Awesome people, awesome shop, awesome product. Over they years I've owned many, many of their shoes and they're by far the best grip for running in UK on fells, mountains, trails, etc. Shorts, t-sh... See more
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Location
Switch locationMiddle of the Mill, Staveley Mill Yard, LA8 9LR Staveley, England, GB
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See what reviewers are saying
Have had nothing but good things from Inov8. Living locally to Staveley we often visit the shop and have recently purchased ROCLITE G 345 GTX V2 for my Tour Du Mont Blanc trip next week. I gave them a... See more
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Boots ordered online over the weekend, despatched Monday, arrived Wednesday. Well packed - just a sealed bag around the OEM box. Arrived as described. Lost a star because I had been in email contac... See more
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Excellent customer service from a staff member clearly knowledgeable about the products. He clearly explained the merits of the different shoes in the zero range in the context of what I wanted them f... See more
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Company details
Written by the company
Forged in the fells of the English Lake District in 2003, INOV8 is an ambitious and innovative sports brand. It thrives to empower the world's physical and mental fitness through more fulfilling sporting experiences. Across its three categories of Run, Walk and Gym, INOV8 is neither over or under engineered, in the belief that nature knows best. Products and innovations are developed to enable ‘the flow’ – a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again. Throughout its 20+ years, INOV8 has led the way and been rewarded with many prestigious awards. It continues to proudly call the Lake District its home, testing ground and design centre. Trusted by sportspeople worldwide, a third decade under the leadership of innovative founder Wayne Edy is now in progress. In truth though, INOV8 is just getting started. #AmbitionInMotion
Contact info
Middle of the Mill, Staveley Mill Yard, LA8 9LR, Staveley, England, United Kingdom
4.8
Excellent
88 reviews
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Reply from INOV8 - The Forge
Hi David,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Unfortunately there was an error with…
Unfortunately there was an error with your stock control and you weren’t able to complete the order sadly.
May 1, 2026
Reply from INOV8 - The Forge
Hello.
Thank you for taking the time to write a review.
We can only apologise for this. Our tech team are looking at improvements to the stock feed to stop this happening in the future.
Once again we do apologise for the dissapointment caused.
Best wishes.
The INOV8 team
Good fitting process
Good fitting process, like the natural fit, will test them more as I wear them in
April 18, 2026
Reply from INOV8 - The Forge
Hi Richard.
Thank you for taking the time to write a reveiw.
We hope you enjoy your new INOV8 kit.
Best wishes.
The INOV8 team
Great customer service. The member of staff explained the different shoes well and gave good advice.
Great customer service
May 8, 2026
Reply from INOV8 - The Forge
Hi Diane ,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Great customer service in the Stavery…
Great customer service in the Stavery Shop today (10 May 26).
May 10, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Reply from INOV8 - The Forge
Hi Philip,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience in our Forge store.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Excellent service
Excellent service, the member of staff who served me was very helpful. I was driving back home from Scotland to Essex and made a point of a detour to this store and it was well worth it 👍🏻
May 5, 2026
Reply from INOV8 - The Forge
Hi Peter, Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience. Best wishes, the INOV8 team
Knowledge and helpfulness of staff…
Knowledge and helpfulness of staff member plus range and quality of products available to see an dtry in store.
April 27, 2026
Reply from INOV8 - The Forge
i Richard.
Thank you for taking the time to write a review.
We're pleased to hear you were happy with the team members and product range in our Forge store.
Best wishes.
The INOV8 team
Great Store & Staff
Member of staff took all my needs into consideration whilst supporting the purchase of my new Trailfly V2’s
May 3, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Reply from INOV8 - The Forge
Hello, Thank you so much for taking your time to leave this review. We really appreciate it :) All the best, the INOV8 team
Great customer service
Great customer service. Showed genuine interest in our reason for purchasing trainers
April 26, 2026
Reply from INOV8 - The Forge
Hi david.
Thank you for taking the time to write a review.
Weare pleased to hear you had a good experience in our Forge store.
Best wishes.
The INOV8 team
Friendly prompt service
Friendly prompt service. Knowledgeable and able to direct me to the correct product quickly.
April 25, 2026
Reply from INOV8 - The Forge
Hi Ian,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Love inov8
The guys at the Old Forge were really helpful and gave me plenty of advice on their range
April 9, 2026
Reply from INOV8 - The Forge
Thank you so much for the great review Ben!
Best wishes,
the INOV8 team
Great to visit the Forge store in…
Great to visit the Forge store in Staveley. The service and knowledge of the sales person was really good.
Bought my third pair of trail talon max, which I have to say are about the best trail shoe out there. These will be used for the Spine race!!
April 23, 2026
Reply from INOV8 - The Forge
Hi David.
Thank you for taking the tme to write a review
Its great to hear you had a good experience in store. We hope you enjoy your Trailtalon max shoes andf good luck with the Spine race.
Best wishes.
The INOV8 team
Knowledgable team
Friendly staff and got some really helpful advice on what trail shoes to go for after my beloved Roclites had been discontinued.
April 17, 2026
Reply from INOV8 - The Forge
Hi Rich.
Thank you for taking the time to write.
Its great to hear the team in the Forge were able tofind a suitable replacement for the old Roclites.
We hope you enjoy your new INOV8 kit.
Best wishes.
The INOV8 team
The happy experience of trying on multiple boots without pressure but with a successful outcome
The member of staff who helped me find me my new boots could not have been more patient, cheerful or thoughtful, getting out as many sizes/ versions as I needed without being the slightest bit pushy.
April 9, 2026
Reply from INOV8 - The Forge
Hi Andrew ,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
Reply from INOV8 - The Forge
Hi Daniel.
Thank you for taking the time to write a review.
Its great to hear you had a good experience in our Forge store.
We hope you enjoy your INOV8 kit.
Best wishes.
The INOV8 team
The lady who served me was knowledgable…
The lady who served me was knowledgable and very helpful.
April 9, 2026
Reply from INOV8 - The Forge
Hi Gary.
Thank you for taking the time to write a review.
Its great to hear you had a good experience in the Forge store.
We hope you enjoy your INOV8 kit.
Best wishes.
The INOV8 team
Very helpful and knowledgeable staff
April 8, 2026
Reply from INOV8 - The Forge
Hi Sarah,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
Helpful staff.
April 5, 2026
Reply from INOV8 - The Forge
Thank you so much for the great review, Matt! Best wishes, the INOV8 team
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