Excellent service from the moment I drove in. Was warmly greeted by Sylvie then handed over to Alex who was informative, friendly and answered all my questions. My review was sent by Michael with my h... See more
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Great service coming to Reading yesterday from start to finish. Alex and Michael from the service department were very helpful kept in contact throughout the day to update me about the progress of my... See more
Company replied
Usman was so helpful and gave me many options to look at, and although when I arrived I said “I won’t be committing to anything today” I came home with a new car !!! The whole team where very friendl... See more
Company replied
I would highly recommend Matt,he was extremely helpful, friendly and professional throughout the whole process.He took his time to explain everything clearly, without making me feel pressured at any p... See more
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Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Worton Drive, RG2 0TG, Reading, United Kingdom
- 0118 975 4900
4.3
Excellent
739 reviews
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From start to finish Leah was extremely…
From start to finish Leah was extremely helpful, very efficient and lovely to work with.
The whole experience has been fab and I am over the moon with my new wheels!
September 19, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you so much for your lovely review, Kirstey. We’re delighted to hear that Leah provided such a helpful and efficient service throughout your experience. It’s wonderful to know that you’re over the moon with your new wheels and that the whole process was fab from start to finish. Your kind words truly mean a lot to us. We hope you enjoy many happy journeys in your new car and look forward to welcoming you again in the future. Cheers!
Everything is so slow and tedious
I've used this dealer twice in the last few months. Both times they forgot/ ran out of time to do everything.
The first time I arrived at opening time and it was carnage, they have these drop off bays but the reality is, when it's busy, they don't work and you end with abandoned parked cars backing up out into the car park. The second time I chose a quieter time and it took over 20 minutes just to drop the car off, when I pointed this out when someone finally arrived to help they just said "I was with other customers" meanwhile dozens of staff are milling around seemingly not very busy.
On the first time I arrived to collect the car I waited for over an hour despite being told it was ready and they never managed to do the things they'd missed anyway other than present me with a quote to replace a door sill LED for £600. Ridiculous.
The second time round the collection was faster but still over 20 minutes and the car had to be retrieved from being blocked in despite arriving at the time I was told to collect it.
In summary, drop off is either chaotic or slow and collection is always slow. Everything is very expensive as you'd expect from a main dealer.
Having used Newbury Audi before, they weren't much better so I shall I stop using Audi altogether.
September 18, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear David, Thank you for sharing your experience. We apologise for the inconvenience caused during your visits, especially regarding the drop-off and collection delays. We understand how frustrating it must have been to encounter these issues and the dissatisfaction with the quoted costs. Your feedback is valuable, and we appreciate you bringing these matters to our attention. We hope that, despite these difficulties, you might reconsider and give us another opportunity in the future. Kind regards, Reading Audi Team
Always top quality service
September 17, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Joe, Thank you ever so much for your kind words and for taking the time to leave us a five-star review. We are truly delighted to hear that you consistently experience top quality service at Reading Audi. It is always our aim to provide an excellent level of care and professionalism, and your feedback is a wonderful encouragement to the entire team. We very much appreciate your continued support and look forward to welcoming you back in the future. Best regards, The Reading Audi Team
Haajrah was very kind and easy to work…
Haajrah was very kind and easy to work with, went through the process step by step and made it smooth. I went from seeing the car to collecting it in a couple days and she kept me up to date with the appropriate steps needed. Would recommend
September 16, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much, Andy, for your kind words and positive feedback. We are delighted to hear that Haajrah provided you with a smooth and straightforward experience throughout the process. It’s fantastic that everything from viewing the car to collection was swift and well communicated. Your recommendation means a great deal to us and the team. We truly appreciate you taking the time to share your experience and hope you enjoy your new vehicle for many miles to come.
Matt Stanworth was a pleasure to deal…
Matt Stanworth was a pleasure to deal with keeping us informed and supported through all stages of the sales process.
September 15, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much, Ian, for your kind words and for taking the time to share your experience. We are delighted to hear that Matt provided excellent support and kept you well informed throughout the sales process. It’s always our aim to ensure every customer feels valued and confident at every stage. Your positive feedback is greatly appreciated and serves as a wonderful encouragement for the entire team. We hope you enjoy your new Audi and look forward to assisting you again in the future.
Good service from start to finish
September 8, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Brian, Thank you very much for your kind words and positive feedback. We are delighted to hear that you experienced good service from start to finish. It is always our aim to provide an excellent experience for every customer, and your comments truly encourage us to maintain high standards. We greatly appreciate you taking the time to share your thoughts and for choosing Reading Audi. We look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
Emily Briginshaw
I would like to say a big thank you to Emily Briginshaw, who looked after me during my recent visit.
Emily was extremely friendly, professional and helpful throughout. She kept me informed, made everything straightforward and went above and beyond to make sure I was looked after. Her excellent customer service really made a difference and is a credit to the service team.
I would highly recommend Emily to anyone visiting the dealership. Fantastic service from start to finish, thank you, Emily!
September 7, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Marcos, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Emily provided such friendly and professional service throughout your visit. It’s wonderful to know she went above and beyond to ensure you felt well looked after. Your recommendation means a great deal to us. We truly appreciate your support and are thrilled that your experience was a positive one from start to finish. Best wishes, The Reading Audi Team
Great service!
I had my TTS in for its MOT. As always great service & communication from the team. A special mention to Emily who was professional, knowledgeable and fun to deal with.
I know I could get my TTS serviced elsewhere, ie an independent, but for service and ease of use I’m very happy to continue with Reading Audi.
September 4, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, Steve. We’re delighted to hear you received great service and communication during your TTS’s MOT. Emily will be thrilled to know she made such a positive impression. It’s wonderful to hear that you value the ease and professionalism of our team. We truly appreciate your continued trust in Reading Audi and look forward to welcoming you back for any future servicing or MOT needs. Your support means a great deal to us.
Great Service....
"Fantastic experience at Audi Reading! From the moment we arrived, the service was excellent. We were introduced to Matt Stanworth, a highly experienced salesperson who guided us through a completely seamless process. He really listened to our needs and showed us the perfect vehicles. Highly recommend!"
August 29, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mrs Moriarty, Thank you ever so much for your kind words and for taking the time to share your experience. We’re delighted to hear that Matt provided such excellent service and helped you find the perfect vehicle with ease. It’s wonderful to know that the process was seamless and tailored to your needs. Your recommendation means a great deal to us, and we truly appreciate your support. We look forward to welcoming you back to Audi Reading in the future. Kind regards, Audi Reading Team
A great first impression made the sale
Buying my new car from the moment I met Warren Patey to the moment I drove away with it.
He took me seriously from the moment I walked in on a Sunday morning looking to see if my old car had been recovered successfully and randomly asked a question about the A5 range. He was also abley assisted by a young financial advisor, Dan. We had lots of laughs. Even the receptionist, Emma, greeted me like an old friend. Sytner Reading is a super dealership to work with.
May 24, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Susan, Thank you very much for your wonderful review. We’re thrilled to hear that Warren, Dan, and Emma made your experience so enjoyable from start to finish. It’s fantastic to know you felt truly valued and had some laughs along the way. At Sytner Reading, we pride ourselves on creating a welcoming and friendly atmosphere for all our customers. We hope you continue to enjoy your new Audi and look forward to seeing you again soon. Warm regards, The Sytner Reading Team
Rocky was very helpful and the process…
Rocky was very helpful and the process went smoothly
August 31, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mr Cole, Thank you very much for your kind words. We are delighted to hear that Rocky was helpful and that the process went smoothly for you. It is always our aim to provide excellent service and make the experience as straightforward and enjoyable as possible. Your positive feedback means a great deal to us, and we truly appreciate you taking the time to share it. We look forward to assisting you again in the future. Kind regards, The Reading Audi Team
Was able to get the right solution for…
Was able to get the right solution for the car
August 20, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you so much, Mohemed, for your kind words. We’re delighted to hear that you found the right solution for your car with us. It’s always our aim to provide a smooth and straightforward experience for all our customers. Your feedback means a great deal and encourages us to maintain the highest standards. Should you need any further assistance or advice regarding your vehicle, please do not hesitate to get in touch. We truly appreciate your support.
We had a great experience buying our…
We had a great experience buying our Audi Q6 etron from Sytner Group - Reading Audi. Usman looked after us from start to finish and we are very happy with the vehicle.
August 23, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
@Gareth, thank you for taking the time to leave such positive feedback. We wish to see you again in the future, Reading Audi
It has been an absolute pleasure…
It has been an absolute pleasure dealing with Ashleigh (from Sytner Audi Reading), in getting my car repaired earlier this month. She understood my urgency and was very clear with communications and updates, including what exactly was the issue with the car and breakdown of costs upfront.
She was accommodating with the costs and provided free car wash which was much appreciated.
Hopefully I won’t have to see them for repairs for a while, but I now have a reliable place to take my car if things go wrong.
August 21, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Pranav, Thank you very much for your kind words and for taking the time to share your experience. We’re delighted to hear that Ashleigh was able to assist you promptly and communicate clearly throughout the repair process. It’s great to know that you appreciated the transparency regarding costs and the complimentary car wash. We hope your car continues to run smoothly, but rest assured, we’ll be here whenever you may need us in the future. Best regards, Reading Audi Team
We were looked after by Usman…
We were looked after by Usman throughout the buying process and very happy with my Audi Q6
August 23, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Gareth, Thank you very much for your kind words and for sharing your experience with Usman and Reading Audi. We are delighted to hear that you are very happy with your Audi Q6 and that the buying process went smoothly. It’s always a pleasure to know our customers feel well looked after throughout their journey. We truly appreciate your support and hope you enjoy every moment behind the wheel of your new vehicle. Best wishes from all of us at Reading Audi.
From start to finish our experience was…
From start to finish our experience was excellent. Well organised, good communication and in person the experience from all the team was best in class
August 17, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, Adrian. We are delighted to hear that your experience with Reading Audi was excellent from start to finish. It is wonderful to know that our team’s communication and organisation met your expectations and that you found our service to be best in class. Your feedback is greatly appreciated and motivates us to maintain the high standards we strive for. We hope to welcome you back in the future.
Service staff
I am constantly recovering vehicles to your reading Audi dealership where I have found that the only service advisor who understands the meaning of service is Liam.
Unlike most of your other service team members he always has a smile and welcoming manner and goes that extra bit to assist you and own the problem you have.
As an ex service manager myself who was responsible for the royal household Vauxhall vehicles I would have been extremely proud to have had him as part of my service reception team.
I would certainly recommend him for service advisor of the month should you be looking to recognise a staff member.
August 4, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Steve, Thank you ever so much for your kind words and thoughtful recognition of Liam. It’s wonderful to hear from someone with your expertise, especially given your background in vehicle service management. Liam takes great pride in his work and it is heartening to know his efforts do not go unnoticed. We truly appreciate you taking the time to share your experience and recommendation. Your continued support means a great deal to us all at Reading Audi. Kind regards, Reading Audi Team
Good timely service with good advice
August 4, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, Derek. We’re delighted to hear you were pleased with our timely service and the advice provided. It’s always our aim to offer a professional and helpful experience to every customer. Your positive feedback means a great deal to our team and encourages us to maintain high standards. Should you require any further assistance in the future, please do not hesitate to get in touch. We truly appreciate your support.
Great sales rep, but appalling post-sale management on an £84,500 vehicle.
If you are buying a car here, deal with Usman Jamshaid. He was excellent, helpful, and the initial sales process for my £84,500 Audi RS Q8 was fantastic.
However, the post-sale customer service from Sytner Reading management is the worst I have ever experienced. The vehicle was sold with a pre-existing mechanical geometry defect. When I raised this, management (David Appleton and Michelle Williams) completely refused to resolve it. They hid behind a meaningless "visual tick-box" check and—unbelievably—ignored a laser geometry report provided by their own Reading Audi service department that proved the defect existed.
The situation was handled so poorly by Sytner management that VWFS (Audi Finance) had to intervene and directly fund the £780 repair bill themselves as a goodwill gesture just to finally resolve the dispute.
Usman is great, but Sytner Reading management will take your money and abandon you the second a mechanical issue arises. Avoid if you want peace of mind.
August 20, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mandip, thank you for sharing your detailed feedback. We’re pleased to hear Usman provided excellent service during your purchase. However, we are truly sorry to learn about the issues you faced with the post-sale customer service and the management team’s response regarding the mechanical defect. We appreciate your honesty and understand how disappointing this must have been, especially with such a significant investment. Your experience is important to us, and we regret it did not meet the standards you rightfully expected.
We sold a car, we thought , to Sytner
We sold a car via Motorway. Sytner Audi Reading made the winning bid. When the dealer came to look at it he claimed not to know about some damage that we had declared and then claimed to find some really bad paint work that would need repainting. All this with a view to drive down the agreed price. Appalling sharp practice.
August 20, 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Tom, We are sorry to hear about your experience with Sytner Audi Reading following your sale via Motorway. It is certainly not our intention to cause frustration or disappointment. We always aim to ensure transparency and fair dealings throughout the process. We appreciate your feedback and understand your concerns regarding the handling of the vehicle inspection and the subsequent negotiation. Thank you for sharing your thoughts, as they help us to reflect on how we can improve our customer experience. Kind regards, Sytner Audi Reading Team
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