Awesome people, awesome shop, awesome product. Over they years I've owned many, many of their shoes and they're by far the best grip for running in UK on fells, mountains, trails, etc. Shorts, t-sh... See more
Company replied
Location
Switch locationMiddle of the Mill, Staveley Mill Yard, LA8 9LR Staveley, England, GB
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See what reviewers are saying
Have had nothing but good things from Inov8. Living locally to Staveley we often visit the shop and have recently purchased ROCLITE G 345 GTX V2 for my Tour Du Mont Blanc trip next week. I gave them a... See more
Company replied
Boots ordered online over the weekend, despatched Monday, arrived Wednesday. Well packed - just a sealed bag around the OEM box. Arrived as described. Lost a star because I had been in email contac... See more
Company replied
Excellent customer service from a staff member clearly knowledgeable about the products. He clearly explained the merits of the different shoes in the zero range in the context of what I wanted them f... See more
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Company details
Written by the company
Forged in the fells of the English Lake District in 2003, INOV8 is an ambitious and innovative sports brand. It thrives to empower the world's physical and mental fitness through more fulfilling sporting experiences. Across its three categories of Run, Walk and Gym, INOV8 is neither over or under engineered, in the belief that nature knows best. Products and innovations are developed to enable ‘the flow’ – a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again. Throughout its 20+ years, INOV8 has led the way and been rewarded with many prestigious awards. It continues to proudly call the Lake District its home, testing ground and design centre. Trusted by sportspeople worldwide, a third decade under the leadership of innovative founder Wayne Edy is now in progress. In truth though, INOV8 is just getting started. #AmbitionInMotion
Contact info
Middle of the Mill, Staveley Mill Yard, LA8 9LR, Staveley, England, United Kingdom
4.8
Excellent
88 reviews
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Lovely helpful staff.
April 4, 2026
Reply from INOV8 - The Forge
Hi Wendy,
Thank you so much for leaving this lovely review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
A must visit if in the lakes
Always love shopping at the Forge store. The staff are friendly, knowledgeable and helpful.
April 4, 2026
Reply from INOV8 - The Forge
HiKathryn ,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
Really helpful, knowledgeable and friendly staff
Really helpful, knowledgeable and friendly staff. Quickly understood my needs. No pressure to buy. Good range of shoes including zero drop which I was after. Opportunity to try on options.
April 2, 2026
Reply from INOV8 - The Forge
Hi Karen, Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience! Best wishes, the INOV8 team
Very helpful sales lady and friendly…
Very helpful sales lady and friendly atmosphere.
March 28, 2026
Reply from INOV8 - The Forge
Hi Jill,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Incredible service
Popped in to exchange something today. The staff couldn’t have been more helpful, such nice people. Really pleased I ordered directly from them and not through a third party.
March 22, 2026
Reply from INOV8 - The Forge
Hi Victoria.
Thank you for taking the time to write a review. Its great to hear you were pleased with the service in store.
We hope you enjoy your new INOV8 kit.
Best wishes.
The INOV8 team
Really friendly and helpful
Really friendly and helpful, asked what the purpose of my purchase was for and very knowledgeable in the products
March 19, 2026
Reply from INOV8 - The Forge
Thank you so much for the great review Jenny!
Best wishes,
the INOV8 team
A very enjoyable experience.
Very helpful staff, great service, lots of knowledge & advice. Thank you for your time& effort.
March 13, 2026
Reply from INOV8 - The Forge
Hi Tim,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Great trip to Forge Store
Really great experience today at the Staveley Forge Store - the member of staff was so helpful and friendly. Lots of great advice on a new pair of shoes and great choice available.
March 8, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Chilled atmosphere and no undue…
Chilled atmosphere and no undue pressure to buy. Staff are great as usual.... knowledgeable, friendly, efficient and no pressure.
March 2, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience :)
Best wishes,
The INOV8 Team
Awesome people, awesome shop, awesome products
Awesome people, awesome shop, awesome product. Over they years I've owned many, many of their shoes and they're by far the best grip for running in UK on fells, mountains, trails, etc.
Shorts, t-shirts and jackets are equally impressive and their price is much lower than many of their competitors.
Would definitely recommend.
March 2, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Reply from INOV8 - The Forge
Thank you so much for the great review, Andy! Best wishes, the INOV8 team
Friendly staff welcoming atmosphere no…
Friendly staff welcoming atmosphere no pressure.
March 1, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Great service
Very helpful and polite staff who where able to advise brilliantly on all products this helped in ensuring I got the best fitting trail shoes for me. I will most definitely be returning.
February 28, 2026
Reply from INOV8 - The Forge
Hi,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
Very helpful.
February 28, 2026
Reply from INOV8 - The Forge
Hi Richard,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
The online receipt didn't arrive
The online receipt didn't arrive. Instead there was an error message. That's all.
February 16, 2026
Reply from INOV8 - The Forge
Thank you for taking the time to leave us some feedback, but we are sorry to read you didn't receive your receipt. We will ask the customer service team to download a copy and email it over to you directly.
All the best,
The INOV8 team
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Reply from INOV8 - The Forge
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
The INOV8 Team
Excellent friendly service once again
Excellent friendly service once again. Really informative
February 16, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
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