While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

I bought it online with service.. I received the boxes but no service. No answer to calls or emails. They are gone and they left their customers behind. Scam

Rated 1 out of 5 stars

I purchased the best water softener they have, the x model, through their site. I asked how to download the app which doesn't exist on Google Play but they don't give me any answers! so it's not... See more

Rated 1 out of 5 stars

It looks like the company isn't trading anymore. I bought a Premium Model Z water softener via their website as a Black Friday deal, but installed it only in January as my plumber was on holidays. I... See more

Rated 4 out of 5 stars

They appear a bit chaotic in the way they process stuff but all contact was with a human and offers to resolve minor issues quick and correct. Got an email apologising about the delay in shipping th... See more

Company details

  1. Kitchen Supply Store

Written by the company

Water2buy has been a pioneer in the DIY water filtration industry since 2006. Our journey began with a vision to become "Europe’s No.1 online water treatment supplier," a statement we trademarked in 2009 because we were committed to making it a reality. Over the years, we've expanded our reach to over 26 countries in Europe and beyond, becoming the #1 seller of water softeners on Amazon Europe. What sets us apart is our dedication to making water filtration easy. Our mission is simple: "Water filtration made easy." We strive to empower DIY enthusiasts to have filtered water in their homes effortlessly. Since 2006, we've been providing guidance to DIYers on water filtration, putting significant effort into ensuring simplicity in every aspect of our products and services. Our commitment to ease doesn't stop there. We focus on delivering great quality products at the best prices while constantly measuring and improving your experience with us. Our dedication to simplicity extends to our knowledge-sharing efforts through our app, videos, and manuals, supporting our DIY community every step of the way. At Water2buy, we pay attention to every detail, making it easy for you to pay, receive, and return your parcels quickly and hassle-free. We are dedicated to continuously developing and refining every aspect of our company to ensure your experience with us is seamless and satisfying.


Contact info

2.2

Poor

TrustScore 2 out of 5

388 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Extremely Disappointing Service

I purchased a water softener and installation service from Water2buy over 40 days ago. To date, no one has come to install the product, and my attempts to contact the company via email and phone have been completely ignored. This lack of communication and service is unacceptable. I am extremely disappointed with Water2buy and would not recommend their services to anyone. Even getting a refund has been impossible. Truly a terrible experience.

November 29, 2024
Unprompted review
Rated 1 out of 5 stars

No delivery

I placed an order three weeks ago, order confirmed and payment has cleared. despite claiming that delivery is 2-3 days I have not received any confirmation of a delivery date and order status still states order confirmed. There has been no reply to my emails, online form and no one picks up on both UK and Ireland phone numbers. Given I have had no issues with this company in previous years I am suspicious that something is a miss with this company now. I would advise not ordering from Water2buy. I am £440 down with no water softener.

December 21, 2024
Unprompted review
Rated 5 out of 5 stars

Brilliant customer service, excellent product

Price was excellent and the water softener seems to be very good quality and very easy to install. But what really impressed me was the amazing and friendly customer service after I had made an error in my order. I still can't believe how well I was treated by this company. Top class!!!

November 22, 2024
Unprompted review
Rated 5 out of 5 stars

Water2Buy model W2B200

I have owned a Water2Buy softener model W2B200 for over 7 years, it has always worked perfectly, until it started to completely fill the salt tank. Thanks, however, to the invaluable technical assistance given to me by their service, in the person of Tanja, in a few days I solved the problem, caused simply by the limescale deposited on the brine filling cylinder. Therefore, I want to give a huge public thank you to Tanja!!! This softener is proving to be truly very reliable and long-lasting over time!!!

December 5, 2024
Unprompted review
Rated 1 out of 5 stars

Filters for osmosis from water to buy

****
I am editing my review as I haven't received a promised filter for mineralisation to my osmosis. Now water is so bad and boiling it is awful. Lots of white coating.
I just asked to add the mineral filter to my order, and I was told they would do it, but after 1 months I gave up the hope. It was impossible to contact them they not responding to emails. I regret that I didn't cancel the whole order.
I am suspicious about the filters to my osmosis because why after changing it the water quality got so bad 👎 I am very unhappy about that!

I bought a water softer and osmosis last year. Excellent products. Water tastes nice and I don't need to buy bottle water anymore.
No limescale in the bathroom!

December 2, 2024
Unprompted review
Rated 5 out of 5 stars

Really works

​​As a satisfied customer of the Water2Buy W2B200 water softener, I am delighted with its performance.​​ ​​Since installation, the system has effectively eliminated limescale buildup, resulting in noticeably softer water.​​ ​​The unit's compact design allowed for easy installation anywhere, and its quiet operation is a significant advantage.​​ ​​The digital meter control ensures efficient salt and water usage, making maintenance straightforward.​​ ​​Overall, the W2B200 has significantly improved my water quality, and I highly recommend it to anyone dealing with hard water issues.​​​​

November 27, 2024
Unprompted review
Rated 1 out of 5 stars

very bad service they are scammer

i bought water2buy 200 nearly one year ago
spend nearly £600 now stop working more than two months communicate with them but they just waisting the time my whole family suffer bcoz where we live it is very hard water. first they said to me they will swap the unit but now they said do this do this which i did .
I have no option left just take them to the small county claim if you have the same problem never leave them they gave me 7 years warranty...but it is really rubbish water softner. Always buy from reputabble company where you can go...Like screwfix

October 1, 2024
Unprompted review
Water2buy logo

Reply from Water2buy

Hello,

Thank you for your feedback, and I'm very sorry to hear about your experience. Could you please email us directly at sales@water2buy.com .We want to resolve this for you as quickly as possible. If you've already tried troubleshooting, we can discuss alternative solutions, including honoring the warranty if applicable. Your satisfaction is important to us, and we are committed to providing the best support possible.

Looking forward to assisting you.

Best regards,
The Water2Buy Team

Rated 5 out of 5 stars

excellent & responsive customer service

The customer service team responded promptly and expertly to resolve an issue that was caused by my plumber who installed the unit. They sent lots of helpful videos and worked through the steps with me. I boight a premium model Z and its working very well

November 14, 2024
Unprompted review
Rated 5 out of 5 stars

Top customer service

I didn’t install the water softener after buying as it wouldn’t fit under my sink. I have now moved to a new bigger property and realised I was missing the connections when I tried to install.

Despite being 2 years later, customer service kindly sent missing connections without any fuss. Very happy with the service. Still need time to tell how good the product is.

November 11, 2024
Unprompted review
Rated 5 out of 5 stars

I spoke to Steven who rang me to help…

I spoke to Steven who rang me to help me set my water 2 buy 200 water softner up. He was extremely helpful and very kind and I have to say everyone I've had contact with from water 2 buy have been amazing. Steven and Tanja have actually helped me numerous times before and I have to say their help and after sales support has been second to none. Thank you Steven and Tanya you are both amazing

November 6, 2024
Unprompted review
Rated 3 out of 5 stars

Started well and went downhill

Started well and went downhill. Good advice regarding product selection. Unfortunately they don’t have a collection counter which meant a 15 minute round trip for me took 7 working days for delivery.
The media bag was burst and 20% of product lost in transit due to poor packaging, not the delivery service.
When I got a response from customer care I was told to expect a replacement for the lost product. Nothing came, so after another two weeks I went ahead with the service, what remained left a 250mm gap at the top of the vessel. I contacted them and was told that was good enough for the job.
They are slow and don’t seem to care much once they have your order however… I will probably use them again, not in an emergency, as their products are decent and the right price.

October 5, 2024
Unprompted review
Rated 5 out of 5 stars

Briliant service

I ordered the wrong filters ,when i rang they could not have being more helpful everything was sorted no fuss , Its a pity more companies are not the same as this one.

October 30, 2024
Unprompted review
Rated 5 out of 5 stars

Awesome customer service

Awesome customer service

I am a plumber & have fit around 7-8 of these units. I had one that was playing up recently and have had nothing but continuous support from their customer service team. Awesome company that will go a long way.

October 29, 2024
Unprompted review
Rated 5 out of 5 stars

Great customer service

We've had a Water2Buy softener for 7 years and it developed a minor fault. A quick email to their support team and they've sent out a replacement part straight away and at no charge despite the softener being well outside of the guarantee. Great customer service! Other than that, the softener has worked very well and we've been pleased with how reliable it's been.

October 15, 2024
Unprompted review
Rated 5 out of 5 stars

Support and service are outstanding

Technical support reply quickly and are more than helpful. I had an issue with resin beads in the taps and they helped me find the issue very easily. Then I was sent a replacement part completly free of charge even though my softener is well out of waranty. Thats what I call service and I thoroughly reccomend them not only for great support but a great product at a good price.

September 25, 2024
Unprompted review
Rated 5 out of 5 stars

Best customer service

Water2buy has one of the best customer service. The call gets connected to an agent very quickly and beyond that they are very helpful. They were very kind enough to send me the water filters for free. Their water softener does a wonderful job as well! Highly recommend it.

September 13, 2024
Unprompted review
Rated 5 out of 5 stars

Fine

The ordered water softener, Model Y, was delivered on the stated date, in Belgium, and was well packaged.

I had previously sent a few questions by email, which were answered quickly and correctly, and so I decided to buy a water softener from them.

I installed the water softener myself, the manuals are in English, and I have been using it for just over a few months now.

The hardness of the incoming water was 16°dH and now, outgoing, it is almost 0°dH.
My salt consumption is max 15kg/month.

I am very satisfied with it.

June 10, 2024
Unprompted review
Rated 4 out of 5 stars

Water softener repair.

Have had my water softener for about 6 years when it flooded the kitchen.I live in France and they don't have anyone here, so quite a delay contacting them and getting a reply. W2B sent me the new parts to fix it. When fitting these, the resin spewed out of the cylinder. They sent me new resin, so now we have a fully working machine like new. My only real criticism is the quality of their repair videos, which need to be updated. You can't see what the engineer is doing as his hands are in the way. On the whole a good company to deal, friendly staff with and the product works well.

August 10, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look