Emergency Assist Reviews 

28,674
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 2,578 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent value for money, noting that prices are very reasonable and competitive. Many people praise the efficient and quick service provided, with recovery drivers often described as helpful and communicative. Reviewers also appreciate the supportive staff and advisors, seen as friendly, polite, and effective in resolving queries. However, some customers noted difficulties reaching customer service, experiencing long hold times, or finding it tricky to get through. A few other people also felt the breakdown service was not always effective, with some being left stranded or receiving unhelpful advice. Additionally, some reviewers mentioned issues with subscription renewals, including unexpected price increases or challenges when trying to cancel.

What people talk about most

Service

Users describe ambiguous interactions with service, with many reviewers expressing significant... See more

Price

Customers consistently note positive experiences with price, often finding it to be half the cost of other... See more

Staff

Customers had ambiguous experiences with staff, with many praising the efficiency, helpfulness, and excellent... See more

Subscription

People report ambiguous experiences with subscription, with some customers finding the sign-up and renewal... See more

Customer service

Consumers find customer service to be ambiguous, with many reviewers reporting dreadful experiences,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Easy to use Competative price Just started so dont have any experience of requesting help yet (Hopefully wont!!)

Company replied

Rated 5 out of 5 stars

Great company I use for breakdown cover. Prices are more than reasonable. Great customer service, reminded me about renewal. Then messaged again day before it ran out to say I would be without cov... See more

Rated 5 out of 5 stars

Very competitive pricing. Hopefully, I’ll never need to use Emergency Assist, but if I do, then I just hope that it all works out, I’ve no reason to suspect it won’t, but I’m just cautious.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,674)

2,527 reviews in the last 12 months

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Rated 1 out of 5 stars

Don’t waste your money

I was left in a dangerous location for over 4 hours after initially being told by a very rude (and, as it turns out, incompetent) call handler that someone would be with me in just over 2 hours. Once the 2 hour mark had passed I tried ringing for an update and it took two of us ringing at the same time 45mins to finally get through! I then spoke to a different call handler who said the original call handler had noted incorrectly that I was in a car park, not a busy 4-lane main road during rush hour, despite him telling me to push my car from the safety of the pavement to said main road to allow the breakdown vehicle access otherwise they would not be able to recover it. As a result of this error, my call-out was not deemed a priority. When the recovery vehicle arrived he was shocked that the call-out had not been prioritised due to the dangerous location and advised us to complain. We had already mentioned to the second call handler that we wished to complain and he said he would escalate this and someone would look into it the next morning. Needless to say, I have not received any communication from the company and have not renewed my policy. I would not recommend this company based on my experience.

June 8, 2026
Rated 2 out of 5 stars

My tyre shredded completely..police…

My tyre shredded completely..police think I ran over something. Dont ever get breakdown from Emergency Assist Ltd Motor Breakdown. Stranded on A4232. Took an hour and a half of questioning, trying every trick in the book not to send rescue and then they couldnt find my location (said I had to give a what3words or they wouldnt help..I had no internet signal.) Couldnt find address of the garage I wanted taking to..insisted it didnt exist and wanted to send me to Port Talbot. Bloody disgusting company.

June 12, 2026
Unprompted review
Rated 5 out of 5 stars

Issue solving at it's best

When recently asking for some help regarding my renewal I had a prompt and kind reply from Christine Boughton with help and positive support I was treated with the upmost respect and kindness. Well done
Emergency Assist to your very helpful Customer Service Staff great price great service.

June 10, 2026
Unprompted review
Rated 5 out of 5 stars

5 star with Emergency Assist

Have been with Emergency Assist for more than three years and when we have needed them they have been fast, efficient and helpful. Their prices are excellent and they appreciate loyalty which is rare these days. Customer service is great Would recommend them very highly.

June 12, 2026
Unprompted review
Rated 1 out of 5 stars

Read the small print!

I have been with this company for years and never had to call out until this year. I first called in April as my car wouldn’t start. I got it started however so called and cancelled the assist. Took my car to a garage to have it checked and all was fine. This week my car wouldn’t start not start again. I called and initially was advised I had to arrange a garage to take it too before the assist could be booked. It would also cost £30 for the call out. I then got a call back to say I was not covered as had called them 2 months prior with the same issue. Even though they had not attended in April, their policy includes if they are made aware of the issue. I have a hybrid car. On the first occasion, I had been unwell and had not been using the car a lot. This time, I had not been driving much at all as was in mourning. My mother recently passed away. I ended up getting a £40 jump start kit from Amazon the next day and got the car going within a minute. If I could rate 0, I would. I emailed to say how disappointed I was in their response. I asked that my membership be cancelled. I advised I would not use them again. Their response was to immediately cancel my membership. I was not due any refund as past the 14 days. It was due to run until November.
My advice… avoid this service. If you are going to use them…make sure you read the small print. They may seem like good value however for me… they were not there when I needed them! Poor show Emergency Assist!

June 9, 2026
Unprompted review
Rated 1 out of 5 stars

cancel the automatic renewal of my membership

I spent more than one hour waiting on the phone trying to cancel the automatic renewal of my membership. The waiting time was excessive, and I was unable to complete the cancellation quickly and efficiently. It would be helpful if customers could cancel auto-renewal online or by email without having to wait for long periods on the phone.

June 11, 2026
Unprompted review

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