Awesome people, awesome shop, awesome product. Over they years I've owned many, many of their shoes and they're by far the best grip for running in UK on fells, mountains, trails, etc. Shorts, t-sh... See more
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Location
Switch locationMiddle of the Mill, Staveley Mill Yard, LA8 9LR Staveley, England, GB
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See what reviewers are saying
Have had nothing but good things from Inov8. Living locally to Staveley we often visit the shop and have recently purchased ROCLITE G 345 GTX V2 for my Tour Du Mont Blanc trip next week. I gave them a... See more
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Boots ordered online over the weekend, despatched Monday, arrived Wednesday. Well packed - just a sealed bag around the OEM box. Arrived as described. Lost a star because I had been in email contac... See more
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Excellent customer service from a staff member clearly knowledgeable about the products. He clearly explained the merits of the different shoes in the zero range in the context of what I wanted them f... See more
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Company details
Written by the company
Forged in the fells of the English Lake District in 2003, INOV8 is an ambitious and innovative sports brand. It thrives to empower the world's physical and mental fitness through more fulfilling sporting experiences. Across its three categories of Run, Walk and Gym, INOV8 is neither over or under engineered, in the belief that nature knows best. Products and innovations are developed to enable ‘the flow’ – a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again. Throughout its 20+ years, INOV8 has led the way and been rewarded with many prestigious awards. It continues to proudly call the Lake District its home, testing ground and design centre. Trusted by sportspeople worldwide, a third decade under the leadership of innovative founder Wayne Edy is now in progress. In truth though, INOV8 is just getting started. #AmbitionInMotion
Contact info
Middle of the Mill, Staveley Mill Yard, LA8 9LR, Staveley, England, United Kingdom
4.8
Excellent
88 reviews
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INOV8 GREAT
I had not heard of INOV8 footwear previously, until they were recommended to me by a fell runner that I know. Following the advice, My wife and I visited their store in Kendal and we were greeted straight away upon entering the shop.
Both of the ladies we dealt with, were extremely helpful and knowledgeable about the range available. They listened to what type of activities we did regularly and were able to suggest the most appropriate footwear.
There was a good range available and we were able to try everything on before making a decision and they were also very good on advising the best size and fit.
We both purchased a pair of trainers, my wife's were more suited to the gym, which is her main exercise activity and I purchased some Roclite walking trainers.
They are very light and comfortable, but still feel quite rugged and I've no doubt able to manage the fells and mountains without a problem. I was trying to move away from the boots which I have always purchased previously, to something lighter and with better grip and I think these will be perfect, can't wait to try them out!
I would definitely recommend paying INOV8 a visit, really friendly helpful staff, great product at reasonable prices and you even receive a 10% discount if you sign up by email to receive offers and news updates etc, which you can use on your first purchase!
February 15, 2026
Reply from INOV8 - The Forge
Thank you so much for leaving this great review. It is lovely to hear that you had a great experience with us and we hope you will continue to enjoy your INOV8 kit :)
With thanks,
The INOV8 Team
Great advice
February 13, 2026
Reply from INOV8 - The Forge
Hi Sharon ,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Good Advice available..
Useful and advice was good.
Your shop is good and had all I wanted and was looking for. I visit during the week as it is less busy and the private parking charges for the complex, I hate.
So I park outside and walk in.
It's a shame production is not in the UK.
February 12, 2026
Reply from INOV8 - The Forge
Thank you so much for taking your time to leave us some feedback. We appreciate it.
All the best,
The INOV8 Team
Great support from friendly staff
Great support from friendly staff. Very helpful advice and guidance on the range of products.
February 11, 2026
Reply from INOV8 - The Forge
Hi Mark ,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Lovely knowledgeable and helpful staff
February 8, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Excellent customer service from a staff…
Excellent customer service from a staff member clearly knowledgeable about the products. He clearly explained the merits of the different shoes in the zero range in the context of what I wanted them for. He willingly brought pairs in different sizes and widths for me to try on until I found the best fit. There was no pressure selling and I was left to wander around the store in my prospective purchase until I was confident they were right for me.
January 30, 2026
Reply from INOV8 - The Forge
Hi Julie ,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Very knowledgeable and helpful
Very knowledgeable and helpful. Loved the advice on how to lace shoes!
January 29, 2026
Reply from INOV8 - The Forge
Hi Tony ,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience in our Forge Store.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Reply from INOV8 - The Forge
Hi Jackie,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience in our Forge Store.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Good advice & not pushy
January 30, 2026
Reply from INOV8 - The Forge
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Best wishes,
The INOV8 Team
Reply from INOV8 - The Forge
Thank you so much for the great review, Graeme! Best wishes, the INOV8 team
Extremely helpful staff at the Staveley…
Extremely helpful staff at the Staveley shop. The assistant took time to really help me find the right shoes. He was very knowledgable. Thanks for your help.
January 17, 2026
Reply from INOV8 - The Forge
Hello , Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit. With thanks, the INOV8 team
Great customer service
Great customer service !
Ley me try on various shoes explained different variants and gave me relevant advise
January 17, 2026
Reply from INOV8 - The Forge
Hi Nadine, Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit. With thanks, the INOV8 team
Reply from INOV8 - The Forge
Hi Mark, Thank you so much for taking your time to leave this review. We really appreciate it :) All the best, the INOV8 team
Gave me advice about new trail shoes…
Gave me advice about new trail shoes and very helpful ladies. Thx
January 5, 2026
Reply from INOV8 - The Forge
Hi, Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience. Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all. Best wishes, the INOV8 team
Great service, thanks!
Great service from your staff member (we’ve forgotten her name) but we recognise her from previous visits. She knew the products and helped us make the right choices. Please pass on our thanks!
January 5, 2026
Reply from INOV8 - The Forge
Hi Christine, Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit. With thanks, the INOV8 team
Trail running stuff for pros at amateur prices
Always great service at The Forge store in Staveley. Great products and if there's a sale on it's even better.
January 5, 2026
Reply from INOV8 - The Forge
Hi Jim, Thank you so much for taking your time to leave this review. We really appreciate it :) All the best, the INOV8 team
Helpful informed service
January 3, 2026
Reply from INOV8 - The Forge
Hi Debbie, Thank you so much for taking your time to leave this review. We really appreciate it :) All the best, the INOV8 team
Reply from INOV8 - The Forge
Hi Graeme,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience at our Forge Store.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Reply from INOV8 - The Forge
Hi Avril,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience in our Forge store.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Reply from INOV8 - The Forge
Hi Will ,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience in store.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
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