I've been using Sytner Sheffield now for three years. I bought an approved used BMW from them and have had two services, an MOT, a recall and some warranty work done by them. The level of service on... See more
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Paul was kind, helpful and informative throughout our purchasing experience. Despite going to look at another car originally, Paul helped us to consider and look at other options which led us to takin... See more
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Even though we live near London, we travelled up to Sytner Sheffield Mini as they had found the ideal car for us. Russell Watts the Mini sales executive organised everything over the phone and tu... See more
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Great service from my initial telephone enquiry to picking up the car! All paperwork dealt with efficiently by Paul Cannon during the week before collection, with the car being ready and looking lik... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Brightside Way, S9 2RQ, Sheffield, United Kingdom
- 0114 256 5901
4.3
Excellent
501 reviews
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Well I bought a car only 8 months old…
Well I bought a car only 8 months old got it delivered noticed damage to the spliter after having it a month, under further investigation had £1618 worth of damage to it all internally to the bumper and to round it of I still haven't recieved my second key now this is why and its something you should ask when buying a car from this dealer ask if its a mini UK agency supplied car because they are just selling it for them and when you have problems they say they are selling it for them and as nothing to do with them I just feel sick to the pit of yhe stomach if this review stops one person buying a car from this dealer it will make me feel a bit better
September 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Mr Pilling, we are truly sorry to hear about your disappointing experience. It is never our intention for any customer to feel let down or unvalued. We understand how frustrating the situation must be, especially when dealing with unexpected damage and missing items. Your feedback is important, and we appreciate you sharing your concerns openly. While we respect your wish not to receive a reply, please know that your comments have been noted. Kindest regards, Ali Taylor
Thank you Sam for helping with my new…
Thank you Sam for helping with my new mini
September 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Thank you, Holly, for your lovely feedback. We’re delighted to hear that Sam was able to assist you with your new MINI. It’s always a pleasure to help our customers find the perfect vehicle and make the experience enjoyable. Kindest regards, Ali Taylor
Generally good but a little pricey
I've been using Sytner Sheffield now for three years. I bought an approved used BMW from them and have had two services, an MOT, a recall and some warranty work done by them. The level of service once you arrive with them is good but it should be at their prices. They did put a drive train advisory on the MOT for my 6 year old 25k miles car. Talking to a German specialist, he was amazed they had noted it to me never mind included it as an advisory. However, now I know the car isn't absolutely A1 I'm going to have to get it done for peace of mind. One of their problems is that it used to be difficult to get hold of anyone in Service, it's now almost impossible.
August 17, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Thank you for your honest feedback and for being a loyal customer over the past three years. We are pleased to hear you find the level of service satisfactory once on-site, though we appreciate your concerns regarding the pricing and communication difficulties. It is important to us to be thorough with vehicle checks, as reflected in the drive train advisory, ensuring your peace of mind. We understand how frustrating it can be to contact our Service team and value your patience. Kindest regards, Ali Taylor
Rude, Dismissive and Unprofessional
My experience with Sytner MINI Sheffield was unprofessional & disorganised from start to finish
I initially went into the dealership for a vehicle check. What should have been a very simple conversation became unnecessarily unpleasant due to the attitude of the member of staff dealing with me
Tyra was abrupt, rude and completely unable to conduct what should have been a basic customer conversation. At no point did I feel that she was trying to understand or resolve the situation. Instead, her communication became increasingly defensive and emotional, which was completely inappropriate in a customer facing role.
The manager then had a very clear opportunity to step in, listen to what had happened and resolve the situation professionally. Instead, I found him dismissive, insincere, and seemingly more interested in brushing the situation aside than actually listening. The whole thing was simply labelled a “misunderstanding”, which felt like an incredibly convenient way of avoiding any responsibility for how I had been treated.
I subsequently took the time to put my concerns in writing by email. I received absolutely no response, and still haven’t
That, perhaps more than anything, sums up the experience. I gave them an opportunity to address the situation properly and they chose not to.
People make mistakes. Conversations can go wrong. What matters is how a business handles it afterwards. In this case, there was no genuine attempt to listen, no meaningful apology and no follow up whatsoever.
Awful and embarrassing customer service from start to finish.
August 11, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Lisa, We are truly sorry to hear about your disappointing experience with us. It is regrettable that you felt the service fell short of the professional and courteous standard we strive to provide. Your feedback is important and clearly highlights areas where we need to improve. We sincerely apologise for any distress caused and appreciate you bringing this matter to our attention. Thank you for your honest comments. Kindest regards, Ali Taylor
Good experience no hard sell
Good experience no hard sell - Bradley was exceptional
August 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Maria, Thank you very much for your wonderful feedback. We’re delighted to hear that you had a good experience with no hard sell and that Bradley provided exceptional service. It’s always our aim to ensure every customer feels comfortable and valued throughout their visit. Your kind words are truly appreciated and will be passed on to Bradley. We look forward to welcoming you back to Sytner Sheffield MINI in the future. Kindest regards, Ali Taylor
Waited 3 hours for no MOT to be carried out
When I booked in with the service department, I was told to arrive at 7.30am to ensure my car was one of the first to be dealt with. I only needed an MOT and washer repair. I waited in the reception area, initially enjoying my coffee. At 10.30am I asked about progress. I was told my car had not even been looked at. They said they were not told I was waiting on site for it. They estimated another 2 hours wait for the MOT to be completed. So I had to get my keys and leave as I had an afternoon hospital appointment. I was very upset, and it appeared that communication between all the different members of staff was poor - as they each blamed someone else for the problem.
August 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
We are very sorry to hear about your disappointing experience at Sytner Sheffield MINI. It is regrettable that communication between our teams fell short and caused such an inconvenience, especially with your hospital appointment to consider. Please accept our sincere apologies for the delay and lack of clarity regarding your MOT and washer repair. Your feedback is important to us, and we truly appreciate you bringing this to our attention. Kindest regards, Ali Taylor
From start to finish the Mini team were…
From start to finish the Mini team were a pleasure to deal with, no pressure and provided timely information.
July 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Michael, Thank you very much for your kind words. We are delighted to hear that your experience with the Mini team at Sytner Sheffield was enjoyable and pressure-free. Providing timely and clear information is something we take great pride in, so it’s wonderful to know this made a positive difference for you. Your feedback is greatly appreciated, and we hope to have the pleasure of assisting you again in the future. Kindest regards, Ali Taylor
Superstar service
Paul was kind, helpful and informative throughout our purchasing experience. Despite going to look at another car originally, Paul helped us to consider and look at other options which led us to taking home our dream car. He was really supportive and friendly on the test drive and in the showroom. On the day of collection I wasn’t available to pick up the car due to work but Paul made sure to send me a personalised video of the car ready for collection which still made the day special for me. Paul was outstanding and made the experience great.
June 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Thank you so much, Alanna, for your wonderful review. We’re delighted to hear that Paul provided such a supportive and friendly experience throughout your purchase. It’s fantastic that he helped you find your dream car and made the collection day special, even when you couldn’t be there in person. Your kind words mean a great deal to us, and we’re thrilled that your experience with Sytner Sheffield MINI was outstanding. Kindest regards, Ali Taylor
Brad was absolutely amazing
Brad was absolutely amazing, the most knowledgeable advisor I have had the privilege to meet at Sytner and this is my fifth mini.
His communication skills, attention to detail and professionalism are all second to none.
Thank you for everything, I really appreciate it, you are a very special young person.
May 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Thank you so much, Lisa, for your wonderful review. We are delighted to hear that Brad provided such an exceptional experience and that his knowledge, communication, and professionalism stood out to you. It’s always a pleasure to assist returning customers, especially those with a passion for MINI. Your kind words truly mean a lot to us and to Brad personally. We hope you continue to enjoy your MINI and look forward to welcoming you back in the future. Kindest regards, Ali Taylor
Fantastic customer service from Mathew
May 11, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Kerry, Thank you ever so much for your kind words and for taking the time to share your experience. We are delighted to hear that Mathew provided you with fantastic customer service during your visit to Sytner Sheffield MINI. Kindest regards, Ali Taylor
Reply from Sytner Group - Sytner Sheffield MINI
Dear Mario, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that John provided you with fantastic service during your visit to Sytner Sheffield MINI. It is always our aim to ensure every customer feels valued and well looked after. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the whole team. We look forward to welcoming you back in the future. Kindest regards, Ali Taylor
The salesman Fergus was extremely…
The salesman Fergus was extremely helpful and knowledgeable. He was very thoughtful and understood that I had never driven an automatic car before.
He explained everything really well. I can't speak highly enough of his care and assistance in my purchase.
Throughout the whole experience I felt valued as a customer. I would definitely recommend Sytner Sheffield for their service.
April 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Mrs Whitaker, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Fergus provided such thoughtful and knowledgeable assistance, especially in helping you feel comfortable with driving an automatic car. It is wonderful to know you felt valued throughout your purchase and we look forward to welcoming you back again soon. Kindest regards, Ali Taylor
Paul the salesperson was very helpful…
Paul the salesperson was very helpful and professional.
April 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Thank you very much for your kind words. We are delighted to hear that Paul provided you with helpful and professional service during your visit. It is always our aim to ensure every customer feels valued and well supported throughout their experience. Kindest regards, Ali Taylor
Great experience with down to earth…
Great experience with down to earth knowledgable staff nothing to much trouble
April 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Lorraine, Thank you ever so much for your kind words. We’re delighted to hear you had a great experience with our down-to-earth and knowledgeable team. It’s always our aim to ensure nothing is too much trouble and that every customer feels valued and well looked after. Kindest regards, Ali Taylor
Were ready for my visit and helpful in…
Were ready for my visit and helpful in making the final decision easy
April 2, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Keith, Thank you very much for your kind words. We are delighted to hear that our team at Sytner Sheffield MINI were ready for your visit and made the final decision easy for you. It is always our aim to provide a helpful and smooth experience for all our customers. Your positive feedback is greatly appreciated. Kindest regards, Ali Taylor
Excellent exprerience
Knowledgable, personable, Sales advisor and team and a great product
March 17, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Howard, Thank you ever so much for your kind words. We’re delighted to hear that you found our sales advisor and team both knowledgeable and personable. It’s wonderful to know that you are pleased with your MINI and the overall experience. Your feedback truly means a lot to us and serves as great encouragement to continue providing excellent service. We hope you enjoy every moment with your new car and look forward to welcoming you back in the future. Kindest regards, Ali Taylor
Fab experience
Easy and very pleasant staff, Sytner , Sheffield is fantastic from buying a new/used car to mot and servicing, nothing was too much trouble. No pushy sales people, just helpful staff!
March 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Jane, Thank you ever so much for your kind words and for taking the time to share your experience with Sytner Sheffield MINI. We are delighted to hear that our team provided a pleasant and helpful service throughout your journey, from purchasing to servicing. It’s wonderful to know that you felt supported without any pressure. Your feedback truly means a lot to us and motivates the entire team to continue delivering excellent customer care. We look forward to welcoming you back in the future. Kindest regards, Ali Taylor
Helpful staff with no pressure
Helpful staff with no pressure
Ready to give advice when necessary
Willing to negotiate with the customer to reach an agreeable outcome
February 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Deborah, Thank you very much for your kind words and positive feedback. We are delighted to hear that our team at Sytner Sheffield MINI provided helpful, pressure-free service and were able to offer advice when needed. It’s wonderful to know that you felt comfortable throughout the process and appreciated our willingness to negotiate to reach a satisfactory outcome. Your support means a great deal to us, and we look forward to welcoming you back in the future. Kindest regards, Ali Taylor
TERRIBLE MINI DEALERSHIP I WON’T BE…
TERRIBLE MINI DEALERSHIP I WON’T BE RETURNING!
I purchased my current M2 from BMW here last year and have continued using them for servicing both this car, my wife’s X7 and my daughters 1 series. The service department has generally been very good — they regularly ask for reviews and for that side of the business I would happily give 5 stars.
Unfortunately, the sales side of both MINI and BMW has been far from helpful or professional.
Sytner offered to value my wife’s X7 for a potential part exchange. I was given a valuation over the phone and told that someone would contact me shortly to discuss options. However, I never received any follow-up call or message.
We then visited the dealership to discuss part exchanging the X7 for a new Mini Cooper. After browsing the showroom for around 15 minutes without being approached, we had to knock on a glass office to ask someone to assist us. I explained my disappointment that BMW had not returned my call. The Mini salesperson apologised and said the departments are separate.
He was able to locate the Mini we were interested in, but could not find any record of the part exchange valuation that BMW had previously offered. Instead, we were given a lower figure. When I asked to speak to the person who had originally provided the valuation, I was told he was on annual leave.
Despite this, we still wanted the Mini and left with the promise of a call back within the hour to see what deal could be arranged. Several days later, we have still received no call or message.
To me, it feels like inflated prices are quoted over the phone simply to get customers through the door, only for the terms to change once you arrive. Had either salesperson simply followed up as promised whether or not a deal could be reached, this feedback could easily have been avoided.
Based on this experience, I would not recommend Sytner Sheffield BMW or Mini.
I’ve now made a deal with Stratstone who offered£500 more for the part ex and have access to the same car from mini snyway.
March 4, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Luke, We are sorry to hear about your disappointing experience with our sales team at Sytner Sheffield MINI. Your feedback is important to us, and we regret that our service did not meet your expectations. We would like to invite you to contact our Head of Business, Carl Shaw, at carlshaw@sytner.co.uk, to discuss your concerns further. Thank you for sharing your experience. Kind regards, Sytner Sheffield MINI
Excellent service from Jody again
Excellent service from Jody again, this is the second vehicle he has sold us
February 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Sheffield MINI
Dear Mrs Fields, Thank you ever so much for your kind words and for choosing Sytner Sheffield MINI once again. It’s wonderful to hear that Jody has provided excellent service for the second time, and we truly appreciate your continued trust in us. Your support means a great deal, and we’re delighted to have been part of your motoring journey. Should you ever need anything in the future, we’re always here to help. Wishing you many happy miles in your new vehicle! Kindest regards, Ali Taylor
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