Purchased a new X3 M50 and the sale was presided over by Jeremy who was great, paperwork was quick and easy to complete. The car arrived on time and the handover went smoothly. Thank you Sytner BMW... See more
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Terrible service. I would not trust BMW Sytner Maidenhead - avoid this dealership! They incorrectly diagnosed my husbands car - which would have cost hundreds to fix. Thank fully we have a trustworth... See more
I can sum up my experience in 1 word . Imran service manager . 15 years I’ve been going there going past other BMW dealerships with a 150 mile round trip every
Excellent customer service from Kenny and Kelly, they both made me and my families visit to Sytner BMW Maidenhead great experience all the way from London. Kenny was kind enough to find us a last mi... See more
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Company details
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In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Bath Road, SL6 0BW, Maidenhead, United Kingdom
- 01628 680300
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NOW will you respond?
I'm writing this review in the hopes of getting a response.
My recent service dept visit was a disaster from start to finish and it all could have been easily avoided.
In short I have a car that went into the garage without a warning light on and it underwent a recall.
It got delivered back to me and a warning light has come on.
I got told the warning light was unrelated to the recall which causes the very same warning light to come on, which I find highly suspicious.
With no paperwork, details or anything, when I called to find out more I left messages and no-one responds, no-one cares. I think they are hoping I will go away...
Mark Symons who is the service manager told me in so many words that he was essentially "too busy" to call me back in the early days of my complaint- he takes days to respond and just doesn't seem to care, but "management are aware".... so that's OK I guess?
He's the service MANAGER which is disappointing- what a great example he must set for his team.
Syeda Shah is rude and just not fit for her role.
A simple courtesy call before my waiting MOT appt to tell me of the 4 HOUR recall would have been nice (and part of her actual job) Or a simple "hello" when I was waiting in reception for HOURS?
Her other colleagues and friends of mine that use the garage have confirmed she just isn't very good at her job sadly and is known for not making courtesy calls.
I have now escalated this to BMW UK - Case Number: 05862749
Please can someone respond?
Why has it come to this?

Reply from Sytner Group - Sytner Maidenhead BMW
Great purchase experience of my Second…
Great purchase experience of my Second BMW from Sytner. Caolan got me a great deal and accommodated all of my particular requests. Also facilitated demos of plenty of cars until I found the right one for me.
Outstanding Experience!!
From the moment I entered their premises, I was treated like royalty! Thom was fantastic, helping me to choose a pre-owned vehicle that I am delighted with. His attention to detail, knowledge of the vehicles, and his patience and his overall communication skills were off the chart! Jamie, in true team style, assisted as well (so lovely to see team work in practice) and Charlie's finance assistance was superb.
They say word of mouth advertising is the best form of marketing: I can confirm that I have told everyone I've met over the past week, how truly fantastic Mini Maidenhead are! And I will continue to do so! Thank you!

Reply from Sytner Group - Sytner Maidenhead BMW
Poor service quality and customer service
The washer system replaced by Sytner on 28th June 2022 failed in Dec 2023 i.e., in less than 18 months window.
The issue was diagnosed at Inchcape [as we moved home close to Inchcape now] . The Sytner team declined to own the issue and refund the amount!
A BMW service provider has to take pride in quality and though the system they installed failed, they lack ownership to own the issue and do the right thing for the customer. My point of contact in Sytner is Mark Symons and his team.

Reply from Sytner Group - Sytner Maidenhead BMW
A happy customer
It was a pleasure doing business with Bill. He was a true professional.

Reply from Sytner Group - Sytner Maidenhead BMW
Friendly staff
Friendly staff, clean environment. Informative and supported us in choosing the car we needed. We have driven away with something perfect for our family with a full and thorough handover. Excellent. Many thanks.

Reply from Sytner Group - Sytner Maidenhead BMW
Great service. Great experience.
Immediate access to a test drive in the car style I was looking for and quick follow up leading to timely order placement. When the car was ready for collection, detailed overview of all the features and capabilities. Very thorough service and great experience.

Reply from Sytner Group - Sytner Maidenhead BMW
Excellent customer service and a knowledgeable, experienced team
At Sytner BMW Maidenhead I’ve had the pleasure of dealing with Imran Qureshi - service advisor, Mark Symons - service manager and for many years I have known Mustafa Sharif in his capacity as service driver. These gentlemen are shining examples and role models of being able to provide world-class customer service. The reason behind this is their patience, their tolerance and their flexibility in providing a cost-effective service, knowing that the car servicing industry is a very competitive market. As a disabled customer, sometimes I have specific needs; for example, having my car picked up and dropped off is it a real absolute convenience for me and makes life easier.
Over the time that I’ve been dealing with the service department in Sytner BMW Maidenhead, I have been able to build a relationship with the team, they know and trust me and know my requirements and vice versa I trust them to give me a thorough and cost-effective service.
There are many independent companies that can service all brands of cars and the Sytner BMW Maidenhead servicing team led by Mark realise this, and provide discounts where relevant and appropriate. I have nothing but gratitude for these three above mentioned people and would like to thank them for their consistent level of excellent service.
Customer service is not just about being polite, its also about tailoring your service according to different customers needs and this is what Imran, Simon and Mustafa are good at - even when put under pressure by myself as I compare prices from other companies, they never failed to stop smiling, have patience with me and always give me knowledgeable answers. Even when sometimes the price at the dealership is more than the competition, the quality of customer service is what retains me as a customer. Well done and thank you team.

Reply from Sytner Group - Sytner Maidenhead BMW
Brilliant customer care as ever
Brilliant customer care as ever. Nothing was too much trouble. I've used this dealership for many years and would happily recommend them.

Reply from Sytner Group - Sytner Maidenhead BMW
Jus quick head up to everyone who own a…
Jus quick head up to everyone who own a Bmw with warranty
Bmw taplow have said that there not a bmw they are aa third and using the (bmw) there a bunch off cowboys that don’t have clue what they’re doing zero customer service and highly recommend to stay away !!!
Friendly, efficient service.
Excellent communication and very friendly service from the dealership. Especially from the salesman who dealt with my purchase from ordering to collection.

Reply from Sytner Group - Sytner Maidenhead BMW
I dealt with Daniel and he was an…
I dealt with Daniel and he was an absolute pleasure to work with on my m8 competition he was very quick to respond and always very knowledgeable... a true credit to bmw and a gentlemen who is a true asset! I hope this review reaches management to acknowledge a very valuable member of staff. If I had to do it all over again I wouldn't change a thing I'm a very happy customer as every promise was delivered. Well done to all involved and thank you 😊 🙏

Reply from Sytner Group - Sytner Maidenhead BMW
Professional friendly service ⭐️
Melvin and Ben were both a pleasure to deal with, they made the whole experience of purchasing a new car a dream. Thank you to the amazing team at Maidenhead. You are in safe hands with these guys

Reply from Sytner Group - Sytner Maidenhead BMW
Excellent instructions with controls…
Excellent instructions with controls etc. quick and easy delivery.

Reply from Sytner Group - Sytner Maidenhead BMW
The best car purchase experience
We were looking to move away from WV Golf after owning 3 in the last 12 years so considered a BMW 1 series as an alternative option, we're so glad we did. We made an appointment with Caolan who was absolutely first class from start to finish, he even phoned us while we were searching for somewhere to park during their busy sales event to advise us of some additional parking, he then came out onto the forecourt to welcome us to the dealership, he certainly made a positive first impression. Once inside Caolan supplied us with endless fresh brew coffee while he listened patiently to 2 people who knew nothing about The BMW brand, models or specification, that soon changed as we test drove 2 vehicles and returned a couple of days later to test drive a BMW 128Ti which was our final choice. We met a couple of managers during our first visit, they listened to our needs and supported Caolan with the options to sell us the car with none of the usual hard sell on financial packages that I've experienced at other car dealers over the years, how refreshing! Caolan continued to support us with regular updates while our car was being manufactured in Germany and we made several specification changes before the final cut off, he even sent us a link to a virtual mock up of our car that we saw on the large monitors in the well equipped showroom so we could view it from home, nothing was too much trouble. On collection day Caolan greeted us and continued to maintain his excellent levels of customer service by completing all the formalities without issue and showing us around the car, he even set up the interactive services on the car and my phone, I really can't thank him enough, he made buying a BMW an enjoyable experience, thank you.

Reply from Sytner Group - Sytner Maidenhead BMW
Brilliant service and assistance
The excellent service I received from Caolan
Roche-Davidson. BMW Maidenhead is not near me as I live in Northampton. I initially contacted that dealership to enquire about a used car that was advertised but it was not available. Caolan dealt with my enquiry, So when I decided to buy new I continued to deal with him as I was impressed with his service. My dealings with him through the purchase process were remote due to domestic circumstances and everything went perfectly smoothly.

Reply from Sytner Group - Sytner Maidenhead BMW
This is the fifth car I have bought…
This is the fifth car I have bought from Sytner Maidenhead and I have always had excellent service.

Reply from Sytner Group - Sytner Maidenhead BMW
Great car, great service
I have been dealing with Sytner Maidenhead for around 7 years now and recently picked up a new 440i, my 4th car from them over that time. Asher dealt with my initial inquiry and spent time with me understanding my needs from a new motor (something with 5 doors but quicker than the current one..) Went through the spec, order and delivery process with Asher and received the car within a month to the exact spec i wanted. Asher was great and also a shout out to Bill who did the handover while Asher was on holiday. Always had great service from these guys and also use them for the servicing of my car and had no issues.
I had a very good experience from…
I had a very good experience from Sytner Maidenhead. Bill Birch helped me by explaining to the point, eventually it helped me to make the right decision.

Reply from Sytner Group - Sytner Maidenhead BMW
Excellen from Ashe our new…
Excellent service from Asher on our new X5 50e. Professional and frequently provided regular delivery updates. Would highly recommend him and Sytner Maidenhead!

Reply from Sytner Group - Sytner Maidenhead BMW
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