I have used Sytner BMW MINI Luton service since 2019, when it was still Specialist Cars and this year 2026 bought a new MINI from them as well. The staff are always really helpful and provide... See more
Location
Switch location501 Dunstable Road, LU4 8QN Luton, GB
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Mr Hanof as a sales man should be doing some other stuff than selling most impressive vehicle brand in car industry. He advised that the purpose of show room is only to purchase without hesitation. T... See more
From start to finish great communication . Darnell was very polite and very helpful ,let me know what was happening with my car and looked after me .
Excellent service from Graham Cairns in the service team. Always a pleasure to deal with who sorted my MOT and warranty claim with minimal hassle and maximum professionalism. Well done and keep up the... See more
Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
501 Dunstable Road, LU4 8QN, Luton, United Kingdom
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Excellent Customer Service
I am blown away by the exceptional customer service I received at Sytner, Luton particularly from Joe.
Joe was very attentive to what I wanted and I did not feel pushed into closing a sale. He considered what was important to me when suggesting vehicles and I would highly recommend visiting their showroom for that personalised experience.

Reply from Sytner Group - Sytner Luton BMW
Poor experience where I was charged £60…
Poor experience where I was charged £60 for a tyre to by removed, which was put on too tight when I bought the car. I always waited over 5 hours for this!

Reply from Sytner Group - Sytner Luton BMW
Amazing Customer Service from Sytner Luton Sales Team
Having purchased over 6 BMWs in the last 30 years and having dealt with various branches across the UK, I have to say I was blown away by the excellent customer service that I received from Sytner BMW Luton. In particular Dan and Jamil on the sales team. I am not an easy customer to impress, but on this occasion I have to say I was really blown away by their customer focus and willingness to go the extra mile ... Well done guys, you are guaranteed my future business!

Reply from Sytner Group - Sytner Luton BMW
The sales person was really helpful and…
The sales person was really helpful and had a good attitude. Once I brought the car, I had to chase for an email confirming I had paid a deposit, but this was sent promptly. I was going to exchange my current car but the price offered to me was a lot less than I was quoted elsewhere, so I passed on it and sold it to another company. The main reason for the low price, according to the manager, was due to a small chip on my windscreen saying it would cost the garage £400 to replace, he seemed a bit fixated on it! I then noticed that the car I brought from the garage had a chip in the windscreen!!!!! It had been treated but that is not the point. I probably would only go back to this garage if I had to.

Reply from Sytner Group - Sytner Luton BMW
218i Sport BMW
I was very pleased with the second to none service received when i collected my new car, the staff were extremely helpful and made my purchase worth wile, i was very impressed where the car was waiting for me in its own showroom it felt special , i have no doubt i have chosen the right car.

Reply from Sytner Group - Sytner Luton BMW
Excellent
Excellent customer service and wonderful coffee. Jamil his colleague Steve made the whole procedure easier.

Reply from Sytner Group - Sytner Luton BMW
Amazing service by Tracy in Service
Amazing service by Tracy in the Service Dept. She couldn’t have been more helpful, communicative or friendly. Never had a great experience with main dealer service depts (not specifically BMW), I usually feel like I’m being ripped off. The whole experience was brilliant and my car was ready a few days early as well. Thanks Tracy and thanks BMW Sytner Luton.

Reply from Sytner Group - Sytner Luton BMW
Good service thank you good salesman he…my bmw m2 competition
Good service thank you good salesman he gho thank you much

Reply from Sytner Group - Sytner Luton BMW
Outstanding service
Outstanding service. Kept us advised all the through the process from order being placed to delivery. Handover was informative and professional as was the subsequent follow up. Would not hesitate to deal with this company again.

Reply from Sytner Group - Sytner Luton BMW
Hee Goh Is the best sales executive!!
Hee Goh Is the best sales executive!!!
Throughout the whole process he was exceptionally wonderful. Effective, efficient and very professional. I cannot thank him enough. I highly recommend him highly. Fabulous service. Every time I called he called me back, and dealt with any concerns straight away. Emailed me straight away, explaining the process.
He enabled myself and my Father got the best car 218i MSPORT grand coupe and it was very quick in delivery.
Using BMW was the best choice and right choice from the start.
The experience Hee had gave us, was just wonderful, very through and we are grateful for the hard work he put into enable us with a beautiful car.
Always ask for Hee if you are getting a mobility vehicle.
No messing around, he gets the job done.
From Rhea Barker & David Barker

Reply from Sytner Group - Sytner Luton BMW
May I say that I found my sales person…
May I say that I found my sales person Tony Gair to be very cautious and helpful when choosing my new BMW x 3 MSport. I did find the almost 12 month wait to be very frustrating…….. but Tony kept me informed of It’s progress throughout. I do thank him for helping me to keep my patience as the months went by with no car. But I must say that I am thrilled with the car. The car is well worth the wait. Thank you Tony.

Reply from Sytner Group - Sytner Luton BMW
The service I received from Ethan Wood…
The service I received from Ethan Wood at Sytner Luton was outstanding, friendly, efficient thorough and professional.

Reply from Sytner Group - Sytner Luton BMW
Great Place to enjoy your BMW experience
I was a Specialist Cars customer and a very happy one at that, recommending family and friends to drive that bit further to be looked after the right way. The way Dan Tucker has taken care of things and other team members have always welcomed has continued, with the purchase of our new X3 being another great experience and look forward to it continuing under the Sytner banner 👍🏼👍🏼👍🏼

Reply from Sytner Group - Sytner Luton BMW
Welcoming and friendly service.
Amazing service from a very welcoming and friendly sales team.

Reply from Sytner Group - Sytner Luton BMW
A most enjoyable experience from a very…
A most enjoyable experience from a very knowledgable team

Reply from Sytner Group - Sytner Luton BMW
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