I have bought the plan because of Emma at the funeral directors. Also the flexibility of the plan and full money back guarantee along the way if anything happens whilst paying. I can only hope none... See more
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Dignity plc is one of the largest providers of funeral services and prepaid funeral plans in the United Kingdom.
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United Kingdom
- dignityfuneralplans.co.uk
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We chose Robert Ayling to take care of…
We chose Robert Ayling to take care of our Dad after he passed and to direct his funeral. I dealt with Stuart from start to finish. He was professional and very supportive throughout the process. For someone who has never dealt with organising a funeral, Stuart helped and provided guidance that resulted in a lovely send off for my Dad. They did everything as best they could to accommodate our family wishes and we will be forever grateful for the care they provided to Dad after his passing. Thank you for bringing some light in the toughest of times.
Losing my mother-in-law
Losing my mother-in-law, my children’s grandmother, was an incredibly difficult time. Saying goodbye in a respectful and loving way was very important to us, and the team at Wiltons /Dignity treated us like family. Their care, support, and guidance meant so much, and I cannot thank them enough for being there for us every step of the way.
We were very happy with what was…
We were very happy with what was offered and the final arrangements that were made to give mum a great send off.
All aspects of the arrangements were handled with care and compassion and nothing was left to chance. A great all round funeral service.
excellent service very professional
excellent service very professional
The funeral arranger listened to…
The funeral arranger listened to exactly what I wanted , she was very knowledgeable and explained any queries I had , I feel very contented now knowing that my family will have no stress or financial worry when my time comes .
I have bought the plan because of Emma…
I have bought the plan because of Emma at the funeral directors.
Also the flexibility of the plan and full money back guarantee along the way if anything happens whilst paying.
I can only hope none of the negative reviews happen after I've gone.
I don't want there to be any problems I'm not here to deal with.
Funeral Plan for a love one.
So far, so good. Setting up a funeral plan for our Mother with Dignity was simple and made less daunting by the staff (@ a B.S.E., Suffolk funeral directors). Set aside a couple of hours especially if you decide to take out a plan in the day. Hoping for some time before we have need to use the plan, but that’ll be when we find out how good it all is.
It was very easy to set up.
It was very easy to set up, everything explained thoroughly on the phone. Payment was easy to do on the phone too, all easy.
Agent was very professional and friendly. Very knowledgeable and gave us a lot of information. We can recommend Dignity and we chose a local funeral director. Generally satisfied and happy that it's all in place.
Dignity at Dunfords Lancing
My plan was taken out with Dunfords Lancing. Really professional and caring attitude. We have been using this company over the years and cannot fault their service.
May use AI-assist with repliesRead more
Bad experience
My mother had a funeral plan with a company which folded. It was taken on by Dignity who advised that nothing would change. Upon her death we placed her with her chosen funeral directors, however when we contacted Dignity we were told that if they were to honour the plan, we would have to move her to an alternative funeral director. Despite our distress they refused to accommodate her dying wishes and we lost all of the money she paid. Absolute nightmare!

Reply from Dignity Funeral Plans
Great service from a friendly and knowledgable team
Friendly, compassionate, informative and helpful team were a pleasure to deal with. My parents chose Dignity Funeral Plans for theirs and my Dad sadly passed away almost a year ago. But it lifted a weight from the shoulders of the family knowing he had already indicated what he wanted and my Mum has her plan still in place. She said they took these out to relieve the worry on me and my sister. This made me determined to pay for my own plan and get it set up. Monthly payment options mean the impact on purchase is minimised and it felt empowering to make my own choices and file the completed plan alongside my Will. I can now get on with living, knowing I have done my life 'housekeeping'!
Dignity collects firms going into liquidation
Dignity took over from Capital Life, when they went into receivership.
Total plan cost with Capital life £2696.64
Total Plan cost with Dignity £2795.64?
Amount paid when plan purchased £975.33 +£99 deposit
It was not made clear to me, when I spoke to Dignity that I had lost all the money paid to date, when they took over. Apparently they told me, when I called to see what was going on. I don't think they did, and the forms sent me do not make that clear. Nowhere on my plan does it say when my time with Dignity started.
Uses the Capital life plan as a start of plan, 2019, and quotes the amount paid to date as £975.33
Go elsewhere, somewhere more honest.
I found this out today on the 15/05/2025 because to calendar below is beyond me.

Reply from Dignity Funeral Plans
Definitely recommend amazing
I used these to pre arrange a funeral for my disabled daughter hopefully for many years down the road absolutely brilliant very friendly very helpful will recommend to all
Low cost basic plan if that is what you desire.
Easy on-line service to obtain a basic & cheep funeral plan.
Compassionate and professional
An excellent, professional, personal, compassionate and caring service from John Bargetts. All staff members went out of their way to support our family following the deaths of 2 close family members, guiding us and listening to our wishes. Louise and Natalie are both amazing and an assett to the comoany and their profession.. I can not recommend them highly enough.
I was well look after explaining step…
I was well look after explaining step by step to me with friendly conversation, always smiling
Selim Smith & Co Funeral Directors, Gloucester
My review is on Selim Smith & Co Funeral Directors Gloucester and our funeral planner Lorraine.
I lost my dad unexpectedly. He had no funeral plans in place. This was the first funeral I had planned. Lorraine is absolutely fantastic and is the glue that holds everything together. Her care was genuine and her emotional support helped get me through a very difficult time. She talked me through planning the funeral clearly. She supported me when visiting my dad. She took the time to listen to how I was feeling and offered wise advice. She helped me make hard decisions like the pictures we picked. She just made the whole process run much smoother and easier. She made sure my every request was fulfilled. Thank you so much Lorraine. All staff were lovely and welcoming. Building was very clean and tidy.
Reviewing Dignity Funeral Directors
Reviewing Dignity Funeral Directors - a large company, in deep debt, that has taken over many smaller companies, including JH Kenyon in Hampstead. Their website says 'affordable quality and exceptional service.'
The service was exceptional in that it was so poor - they did the basic forms and cared for the body, (getting this from the hospital, to the morgue, then the chapel and then burial) Everything else we had to prompt them or just do it ourselves. They did not even contact the burial site, arrange anything or advise us on what needed to be done. Part time staff.

Reply from Dignity Funeral Plans
Excellent well educated staff
Financially made sense with the plan being guaranteed and with the back up of the dignity promise as am paying over 5 years
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