Purchased a new X3 M50 and the sale was presided over by Jeremy who was great, paperwork was quick and easy to complete. The car arrived on time and the handover went smoothly. Thank you Sytner BMW... See more
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Terrible service. I would not trust BMW Sytner Maidenhead - avoid this dealership! They incorrectly diagnosed my husbands car - which would have cost hundreds to fix. Thank fully we have a trustworth... See more
I can sum up my experience in 1 word . Imran service manager . 15 years I’ve been going there going past other BMW dealerships with a 150 mile round trip every
Excellent customer service from Kenny and Kelly, they both made me and my families visit to Sytner BMW Maidenhead great experience all the way from London. Kenny was kind enough to find us a last mi... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Bath Road, SL6 0BW, Maidenhead, United Kingdom
- 01628 680300
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Sytner Maidenhead team have been a…
Sytner Maidenhead team have been a class act for years. Specifically Ashley, Kevin and Helen have been phenomenal in crafting a deal on a very, VERY special car and I do genuinely believe they went above and beyond as a team to get me into my new M4.
Thank you Kevin for making collection day extremely special, I'm going to enjoy this particular car for many, many years to come.
Great team, great dealership, definitely recommend.

Reply from Sytner Group - Sytner Maidenhead BMW
BMW and Sytner Maidenhead are the Best
They say judge a company by how well things go when you are dealing with them. On the contract, I judge them when things go wrong and see how well they deal with the problem.
Here’s an example regarding BMW and the Sytner BMW dealership Maidenhead.
My cherished BMW developed a fault with one of the headlights in that the day time lights no longer worked and I had an error message in the car about this. I thought not a problem, as I have the BMW extended comprehensive warranty which I took out once my car reached 3 years. I wanted to have the same or similar cover that I had during the first 3 years.
As I intended to claim against my warranty policy, I booked my car into Sytner Maidenhead (my preferred dealership) for them to diagnose the fault and report so that I could claim.
I was somewhat in shock when they told me with video evidence, that I was not covered under the extended warranty because water had got into headlight unit and also damaged the control unit as well. I needed a new headlight and control unit. Total cost would be £2,500. I was speechless. To be fair, to Sytner, then spoke to their parts manager and said they could reduce the price to £2,100. The high cost is attributable to the cost of parts.
My customer service agent (Matt Clark) suggested I should call BMW customer Service and see what they say.
I called BMW Customer Service – I found BMW very understanding. First person I spoke with took all my details then passed my on to a department that deals with this. I spoke with Adeoluwa Rumide who was very professional and said he will investigate by speaking to Sytner Maidenhead.
I then spoke to Sytner, next day, who said BMW (Adeoluwa) had called them and asked them to prepare a Goodwill Claim on my behalf so BMW could make a decision about my case.
The very next business day, Sytner called me to let me know BMW will cover the full cost of my repair. No cost to me whatsoever. Wonderful news.
I would like to sincerely thank:
• BMW for their goodwill gesture, to cover the full cost and
• Matt Clark and the management team at Sytner, Maidenhead for preparing the claim for me with BMW.
Goes without saying, my next car will again be a BMW.
Big thanks to Bill Birch for his help…
Big thanks to Bill Birch for his help and assistance, I’ve always purchased my cars with this dealership and Bill is probably the biggest reason for returning. He’s very helpful, always makes time for you and his knowledge is amazing. Thank you

Reply from Sytner Group - Sytner Maidenhead BMW
Stay clear
Title: Disappointing Experience with BMW Service Department
I recently had a disheartening experience with the service department at BMW that I feel compelled to share. While BMW cars are known for their quality and performance, my recent encounter with their service center left me utterly disappointed and frustrated.
A few weeks ago, I took my car in for a recall, expecting a smooth and routine service appointment. To my dismay, I was hit with an unexpected bill of over £2,500 for additional repairs that were supposedly necessary. Feeling cornered, I agreed to the repairs, only to receive my car back in a shocking condition.
Not only were there damaged parts hanging off my vehicle, but it was evident that the work done was subpar and negligent. Despite numerous attempts to reach out to the dealership through emails and phone calls, I have been met with silence for weeks. This lack of communication and accountability on their part is unacceptable.
What is even more alarming is the fact that I am now driving an unsafe car, as BMW has deemed it "fit to drive" while essential parts of my vehicle are still in their possession. This blatant disregard for customer safety and satisfaction is appalling, especially coming from a brand that prides itself on being one of the best in the world.
With no resolution in sight and my concerns falling on deaf ears, I have been forced to seek legal support to address this issue. The level of service and professionalism demonstrated by BMW in this situation is far from what one would expect from such a renowned company.
In conclusion, my experience with BMW's service department has been nothing short of a nightmare. The lack of accountability, poor communication, and disregard for customer safety have left me deeply disappointed and disillusioned. I urge others to exercise caution when dealing with BMW's service centers and hope that my story serves as a warning to those considering entrusting their vehicles to them.

Reply from Sytner Group - Sytner Maidenhead BMW
Everyone was so helpful on entering the…
Everyone was so helpful on entering the bmw showroom. The amenities if you had to wait was top notch. Bill Birch who I dealt with was first class.

Reply from Sytner Group - Sytner Maidenhead BMW
Thank you Carwyn for making a memorable car buying experience!!
Here's a review draft:
"I recently had the pleasure of purchasing our X5 from Carywan Lloyd at Sytner Maidenhead and I must say it was a wonderful buying experience from start to finish. Not only did he make the entire process hassle-free, but he also went above and beyond to make the car delivery day truly memorable. The handover of the car was seamless, and he took the time to ensure that I was fully satisfied with my purchase. I highly recommend Carwyn for anyone in search of a pleasant and stress-free car buying experience."

Reply from Sytner Group - Sytner Maidenhead BMW
Excellent Service from start to finish
Excellent Service from start to finish, great attention to detail by Kevin Moore, always got back in a timely manner even when very busy!
Thank you.

Reply from Sytner Group - Sytner Maidenhead BMW
Interested in purchasing an approved used BMW….
Interested in purchasing an approved used BMW, I recently visited Sytner Maidenhead and was impressed by the very professional, polite, helpful service I received. There was no ‘hard sell’ pressure, but instead they worked with me, my requirements and my budget, to find the best car that best met my criteria.
On my decision to purchase, the sales executive fully explained the process and kept me informed throughout, kept to the promised timings, returned by tel calls, etc. I received a great service from the Sytner sales executive and am delighted with my purchase. Albeit, I purchased a used car, I have to say, it was like new when I took ownership. I am impressed by the high standards of Sytner and staff. Would definitely recommend!

Reply from Sytner Group - Sytner Maidenhead BMW
I trust Sytner to deliver.
Sytner group are extremely helpful and knowledgeable. I used Sytner before and after using another car company was happy to come back to Sytner as I knew the great service I would be receiving.

Reply from Sytner Group - Sytner Maidenhead BMW

Reply from Sytner Group - Sytner Maidenhead BMW
Great professional friendly service
Great professional friendly service
Bill Birch was very good & answered all my questions
I am happy with car
Thanks
Seema

Reply from Sytner Group - Sytner Maidenhead BMW
staff were friendly and knew the…
staff were friendly and knew the products. where not too pushy gave us time to think about our decisions which we appreciated. the follow up from vehicle delivery has been good

Reply from Sytner Group - Sytner Maidenhead BMW
Friendly and engaging sales and…
Friendly and engaging sales and management team
Well done everyone.

Reply from Sytner Group - Sytner Maidenhead BMW
The service team at Sytner Maidenhead…
The service team at Sytner Maidenhead are wonderful. They go out their way to make sure you leave happy! The team emit a great family feel to the place. They carried out the work in the agreed time and even called me after the visit to ensure all was okay.

Reply from Sytner Group - Sytner Maidenhead BMW
Had a great experience with bmw…
Had a great experience with bmw maidenhead service. They show alot of care and attention.

Reply from Sytner Group - Sytner Maidenhead BMW
Sytner Maidenhead Review
Very satisfied with the service provided by Sytner, Maidenhead and Caolan Roche-Davidson in particular.

Reply from Sytner Group - Sytner Maidenhead BMW
Sytner buy back scheme.
I recently sold my BMW X1 to Sytner using the 'buy back' scheme and was extremely impressed with how easy and smooth the process was. I dealt with Grant Galeozzie at the Maidenhead branch and was happy from start to finish. He was candid, open and honest about the value of my car for it's condition and promised not to get into bartering the price down as long as my description was accurate - and remained true to his word throughout the process.
The car was inspected, price fixed and car collected two days later, the money was in my bank within minutes of the driver turning up on my doorstep to collect it.
Very impressed and much less pressure that a lot of the other on-line car buying services - well done Sytner.

Reply from Sytner Group - Sytner Maidenhead BMW
5 star customer service
This is my second time purchasing a BMW from Sytner Maidenhead. I returned there because of my experience dealing with the staff there especially Jeremy and it was no different this time. The staff are fantastic, polite and the environment is welcoming, my kids get excited to visit with us. My wife and I toyed with the thought of replacing our X1 with a car from another manufacturer for a change, however we loved the X1 and speaking with Jeremy about the new model of X1 made us change our minds and we have not regreted the decision buying X1 again. Even though the X1 took longer than we wanted, we waited because Jeremy kept me updated and we trusted him to take care of the process for us and he did not disappoint.
Overall, we felt the 9 months wait was worth it in the end, we left Sytner Maidenhead satisfied with the car because of the customer service despite the delay.

Reply from Sytner Group - Sytner Maidenhead BMW

Reply from Sytner Group - Sytner Maidenhead BMW

Reply from Sytner Group - Sytner Maidenhead BMW
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