed smoothly. It is always our aim to offer a seamless and positive experience for all our customers. Your feedback is greatly appreciated and will be shared with Ashleigh. We hope to welcome you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Jovan at Reading Audi…
Very good experience at Reading Audi today, in particular help from Jovan. A query initially about it being a waiting appointment but that was resolved and he kept me informed all through about progress.
Thanks very much
April 14, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Sue, Thank you very much for your kind words and for taking the time to share your experience at Reading Audi. We are delighted to hear that Jovan was able to assist you so effectively and keep you informed throughout your visit. It’s wonderful to know that your initial query was resolved to your satisfaction. Your feedback is greatly appreciated, and we hope to welcome you back in the future for any of your Audi needs. Best wishes, The Reading Audi Team
All round good experience with very…
All round good experience with very helpful staff.
April 10, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Matthew, Thank you very much for your kind words and for taking the time to share your experience with Reading Audi. We are delighted to hear that you found our staff to be very helpful and that your overall experience was a positive one. It is always our aim to provide excellent service to all our customers, and your feedback is greatly appreciated. We look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
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