TUI Reviews 

197,760
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

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4.6

All reviews

(197,760)

43,223 reviews in the last 12 months

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Rated 5 out of 5 stars

Abi. Great Customer service provider

Abi , What a lovely lady , so helpful, knew all the answers to our questions about our Hol,s . She took all the worry out of a stressful time, Great. well it was for me!!. Abi is a true asset to a good company. Please pass on our thanks. Mr P Tatlow.

August 4, 2026
Unprompted review
Rated 5 out of 5 stars

I was assisted by Angela with my…

I was assisted by Angela(we share the same name) with my enquiry and I cannot thank her enough. She was so helpful and made sure we were able to book the perfect holiday although she had to go above and beyond to secure the booking. I would recommend Tui to anyone

August 4, 2026
Rated 5 out of 5 stars

Have booked with TUI a few times now…

Have booked with TUI a few times now and find things are more than satisfactory every time. Always feel reassured by the support in place. Have used chat a few times to sort out things and have always had matters resolved easily. Recently found one of the holiday options I wanted had been removed from the app, so I contacted TUI and had a lot of assistance from Daisy who looked in to contacting the team to obtain a room for us and provided me with regular updates. Just goes to show great customer service

August 4, 2026
Rated 1 out of 5 stars

Tui totally mis-sold me a holiday to…

Tui totally mis-sold me a holiday to Sardinia. I booked a hotel with a roof top pool, next to beach, gym, right in the centre of Alghero and we were out in the apartments connected to the hotel 1.2 km away and couldn’t use hotel facilities! Offered terrible alternatives when complained, none suitable and after wasting 2 days trying to sort had to book another place in my credit card. Still trying to get compensation and no reply to correspondence. Avoid TUI at all costs!

June 28, 2026
Unprompted review
Rated 1 out of 5 stars

Will never book with Tui again wasn't…

Will never book with Tui again wasn't able to go on holiday due to my husband needing emergency surgery and they wouldn't let us move our holiday to another date. The holiday cost £6000 and they wanted a charge of £5000 to move it to another date because it was within 30 days. We had a medical letter confirming that my husband needed surgery and would not be able to fly. However Tui said it wasn't life threatening so could not move without charge.
The fact is if my husband didn't receive the operation he could have become seriously ill.
Will never book with Tui again but they don't seem to be bothered about loyal customers who have been using them for years.

August 3, 2026
Unprompted review
Rated 5 out of 5 stars

Me and my daughter booked our flight…

Me and my daughter booked our flight and hotel through TUI, we stayed in a lovely hotel called Alykanas village hotel, on the Zakynthos island, it was lovely clean and comfortable. The food was lovely, there were lots of restaurants and shops within 5-10 minute walk. The beach was a 2 minute walk with crystal clear warm water, and water activities to book, lovely beach view from our balcony.

July 26, 2026
Unprompted review

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