Emergency Assist Reviews 

28,673
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 2,578 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent value for money, noting that prices are very reasonable and competitive. Many people praise the efficient and quick service provided, with recovery drivers often described as helpful and communicative. Reviewers also appreciate the supportive staff and advisors, seen as friendly, polite, and effective in resolving queries. However, some customers noted difficulties reaching customer service, experiencing long hold times, or finding it tricky to get through. A few other people also felt the breakdown service was not always effective, with some being left stranded or receiving unhelpful advice. Additionally, some reviewers mentioned issues with subscription renewals, including unexpected price increases or challenges when trying to cancel.

What people talk about most

Service

Users describe ambiguous interactions with service, with many reviewers expressing significant... See more

Price

Customers consistently note positive experiences with price, often finding it to be half the cost of other... See more

Staff

Customers had ambiguous experiences with staff, with many praising the efficiency, helpfulness, and excellent... See more

Subscription

People report ambiguous experiences with subscription, with some customers finding the sign-up and renewal... See more

Customer service

Consumers find customer service to be ambiguous, with many reviewers reporting dreadful experiences,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Easy to use Competative price Just started so dont have any experience of requesting help yet (Hopefully wont!!)

Company replied

Rated 5 out of 5 stars

Great company I use for breakdown cover. Prices are more than reasonable. Great customer service, reminded me about renewal. Then messaged again day before it ran out to say I would be without cov... See more

Rated 5 out of 5 stars

Very competitive pricing. Hopefully, I’ll never need to use Emergency Assist, but if I do, then I just hope that it all works out, I’ve no reason to suspect it won’t, but I’m just cautious.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,673)

2,527 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Rescued me when my car broke down

Rescued me when my car broke down. Prompt service and good after care. Recommended.

June 21, 2026
Emergency Assist logo

Reply from Emergency Assist

It's great to read your positive feedback - thank you. We're glad we could help and we appreciate you letting us know. We hope to be there for you whenever you need us in the future. The Emergency Assist Team

Rated 5 out of 5 stars

Straight forward website to navigate

Straight forward website to navigate, prices very competitive, took the add-on accident cover for potholes etc which I didn't realise was a thing.

June 18, 2026
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Reply from Emergency Assist

We're really glad to hear your experience went well. Thank you for sharing your feedback - it's greatly appreciated by our whole team. The Emergency Assist Team

Rated 3 out of 5 stars

Good prices and highly rated reviews.

Good prices and highly rated reviews.
Just joined so haven't experienced the service

June 10, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We appreciate you taking the time to share your honest feedback and we're glad some parts of your experience were positive. We'd always welcome the opportunity to hear more from you. The Emergency Assist Team

Rated 3 out of 5 stars

I wanted to purchase the single person…

I wanted to purchase the single person policy but couldn't because my car is too old. Surely they should be an option. If I get a newer car then I can change to the single person option for an extra £5

June 11, 2026
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Reply from Emergency Assist

Thank you for your honest review. We appreciate you taking the time to share your experience and we're glad some aspects were positive. Please don't hesitate to contact us if you'd like to tell us more. The Emergency Assist Team

Rated 5 out of 5 stars

Very efficient and very competitive…

Very efficient and very competitive prices.

June 11, 2026
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 1 out of 5 stars

Very poor service

Extremely disappointed, this morning I left the car for a short period of time to do some shopping, came back to my car with a flat battery, when I called I said to the customer service assistant that the hazard lights were flashing and was refused recovery as I was told it was my fault I don't actually know for sure if that had caused the flat battery, it's likely a sign that the battery is not holding a charge but they insisted they had to take that as the reason why and was my fault, the only way they would come out was if I paid an additional fee which would cost £150 or more! I've been with this company for several years and have never made a claim with them before, it's absolutely disgraceful, never had a problem like this with any other breakdown company, they did everything they could not to help - all I can say is steer clear of Emergency Assist, I certainly won't be renewing with them ever again.

June 19, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your feedback. We're concerned to read your review and want to make sure the right people are made aware. Please contact us at customer.care@emergencyassistltd.co.uk and we'll look into this further. The Emergency Assist Team

Rated 1 out of 5 stars

Broke down due to serious engine fault…

Broke down due to serious engine fault ,I and my 93 year old wheelchair bound Mother with severe dementia and minimal mobility was left stranded when refused to assist recovery because ten days previous I had to ask for assistant due to faulty battery although fixed at roadside ...But this battery fault was deemed connected to my serious engine fault.Which clearly was not the case. Very difficult as well explaining to there customer service assistant. If I could give nil stars I would ,absolutely disgraceful....
No return call from there manager or complaints department,as I had requested....
From a very much disillusioned customer ,whom certainly will not be renewing his policy ..

From
Mr Paul Grout

June 16, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for sharing your experience. We're sorry to hear things didn't go as they should and we'd like to find out more. Please get in touch at customer.care@emergencyassistltd.co.uk and we'll make sure this is looked into. The Emergency Assist Team

Rated 5 out of 5 stars

Good price good value

Good price, good value 10/10

June 9, 2026
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Reply from Emergency Assist

Thank you for your great review. We really appreciate your feedback and are pleased to hear you had a positive experience with Emergency Assist.

Rated 5 out of 5 stars

Everything perfect

April 17, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your great review. We really appreciate your feedback and are pleased to hear you had a positive experience with Emergency Assist.

Rated 5 out of 5 stars

Easy to renew.

June 16, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your great review. We really appreciate your feedback and are pleased to hear you had a positive experience with Emergency Assist.

Rated 5 out of 5 stars

Booked with ease.....very easy

Booked with ease.....very easy, very easy and competative too.
keep up the good work!

June 16, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your great review. We really appreciate your feedback and are pleased to hear you had a positive experience with Emergency Assist.

Rated 5 out of 5 stars

Excellent price easy to use website

Excellent price easy to use website

June 16, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your great review. We really appreciate your feedback and are pleased to hear you had a positive experience with Emergency Assist.

Rated 5 out of 5 stars

Very helpful staff

The person I spoke to was very knowledgable and was able to explain everything about the cover very clearly. The price quoted was very good for the level of cover when compared to other well known companies.

May 30, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your great review. We really appreciate your feedback and are pleased to hear you had a positive experience with Emergency Assist.

Rated 1 out of 5 stars

Left stranded – won’t come out when you need them.

I had a very poor experience with this company’s emergency assistance. I was left stranded at the roadside while working alone, visiting patients, which is completely unacceptable.

I reported a loud banging noise from the front left wheel, but I was told it “doesn’t sound mechanical” and they refused to attend. That response was dismissive and put me in a potentially unsafe situation.
It’s clear why they are cheaper than other providers—you simply won’t get them to come out when you actually need help. It makes me question what their response would be if this had turned into something more serious, such as an accident or injury.

Very poor customer service, and based on this experience, it seems to be the norm. Emergency Unassist - I will not be renewing my policy.

June 15, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely awful company and if i could…

Absolutely awful company and if i could give them less than this i would. Once they’ve got your money they have no problem with leaving a single woman at the side of the road broken down and didn’t even care that I was a carer getting to vulnerable people who needed medication and personal care. I was basically told it wasn’t there problem as I’d had my car to a garage previously to try and fix the problem. Disgusting customer service

November 7, 2025

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