Apricot Clothing U.K. Reviews 

19,913
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 2,949 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality and design of the clothing, noting that garments are beautifully made, comfortable, and fit nicely. People frequently mention that orders arrive quickly and securely, making the overall online shopping experience extremely straightforward and pleasant. However, some reviewers were not happy with delivery delays, noting that parcels took weeks to arrive or went missing without proper customer support communication. A few other people also felt that sizing could be quite inconsistent, or mentioned receiving items with minor damages or quality flaws that required returns.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting the great quality and flattering... See more

Quality

Customers report a high level of satisfaction regarding the quality of the clothing, praising well-made... See more

Delivery service

People report positive experiences with delivery service, highlighting prompt arrival times and quick... See more

Order

Users describe ambiguous interactions with order, highlighting a mix of very positive and disappointing... See more

Return policy

Reviewers express mixed opinions about the return policy and process. Many customers report that returns are... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Love the dress! Second version in a new print. The one disappointing thing about the buying experience was the website only allows you to use one promotional code. Therefore, I had to decide if I used... See more

Rated 5 out of 5 stars

Lovely clothing at very reasonable prices...excellent quality. Bought two beautiful dresses Something very different to the high street stores Very quick delivery ,came even sooner than delivery d... See more

Rated 5 out of 5 stars

Shopping with Apricot is very straightforward and because the garments follow similar styles/fit, I know I can order something and it'll be perfect first time. The shapes of the dresses are ideal for... See more

Rated 5 out of 5 stars

Extremely good service on my order. Great website, easy to order, and arrived as promised with communication via e mail at each step. Items were good so no need to return.


Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.4

All reviews

(19,913)

2,869 reviews in the last 12 months

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Rated 1 out of 5 stars

I still haven't received my order after…

I still haven't received my order after 2 and a half weeks, and no communication from Apricot.

August 29, 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi,

We’re really sorry to hear about the delay with your order and the lack of communication.

We can confirm that our Customer Service team has now reached out to you by email and is looking into this for you.

We apologise again for the wait and inconvenience caused.

Kind regards,
Joss

Rated 5 out of 5 stars

Perfection!

I ordered a couple of dresses and they all fit perfectly and they looked exactly as they were shown online. They were delivered within the timelines indicated too which amazing and the delivery team did an excellent job too. The quality is also really good. 100% recommend Apricot.

September 3, 2026
Rated 5 out of 5 stars

I ordered

I ordered. A top on a Friday it delivered on Saturday brilliant service

September 4, 2026
Rated 5 out of 5 stars

Just love this dress

Just love this dress. It fits well and makes my size 14 figure look good and something to wear whatever the season.
I am however a little disappointed with the material. The pattern is printed on and the back of the material is a sort of grey colour which shows through as the collar naturally folds back. Having said that there are enough colours in the dress for me to buy a scarf/neckerchief if it bothers me that much.

September 3, 2026

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