Superb support from Ed Phillips and Mark James of BMW. Our vehicle has been written off in accident and they were both very supportive in finding a replacement
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Customer service poor no feedback about our repair rang them 3 times still nothing waited 2 weeks to change battery due to open and close button on inside boot draining battery . When I went to pick c... See more
The purchasing process was a pleasure, with Rachel and Francesca it was so easy, they understood my requirements and gave me the perfect car and deal to match. Communications were excellent, and I lov... See more
Arrival procedure is slick & the Uber service to get home & back was good. On booking in, my app wouldn't let me book online & said to call; so on calling you can't actually speak to anyone - it's aut... See more
Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
50 Penarth Road, CF10 5RS, Cardiff, United Kingdom
- 029 2055 0300
4.3
Excellent
1K reviews
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Michael Perchaud is who made the…
Michael Perchaud is who made the difference
February 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Steve, Thank you very much for your kind words and for recognising Michael Perchaud’s exceptional service. We are delighted to hear that he made such a positive difference to your experience at Sytner Cardiff BMW. It is always our aim to provide outstanding customer care, and feedback like yours truly honours the hard work of our team. We hope you continue to enjoy your BMW and look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team
Yet again great all round customer…
Yet again great all round customer service.
Special mention for Alison Williams for being very proactive and keeping me updated throughout.
Thanks again and I will be back.
February 19, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Jonathan, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Alison Williams provided such proactive and attentive service throughout your visit. It’s always wonderful to know our team’s efforts are appreciated. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Your continued support means a great deal to us. Best wishes, The Sytner Cardiff BMW Team
Recent purchase, fault occured
I recently purchased a BMW 1 Series 25 plate from the Cardiff store. Unfortunately, 7 days after driving it away, I experienced an issue caused by an unsuccesful software update.
This was resolved thanks to Dan Parfitt, who was the only person willing to step in and help. He went out of his way to make sure my car was seen as soon as possible, rather than waiting the 3 weeks initially suggested by the workshop due to availability who came across like they really didnt care.
In terms of the BMW brand, I did expect more, particularly not to encounter an issue so soon after purchase, which took away some of the excitement of getting a new car. However, Dan’s service from start to finish was nothing short of excellent, and I truly appreciate his support.
February 19, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Amy, Thank you for sharing your experience with us. We sincerely apologise for the inconvenience caused by the software update issue so soon after your purchase. It’s reassuring to hear that Dan Parfitt provided excellent support and went above and beyond to resolve the matter promptly. We appreciate your honest feedback regarding the BMW brand and are pleased that Dan’s dedication helped restore some of the excitement of owning your new car. Wishing you many enjoyable journeys ahead. Kind regards, Sytner Cardiff BMW Team
Very efficient and prompt in all…
Very efficient and prompt in all dealings
February 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Robert, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that you found our service efficient and prompt throughout your dealings with us. It is always our aim to provide a seamless and positive experience for all our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to the entire team. We look forward to welcoming you back in the future. Kind regards, The Sytner Cardiff BMW Team
Overpriced service adding in items that…
Overpriced service adding in items that were unnecessary and not agreed in advance. I think BMW is not the company it used to be. Time for a change.
February 14, 2026
Unprompted review
So expensive.
Crazily expensive for a service and poor valet attempt.
February 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Thank you ever so much for your kind words. We’re absolutely delighted to hear that you’re enjoying your new car and that our service met your expectations. It’s always a pleasure to know our customers are happy with their experience at Sytner Cardiff BMW. Should you ever wish to discuss anything further or simply share your motoring stories, please do not hesitate to get in touch. Wishing you many enjoyable journeys ahead in your new vehicle!
Great experience from Sytner MINI…
Great experience from Sytner MINI Cardiff. I’ve been using them for all my service requirements since 2023 and they’ve been faultless in all my dealings with them. Chloe and Anne-Marie have always delivered great customer service with plenty of explanation on what work has been carried out and any that need doing.
February 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Thank you, Matt, for your kind words and for choosing Sytner MINI Cardiff for your service needs. We’re delighted to hear that Chloe and Anne-Marie have consistently provided excellent customer service and clear explanations regarding your vehicle’s maintenance. It’s wonderful to know that your experience with us has been faultless since 2023. Your feedback is greatly appreciated and motivates us to continue delivering the highest standards. We look forward to supporting you with any future requirements.
BMW Cardiff have been brilliant from…
BMW Cardiff have been brilliant from start to finish!!
Really can’t thank you enough, nothing is too much trouble, can’t recommend them enough.
February 2, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Gary, Thank you ever so much for your wonderful review. We are absolutely delighted to hear that your experience with BMW Cardiff was brilliant from start to finish. It means a great deal to us that you felt nothing was too much trouble and that you would highly recommend our team. Your kind words are truly appreciated, and we look forward to welcoming you back in the future. Warm regards, The BMW Cardiff Team
good communication
Kept in touch throughout the day - easy to communicate with from booking to completion.
February 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that our communication throughout the day was clear and effortless, making the entire process smooth from booking to completion. It is always our aim to provide excellent service and keep our customers well informed. Your positive feedback is greatly appreciated, and we look forward to assisting you again in the future. Best wishes, The Sytner Cardiff BMW Team
Great service from Sytner BMW
We had great service from Sytner BMW when our Mini developed a fault. Our service coordinator Anne-Marie was brilliant. She was friendly and knowledgeable and kept us informed all the way through the fault diagnosis and rectification. The cost wasn't too bad either.
February 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Thank you very much for your kind words, Ade_Cincy. We’re delighted to hear that Anne-Marie provided such excellent service and kept you well informed throughout the diagnosis and repair of your Mini. It’s wonderful to know that you found the experience friendly, knowledgeable, and reasonably priced. Your feedback is greatly appreciated and motivates our team to continue delivering the highest standards of care. We look forward to welcoming you back to Sytner Cardiff BMW in the future.
We had an excellent customer experience…
We had an excellent customer experience from start to finish, all the Cardiff dealership staff were professional, friendly and efficient. From the smooth handover to the servicing team to the hot drinks offered on our arrival. David Cheung we were very impressed with and we will most certainly deal with him when we return to the dealership for our next BMW. And Annemarie an absolute gem, she took the time to show us features of our vehicle that we never knew existed! Thanks all, see you again in the near future. Sara & Martin from West wales.
February 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Sara & Martin, Thank you ever so much for your kind words. We’re delighted to hear you had such a positive experience with our team at Sytner Cardiff BMW. It’s wonderful that David and Annemarie were able to assist you so well and that you appreciated the little touches, like the hot drinks. We look forward to welcoming you back when you’re ready for your next BMW. Wishing you many enjoyable journeys in your new vehicle! Best wishes, The Sytner Cardiff BMW Team
Service review
Alison was friendly and helpful and kept me well informed of the progress of my service. Comfortable space to wait and work from. Would highly recommend.
February 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Jane, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Cardiff BMW. We are delighted to hear that Alison provided friendly and helpful service, keeping you well informed throughout your visit. It’s wonderful to know you found our waiting area comfortable and suitable for working. Your recommendation means a great deal to us, and we truly appreciate your support. We look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team
Communication with the Servicing team
Feedback and general communications from the Sytner servicing team was very good. I was kept up to date with progress on the vehicle repairs and at all times the servicing representative was very responsive.
January 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Huw, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that our servicing team provided clear communication and kept you well informed throughout the repair process. It is always our aim to be responsive and supportive, ensuring our customers feel valued at every stage. Your positive feedback is greatly appreciated and motivates us to maintain these high standards. We look forward to welcoming you back in the future.
Excellent service listen to what we wanted
Excellent service listen to what we wanted and didn’t try and sell us anything we didn’t want. Highly recommended
January 31, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Patricia, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that our team listened carefully to your needs and provided a service that met your expectations without any pressure. It is always our aim to offer honest and personalised assistance, and your recommendation means a great deal to us. We truly appreciate your support and look forward to welcoming you again in the future. Best wishes, The Sytner Cardiff BMW Team
Thank you Sytner Cardiff for fixing the…
Thank you Sytner Cardiff for fixing the problem with my boot in a very quick and efficient manor. All of the service department staff were really accommodating, friendly and helpful. Thank you once again!
January 29, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Stacey, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff. We are delighted to hear that our service team were accommodating, friendly, and helpful throughout your visit. It’s wonderful to know that the issue with your boot was resolved quickly and efficiently. Your feedback is greatly appreciated, and we look forward to assisting you again in the future. Best wishes, The Sytner Cardiff BMW Team
Generally service is always good.
Generally service is always good.
But on this occasion, I booked car to have a service the same time to have a recall done on the car
I booked it in with over 4 weeks notice
When we arrived we instantly told , no starter motor so that will have to be done again !
Why wasn’t it ordered when we booked it in or told they were out of stock , as the purpose of booking the service was for it to be done all at same time as getting to the garage and back is always difficult in busy times of the day.
Service was done, and was told you will be instructed soon as starter motor is in stock and apologised for the inconvenience
4 weeks passed , had no correspondence at all. So I phoned up as we are taking car on channel tunnel soon and recall letter stated don’t park car in confined spaces or public car parks
Lady on phone said , we have one here.
So unless I phoned we would have not known.
So much for being told soon as one comes in we we allocate it to your car and let you know
This definitely lets your customer service down.
From not telling us until we arrived there was no part available to not following up as promised.
But as said at start of review
Once car is there , service is generally good overall and car always spotless when collected
January 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear P Jones, thank you for your detailed feedback. We sincerely apologise for the inconvenience caused by the delay in obtaining the starter motor and the lack of communication during this time. We appreciate your kind words regarding the service quality and cleanliness of your car. We understand how important timely updates are and regret that we fell short on this occasion. We would like to invite you to contact our Head of Business, Keith Farrell, at keithfarrell@sytner.co.uk to discuss your experience further.
Well firstly the service I received…
Well firstly the service I received from Oliver and Ann Marie was exceptional, great communication throughout the 4 days my vehicle was there, the only issue I had was when I had to pay for it. Can someone please explain to me why I couldn't pay on my credit card??
January 29, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Ryan, thank you for your kind words regarding the service from Oliver and Ann Marie; we’re delighted to hear you appreciated the communication during your vehicle’s stay. We do apologise for any inconvenience caused by the payment method restrictions. Unfortunately, certain payment options are limited due to company policy and security measures. We appreciate your understanding and value your feedback, which helps us improve the overall customer experience. We hope to welcome you back to Sytner Cardiff BMW in the future.
Extremely supportive
Extremely helpful and supportive over a long running issue over availability of parts.
July 25, 2025
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Geoff, Thank you very much for your kind words. We truly appreciate your patience and understanding during the ongoing issue with parts availability. It means a great deal to us to know that our team’s support has been helpful throughout this time. Your feedback encourages us to continue striving for the highest standards of service. We are grateful for your continued trust in Sytner Cardiff BMW and look forward to assisting you in the future. Kind regards, The Sytner Cardiff BMW Team
Recall
Everyone was very professional they arranged taxis to get to and from the station can't fault the service I recieved.
January 28, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Paul, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that our team provided professional service and that the taxi arrangements made your visit more convenient. It is always our aim to ensure every customer feels valued and well looked after. Your positive feedback is greatly appreciated, and we look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team
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