The yarn is beautiful, vibrant and soft, I’m knitting the cardigan kit for my daughter as a birthday present and we chose different colours to the pattern suggestion. I have almost completed the cardi... See more
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Review summary
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So glad to find a brand that values providing a quality product while being intentional about the sourcing of the fibers and labor that goes into producing them. The cotton yarns I bought are so soft... See more
Quality wool. Lots of information about the care and construction the garment I was making. So much help available if needed and online support available too. I met this company at a yarnfest and l... See more
I am a rank beginner at crochet and although the project was said to be “for beginners” I worried I wouldn’t be able to follow the directions. No problem! Perfectly clear step by step instruction and... See more
Company details
About Wool and the Gang
Written by the company
FASHION MADE BY YOU.
Powered by the maker movement, Wool and the Gang is a DIY brand revolutionising fashion.
We’re here to make your DIY dreams come true, whether you’re a knit novice or a stitch master you’re welcome to join our gang.
Knitting isn’t just a hobby, it’s a community, a lifestyle, and together we can make a positive change for our planet one stitch at a time.
We regret to inform you that during this busy period, your order may take longer than usual to reach you. We understand this is frustrating when you’re excited to get stitching and we sincerely apologise for this. The WATG team are working hard to get it to you as soon as possible!
We will keep you updated with progress, and in the meantime, if you want to speak to us directly, you can contact our lovely customer services team here.
Thank you so much in advance for your patience, heart you!
Contact info
United Kingdom
- hello@woolandthegang.com
- www.woolandthegang.com
4.5
Excellent
7K reviews
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Replied to 97% of negative reviews
Typically replies within 1 week
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Great experience as always
Great experience as always. Weirdly huge packaging for a small product, but as the last item of that size I bought was in better-sized packaging I assume they just ran out.
The purchasing and tracking experience was simple and clear, and the product arrived on time.
February 25, 2026
Plenty of colour choices
March 3, 2026
New knitter
As someone new to knitting, these kits have been awesome! Clear instructions, video tutorials and beautiful wool. I cannot recommend Wool & the Gang highly enough.
February 23, 2026
thoughtfully packaged -
thoughtfully packaged -
Great quality and patterns.
I will always return for more!
February 22, 2026
Delivered promptly
Delivered promptly. Quick reply to my question, kit directions somewhat unclear.
February 27, 2026
Reply from Wool and the Gang
Hi Christine,
Thank you for your feedback!
We are sorry to hear you found the pattern for the Wanderer Bag somewhere unclear. If you did get stuck at some point, please reach out directly via the below link and our crochet guru will be able to help you!
https://woolandtheganghelp.zendesk.com/hc/en-us/requests/new
Best Wishes,
Customer Service | Wool and the Gang
Gorgeous
Really easy to order, delivery was quick and secure. The yarn is beautiful to work with, knits up well. The pattern was easy to follow.
February 27, 2026
Delayed Delivery
The product is great. Deliver was terrible. It should not take 3 weeks to arrive. I did not get the kit until less than 48 hours before I needed to give it as a gift. I ordered based on 5 days max for order to ship, and 5 hours to complete. I’m a slow knitter, but I thought that I would have at least a few more days to knit. Contacted Wool and they kept telling me to check tracking. I did, and no help, just “delayed.” No delivery date posted.
Not sure that I’ll order here, again.
February 22, 2026
Reply from Wool and the Gang
Hi Nancy,
Thank you for taking the time to share your feedback, and we’re really sorry to hear about your delivery experience. We completely understand how stressful it must have been to wait so long, especially when you ordered with plenty of time and needed the kit for a gift.
While we aim for smooth and timely delivery on every order, delays can unfortunately occur once parcels are with the courier, and we’re sorry this caused such inconvenience. USPS have encountered delays in delivering and issues with updating their tracking links. This is something we are currently reviewing ourselves.
Please don't hesitate to reach out if you need any assistance.
Best Wishes,
Wool and the Gang | Customer Service
Very pleased.
All of the items were in stock and everything arrived in one box, on time. All the dye lots were correct as well. I was also concerned about the tariffs inflicted on imported items but WATG responded quickly to me.
February 26, 2026
Back to knitting
I just got back into knitting again and thoroughly enjoyed creating the hat package that I purchased the material was amazing however, I would have wanted a pattern without seam knitting circular in the round. If you have more patterns with this style of knitting, I would purchase another hat package.
February 26, 2026
I really recommend
I really recommend. I'm am experienced knitter but somewhat rusty. The clear instruction and easy to access videos are invaluable. The techniques have changed over the years. It's great to learn new skills
The wool is really nice quality.
If I were to offer some constructive feedback; the website could show all colour options for all pattern.
February 19, 2026
You guys are great!
February 24, 2026
Great wool and pattern
Great wool and pattern. Really simple instructions - so easy to follow.
February 16, 2026
The yarn is lovely
The yarn is lovely, love the colour and will be making use of the 25% off at the moment but not quite sure I like the pattern. Thanks for the great service.
February 13, 2026
Packaging+, Raffia not so much
I like the packaging, and the instructions are easy to follow. However I find the raffia more difficult to use than had expected for a project rated as Easy. I'm off to a slow start: have had to frog my work a couple of times and I am hoping it gets easier once I can get a couple of rows behind me
February 19, 2026
Great project
Really nice yarn and very pleased with colours I have chosen for the kit.
February 12, 2026
Hero cardigan
Hero cardigan - as a relatively experienced knitter I thought this would be simple ! Nope, quality of the needles, wool and instructions all shocking, the finished article got 2 wears before it hit the bin, it pilled and bobbled, and at £133 with a discount an expensive mistake I will not make again, this really is a bit of a scam
March 18, 2026
Unprompted review
Reply from Wool and the Gang
Hello Sian,
We’re really sorry you feel this way.
We always aim to deliver the highest quality of wool and to ensure our patterns are as accessible and enjoyable as possible, so it’s disappointing to hear the Hero Cardigan didn’t meet your expectations.
Regarding the pilling you experienced, we completely understand how frustrating that can be. Pilling is a natural process that can happen with wool products, especially in areas where the garment experiences friction. Sometimes even the knitting process itself (or carrying your project around in a bag) can be enough to cause early pilling.
We also want to reassure you that pilling is not a reflection of poor yarn quality. Because our super chunky wool is designed to be beautifully soft and luxurious, the fibres are looser than in a tightly spun or firmer yarn, which means pilling can occur more easily. This is very normal for this type of wool and can happen with any of our wool yarns.
Our team also has some very handy tricks to help manage and reduce pilling if it ever occurs, and we’d be more than happy to share those with you. If you'd like, please feel free to reach out — we’re always here to help.
https://woolandtheganghelp.zendesk.com/hc/en-us/requests/new
Best Wishes,
Wool and the Gang | Customer Service
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