TUI Reviews 

197,558
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

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4.6

All reviews

(197,558)

43,027 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

All round smooth process

Booking was simple
Special assistance was provided well
Checking in was smooth
Boarding was efficiently carried out
Pilot very informative on return journey

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

The list of available holidays was easy…

The list of available holidays was easy to navigate and to book the holiday. Disability assistance required a phone call to the assistance team, but was made simple and striaght forward by the operator, as all request was actioned. This has made our lifes so much easier. Thank you again TUi for your suppprt.

August 3, 2026
Rated 5 out of 5 stars

Marella Cruise

Booking experience was good. Spoke to Marella Cruises ( Tui ) reps over the phone as I needed to change holiday type and dates due to unforseen circumstances. They were extremely helpful.

July 27, 2026
Rated 5 out of 5 stars

Friendly helpful staff as always gave…

Friendly helpful staff as always gave us plenty of advice and choices. We were able to select the best holiday and options in a relaxed manner. We took the information within us to lunch and returned with our choice and booked quickly and easily. Willow was a superstar.

July 21, 2026
Rated 3 out of 5 stars

Payment was tricky

Payment was tricky. We tried several times on line with different cards but failed. Each time the payment failed we had to start from scratch and go through the whole booking procedure. We gave up and called the next day. Again payment was really bad and took several attempts by the operative. Nice lady though, very helpful with the rest of the booking.

July 31, 2026
Rated 5 out of 5 stars

Great holiday

Booked on the App to go to Lanzarote, same place for the 5th time, El Trebol. Yet again an amazing stay. Staff were amazing throughout the hotel.
Receptionist very polite and welcoming was the start of two fab weeks.
The animation crew were awesome, Nolan, Maria, Marco and Elena were fab entertaining people if they wished to partake in the activities. They were awesome doing the mini disco and evening in encouraging involvement. Andreas made the best cocktails in The adult bar. It is so lovely returning to see the same staff working there. Feels like a second home when there. Sixth visit already booked! A must is Rancho Texas, fab evening with free flowing sangria and beer. You receive a photo for a memory. Very well organised. Lots of dancing and food was good. A fab all round experience.

July 27, 2026
Rated 5 out of 5 stars

Visit to Beverley Store

The booking process with Nikki was done efficiently and thoroughly . All our requests were dealt with well. Nikki is very knowledgeable ,helpful and friendly.

July 20, 2026
Rated 5 out of 5 stars

Looked at your website for a holiday

Looked at your website for a holiday
Then phoned an office as I prefer to talk with people
Booking was flawless and easy also given the information I required to book my seats on the aircraft as it’s an EasyJet flight

July 27, 2026

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