Sytner Group - Sytner Maidenhead BMW Reviews 

I purchased an approved used (2021 model) BMW 320 touring from Sytner Maidenhead eleven months ago. The car was due its first MOT so I booked it in with a local garage. The car passed however to my surprise it had two advisories. One was for the offside rear tyre that was eleven years old and the other was for no jacking points installed on the car. Sytner Maidenhead have sold me a car that was unsafe for use due to selling me a car that had a tyre that was at the end of its recommended life. I have covered many miles on the motorway with my family with a tyre that had an increased risk of a blow out. I have written to the dealership but they have not responded so I then wrote to Sytner head office. I have had no response so have reported the matter to trading standards.
UPDATE 12.07.2025 customer services have still not responded to my email correspondence.

Great service!

Imran Qureshi looked after me and made sure my car and maintained great communication and service throughout the whole process

I’ve bought 5 vehicles from this dealer over the years. The most recent Dec 2024, I’m afraid, could be a lemon. Not sure if it was PDI’d sufficiently. BC/Indicator stalk not working on collection. Had to wait over a month for it to be fixed, conveniently after the 30 day grace period, the battery condition was mentioned then, but they said they charged it up. Since, an electrical issue requiring new battery, new instrument cluster and new telematics control module. All in 3 months. Sales Team not really interested in helping with the last issues.

The sales people were very efficient and provided me with options of used cars to purchase after asking me what I was looking for.
The sales person who sold me my last car 4 years ago (Jordan) remembered me and was very helpful in providing me with options.
The new sales person Kevin Moore and the finance lady Helen were very attentive and helpful. They have very good product information.

Excellent service received from Rabia Ali in the sales team. Rabia took my initial enquiry and managed to source a suitable vehicle that met the spec I was after. She was attentive, cheery and took the time to listen to my requirements. She also followed up to ensure I’d received a positive experience overall. I’d certainly recommend Rabia.

My car was booked in for repairs as its heating wasn’t working. I handed my car in around 9am. They gave me a courtesy car at my request - they never do so even when booked for a courtesy car. I took home the courtesy car and realised that it did not have the charging cable. I called in asking if I could pop in to collect the cable (as I have a wall charger). The lady on the phones name was, I believe, Sofiyana. She was incredibly rude to me and patronising, talking to me as if I don’t know how an electric car works. I told her that if she can’t give me a cable, then could I have the cable from my car, that’s sitting in their repair room. She said that’s not possible. She then said, well if you don’t like the courtesy car you have, then you can take your own car back. So she’s willing to give me back my car but not the charging cable in my cars boot, or a charging cable to the courtesy car they gave me? I went into the dealership around 5pm, and spoke to receptionist who told me that the lady I spoke to, on the phone, that she will be back on 1 min - she knew I was coming in as I told her. She came in, and didn’t acknowledge me for 30mins, while 5-6 other customers were served. She then told another employee to give me the charging cable. That was incredibly, incredibly rude of her. She did not have the decency to talk to me, apologise, or give me the charging cable. With that in mind, I didn’t take the charging cable due to all the hassle. I took a taxi home. The very next morning, the same lady calls me up and says please return your car so we can fix it, as the parts have arrived. How pathetic. She really has no idea what she is doing, and in all fairness I believe she was a racist. She didn’t like the look of me when I was wearing a headscarf. How disgusting.

Speaking to Gemma Head of Business. I was so satisfied that my out cry on TrustPilot was heard.

She dealt with the matter on hand and listened to my bad experience at the Showroom.

Thank you for the time in doing this and receiving one of the best service at the end.

I have changed my 1 Star to 3.. due to that.

Sytner BMW Taplow. Zero stars.

Went in for a pre booked airbag recall. Was told a quick job, after sitting there for over 2 hours I asked how much longer, another half an hour, if i hadn’t asked idve been left longer. Excuses are not enough staff!!! Not my problem.

3 phone calls last week - no reply
3 emails last week - no reply

Was supposed to be given a car to use, then they tried to charge me £15+ vat!!!!

Cancelled the diagnostics that were booked in.

Never again

Absolutely shocking service.

Where to start, if I could score 0 stars I would.

My car has been with this garage since the 22nd October & has been broadly radio silence bar a few communications.

They have stated that my car has been held due to no autherisation from the lease company however that's incorrect as I have obtained the confirmation from LeasePlan below.

Approval requested on the: 22nd Oct 09:42, 27th Nov 13:01 & 4th Dec 15:44
Authorised on the: 22nd Oct 09:45, 27th Nov 15:33 and 4th Dec 15:52

During this process I have been promised cars due by the end of the week, replacement vehicles, call backs, messages. All have been broken or not followed through.

I now can't get in touch with them to release my vehicle back to me to get a new car. The worse experience I've ever had & a shame as this seems to be well reviewed but being left without a vehicle for over 7 weeks, with such little contact or update is unacceptable. What's even worse is being told the lease company is the issue and they've clearly sat on it for WEEKS.

Booked the car in for a service and a recall. All Good!

I have a white door dent on the passenger side of my car with a clear white line on it. I Haven't been anywhere else for this to happen. And also the service light is still on after the service.

You would have thought a quick call and this would be sorted. But, No!
I have called several times now. And each time I am told I will get a call back. Also left a message on there site. And no reply. Nothing at all!

Poor service. Its a shame really all started off so well.

I recently had the pleasure of dealing with Daniel from the BMW Parts Department, and I must say his service was outstanding. I had several questions about fitting a dashcam, and Daniel went above and beyond to ensure I had all the information I needed. His knowledge and willingness to assist were truly impressive, and he took the time to explain everything clearly. It’s rare to find such dedicated and customer-focused service these days.

Thanks to Daniel, I feel confident in my purchase and installation. Daniel certainly provides highly recommended service.

Highly recommend

Ask for Bill and Josh were fantastic!

If you are going to buy a BMW, go to these the service is 110%

I have purchased many vehicles in the pass. But Sytner Maidenhead nothing is a problem and if they can do it they do it they will and keep you informed on the progress.

This garage should come the training centre for all new staff

As a loyal BMW customer of Sytner for 11 years, I was excited to add an approved used model to our family. Sadly, my recent purchase from Sytner Maidenhead has tarnished that loyalty.

While minor issues are expected with used cars, Sytner's service was shockingly poor. Communication was abysmal, with repeated follow-ups needed on my part. Repairs were delayed or not addressed at all. Most frustratingly, they blamed me for pre-existing damage that was clearly visible in photos they'd sent prior to purchase. To top it off, the car had a broken horn – a blatant MOT failure.

These issues may seem small, but the dismissive and incompetent handling by Sytner turned a simple repair into a drawn-out ordeal.

My advice: BMWs are fantastic cars, but avoid Sytner Maidenhead at all costs. Their customer service is a disgrace to the brand.

Fortunate to have Bill Burch to deal with as he had sold us the previous car which was recently written off after an accident. Bill reminded me that the Gap insurance could cover the excess that I had to pay the insurance company. We ordered an identical car except that it was a 320i Sport Touring instead of a 330i which is not being produced for the U.K.. it was a factory order and was delivered in quick time and we were kept up to date on progress. We collected the car on 18th July 2024.

Sytner maidenhead kindly washed my car as part of an MOT service back in February. The problem being they scratched every single external panel & trim on my car, and following an extremely lengthy complaints process, where they had 2 failed repair attempts, missed appointments, ignored me, and somehow kerbed my diamond cut alloy wheel, their General Manager Aaron Johal has decided that they will only do a half hearted repair: the cheap bit they can do in house, and are not fussed about doing the rest. I took a punt on using these despite some very poor reviews, I wish I had stuck with my gut. Avoid at all costs.

Edit: following Sytner's response below requesting I contact them, I have done so, yet in over a week I have not had a response. They are also dragging their feet with a 3rd party complaints process. They aren't interested in resolving this.

Rabia and Naomi are absolute assets to the team, amazing customer service and made the purchase process so simple and easy!

as always Carwyn Lloyd made it a smooth and easy purchase

I have been a Mercedes customer for many years and was looking for new Mercedes...Not anymore! I went into Sytner BMW Maidenhead on the off chance as I was passing and thank heavens I did! The whole customer experience was unsurpassed. They managed to 'tweak' everything to cater for my requests and whenever I went in I was made to feel like an old friend and was welcomed with such warmth whilst still remaining professional about the deal. The deal was much better than Mercedes offered and the BMW product is better! My head has been turned and I am now a BMW fan and more to the point a Sytner BMW Maidenhead fan, I would recommend anyone to go there for BMW. A big thanks to Bill Birch who made my purchase of a new BMW a very special experience!

Easy to complete and follow. Not time consuming

They were very unpleasant in their reception.
Did not ask even for water to the customer.

Beware they are robbing the customers for a 3-4 hours of labor they charged me £670.50 means £167 per hour, and this cost is too high in the cost of living crisis era.