Very friendly reception staff , excellent service, kept me informed on the progress of my car whilst in the garage for a service. Real shame the dealership is being closed 🥲
Location
Switch locationUnit 4/5 Sterling Business Centre,, Eastern Road, RG12 2PW Bracknell, Berkshire, GB
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Paid £3000 for a service and JLR Sytner Ascot could not update "Service due" on car and app ! Agent said that there was nothing else they could do to rectify this....!!!
Couldn’t fault the service we had from JLR Ascot. Our discovery started making a very odd noise and running badly on the M25. We managed to get to JLR Ascot where they took it straight in, handed us a... See more
Company replied
I received the usual excellent service that the Bracknell service team always deliver Meena kept me fully updated on the progress of my 10 year big service whilst I enjoyed driving around in their... See more
Company replied
Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Unit 4/5 Sterling Business Centre,, Eastern Road, RG12 2PW, Bracknell, Berkshire, United Kingdom
- 01344 875675
3.9
Great
491 reviews
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Very friendly reception staff
Very friendly reception staff , excellent service, kept me informed on the progress of my car whilst in the garage for a service. Real shame the dealership is being closed 🥲
May 11, 2026
Unprompted review
Syntner have lost my business
Very annoyed to learn that Syntner Bracknell has closed. I have owned Jaguar cars for over 20 years so I will now have to move to another brand
May 15, 2026
Unprompted review
Paid £3000 for a service and JLR Sytner…
Paid £3000 for a service and JLR Sytner Ascot could not update "Service due" on car and app ! Agent said that there was nothing else they could do to rectify this....!!!
May 8, 2026
Unprompted review
May use AI-assist with repliesRead more
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Excellent Service
Couldn’t fault the service we had from JLR Ascot. Our discovery started making a very odd noise and running badly on the M25. We managed to get to JLR Ascot where they took it straight in, handed us a courtesy car (a very nice almost new Range Rover) which they reversed straight up to our car for us to transfer all of our stuff into. Sorted everything out and quickly had us on our way (we’d just driven through the night from the French Alps so wanted to get home!). 2 weeks later, my discovery was delivered back to my driveway and the Range Rover collected. No drama, just plain good service. Thank you.
April 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good morning! Thank you very much for your kind words. We’re delighted to hear that our team at JLR Ascot were able to assist you promptly and make your experience as smooth as possible, especially after such a long journey. It’s great to know you appreciated the courtesy car and the hassle-free service. Your feedback means a lot to us, and we’re pleased your Discovery is back with you in good order. We look forward to welcoming you again in the future. Kindest regards, Rosie Curtis - Service Reception Manager
Unfortunately a job that I was told would take two working days took five working days and left me without a car for a weekend.…
Unfortunately a job that I was told would take 2 days eventually took 7 days .
The windscreen of my discovery 5 was leaking. I was informed by the warranty company that this was a known land rover fault and to take it to my local Jaguar Land Rover dealer . ( Sytners Bracknell).
The car was booked in by Zoe who told me that the job would take two days.
On weds 8th April the car was dropped off at 8am.
On Weds no news from Sytners.
On Thursday no news again , not even a report as to why the car was not ready or that it had been checked.
On Friday morning (by 9 am) Day 3 I rang and was informed that Charlie would return my call.
At 12 noon I rang having not heard from them to be told by Charlie that yes the Windscreen was leaking and that this was the cost of the job .. did I want to go ahead?
I noted that having been told by the warranty company that it was known landrover issue the cost should be covered by the manufacturer.
Charlie noted that land rover would have to make such a decision and that contact would be made and they would report back to me that afternoon.
At 4pm ( not having heard anything ) I rang because I was hoping to have the car back for the weekend. I was told Charlie would return my call.
At 5pm ( not having heard anything ) I rang to find out what was happening. Again i was told by Maria ( the receptionist) ( who was very good) that Charlie would come back to me.
At 5.45pm ( not having heard anything) I rang again but there was no reply.
So On Monday at 8.30 I rang and asked to speak to Charlie .. she wasn't at work .. and I was told that someone would ring me back ... I noted that I would stay on the line until someone could talk to me ...
After 20 minutes holding on ... I spoke to Steve who (sympathetically) understood my situation and said he would investigate ...
At 11am I rang again to be told that Rosie had raised a note with Land Rover and would contact me.
At 11.23 I received a whatsapp stating that they would like to chat with me via whatsapp.
At 11.49 Rosie noted she had submitted a request to JLR Customer Care for them to pay 100% of the repair.
( Obviously this hadn't happened on the Friday afternoon as I was told it would. )
During the afternoon Rosie rang and said JLR had agreed to pay for the repair and that it would done the following day ie Tuesday and they would have it washed.
At 3pm on Tuesday I hadn't heard anything so I rang and was told the car was ready .. so I went and picked it up.
So the following questions remain
a) Why did it take five working days when I was told it would take two.
b) Why did no one contact me on days one and two.
c) Why were the calls nor responded to on Friday.
d) Why was the request not made to JLR on the Friday.
e) Why did I have to call on the Monday.
f) Why did no one tell me the car was ready on the Tuesday.
g) Why did Sytners want to charge for the job in the first place when they were willing to make the request on the Monday.
The good news is that after the seven days .. the job was done and JLR did acknowledge their responsibility and pay for it.
April 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good morning Stephen, Thank you for taking the time to leave such detailed feedback. I’m very sorry to hear about your experience and the frustration caused throughout the process. Firstly, I would like to apologise for the lack of communication during your vehicle’s time with us. We fully appreciate how important regular updates are, and it’s clear from your experience that we fell short here, particularly across the first few days and when return calls were expected. We are currently going through a period of transition within the business, and the Service Advisor handling your vehicle was still in training however, this should not have resulted in the level of communication you experienced, and I sincerely apologise for this. In relation to the repair itself, as your vehicle is outside of the manufacturer’s warranty and windscreen concerns are excluded from extended warranty policies, the initial quotation provided was correct based on the information available to us at the time. While we are not required to raise cases with the manufacturer in these circumstances, we are always happy to support our customers by doing so. I’m pleased that, following submission to Jaguar Land Rover, they agreed to cover the cost of the repair on this occasion. Regarding collection, we had agreed on Monday for the vehicle to be ready from 3pm on the Tuesday, however I apologise if this was not clearly communicated or followed up on the day. Whilst I’m glad the repair was ultimately completed and resolved in your favour, I completely understand that the overall experience did not meet expectations. Your feedback has been taken on board and will be used to improve our communication and processes moving forward. Please accept our sincere apologies for the inconvenience caused. Kindest regards, Kayleigh Harrop - Aftersales Manager
Excellent service and helpful people.
April 2, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good morning Ken, Thank you very much for your kind words and for taking the time to share your experience with Sytner Jaguar Ascot Service. We are delighted to hear that you found our service excellent and our team helpful. It is always our aim to provide the highest standard of care and support to all our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to everyone here. We look forward to welcoming you back in the future. Kind regards, Rosie Curtis - Service Reception Manager
Rosie was very helpful!
Rosie was very helpful and kept me updated through the day. Only black mark was that the car hadn’t been cleaned but the work was done and issue fixed!
March 20, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good morning Mark, thank you very much for your kind words and for recognising Rosie’s efforts in keeping you informed throughout the day. We are pleased to hear that the issue with your Jaguar was resolved to your satisfaction. We do apologise that the car was not cleaned to the standard you expected, and we appreciate your understanding. Your feedback is invaluable to us, and we hope to provide an even better experience for you in the future. Kind regards, Kayleigh Harrop - Aftersales Manager
Brilliant service as always
Brilliant service as always
Worth the two hour round trip to be looked after by them
Highly recommended
March 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good afternoon Tarquin, Thank you ever so much for your kind words and continued support. We’re delighted to hear that you find our service brilliant and that the journey is well worth it. It’s always a pleasure to look after you and ensure your experience with us is nothing short of excellent. Your recommendation means a great deal to the whole team here at Sytner Jaguar Ascot. We very much look forward to welcoming you back again soon. Kindest regards, Rosie Curtis - Service Reception Manager
Poor from start to finish
Poor from start to finish. A same day service turned into a 3 day escapade. No communications, failed to return calls. Promised to return the car on second day - never happened with no explanation.
March 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good morning Jason. We’re very sorry to read your feedback and to hear that your experience remained disappointing throughout. This is certainly not the standard of service we aim to provide, and we apologise for the delays and lack of communication you encountered. We understand how frustrating this must have been, particularly with expectations set around the return of your vehicle that were not met. Please be assured that your comments have been taken seriously and will be reviewed internally with the team to ensure improvements are made. Kindest regards, Rosie Curtis - Service Reception Manager
I feel well treated as a valued…
I feel well treated as a valued customer. The waiting area is well done.
Callum explains what work was done
March 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good morning Robert, Thank you for your kind words and for taking the time to share your experience with us. We are delighted to hear that you felt valued as a customer and found our waiting area comfortable. It is also wonderful to know that Callum provided clear explanations regarding the work carried out on your vehicle. Your feedback is greatly appreciated, and we look forward to welcoming you back to Sytner Jaguar Ascot in the future. Kindest regards, Rosie Curtis - Service Reception Manager
Booked my car in for annual service and…
Booked my car in for annual service and MoT. Arrived at 8:20am and they said only MoT was scheduled. After rechecking they confirmed that they had missed the service booking. Hence my appointment was delayed and pushed back. I sat in the lobby assuming that the car would be ready in 2-3 hours. Finally left the dealership at 5:30pm. Just noted today that the service warning is still on so will need to revisit to get this resolved. I will probably look at moving my next appointment to a different dealership.
March 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good Morning Raj, thank you for sharing your experience. We’re sorry to hear that your visit did not meet your expectations and appreciate how frustrating a longer wait can be. Having reviewed the booking, the vehicle was originally scheduled for an MOT only. During the online check-in process a note was added requesting that a service also be carried out. Although this had not been booked in advance, our team did their best to accommodate the request on the day and advised that adding a service may mean the vehicle would need to remain with us for most of the day. We’re pleased we were able to complete both items for you during your visit, however, we’re sorry to hear that the service reminder is still showing on your vehicle. This can occasionally require a manual reset and the team would be happy to assist with this during a quick visit. Thank you again for taking the time to share your feedback. Kindest regards, Rosie Curtis - Service Reception Manager
3rd time lucky
They had my car for repair but the problem remained when I got the car back. I had to take the car back to them and they said it has been corrected this time. Guess what...the problem was still there so I had to go back to them the 3rd time for the same problem.
The car was eventually fixed after several trials for 3 weeks. In the end happy customer but it shouldn't have taken so many attempts.
February 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good morning Haneet, thank you for sharing your experience. We sincerely apologise for the inconvenience caused by the repeated visits and the delay in resolving the issue with your car. We appreciate your patience throughout the process and are pleased to hear that the problem was eventually fixed. Your feedback is important to us, and we understand that the service should have been more efficient. We hope your vehicle continues to perform well and that future experiences with us are more positive. Kindest regards, Rosie Curtis - Service Reception Manager
The team fitted me in when my car…
The team fitted me in when my car developed a problem and helped resolve the issue quickly. Subsequently the car was booked in for a service and the worked was carried out to plan, again fitted I without a
Long wait time. The service area is pleasant and the mechanical / technical expertise is excellent . My only issue and reasons for not giving 5 stars is that communication is a bit slow, requiring me to call in for progress rather than being called with confirmation that work is completed. Despite this I fully recommend Sytner for service.
February 17, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good morning Alan, thank you for your thoughtful review and for recommending Sytner Jaguar Service Centre Ascot. We are pleased to hear our team was able to fit you in promptly and that the service and technical expertise met your expectations. We apologise for the slower communication and appreciate your honest feedback. It is encouraging to know you found the service area pleasant though and that the overall experience was a positive one. We hope to continue providing you with excellent care in the future. Kindest regards, Rosie Curtis - Service Reception Manager
Good customer service
Good customer service, dealt with my problem and kept me informed
February 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good Morning Dr Gutteridge, Thank you very much for your kind words and for taking the time to share your experience with Sytner Jaguar Ascot Service. We are delighted to hear that our team provided good customer service, addressed your problem efficiently, and kept you well informed throughout. Your feedback is greatly appreciated and serves as a wonderful encouragement to all of us. We look forward to welcoming you back in the future and continuing to meet your expectations. Kind regards, Rosie Curtis - Service Reception Manager
Amazing service
Collected car for service and returned the same day - excellent communication throughout
February 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good Afternoon Stuart, Thank you very much for your kind words and for taking the time to share your experience with Sytner Jaguar Ascot Service. We are delighted to hear that the collection and return of your car on the same day met your expectations and that our communication throughout was excellent. Your feedback is greatly appreciated and motivates us to maintain the highest standards. We look forward to welcoming you back in the future. Best regards Rosie Curtis, Service Reception Manager
Fantastic Service & Communication
Thank you for the great service and constant communication - Zoe was fabulous - loved the service centre which was well equipped for working out of if required. I opted for the courtesy car which was a gorgeous 2025 Evoque - great ploy as it got me looking up 2025 Evoque's!
February 5, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good afternoon Victoria, Thank you ever so much for your kind words. We’re delighted to hear that Zoe provided fabulous service and that you enjoyed the well-equipped service centre. It’s wonderful that the courtesy car, the 2025 Evoque, caught your eye and sparked some interest! We truly appreciate your feedback and are pleased that your experience with us was so positive. We look forward to welcoming you back to Sytner Jaguar Ascot in the future. Kindest regards, Rosie Curtis - Service Reception Manager
Warranty work experience
When collecting my vehicle I had to find it and it was blocked in by 2 non drivable Range rovers and it took about 20 minutes to get them moved. I accidentally left a jacket in the loan vehicle but so far it has not been found.
February 4, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good Afternoon Terry, thank you for your feedback for Sytner Jaguar Ascot Service. We apologise for the inconvenience caused by the difficulty in locating your vehicle and the delay due to the blocked vehicles. We also regret to hear that your jacket has not yet been found. I will ask the team to keep a close eye out for it. Your comments are important to us, and we appreciate you bringing these matters to our attention. We hope to provide a smoother experience for you in the future. Kindest regards Rosie Curtis, Service Reception Manager
Where shall I start..
Where shall I start... I was told that things were broken on the Car which weren't broken when the Car was handed to the garage, which when queried they were unable to give any specifics, refused blame and when I refused the astronomical charges that were quoted the lady on the phone was very rude. Funnily enough when the car was returned the 'broken' camera was suddenly fixed!?
Communication with the garage was painful to say the least, the phone often rang through or if it was answered would be cut off in the transfer process.
They were supposed to have the car for 2 days, FIVE days later we still had no word as to when it would be available.
OVERALL, would not recommend.
February 2, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good Afternoon Francesca, We are truly sorry to hear about your disappointing experience with our service team at Sytner Jaguar Ascot Service. This is not the standard we aim to provide, and we apologise for any frustration caused by the communication issues you encountered. We know this can be stressful and are sorry it impacted your experience. For clarity, when your vehicle was brought in to investigate the reverse camera, our team also found an issue with the front camera. At no point was anything broken by our team. When the rear camera was replaced, the front camera was found to be working again, likely linked to the initial issue. I will be raising your feedback with the team member involved and apologise sincerely if any interaction came across as rude. Your comments are very important and help us to continue improving how we support our customers. Sincerest apologies Rosie Curtis, Service Reception Manager
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good Morning and thank you very much for your kind words. We are delighted to hear that you found our team easy to deal with and professional. At Sytner Jaguar Ascot, we strive to provide a seamless and enjoyable experience for all our customers, and it is wonderful to know that this was reflected during your visit. Your feedback is greatly appreciated and serves as a great encouragement to our entire team. We look forward to welcoming you back in the future. Kindest regards Rosie Curtis, Service Reception Manager
Delays, Delays, Delays
My car was recovered to the site on 15th December 2025 ready for an appointment on 18th December 2025.
My appointment was missed and despite promises to have to seen before Christmas this did not happen. My car was eventually seen on 31 December and was promised that the work would be completed on 7th Jan 2026. At 4pm on the 7th I was told it wouldn’t be ready and would be completed by Friday 9th January.
The communication from the services manager has been awful, constantly chasing for updates being told he would get back in touch and never did.
The only saving grace is the front office team who were able to secure a courtesy car on the 7th Jan for a few days until my car was ready.
The on-site team blame the number of recoveries they receive, they are trying their best, it is whomever that is accepting the bookings that is at fault.
A truly awful experience that I am not keen to repeat.
January 9, 2026
Unprompted review
Reply from Sytner Group - Sytner Jaguar Service Centre Ascot
Good Morning Tom, Please accept our sincere apologies for the delays and communication issues you experienced during your recent service at Sytner Jaguar Ascot Service. I would like to confirm that we discussed your concerns in detail both over the phone and when you attended on the 7th of January to collect the courtesy vehicle. I understand that during this period you were also in contact with our breakdown advisor and later raised the matter with myself. We fully appreciate how frustrating this experience was and would like to thank you for your kind comments regarding our front office team, which have been shared with them. We value your feedback and hope to move forward positively, restoring your confidence in our service. Kindest regards Rosie Curtis, Service Reception Manager
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