TUI Reviews 

197,988
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

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4.6

All reviews

(197,988)

43,415 reviews in the last 12 months

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Rated 1 out of 5 stars

Great Holiday, Extremely Poor Excursions Service

Overall my holiday was pretty good but I have put one star for a very specific reason. TUI customer Service individually are pretty good and try their very best but as a complete entity they are very much below standard.
I am currently on a 3 night trip in Rome, me and my wife took our daughters to see the big sites, booked everything via TUI, Hotel, Travel, Transport and the excursions.
Hotel and arrival was perfect.
Airport Parking in UK and transfer from Airport in Rome was also seamless.
My Go Rome 3 experiences Pass was another matter. Seemed to never exist. Now I admit I made a mistake in the initial booking and put hitmail instead of hotmail. A simple error especially as I was in my TUI account at the time of booking the holiday via the TUi online portal. However I didn’t realise until 15 April 26 when I paid off the balance of the holiday and didn’t get payment confirmation. So I contacted them, had it changed and asked if all was ok, i got all my confirmations and I thought all was good. 2 weeks prior to my trip my booking disappears off my Tui app… so I call and try and get it added back on.. turns out the email was the issue, they have it on record that I changed it back in April. I eventually got it added, i did tell them I had heard nothing about my excursions and was hoping to get the info so I could prebook the Vatican, Colosseum and one other location for suitable times. They said I would get it closer to the time. 2 days before our flight and nothing so I called again and was told info would be at the hotel. It wasn’t. I called on my arrival date and was told it would be sorted but by the next day still nothing so I had to pay for the excursions again and the hop on hop off bus, due to it being at the gate all the tours were full so we just did basic tours, again I called and was told we would get emails etc. nothing. The Next day we went to the Vatican and paid for a last minute tour, only the Museum and Sistine chapel, its our last full day and that is when they eventually sent our voucher for our excursion. 11.34am was when it landed in my email, while I was finishing the Vatican tour. I have asked for a cancellation of the voucher and refund and despite the no quibble cancellation policy and no stress one button cancellation I now have to wait a maximum of 28 days for even a chance of a refund. My kids enjoyed the trip because we paid for it out of our pocket, me not so much because I have spent a lot of it on the phone.

August 3, 2026
Unprompted review
Rated 5 out of 5 stars

Marella is affordable cruising

Marella is affordable cruising. The staff give excellent customer service; the entertainment is second to none; there is a wide variety of places to eat and drink, depending on your budget and every day you dock in a new port to enjoy a new experience, paying half of what some of the major cruise lines charge.

August 5, 2026
Rated 5 out of 5 stars

Tui blue all inclusive at Palm Beach…

Tui blue all inclusive at Palm Beach Hammanet Tunisia, great experience as usual with the blu hotels. The hotel was recently refurbished so everything was nice and fresh, the staff were even more friendly than our previous tui blu holiday in Turkey last year!. Food predictably great, entertainment was fun and varied, the hotel even put on a white dress themed evening to celebrate Tui's anniversary. The hotel rep Adrian helped us look for more personalised trips that were a bit different to what was on offer, this made us feel extra appreciated 👏.

July 24, 2026
Unprompted review
Rated 5 out of 5 stars

Love Tui!

Love Tui and have been travelling with them for over 30 years! Great booking process on line, or you can phone a store, or pop in if you have one local, whatever you prefer.
I have had some fantastic holidays, all transfers included and more recently, I have chosen to fly with a partner airline, BA, purely because I prefer to travel from Heathrow and Tui don't fly from Heathrow. The booking is still part of the package and you still get the Tui transfer. I always find them fantastic, helpful and would not consider travelling with anyone else. Highly recommend.

August 5, 2026
Rated 2 out of 5 stars

Payment failed due to Tui "technical…

Payment failed due to Tui "technical error" Deposit taken twice, but frozen for 24 hour Made numerous phone calls but got different agent every time - no continuity - some said they could resolve it, but made it worse. Eventually, next day, the Easyjet Flight Team sorted it out, but a very stressful 24 hours, including 7 hours actually on the phone. No offer of compensation for a very bad experience. However it was finally booked, I can't manage the booking online or in the app, which means for each payment or entering API or even looking at it/ minor changes etc, I'll have to call Marella, go through security and explain my query. Very inconvenient

July 29, 2026
Rated 5 out of 5 stars

Cant comment on the actual holiday as…

Cant comment on the actual holiday as yet as we have not gone yet. But the help from the team at TUI Leigh was great, they were so patient and helped explore lots of options. I also find it much easier to go into a store as trying to sort the holidays on line at home is too over whelming, plus they can give you advice on which are better hotels.
So thank you

July 22, 2026
Rated 1 out of 5 stars

I stayed at Suneo Kenzi Europa for ten…

I stayed at Suneo Kenzi Europa for ten days in Morocco from the 20/ 07 /26 to the 30/07/26 The hotel was described as four stars it was overcrowded flys and wasps over the fresh food. A music festival for 3 nights which was every year at the same time until 2am the noise in the hotel rooms was deafening my parents had a fall my dad banged his head blood on the floor wasn’t sure if he lost consciousness I asked for an ambulance four times ignored no doctor to check if he was alright! Changing money at the hotel the man wasn’t honest always pretending to make mistakes first then by magic he would realise and you didn’t know how much you was being ripped off by. The flight was delayed on the way there because they didn’t shut the door properly and on the way back at 00.00 at night after being kicked out of your room at 12.00 unless you paid 50 pound till 3pm the flight did take off 2 hours and 15 minutes later why because they took cabin crew off our flight in Manchester for another flight because they didn’t want to pay compensation on that flight so we had to suffer spent 22 pounds in airport on food nothing offered on the flight . I put a complaint in with a sorry hope you have a better time next time like holidays are cheap it was labelled as four stars most people there wasn’t happy I won’t be travelling with TUI again worst holiday I have had it makes me regret the other six holidays I have had with them being treated that way !

July 20, 2026
Unprompted review
Rated 5 out of 5 stars

Carribean cruise booking

We booked a cruise on line. The Website worked effectively and allowed us to compare different holidays. The deposit was reasonable and affords us time to pay progressively.

July 29, 2026

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