Sytner Group - Sytner Luton BMW Reviews 

187
TrustScore 4 out of 5

4.2

501 Dunstable Road, LU4 8QN Luton, GB


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See what reviewers are saying

Rated 5 out of 5 stars

I have used Sytner BMW MINI Luton service since 2019, when it was still Specialist Cars and this year 2026 bought a new MINI from them as well. The staff are always really helpful and provide... See more

Rated 1 out of 5 stars

Mr Hanof as a sales man should be doing some other stuff than selling most impressive vehicle brand in car industry. He advised that the purpose of show room is only to purchase without hesitation. T... See more

Rated 5 out of 5 stars

From start to finish great communication . Darnell was very polite and very helpful ,let me know what was happening with my car and looked after me .

Rated 5 out of 5 stars

Excellent service from Graham Cairns in the service team. Always a pleasure to deal with who sorted my MOT and warranty claim with minimal hassle and maximum professionalism. Well done and keep up the... See more


Company details

  1. Car Dealer
  2. Used Car Dealer

Written by the company

In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.


Contact info

  • 501 Dunstable Road, LU4 8QN, Luton, United Kingdom

4.2

Great

TrustScore 4 out of 5

187 reviews

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4.2

All reviews

(187)

12,243 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent Customer Service

I am blown away by the exceptional customer service I received at Sytner, Luton particularly from Joe.
Joe was very attentive to what I wanted and I did not feel pushed into closing a sale. He considered what was important to me when suggesting vehicles and I would highly recommend visiting their showroom for that personalised experience.

September 22, 2022
Unprompted review
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Reply from Sytner Group - Sytner Luton BMW

Good morning, thank you for taking the time to leave a positive review regarding your recent sales experience. Your kind words and recommendations are greatly appreciated. We will be sure to pass them onto Joe and the wider team. Many thanks, the team at Sytner Luton.

Rated 1 out of 5 stars

Poor experience where I was charged £60…

Poor experience where I was charged £60 for a tyre to by removed, which was put on too tight when I bought the car. I always waited over 5 hours for this!

July 6, 2022
Unprompted review
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Reply from Sytner Group - Sytner Luton BMW

Hi there, We are sorry to hear that you did not have a positive experience with us on this occasion, but appreciate the time you have taken to leave this review. Please could you email marketing.bmw@sytner.co.uk with some further details and your information so we can look into this further? Many thanks, the team at Sytner Luton.

Rated 5 out of 5 stars

Amazing Customer Service from Sytner Luton Sales Team

Having purchased over 6 BMWs in the last 30 years and having dealt with various branches across the UK, I have to say I was blown away by the excellent customer service that I received from Sytner BMW Luton. In particular Dan and Jamil on the sales team. I am not an easy customer to impress, but on this occasion I have to say I was really blown away by their customer focus and willingness to go the extra mile ... Well done guys, you are guaranteed my future business!

August 18, 2022
Unprompted review
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Reply from Sytner Group - Sytner Luton BMW

Good morning Vic, thank you for taking the time to leave a 5* review, your support is greatly appreciated. We are delighted to read that you received the high quality of customer service we strive to deliver and we will be sure to pass on your kind words to Dan and Jamil. We look forward to welcoming you back in the future. Kind regards, the team at Sytner Luton.

Rated 3 out of 5 stars

The sales person was really helpful and…

The sales person was really helpful and had a good attitude. Once I brought the car, I had to chase for an email confirming I had paid a deposit, but this was sent promptly. I was going to exchange my current car but the price offered to me was a lot less than I was quoted elsewhere, so I passed on it and sold it to another company. The main reason for the low price, according to the manager, was due to a small chip on my windscreen saying it would cost the garage £400 to replace, he seemed a bit fixated on it! I then noticed that the car I brought from the garage had a chip in the windscreen!!!!! It had been treated but that is not the point. I probably would only go back to this garage if I had to.

August 12, 2022
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Reply from Sytner Group - Sytner Luton BMW

Good afternoon Victoria, thank you for taking the time to leave us a review. Your feedback is greatly appreciated and we will make sure to pass this onto the team. If there is anything else you believe we can improve upon, please do not hesitate to contact us. Many thanks, the team at Sytner BMW Luton.

Rated 5 out of 5 stars
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Reply from Sytner Group - Sytner Luton BMW

Good afternoon Barrie, thank you for your 5* review. We are glad to hear you are happy with your new car and appreciate the support. Kind regards, the team at Sytner Luton.

Rated 5 out of 5 stars

218i Sport BMW

I was very pleased with the second to none service received when i collected my new car, the staff were extremely helpful and made my purchase worth wile, i was very impressed where the car was waiting for me in its own showroom it felt special , i have no doubt i have chosen the right car.

August 2, 2022
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Reply from Sytner Group - Sytner Luton BMW

Good morning Mrs Findlay, we are delighted to hear that you are pleased with your new car and received the high quality of experience that we strive to provide. Thank you for your support. Kind regards, the team at Sytner Luton.

Rated 5 out of 5 stars

Excellent

Excellent customer service and wonderful coffee. Jamil his colleague Steve made the whole procedure easier.

July 19, 2022
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Reply from Sytner Group - Sytner Luton BMW

Good morning Jayn, thank you for your kind review. We are delighted to hear that Jamil and Steve provided you with a positive experience. Many thanks, the team at Sytner Luton BMW.

Rated 5 out of 5 stars

Amazing service by Tracy in Service

Amazing service by Tracy in the Service Dept. She couldn’t have been more helpful, communicative or friendly. Never had a great experience with main dealer service depts (not specifically BMW), I usually feel like I’m being ripped off. The whole experience was brilliant and my car was ready a few days early as well. Thanks Tracy and thanks BMW Sytner Luton.

July 15, 2022
Unprompted review
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Reply from Sytner Group - Sytner Luton BMW

Good morning Seb, thank you for your kind words regarding your recent experience with our Service department. We will make sure your comments are passed onto Tracy and the wider team. Many thanks, Sytner Luton BMW

Rated 4 out of 5 stars

Good service thank you good salesman he…my bmw m2 competition

Good service thank you good salesman he gho thank you much

July 5, 2022
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Reply from Sytner Group - Sytner Luton BMW

Hi Michael, thank you for taking the time to leave your feedback. I'm pleased to read that Hee and the team were able to provide you with a positive experience. If there's anything else we can do, please don't hesitate to contact us at marketing.bmw@sytner.co.uk. Kind regards, the team at Sytner Luton

Rated 5 out of 5 stars
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Reply from Sytner Group - Sytner Luton BMW

Hi Sarah, thank you for your 5* review, the support is appreciated greatly. Kind regards, Sytner Luton

Rated 5 out of 5 stars

Outstanding service

Outstanding service. Kept us advised all the through the process from order being placed to delivery. Handover was informative and professional as was the subsequent follow up. Would not hesitate to deal with this company again.

June 30, 2022
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Reply from Sytner Group - Sytner Luton BMW

Good afternoon Mrs Bignell, thank you for your kind words. We are delighted to hear that you had a positive experience with us all the way through the process. We hope to welcome you to our dealership again in the future. Kind regards, Sytner Luton.

Rated 5 out of 5 stars

Hee Goh Is the best sales executive!!

Hee Goh Is the best sales executive!!!
Throughout the whole process he was exceptionally wonderful. Effective, efficient and very professional. I cannot thank him enough. I highly recommend him highly. Fabulous service. Every time I called he called me back, and dealt with any concerns straight away. Emailed me straight away, explaining the process.
He enabled myself and my Father got the best car 218i MSPORT grand coupe and it was very quick in delivery.
Using BMW was the best choice and right choice from the start.
The experience Hee had gave us, was just wonderful, very through and we are grateful for the hard work he put into enable us with a beautiful car.
Always ask for Hee if you are getting a mobility vehicle.
No messing around, he gets the job done.
From Rhea Barker & David Barker

June 28, 2022
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Reply from Sytner Group - Sytner Luton BMW

Good afternoon Rhea & David, thank you for taking the time to leave a 5* review. We are so pleased to read that you had an exceptional experience with Hee and are happy with your new car. We will be sure to pass on your kind comments. Many thanks, the team at Sytner Luton BMW.

Rated 5 out of 5 stars

May I say that I found my sales person…

May I say that I found my sales person Tony Gair to be very cautious and helpful when choosing my new BMW x 3 MSport. I did find the almost 12 month wait to be very frustrating…….. but Tony kept me informed of It’s progress throughout. I do thank him for helping me to keep my patience as the months went by with no car. But I must say that I am thrilled with the car. The car is well worth the wait. Thank you Tony.

June 26, 2022
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Reply from Sytner Group - Sytner Luton BMW

Good afternoon, thank you for taking the time to leave a review. We are delighted to read that you had a positive experience whilst choosing your new BMW X3, despite the delays facing the automotive industry. We will be sure to pass on your kind words to Tony. Many thanks, the team at Sytner Luton BMW

Rated 5 out of 5 stars

The service I received from Ethan Wood…

The service I received from Ethan Wood at Sytner Luton was outstanding, friendly, efficient thorough and professional.

June 9, 2022
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Reply from Sytner Group - Sytner Luton BMW

Hi Gary, thank you for your 5* review. We are delighted to learn that Ethan made your experience with us positive and we will be sure to pass on your kind words. Kind regards, Sytner Luton BMW

Rated 5 out of 5 stars

Great Place to enjoy your BMW experience

I was a Specialist Cars customer and a very happy one at that, recommending family and friends to drive that bit further to be looked after the right way. The way Dan Tucker has taken care of things and other team members have always welcomed has continued, with the purchase of our new X3 being another great experience and look forward to it continuing under the Sytner banner 👍🏼👍🏼👍🏼

June 7, 2022
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Reply from Sytner Group - Sytner Luton BMW

Good afternoon Marc, thank you so much for taking the time to leave a 5* review following your positive experiences. Your advocacy is greatly appreciated and we will make sure to pass on your kind words to Dan and the wider team. Thanks again, the team at Sytner Luton BMW.

Rated 5 out of 5 stars

Welcoming and friendly service.

Amazing service from a very welcoming and friendly sales team.

May 26, 2022
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Reply from Sytner Group - Sytner Luton BMW

Hi Peter, thank you for taking the time to leave a 5* review. We are pleased to hear that our sales team we able to provide you with a positive experience. Kind regards, the team at Sytner Luton

Rated 5 out of 5 stars

A most enjoyable experience from a very…

A most enjoyable experience from a very knowledgable team

May 25, 2022
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Reply from Sytner Group - Sytner Luton BMW

Hi There, thank you for your 5* review, we really appreciate it. It is great to read that the team could provide you with the enjoyable experience we strive to provide. Thanks again, the team at Sytner Luton.

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