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Auto100 Reviews 

1,781
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and the remarkably smooth, stress-free vehicle purchasing process from start to finish. Many consumers also highlight the immaculate condition of the cars on display and the personalized, professional handover service provided by the team. Some reviewers were not happy with the post-purchase customer support and communication after finalizing their deals. A few people noted that they experienced frustrating unresolved mechanical or cosmetic issues, mentioning that their follow-up requests and emails were frequently ignored by management. Others felt disappointed when the dealership showed little interest in assisting them once the sale was completed.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and professional service from start to... See more

Service

People report positive experiences with service, highlighting a professional and seamless purchasing process... See more

Product

Reviewers mention positive feedback about product, noting that vehicles are presented in outstanding... See more

User experience

Customers consistently note positive experiences with user experience, highlighting smooth and seamless... See more

Customer service

Customers report positive experiences with customer service, highlighting honest advice, excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more

Company replied

Rated 5 out of 5 stars

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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No recent history of asking for reviews

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4.6

All reviews

(1,781)

236 reviews in the last 12 months

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Rated 5 out of 5 stars

Auto 100 Luxury vehicle sales

Met Anthony and Terry who ultimately dealt with my purchase of a Range Rover.
Both weee extremely friendly and very helpful.
Terry was excellent and provided explanations and dealt with the entire process from purchase, cherished transfer and taxing the new vehicle. No pushy sales at all and was given time alone to examine the new Vehicle. The whole experience was enjoyable and whilst professional very friendly. Terry is a credit to Auto 100 and I would recommend him, the team, and Auro 100 when considering luxury vehicle purchase. Will definitely return. Thanks. Brian Summers.

March 23, 2026
Unprompted review
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Reply from Auto100

Thank you for the great review Brian, we really appreciate the feedback. We understand our approach is a little different to normal and its great to her you enjoyed the no pressure approach.

Rated 5 out of 5 stars

Second purchase from Auto100!!

Second purchase from Auto100 and once again, absolutely flawless service. James and Terry are genuinely the best in the business, knowledgeable, honest, and they go above and beyond to make the whole experience smooth and stress-free.

It’s rare to find people who care and you can trust this much when buying a car, but they’ve earned it twice over. If you’re looking for top-tier service and a team that truly cares, Auto100 is the place. Couldn’t recommend them more highly ⭐⭐⭐⭐⭐⭐

March 21, 2026
Unprompted review
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Reply from Auto100

Thank you so much for the glowing review Abbas. We really appreciate your feedback and its great to see the same faces again. We value your loyalty and hope to see you again in the future for number 3 & 4.

Rated 5 out of 5 stars

I had a great experience buying my…

I had a great experience buying my Defender 110 from Dan. From start to finish, he was professional, knowledgeable, and very easy to deal with. He was honest about the vehicle, answered all my questions, and made the whole process smooth and stress-free.

The Defender 110 was exactly as described, and Dan clearly takes pride in what he sells. His communication was excellent throughout, and he made sure everything was sorted properly before handing the vehicle over.

I’d highly recommend Dan to anyone looking to buy a vehicle. Thanks again for the great service and for helping me get my Defender 110!

March 23, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review. Dan is flattered by your comments. Its great to hear you enjoyed the stress free approach. Thanks again.

Rated 5 out of 5 stars

I had a great experience buying my car…

I had a great experience buying my car from Auto100 and couldn’t be happier with the service I received. From start to finish, Adam was very  friendly, professional, and genuinely helpful. He took the time to answer all my questions, making the whole process smooth and stress-free. The customer service was excellent, and I would highly recommend them to anyone looking to purchase a vehicle.

March 14, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review, its great to hear you enjoyed the stress free, no pressure approach. We look forward to seeing you again in the future.

Rated 4 out of 5 stars

Overall a pretty good experience

Overall a pretty good experience. Auto100 were easy to deal with and the buying process was smooth. I'll point out that they don't do test drives. You are given the option to test drive a car AFTER it's paid for and you can reject it at that point if it's not to your liking. This does mean you have to put up 100% of the cost of the car up front without ever driving it. Luckily, I have driven the exact model I was buying before and knew what I was getting myself into. This doesn't sit right with me though, they recommended that I go for a test drive at another dealer and come back to them to buy their car. I was happy with my car but that doesn't change the fact that I had to buy it without ever seeing it driven. I had a chance to see the car in person, sit in it, start it. The buying experience, could and perhaps should be improved. I don't have anything negative to say about it, I had a chance to see the car again, start it, test drive it before signing the paperwork, the car was pulled out, parked outside and I could drive away. Auto100 sell prestige, luxury cars but the handover experience is far from that, you sign the paperwork, your new car is pulled out of storage, parked outside and that's it. You go there to realise your dream, buy that sports car you wanted but the handover experience is no different than buying a used Corsa from a local Evans Halshaw. Again, it wasn't bad, it was smooth and quick but it was still very underwhelming. If you go there expecting to pull a car cover in a nice handover bay to unveil your new car, this is not it. Lastly, the prep team isn't great. The car was clean and polished but also had every crevice and rubber seal caked with dried polishing compound like it was someone's first time polishing a car. In the future I'd definitely opt for not having the car cleaned by Auto100, it took me longer to clean all of the dried polishing compound from every panel gap on the car than it would have to just detail the car properly to begin with.

March 14, 2026
Unprompted review
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Reply from Auto100

We’re truly sorry to hear that your experience didn’t fully reflect what you were hoping for, and we really appreciate you taking the time to share your feedback with us.

To offer a little clarity for future customers, the reservation placed prior to viewing is refundable. It’s simply designed to secure the vehicle for you while we prepare for your visit, particularly as our vehicles are in high demand and we sell around 80 each week. We would never expect any customer to proceed without first having the opportunity to view and properly test drive their chosen car.

We’re especially disappointed to hear your comments regarding the vehicle’s cleanliness. The way our cars are presented is something we care deeply about, so it’s genuinely frustrating to hear we fell short on this occasion. Your feedback has been shared with our detailing team, as maintaining exceptional standards is a key part of the Auto100 experience.

With regards to the handover, our approach is intentionally relaxed and designed to feel welcoming and pressure-free, allowing customers the space to enjoy the moment and make a decision comfortably. We do, however, completely understand that some customers prefer a more traditional, occasion-led handover, and your feedback is both valued and appreciated.

We’re very sorry again that your visit didn’t leave you feeling as positive as we would have liked. It truly means a lot that you chose Auto100, and we’re delighted to hear you’re enjoying your new vehicle. We wish you many happy and memorable miles ahead.

Kind Regards, Tom @ Auto100.

Rated 5 out of 5 stars

Chris and Lewis were great during the…

Chris and Lewis were great during the whole process, as usual! My 5th car from Auto 100
Can’t recommend them high enough
Rare qualities in a car dealer these days
Steve
Happy DBS owner

March 20, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review Steve. We really appreciate your feedback and continued loyalty. We look forward to seeing you again for number 6 in the future. Thank you.

Rated 5 out of 5 stars

Range Rover

Dan , The sales team has been very helpful about the car !!! Thank you auto100.

March 20, 2026
Unprompted review
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Reply from Auto100

Thank you for the great review, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Range Rover

Dan, the sales team has been very helpful and very responsive to our questions.
We really recommend the services from auto100.

March 20, 2026
Unprompted review
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Reply from Auto100

Thank you for the great review, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

David scott

This garage is absolutely fantastic chris Dan and all the sales team so polite friendly and the condition my new vehicle was in was outstanding I will definitely be using them again thankyou

February 28, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. We really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Amazing experience at Auto 100.

Amazing experience at Auto 100.
Made appointment to view a vehicle and was impressed with from start to finish. Car immaculately presented by Terry who explained all the features and procedures.
Returned a few days later to collect the purchased vehicle and was treated like a VIP. Very professional from start to finish.

March 13, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear you felt as special as you should. Thank you again for the feedback.

Rated 5 out of 5 stars

I can't express in words how happy I am…

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100.
From the get go I was made to feel totally confident and when I arrived ... Wow like a filmset was fully expecting 007 to walk in I've never seen so many of spectacular cars
And there in the middle my beautiful little yellow mini .. previous car buying experiences have been so awful 😞 this was
so perfect 😊

March 10, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your lovely review Sally. James says he looks just like 007. Its great to hear you enjoyed the experience and we look forward to seeing you again in the future. Welcome to the Auto100 family.

Rated 1 out of 5 stars

Be careful with Auto100

I had originally purchased a vehicle from them 18 months ago after agreeing a part exchange deal. After travelling to their facility on the day, they decided against offering a discount for my intended trade vehicle, which after doing the deal in the end felt like their plan all along to get the sale through. Slightly bittersweet due to an unplanned finance workaround but despite this I was satisfied with the new car and was told they would gladly make an offer to have it back if I ever wanted to sell it.

18 months on and looking to change vehicles I had offered to Auto100 to have the vehicle back hoping for a hassle-free exchange. Despite chasing them, they did not get back in touch, even to say no thank you. Still looking to sell, the car was listed on Carwow. When accepted and unveiled - the highest bidder turned out to be Auto100 which again felt like another tactic of theirs, to win the bid through the platform. From this point the comms were frustratingly slow until they ultimately offered a collection date 10 days later.

On collection day they sent a lone subcontractor to view the vehicle (with no collection vehicle) who looked over the car, found issues with the paintwork, and advised that they would not go through with the deal as they don’t sell cars like this – well, they do as it was bought from Auto100! After advising their viewer this fact they explained that it must have slipped through their stringent quality assurance and pointed out the errors in the paintwork where resprays occurred. The car is on a service plan and has been washed weekly - literally no other work to it. There was some slight condensation in the taillight which could have been resolved but their buyer advised the corrections would cost thousands of pounds and they would not go ahead.

Upon leaving the subcontractor asked if I would potentially accept a lower figure - this was declined and left at that. A total waste of time.

Their approach, despite claims of unrivalled service and family approach felt more underhand, unethical, and deceptive. Some impressive stock but my advice would be to avoid

March 3, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for taking the time to leave your feedback.

While we’re pleased to hear you were happy with the vehicle when it was purchased from us, it had been in your ownership for over 18 months before the recent inspection. As such, any condition issues identified at that stage cannot reasonably be attributed to the vehicle as it was when it originally left our showroom.

When purchasing vehicles through platforms such as Carwow, our valuations are based on the information provided. Auto100 is known for being extremely particular about vehicle condition, as maintaining the high standards we have built our reputation on is very important to us. If issues are identified that have not been included in the listing, we may unfortunately be unable to proceed at the agreed figure as rectification is required.

We’re sorry the process felt frustrating and appreciate you sharing your feedback.

Kind regards,
Tom @ Auto100.

Rated 5 out of 5 stars

Absolutely amazing garage to deal with…

Absolutely amazing garage to deal with nothing too much trouble Ryan Burke was fantastic Made it really smooth the whole process and got the car in my dreams. Thanks again to Ryan hold on trip for Mate and looking after his much appreciated would highly recommend.

March 6, 2026
Unprompted review
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Reply from Auto100

Thank you for the great review Dean, we really appreciate your feedback and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

The choice of car at Auto 100 is truly…

The choice of car at Auto 100 is truly fabulous. I was looking for a Range Rover Sport hybrid and they had exactly what I needed. The welcome and customer care was excellent and they made it very easy to deal with their Company. Special mention to Lewis Goodwin who did the handover and all the paperwork. There were a couple of small issues that I found when I got home but I spoke with Lewis and he immediately sorted the problems which was very pleasing. A very good experience and I would certainly recommend Auto 100 to anyone looking for a top end car.

February 18, 2026
Unprompted review
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Reply from Auto100

Thank you for the superb review Simon, we really appreciate your feedback and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Auto100 very professional fantastic set…

Auto100 very professional fantastic set up on site everybody looks after you from the moment you turn up
Terry did the hand over he explained everything about the car very knowledgeable fantastic service

March 6, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Darren, we really appreciate the feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Purchased a 20 plate Jaguar F-type 3.0L…

Purchased a 20 plate Jaguar F-type 3.0L & love it!! Fantastic company to deal with & excellent customer service
Thanks Ryan

March 2, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Paul. We love the F-type too. Enjoy.

Rated 5 out of 5 stars

The whole transaction went very…

The whole transaction went very smoothly and the team have provided great support since. Dan who did the handover on the day of pick up was very helpful and even let me have a look around some of the amazing cars in their stock.

February 27, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review Barry, we really appreciate the feedback and hope you enjoy your new car.

Rated 1 out of 5 stars

Don't take your car on track if you want to sell your car to these guys

3Agreed a sale of my Porsche Cayman GTS via Motorway.com with Auto 100. Frustrating to be told on collection day that they would not accept the car as it had been used on track. No mention of this previously and is not something the best independent Porsche dealers like RPM Technik care about (in fact they encourage their customers to explore their cars' capabilities on track). If you want to only drive your car to the supermarket and back, then these guys are definitely worth talking to. If not, I would avoid as they clearly don't understand their customer base.

Based on your response to the review above, you clearly failed to call me as requested to your vehicle inspector. Was never asked whether it had been on track and if you have done your research you will know that any pictures of it have been in relation to providing passenger laps for the beneficiaries of a charity that I am a trustee of. If that was a condition of purchase, you could have made enquiries immediately and saved everyone the time and money.

March 6, 2026
Unprompted review
Auto100 logo

Reply from Auto100

We are very sorry for any ill feeling caused, but your review is correct. At Auto100, we go to great lengths to source only the very best vehicles, handpicking each car for quality, condition, and provenance. We will never compromise on our standards, and as such, we would not knowingly purchase a vehicle that has been used by a racing team or as a track experience car.

Your Cayman GTS has been photographed on several racing circuits with racing livery applied. When we attended to collect the vehicle, we also noted that the towing eye covers had been removed, there were several dents present in the roof, and there was evidence of poor previous paintwork.

Given these factors, it is not a vehicle we would feel comfortable supplying to our clients, and for that reason we made the decision to walk away from the purchase.

For clarity, Auto100 was the highest bidder in the UK on the Motorway platform for your vehicle, as we regularly pay above market value for the best examples available but will not compromise on our standards. Having stepped away from the purchase, you are, of course, free to proceed with another buyers lower offer who may be more comfortable with the vehicle’s history.

We cannot comment on what other specialists may choose to accept; however, our policy is simply that we would not knowingly pass on a vehicle that has previously been used in this way. Again, we apologise for any disappointment caused but hope future customers will take great comfort in ensuring they are not buying a tracked vehicle.

Happy to discuss if you think it will be productive on 07773 808080. Thanks, Tom.

Regards,
Tom
Auto100

Rated 5 out of 5 stars

Great experience from auto100

Great experience from auto100, no hard sell,no pressure, very polite and friendly staff.
Special thanks to Andy, Lewis and Terry !!!

March 5, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Jason, we really appreciate your feedback.

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