Sytner Group - Sytner Cardiff BMW Reviews 

1,205
TrustScore 4.5 out of 5

4.3

50 Penarth Road, CF10 5RS Cardiff, GB


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Rated 5 out of 5 stars

Superb support from Ed Phillips and Mark James of BMW. Our vehicle has been written off in accident and they were both very supportive in finding a replacement

Rated 5 out of 5 stars

The purchasing process was a pleasure, with Rachel and Francesca it was so easy, they understood my requirements and gave me the perfect car and deal to match. Communications were excellent, and I lov... See more

Rated 5 out of 5 stars

Took my M2 in for service, don’t generally use main dealers but wanted to ensure I keep maximum value in the car. Adam Giles was my service technician for the day with the car and all I can say is ser... See more

Rated 3 out of 5 stars

Customer service poor no feedback about our repair rang them 3 times still nothing waited 2 weeks to change battery due to open and close button on inside boot draining battery . When I went to pick c... See more


Company details

  1. Car Dealer
  2. Used Car Dealer

Written by the company

In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

1K reviews

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4.3

All reviews

(1,205)

12,341 reviews in the last 12 months

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Rated 5 out of 5 stars

Good customer experience

HAD A PROBLEM WITH NAVIGATING YOUR BOOKING SYSTEM AFTER BOOKING EXPERIENCE WAS FIRST CLASS GOOD COMUNICATION SERVICE EXPLAINED NO PROBLEMS

March 9, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that, despite the initial difficulty with our booking system, you found the overall service to be first class with good communication and clear explanations. Your feedback is greatly appreciated, and it’s wonderful to know that we were able to assist you effectively. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Best regards, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Simple drop off

Simple drop off, good communication, nice waiting area

March 9, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Paul, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We’re delighted to hear that you found the drop-off process simple, appreciated the clear communication, and enjoyed our waiting area. It’s always wonderful to know that our efforts to provide a comfortable and efficient service are recognised. We truly value your feedback and look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Excellent service

I bought my BMW X3 from Sytner six years ago. I take it for an annual health check and any time I get a notification such as a brake fluid change which I had recently. They always check and top up all fluids and wash my car when they're finished. I can keep track on my phone what they are doing and there's a video sent as well. Excellent service.

March 6, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Shirley, Thank you ever so much for your kind words and continued loyalty over the past six years. We’re delighted to hear that you appreciate the thorough care, clear communication, and attention to detail during your annual health checks. It’s wonderful that the video updates and fluid top-ups provide you with peace of mind. Your satisfaction means a great deal to us, and we look forward to continuing to provide you with excellent service for many years to come. Best wishes, The Sytner Cardiff BMW Team

Rated 1 out of 5 stars

Poor customer service

We visited Cardiff BMW as a family hoping to explore a couple of cars. When we approached the receptionists for help, they called for a salesman who arrived looking untidy and visibly bothered by the request.
When we asked to look at two cars, he told us “I can only show you one, so choose the one you like most” he then walked off and told us to wait outside. We waited, but he never came back out. He had simply opened the car remotely from inside and left us to it. No introduction, no guidance, no basic courtesy, very poor customer service.

The atmosphere throughout didn’t feel family friendly either. One of the receptionist kept glancing back at us without smiling, and our children just enjoying a spin on the chairs seemed to be an issue.

We then visited Newport BMW and the difference was incredible. Sam greeted us with a warm handshake, was professional and friendly, gave us his full time and attention, and genuinely helped us explore the right options for our family.
We wish we had read the reviews for Cardiff BMW before wasting our time. We won’t be returning for any services in the future. Newport BMW has earned our business.

March 9, 2026
Unprompted review
Rated 5 out of 5 stars

Bought a car from here Ivin was…

Bought a car from here Ivin was exceptional and Aldi was great. Definitely recommend to everyone.

March 9, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Camille, Thank you ever so much for your kind words and for taking the time to share your experience. We are delighted to hear that Ivin and Aldi provided exceptional service during your visit. It’s wonderful to know you would recommend us to others, as customer satisfaction is our utmost priority. We truly appreciate your support and hope you continue to enjoy your new car. Should you need anything in the future, please do not hesitate to get in touch. Best wishes, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

The process went as expected from a…

The process went as expected from a brand such as BMW

March 7, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Julian, Thank you very much for your kind words. We are delighted to hear that your experience with Sytner Cardiff BMW met your expectations and reflected the high standards associated with the BMW brand. It is always our aim to provide a seamless and professional process for all our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to our team. We hope you continue to enjoy your BMW and look forward to welcoming you back in the future. Kind regards, Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Had a good all round service from the…

Had a good all round service from the company representative

March 6, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Anthony, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that you received a good all-round service from our company representative. It is always our aim to provide excellent customer care and ensure every visit is a positive one. Your feedback is greatly appreciated and serves as a wonderful encouragement to our team. We look forward to welcoming you back in the future. Best regards, Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Service advisor Chloe Williams is…an asset to the business.

Very satisfied with my experience at this Mini service centre.
Service advisor Chloe Williams is excellent at her job she will always keep you updated with your service and MOT.
She is an asset to your business.

March 3, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Heather, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Chloe Williams provided you with excellent service and kept you well informed throughout your service and MOT. It is wonderful to know that her dedication and professionalism made a positive impression. Your feedback is greatly appreciated and serves as a great encouragement to the whole team. We look forward to welcoming you back in the future. Best regards, Sytner Cardiff BMW

Rated 5 out of 5 stars

Excellent Service

Although the garage was clearly very busy all customers were receiving full attention. Hospitality whilst vehicle was serviced was good and car was returned in immaculate condition.

March 6, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Thank you very much for your kind words and positive feedback. We are delighted to hear that, despite being busy, our team was able to give you the full attention you deserve. It’s wonderful to know you appreciated the hospitality during your vehicle’s service and that your car was returned in immaculate condition. Your satisfaction is very important to us, and we truly value your support. We look forward to welcoming you back to Sytner Cardiff BMW in the future.

Rated 1 out of 5 stars

Disgusting service when I just needed recall work to be completed

Disgusting service, avoid and buy/service elsewhere.

Only used this site as closest location for ‘bmw recall’

Didn’t even discuss or mention what the recall was for.

In their infinite wisdom without my knowledge or my permission they did a ‘walk around check and video’ of my vehicle. No issues found but they then asked me to sign paperwork for something i didn’t ask them to do or agree to so I told them to go forth and multiply.

Technician then decided he was the police and refused to give me my key back saying ‘I must sign the paperwork otherwise he’s not giving me my key back’

Wrong move sunshine!

So I turned around, walked into their showroom and at the top of my voice ‘told everyone what was happening and to take their business elsewhere’ and some did. That’s many thousands of £ your not getting BMW.

After I chose to sign with an ‘c’ rather than knock the child out, they then gave me the wrong key.

Eventually found my key and what was meant to take 1.5 hours took over 3 hours and I missed the first half of a football match that kicked off locally at 12:00

Next time BMW don’t make the excuse of ‘we do this for all cars that come here ad a good will gesture’ as what that really means is ‘great we’ve got their car so let’s inspect areas to try and get more money off them’ no I know now why you do it BUT YOU NEED TO ASK PERMISSION WHEN DOING THIS AS YOU BUNCH OF IDIOTS DIDNT ASK ME, THEN REFUSED TO GIVE ME MY KEY BACK AFTER ASKING ME TO SIGN SOMETHING I DIDNT KNOW ABOUT AND WOULD NOT HAVE AGREED TO.

Massively underwhelming and for such a well known company you should be ashamed of yourselves

March 7, 2026
Unprompted review
Rated 1 out of 5 stars

Serious faults from day one – dealership refuses to fix

I had a very poor experience with Sytner Cardiff BMW after buying a BMW 840d sold as BMW Approved Used.

On the first drive home, the car suffered a severe brake judder. The same day I also discovered a faulty smart key. Further problems appeared shortly after.

BMW Sytner Sheffield inspected the car and confirmed serious faults, including warped brake discs, a defective key, a non‑working heated armrest, and engine revs dropping suddenly.

Sytner Cardiff BMW initially refused to pay for this inspection and only agreed after I escalated the issue to Keith Farrell. Despite the BMW report, they have refused to authorise repairs and instead pushed a buy‑back.

Communication has been extremely poor — I have had to chase for every response. As things stand, the matter is still unresolved, and my latest correspondence asking to arrange repairs has been ignored, so I will be taking further action.

Very disappointing experience. I would advise others to be cautious.

February 20, 2026
Unprompted review
Rated 5 out of 5 stars

Good experience

All on time, work carried out efficiently.

March 5, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear JB, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We are delighted to hear that everything was on time and that the work was carried out efficiently. It is always our aim to provide a seamless and professional service to all our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team here at Sytner Cardiff BMW. We look forward to welcoming you back in the future.

Rated 5 out of 5 stars

Great Visit

Always a great welcome at Sytner, Hadfield Road. Professional service throughout. Always kept informed of vehicle’s progress.

March 5, 2026
Unprompted review
Rated 2 out of 5 stars

Disappointing and disinterested

Very disappointed that our folding roof ‘went wrong’ on such a new car. It turned out it was probably from a ‘software update’. These are a menace. Each time we have one our settings are thrown into chaos.
We found that our visit to you to talk about the problem was greeted with disinterest.
Eventually it was booked in and fixed but why did someone retune the radio and couldn’t the seats be returned to their original settings?
Eventually we found a helpful person who came out to the car with us who explained things honestly.

March 2, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Julian, We are truly sorry to hear about the issues you experienced with your folding roof and the inconvenience caused by the software update. It is disappointing that your initial visit was met with disinterest, and we apologise for any frustration this caused. We are pleased that a helpful colleague was able to assist you eventually. We would like to invite you to contact our Head of Business, Keith Farrell, at keithfarrell@sytner.co.uk to discuss your experience further. Kind regards, Sytner Cardiff BMW

Rated 1 out of 5 stars

Can’t believe this is happening again

Can’t believe this is happening again. There’s been nothing wrong with my car. I took it in for a service and everything went wrong. And there was a knocking on drivers front wheel which you could not find out where the noise was coming from So you could not fix that. rang awhile back to have a full service on the Bmw spoke to a gentleman he gave me a price of £300 wow I thought it was brilliant when it was ready to come in for the service I find out it’s 600 odd pound that’s weird but went ahead with it but ended up paying like thirteen hundred had the full service back brakes air con gassed also engine decontamination .Thought it .would be a hundred percent done by yourselves BMW. I thought you were top people, are you ? Couple of months after Service the rocker cover starts leaking.I took back to yourselves and cost me another £1300 odd pound paid it thought it was a bit weird , all seems to have happened since being in with you.Then doing rocker cover they’ve put too much oil in it tells you on the dashboard. Need to bring it back to us now. I live in Bridgend and I’m coming back-and-forth to Cardiff because of Bmw .What happens brings it back today 1-11/2 hrs they said been with you 3 hrs plus, said oil was fine but they said they would calibrate it but nothing changed then said another hr they could try and reprogramme. but that never worked Then I’m told it it’s an oil level sensor another £500 odd I had to stop there and say no this is gone up in 1000’s within months and they also told me a rear fog light bulb it’s not working ended up now 150 to diagnose instead of putting a bulb in it trying it but no way am I paying that out for the bulb? Anyway, every time I went down to Bmw it was costing me more money I had to walk away in the end.Your reviews on trust pilot are not good at al,You got to take it all apart to do rocker cover who knows knocked something off I’m no mechanic and then also my DSC x4 light comes on , I don’t know tells you this , shows you proof of picture taken on phone you can’t find anything, nothing showing up on computer feels like I’m lying about this but got pictures to prove this.Im lost for words don’t know what to believe or say anymore, don’t deserve 1 star !!!!

March 4, 2026
Unprompted review
Rated 5 out of 5 stars

Helpful

Comfortable waiting area with refreshments. Very helpful and friendly Service reception. Timely turnaround.

February 26, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Adrian, Thank you very much for your kind words and for taking the time to share your experience at Sytner Cardiff BMW. We are delighted to hear that you found our waiting area comfortable and appreciated the refreshments provided. It is wonderful to know that our Service reception team were helpful and friendly, and that your vehicle’s turnaround was timely. Your positive feedback is greatly valued and encourages us to maintain the high standards our customers expect. We look forward to welcoming you again in the future. Kind regards, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Completed the servicing on good time

Completed the servicing on good time

February 25, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Gwyneth, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We are delighted to hear that your servicing was completed promptly and to your satisfaction. At Sytner Cardiff BMW, we always strive to provide efficient and high-quality service to all our customers. Your positive feedback is greatly appreciated and motivates our team to continue delivering the best possible experience. We look forward to welcoming you back in the future. Best regards, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Perfect as always.

Perfect as always.

February 24, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Thank you very much for your kind words, Hamish. We are delighted to hear that your experience with Sytner Cardiff BMW was perfect, as always. It is always our aim to provide the highest level of service and ensure every visit meets your expectations. Your continued support means a great deal to us, and we look forward to welcoming you back in the future. Should you ever need anything, please do not hesitate to get in touch. Thanks once again for your wonderful feedback.

Rated 5 out of 5 stars

Customer experience was amazing from…

Customer experience was amazing from Demi and Anne Marie at your Penarth Rd Depot in Cardiff , I would mention that the technicians that looked after my car were also so helpful in keeping me updated on all aspects of the process. All round excellent experience.

February 9, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Mr Rees, Thank you very much for your kind words and for taking the time to share your experience at our Sytner Cardiff centre. We are delighted to hear that Demi, Anne Marie, and our technicians provided you with excellent service and kept you well informed throughout the process. It is always our aim to deliver a seamless and positive experience for all our customers. Your feedback is greatly appreciated, and we look forward to welcoming you back in the future. Kind regards, Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Michael Perchaud is who made the…

Michael Perchaud is who made the difference

February 18, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Steve, Thank you very much for your kind words and for recognising Michael Perchaud’s exceptional service. We are delighted to hear that he made such a positive difference to your experience at Sytner Cardiff BMW. It is always our aim to provide outstanding customer care, and feedback like yours truly honours the hard work of our team. We hope you continue to enjoy your BMW and look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team

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