Emergency Assist Reviews 

28,648
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 2,598 reviews, reviewers had a great experience with this company. Customers frequently commend the excellent value for money, noting that prices are very reasonable for the level of cover provided. Many people appreciate the helpful and polite staff, describing interactions as positive and efficient. The service is often praised for being quick and easy to set up, with prompt assistance when needed. However, some customers also noted difficulties reaching customer service, experiencing long hold times or unanswered calls. A few other people also felt that the actual recovery service had limitations or was refused, sometimes leaving them stranded or incurring unexpected fees. Additionally, some reviewers mentioned that renewal prices were sometimes higher than quotes for new customers.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with some customers praising quick, efficient, and helpful... See more

Price

Clients share positive opinions on price, often finding it very good and competitive compared to other... See more

Staff

Reviewers mention ambiguous feedback about staff, with many praising the helpfulness and efficiency of... See more

Subscription

Consumers find subscription experiences to be ambiguous, with some expressing satisfaction and ease in... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Value for money very good. Support helpline great. Actual pickup time a bit slow but understandable when I saw the difficulties in loading a Volvo in “Park” mode with no power!

Rated 5 out of 5 stars

Great company I use for breakdown cover. Prices are more than reasonable. Great customer service, reminded me about renewal. Then messaged again day before it ran out to say I would be without cov... See more

Rated 5 out of 5 stars

Since I started driving over 40 years ago, the first thing I done was make sure I had full breakdown cover, you only have to breakdown once on the motorway and the minimum you would pay is £150 whi... See more


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.1

All reviews

(28,648)

2,499 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Consistent high standards


Been with this company 10 years and have always experienced great service and support.

June 19, 2026
Emergency Assist logo

Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 3 out of 5 stars

I had a flat battery

I had a flat battery while out at work on a visit which was my fault for leaving something on in the car.
When I phoned for help I had endless questions from the contact who also sounded patronising... I won't be renewing!

June 22, 2026
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Reply from Emergency Assist

We appreciate you sharing your experience with us - thank you. We're glad some aspects were positive and we'd welcome any further feedback you're able to provide at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Best price and Responsivness

Best price. Fast Response.

July 13, 2026
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Rescue arrived well before time

Rescue arrived well before time . Really happy with the service.

June 25, 2026
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Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Emergency Assist refusing to provide policy wording, ignoring all emails, and mis‑logging incident

UPDATE: I previously left a review which finally got a response, telling me to email the customer care email. I have emailed that address several times with full details, and they have ignored every single message. Their Trustpilot reply was clearly just a gesture to look responsive publicly.

Same issue as another customer they should be reported to trading standards.

I previously left a review which finally got a response, but it turned out to be nothing more than a gesture email. Since then, Emergency Assist have ignored every email I’ve sent. They have refused to provide the flat tyre exclusion wording they relied upon to refuse assistance. Under FCA requirements, if a company refuses help based on a policy exclusion, they are expected to provide the exact clause. Emergency Assist will not do this — because the exclusion does not exist. The incident was incorrectly logged as an “accident” despite me stating flat tyre several times, and my wife correcting them immediately. Their advisor even told my wife that I had said the vehicle was damaged, which is simply untrue. Had they listened to their own call recordings during their so‑called “full investigation”, they would have heard both corrections clearly. Their claim of a full investigation is false.

Their own website and policy wording contradict their refusal. A flat tyre is not an accident. Their website states they reimburse tyre fitter costs — yet I have still not been reimbursed.

They left my wife, 3 year old and baby stranded with no help whatsoever not even a number for a tyre fitter.

I also requested a refund of the policy as they provided no assistance whatsoever, and this has been ignored too.

The complaints department do not answer questions, do not provide required information, and do not listen to call recordings. They send generic templates and avoid all accountability. This has been ongoing since the 9th of March 2026. Over four months with no resolution.

Based on my experience, Emergency Assist appear to be a scripted call centre rather than a legitimate breakdown provider.

All I have asked for is the bare minimum: reimbursement for the tyre fitter or a refund of the policy. They have ignored everything.

March 9, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We take feedback of this nature very seriously and want to hear more. Please get in touch with our team at customer.care@emergencyassistltd.co.uk and we'll look into this further for you. The Emergency Assist Team

Rated 5 out of 5 stars

Good experience

Easy to buy the policy and to understand everything

July 6, 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're really pleased your experience was a positive one and we appreciate your support. We look forward to being there for you in the future. The Emergency Assist Team

Rated 1 out of 5 stars

Trying to speak to an operator is a…

Trying to speak to an operator is a complete waste of time especially if you need to cancel your policy.I made 2 x 1 hour calls without success.If I could score 0 I would.Take your business elsewhere and the old saying is "you only get what what you pay for".There customer service is absolutely dreadful it really is,beware.

July 14, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to register definitely value for…

Easy to register definitely value for money

July 13, 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Pick up driver was very friendly and…

Pick up driver was very friendly and put me at ease.

June 28, 2026
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Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Great service

Regular update calls, easily found my car. Fixed on the spot. Given an estimated time of recovery. Quicker than expected.

June 20, 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Low service

Low service

June 21, 2026
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Reply from Emergency Assist

Thank you for your review. We take feedback of this nature very seriously and want to hear more. Please get in touch with our team at customer.care@emergencyassistltd.co.uk and we'll look into this further for you. The Emergency Assist Team

Rated 5 out of 5 stars

Tyran was helpful on renewal

Had to speak to an adviser today regarding renewal and Tyran was very professional and helpful thank you

July 14, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 3 out of 5 stars

I chose Emergency Assist in light of…

I chose Emergency Assist in light of their excellent defaqto rating. After not seeing a way to list an additional driver on my (multi-vehicle) policy to note my wife as main driver for her car, I emailed to request this be noted. No reply so far. I tried calling for prolonged periods x2 today to do this direct with customer care, and failed to get through: it honestly seemed as though I was waiting in a non-queue (no periodic messages to say I'm progressing in the queue etc). So: based on my experience so far, I'm hoping I've not been 'sold a lemon'. Time will doubtless tell.

July 12, 2026
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Reply from Emergency Assist

Thank you for your review. We appreciate you taking the time to share your honest feedback and we're glad some parts of your experience were positive. We'd always welcome the opportunity to hear more from you. The Emergency Assist Team

Rated 1 out of 5 stars

This company send your renewal at a…

EDIT..
So, 3 days later, I have sent email as suggested by Emergency Assist, and no reply or acknowledgement, nor from my email to nina haine...terrible customer service.

This company send your renewal at a higher level than previously, you then have to ring and try to negotiate. This year I had had enough as for the first time in years , I did try to call them out for a flat tyre but they didn't want to know!! and so I decided to cancel when my renewal was due.. 3 times I have rung, each time listeing to dire music for over 40 minutes before giving up. Oddly, I rang and chose option 1, sales, and got through straight away!! I have now been given an email address to try and cancel the auto renewal, not heard anything back yet, but no way will I use them again, its got worse.

July 13, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 4 out of 5 stars

2gether ins.

Tyran Stewart from 2gether Breakdown Ins. was very helpful and courteous.

July 7, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review and for sharing your experience with us. We're pleased things went well and we appreciate your feedback. We're always looking to improve, so please feel free to get in touch if you have any further thoughts. The Emergency Assist Team

Rated 1 out of 5 stars

should be struck off and reported to trading standards

We have had Emergency Assist cover for several years but had never needed to use it until last Thursday, when my daughter got a flat tyre.

She was alone in her car and called for assistance several times. Each call took between 10 and 20 minutes to be answered. When she finally got through, she was told that someone would be with her within two hours. She explained that she had a spare tyre ready to fit but couldn't loosen the wheel bolts and simply needed assistance changing the wheel.

Shortly afterwards, we were informed that the call-out had been cancelled, with no help provided.

I was so frustrated that I had to drive out and rescue her myself.

In my view, this level of service is completely unacceptable. Selling emergency breakdown cover and then failing to assist someone stranded alone, who only needed help with a straightforward issue, raises serious concerns about the reliability of the service. I found the experience extremely disappointing and believe it warrants investigation by Trading Standards.

July 2, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for bringing this to our attention. We're sorry your experience wasn't as expected and we'd like to know more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 4 out of 5 stars

I was looking to cover my van for a…

I was looking to cover my van for a trip out of Cornwall . Prices were really good, read a few reviews which were good so I have signed up. 😁

July 11, 2026
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear your experience was a good one and we really appreciate you taking the time to let us know. We're always looking to improve, so please feel free to get in touch with any further feedback. The Emergency Assist Team

Rated 5 out of 5 stars

Very competitive pricing

Very competitive pricing. Hopefully, I’ll never need to use Emergency Assist, but if I do, then I just hope that it all works out, I’ve no reason to suspect it won’t, but I’m just cautious.

July 11, 2026
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Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for your kind review. We're pleased to hear things went smoothly and we appreciate you taking the time to share your experience with us. The Emergency Assist Team

Rated 1 out of 5 stars

Impossible cancellation of auto renewal

Trying to stop my policy from automatically renewing is impossible. I received my quote for this year & it was much higher. And very vague as to what I was covered for. I rang the customer service number as the email advises, and went through all the options to the cancellation line. Was then put on hold for over an hour , nobody picked up. I tried this on three separate days and times. I tried transferring to a different option each time, with the same thing happening. Eventually I tried the renew my policy one and surprise surprise was answered right away. I was then, ( after excuses were made about how busy they were) given an email address and told to email them with my cancellation request. Funny they weren’t busy when taking your money. I emailed them and received an email back confirming cancellation of my policy. I have been with them for over four years and thankfully never had to call them out, which would obviously be a nightmare, I looked at other customer reviews and that is definitely the case, also hidden extra costs. Complete waste of money and time. Stick to the well known breakdown cover providers, that offer excellent service and are much cheaper to. Avoid this one and save yourself a lot of stress. I would have liked to reach out to the customer service team. But nobody would answer the phone, wasted enough of my time and energy on this. The email worked eventually,so hopefully my policy won’t automatically renew.

July 6, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're very concerned to read your review and would like to understand more. Please reach out to us directly at customer.care@emergencyassistltd.co.uk and our team will follow up with you as a priority. The Emergency Assist Team

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