Sytner Group - Sytner Coventry BMW Reviews 

Ashley and her colleagues were excellent. Unfortunately, the car left the dealership with a rattle nearside rear. They had the car for 6 days and all seemed well at first but now it has returned along with an intermittent rattle in the offside door. So all a bit di

I had fallen ‘out of love’ with BNW due to my previous experience but Ali restored my faith in the Coventry dealership. I hope they continue to employ courteous staff like Ali moving forward.

If i could give 0 stars i would! Terrible branch of Sytner! Extremely unprofessional for such a big company! Have used several branches of BMW before with 0 problems! Would not recommend anyone to buy from here but if you do - go over the car with a fine nitcomb.
Bought a 24 plate car from here end of April 2026. The salesman was great to start with. Drove over 2 1/2 hours to get the car. Inspected all the paint work under a canopy and all looked fine. It was a bit of a rush as the salesman had come in specifically to deal with us but had to go and collect his child, so we didn't want to keep him too long. On the drive back, we realised that every single window (including the windscreen) had been scratched. It wasn't noticed at the time of inspection as it was under a canopy and in all honesty, we never dreamed the windows would be damaged. It looks as though someone has just scribbled all over the windows with something sharp.
We spoke to the salesman the next morning to let him know, and to find out how to resolve this.
I dont want compensation - just the damage to be fixed . I ended up getting fobbed off for 5 days (manager in a meeting/ manager gone away/ bank holiday).

I finally got a call from a manager, who we have found EXTREMELY unprofessional! Talked down to me and said he would look into it. We sent in photos of the damage but it is very hard to show the extent of the damage due to reflection of the glass.
I was offered £250 but declined it as it will nowhere near cover the expenses to fix it.
They then came back with another offer of £980 which was also declined. I told them I dont want money, just for it to be repaired, and if they won't- I want my money back and the car returned.
I told them to please send someone out to inspect the damage, but was told no. I even offered to take the car to a more local Sytner for them to take a look and was again, told no.
There was a lot of to and fro.
I was then informed that the damage was not there before we drove off of the forecourt and that from the photos, the scratches look new - insinuating that we did it.
I cant understand the mentality of that, as we were not asking for money off....so what would I gain?? but for BMW (a supposedly professional company) to fix it! Had we seen the damage we would never had accepted the car!

We were told that the £980 was now taken back and nothing would be done.
I told them we do not want the car now and want to return it, to which they told us we cant.
We are well within our legal rights to return the vehicle as it was nowhere near 30 days and im shocked it has come to this. I'm more surprised that they are allowed to get away with telling us we cant return a car within the acceptable period of time to return. We are now going through several other avenues to resolve the issues, as really all I want is for them to fix it, but it feels as though we will have no choice but to return the vehicle (even though we have illegally been told we can't - not fit for purpose....Consumer Rights Acts 2015)and leave us with no car too. Absolute stress!
We have got a few quotes to sort the windows, and even they said they've never seen anything like it and every window HAS to be replaced.

For a large well known luxury car company, the service and after care is diabolical. I believe because we live over 2 and a half hours away, they think that its simple to just ignore my requests. BMW Customer service did reply to an email sent, but they haven't got back to me since.

Purchased car from BMW Synter Coventry having searched and checked reviews for every major BMW distributor. Found the perfect car at Synter Coventry. Dealt with Dan who was phenomenal from start to finish. No hard sell and could not do enough. Also dealt with Mike for finer details of purchase and again service was brilliant. I was distance buying and the walk around video and informative emails were a huge help in my decision making. Dan even delivered the car for me from Coventry to Luton which was a massive bonus. He even spent time with me running through the various controls on the car and made sure I was 100% happy before he left. Whole process from initial conversation with Dan to delivery was less than 48 hours!
Can honestly say the whole experience of dealing with Synter Coventry was a pure pleasure and I would not hesitate to recommend them.

Disappointed…..I only went to main dealer for the service so I would get the stamp on the onboard computer only to find for some reason they couldn’t update it and I still have the notice saying service reqd (I did get paperwork though), not only that the car also didn’t get a valet (I did get a voucher but that means I need to make another visit with a possible wait)

Very efficient, friendly and professional service

Great service great deal felt like I was a king 👑

Car picked up serviced and returned to my home on the same day

It is a great pleasure to visit Sytner Coventry, they make you feel special with excellent experience from reception to receiving your keys. Well done everyone. 10/10

I recently bought a 2025 BMW 1 Series from BMW Coventry and the experience was outstanding. The team were professional, knowledgeable, and offered very competitive price.

Leon Richardson in particular provided excellent service he made the entire process seamless, efficient, and easy to understand. There was no pressure, just clear communication and genuine support throughout.

The delivery was smooth and well organised, and my part exchange was handled fairly and without any hassle. I’m extremely pleased with both the car and the service received. I would highly recommend BMW Coventry to anyone considering their next car.

I had a great experience at Sytner Coventry. I was looked after by Hannah and Zeib, and they were both amazing from start to finish. I came in for an airbag recall, and they made the whole process smooth and stress-free.

They were very polite, professional, and kept me informed throughout. It’s always reassuring when customer service is this good. Really appreciate their help. I highly recommend!

In comparison I find BMW’s service and after sales services better than Mercedes’s. I feel my interests are well looked after by BMW.

Amazing service as always from BMW Coventry! I popped in to book my car in for a service. The reception staff were so welcoming. I was greeted, offered refreshments and had a service advisor come to me within minutes.

My car was booked in within the next couple of days with a wait appointment. I was sent an online check in, arrived on the day. Everything was clear, got a CitNow video, with a health check whilst I was waiting. When it came to pay, I knew exactly what was done and had an overview of my cars condition. No hidden costs and payment made.

Customer service is best in class! I felt valued, I felt important and my business felt appreciated. Highly recommended, thank you. A special mentionin to Chris Milne in service! Always provides 10/10 service.

Very well looked after every time I visit the dealership thanks

Bravo Zulu (BZ) to Jack, Alex & Jake understood what we wanted & needed and responded accordingly. Looking forward to getting the 2nd key they are sourcing. BMW policy of only 1 key and a digital card is ludicrous and needs changing

As always very professional

I had a great experience with BMW Coventry

Everything was great from the very start, managed to get myself a nicer vehicle and pay relatively the same per month. Plus, more tech (being a techie, makes me very happy) !!

Very friendly and helpful