What a great Company - particularly engineer Matt - providing an excellent service. Over several years, we’ve had a lot of problems with our hot tub and been let down, as well as seemingly chea... See more
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Complete one stop retailer. The advice supplied on our hot tub was first rate followed by installation/set up. Kim/Jay/Keith have done nothing than offer good, honest and reliable advice throughout. E... See more
Tribute NXT purchased from Ultimate hot tubs. Have to say from the first visit to the showroom to the follow up call from Jay to ensure we were happy, the experience has been nothing short of fantasti... See more
What a pleasure to meet Jay and his mum. What a great company. So helpful in choosing the correct tub for our needs. Jay was a very knowledgeable kind and considerate in helping us choose our new ho... See more
Company details
Written by the company
We are the authorised retailer of award winning Caldera Spas and Hot Tubs, Endless Pools Swim Spas and Exercise Pools of which we supply the Midlands & North of the U.K. With over 20 years experience in the industry we focus highly on delivering first class service throughout the entire process from hot tub sales, through to our unbeatable after care. We only offer products that we know to be of very high quality and beautifully crafted, built to offer many years of enjoyment & well being. At Ultimate Hot Tubs, we're more than just a hot tub company - we're a family-run business built on trust, care and genuine relationships. For nearly 3 decades our promise has remained the same. Personalised Service . Quality you can trust. Support that doesn't stop after the sale. Honesty always. Real People, Real Passion. We take pride in the fact that much of our business comes from referrals and repeat customers. Thats the trust we've built - and the standard we aim to uphold every single day. Thank you for supporting our family business. We cant wait to welcome you into the Ultimate Hot Tubs Family!
Our Promise to you
Written by the company

- Experience the Ultimate Difference
- At ultimate Hot tubs, we believe purchasing a hot tub should be an exciting and enjoyable experience from start to finish. As a family - run business with nearly 30 years of experience, we are committed to providing honest advice, premium products and exceptional aftercare. We are proud to supply world-class Caldera Spas and Endless Pools, helping our customers create their own space to relax, rewind and recharge. Our promise is simple: .Personalised service tailored to your needs .Quality products from trusted brands .Expert Installation and ongoing support .No-pressure advice and complete transparency Much of our business comes from repeat customers and word of mouth recommendations, something we are incredibly proud of. We'd love to welcome you to our showroom and help you find the perfect spa for your home and lifestyle.
Zero-Pressure Sales Promise
Expert advise and guidance helping you find the perfect hot tub.

Contact info
Nuneaton Road, CV9 1RF, Atherstone, Warwickshire, United Kingdom
- 0121 767 9122
- enquiries@ultimatehottubs.com
- www.ultimatehottubs.com

Caldera Spas Vacanza Hot Tubs
First class service from start to finish
Fantastic service from start to finish
I would definitely recommend Ultimate Hot Tubs to anyone looking to buy a hot tub from a company who delivers 5 Star service. When we visited the showroom it was clear that Jay was very knowledgeable, friendly and answered any questions we had. The delivery was great and we have been enjoying the hot tub since! The customer service has been fantastic from start to finish. Thanks to Jay and the rest of the team for your help and guidance.
Great service from start to finish
Very pleased with the service, Jay was helpful when we were in the showroom with lots of useful advice. Whenever I called or emailed him for advice he was always quick to respond and come delivery day he was even there to install it to. Can’t praise them enough for the wonderful service we had.
Great experience
Great experience, Jay and team were really helpful from start to finish. They accommodated all our requirements in the tight time frame and really made everything really smooth. Big thank you and would 100% recommend.
All round great service
Purchased hot tub 14 months ago - service was very professional and friendly
Since then the after service has been exceptional,
Highly recommended
From start to finish Jay and Kim were…
From start to finish Jay and Kim were superb. Their customer service was fantastic, came back to us very quickly on emails and phone calls. The price was very competitive and the hot tub is being enjoyed by all the family! Thanks for everything
Brilliant pre purchase advice on which…
Brilliant pre purchase advice on which hot tub to go for from Kim. Ordered and they delivered within 4 weeks and we had a really smooth and efficient installation even though it was 35 degrees plus. Would highly recommend to all
Very approachable and professional…
Very approachable and professional throughout. Great to deal with and very happy with our tub.
Hot tub purchase and installation
Kim and her team were fantastic from start to finish. Seamless ordering and delivery and installation were perfect. Very nervous having to have a crane but all went very smoothly, and installation by Dan was great. Would thoroughly recommend.
Hot Tub
Would highly recommend Jay and his team. He spent plenty of time helping us choose the most suitable hot tub for our needs. He kept us fully informed of delivery date and associated logistics. Delivery and installation went smoothly and he has been in touch several times since to make sure all is well. Thank you !!
Great company to buy a hot tub from
Great company to buy a hot tub from!
Hot tub is perfect, we spent ages in the shop with Kim going through all the models and balancing them up against what we wanted. There was absolutely no pressure to buy from them at all. Whilst we have no comparison hot tub, we ended up going with the Infinity Platinum 560 which holds its temperature very well, has low running costs and generally does everything very well!
As for installation, Jay and his team we also excellent, everything arrived on time and seemed to be easy for them to install. I'm quite a perfectionist and we spent ages getting the tub in the right position and they were happy to spend time with me to achieve this, they were good to have on site and were great to talk to!
A month later, we decided that we needed the tub spinning 90 degrees as the seats faced the wrong way in the garden (make sure when placing your tub you think about where the seats will be facing, it is something we overlooked, and we only thought about where the steps should be!). I phoned them up to ask them if they could help do this and they were more than happy to come over again and do this for me!
In a nut shell, great service from start to finish with a great end product to go with it.
Hassle free purchase and installation of Hot Tub
Brilliant service and no pressure sales from start to finish,
Great advice from both sales team and the guys who installed .
Could not fault them
Excellent service from start to finish
Excellent service from start to finish. Was friendly and professional throughout. Explained everything in great detail, and are always on the end of a phone to answer any questions. Would recommend and have done to friends and family.
Great and friendly service.
Great and friendly service.
Incredibly flexible and helpful.
Would highly recommend.
Kim and Jay were so helpful in helping…
Kim and Jay were so helpful in helping me choose a hot tub that would be right for my family's needs and we spoke to a few companies before deciding to choose a Riptide spa through Ultimate Hot Tubs. We felt Kim and Jay gave us great advice and when it came to purchasing their tub was perfect for us and we felt their service was excellent as well. Highly recommended!
Highly recommend 💎
Tribute NXT purchased from Ultimate hot tubs. Have to say from the first visit to the showroom to the follow up call from Jay to ensure we were happy, the experience has been nothing short of fantastic. Good clear information and knowledge to allow us to be sure the right product choice, flexible delivery times and a great installation team. Went through controls and water are very well. There are much cheaper out there folks but do yourself a favor and deal with real people that care, well done Jay and team super job.
Excellent professional and friendly…
Excellent professional and friendly service from enquiry to installation
Highly recommend Ultimate Hot Tubs at Atherstone
Highly recommend Ultimate Hot Tubs within Dobbies Garden Centre at Atherstone. Visited twice whilst looking around for a hot tub and received friendly, helpful advice with no pressurised selling. We were able to book a relaxing wet test with an informative tutorial about the model we were interested in and lucky enough to get a model in the colour and style that we wanted from their stock list in the warehouse. The organisation from deposit to delivery and installation was faultless from the team. We are extremely happy with our hot tub, a dream of mine for years, and have used it almost daily since we had it. A huge thanks to all involved with special mention to Jay and Tom for their invaluable assistance with the final push!
Jay was extremely helpful & the whole…
Jay was extremely helpful & the whole process was done easily & professionally. Would definitely recommend.
Excellent service from start to finish…
Excellent service from start to finish and very friendly. We had been too a couple of other hot tub showrooms but didn’t get the same service.
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