I have recently had 2 veneers replaced and composite bonding to my top and lower teeth and can not thank Dr Joseph enough. Clearly highly skilled, Dr Joseph has taken attention to detail and my smile... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Amazing service from start to finish. Nicole sat in on my consultation who was extremely helpful and knowledgeable. I had my composite bonding done at Marylebone by Dr Joseph. Dr. Joseph is extreme... See more
Company replied
Highly recommend all staff are professional and friendly. I love my new smile. Dr Sandra and Georgia are fantastic at their jobs and put you at ease. I really enjoyed my experience with smiles and... See more
Company replied
The staff were absolutely fantastic, especially Charlotte for always booking my appointments and keeping me updated. Thank you so much Dr Maja for doing my composite bonding! You were incredible pat... See more
Company replied
Company details
Written by the company
We believe that enhancing your smile should be simple. With so many options and treatments out there, it can feel overwhelming to know where to start. But at Smiles and Smiles, we make it easy. No confusing choices, no empty promises—just straightforward, expert care designed to give you the smile you’ve always wanted. Specialising in cosmetic dentistry, we combine precision, artistry, and expertise to create results our patients love. Whether you’re looking for a Hollywood-style transformation or subtle, natural enhancements, we’ll work closely with you to craft a smile that feels uniquely yours. From Composite Bonding to Aligners, Teeth Whitening, Veneers, Implants, and more, we’ve got everything you need to make that dream smile a reality.
Contact info
36 – 38 Cornhill, EC3V 3ND, London, United Kingdom
- 020 381 47771
- info@smilesandsmiles.co.uk
- smilesandsmiles.co.uk
4.6
Excellent
431 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 50% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Absolutely amazing
Absolutely amazing! Could not have asked for a better smile! I was extremely unconfident about my smile before and now all I do is smile. Amazing team of dentists and nurses that are extremely professional and very approachable! Having my teeth done with smiles&smiles is the best decision is made this year!
July 17, 2025
Unprompted review
Reply from Smiles and Smiles
Hi Shai!
Thank you so much for taking the time to leave an amazing review!
I'm so delighted to hear how happy you are and we are all overjoyed with your feedback. We hope you continue to enjoy your new confidence boost and smile transformation. Please do let us know if you require any future appointments.
Keep smiling!
Best wishes and warmest regards,
Smiles+Smiles
Wonderful Staff! Wonderful Experience
My experience at Smiles and Smiles was incredible from start to finish. The day O went for my composite bonding I was greeted at the door by the most welcoming and kind gentleman called Rodney. He advised me on a few things I was questioning and we had the most amazing conversation.
Dentist Joseph is who done my composite bonding and he was amazing! He put on my favourite songs in the background and got to work. The result was more than i ever hoped for. He was very gentle and would stop if i needed a break. His work is ART!!
Overall Smiles and Smiles is highly recommended by me if you are looking to get cosmetic or dental treatment. Absolutely wonderful!
June 23, 2025
Unprompted review
Reply from Smiles and Smiles
Thank you so much for your wonderful review!
We are all so pleased to hear this. We are committed to providing the best care and treatment possible and we are so glad your experience matches this. We hope you continue to enjoy your smile transformation. We look forward to seeing you for any future appointments.
Keep smiling!
Warmest regards,
Smiles+Smiles
Excellent from start to finish
From start to finish my experience with Smiles and Smiles was excellent. Starting from Rodney on reception who was charming and friendly and extremely efficient. The girls in the care center were very helpful and did their upmost to answer all my questions. I'm a very nervous patient as far as dentists so go, at one point I was considering cancelling. I ended up having a telephone chat with Dr Joseph who went through all of my concerns one by one and 100% put my mind at ease very quickly. Still, on the day I was nervous but due to the warm and friendly manner of both himself and the nurse i felt completely relaxed. Having 3 hrs of bonding was less traumatic than having 1 filling a week before at a different dentist. Dr Joseph took time to get the exact natural colour I wanted, the shape of the teeth was perfect and the whole experience was faultless. I'm extremely happy with my results, thank you so much. I will be recommending to everyone I know !
July 12, 2025
Unprompted review
Reply from Smiles and Smiles
Hi Jess!
Thank you so much for taking the time to leave such a lovely positive review.
I am so pleased to hear how happy you are with both the treatment and service provided. It is great to know that you were made to feel at ease and reassured, especially if you are nervous. This is exactly what we want for our patients.
I have passed your amazing review onto everyone at Smiles+Smiles and everyone is truly delighted.
Please do get in touch if you require any further assistance or guidance.
We are all happy to help.
Best wishes!
Smiles+Smiles Team
Smiles and Smiles Paddington
I had a brilliant experience at the Paddington branch! The receptionist along with my dentist with her assistant are lovely people and really looked after me! I am so happy with the service! And in love with my new smile! I would definitely recommend. Thank you so much!!
July 7, 2025
Unprompted review
Reply from Smiles and Smiles
Hi Dimitra!
Thank you so much for taking the time to leave us a great review. We are very pleased to hear how happy you are with the results and service provided.
I hope you continue to enjoy your smiles and we look forward to seeing you for any future appointments.
Best wishes!
Smiles+Smiles
Amazing experience, would highly recommend!
I recently had Top 10 Digital Composite Bonding done at Smiles and Smiles, and I honestly couldn’t be happier with the whole experience.
The results are exactly what I asked for; natural, clean, and completely in line with what I’d envisioned. I’ve never felt more confident with my smile, and for the first time in a long time, I actually feel happy showing my teeth!
The customer service throughout was incredible. Every email I sent was answered the same day, and nothing ever felt like too much trouble. After the treatment, they made sure I was 100% happy with the results before I left.
I was treated by Dr Joseph and Nurse Nicole, and they were both amazing. I’m usually a very nervous attending appointments, but they made me feel so comfortable and cared for the whole time. They truly went above and beyond.
I genuinely can’t thank Dr Joseph and Nurse Nicole enough. I’ll definitely be returning to have my bottom row done in the future, and I absolutely recommend Smiles and Smiles to anyone considering treatment!
May 21, 2025
Unprompted review
Reply from Smiles and Smiles
Dear Isabella,
Thank you so much for your lovely review. I have passed this on to the team and everyone is thrilled with your review. It means a lot to us, thank you!
We are delighted to hear how happy you are with both the treatment carried out and our service provided.
Please do get in touch if you require any future appointments.
We hope you continue to enjoy your smile makeover!
We look forward to seeing you when you are ready to proceed with your lower teeth!
Keep smiling!
Best wishes!
Smiles+Smiles
Reply from Smiles and Smiles
Thank you so much for your review!
Best wishes!
Smiles+Smiles
Absolutely awful experience they was…
Absolutely awful experience they was rude tried overcharging me and sent me a mouth guard a month later after being told I’d have it in a week that didn’t fit didn’t listen to what I wanted or my concerns about how I was treated will never return absolutely appalling
May 29, 2025
Unprompted review
Reply from Smiles and Smiles
Hi Cydney, thank you for taking the time to share your feedback.
We’re genuinely sorry to hear that your experience with us left you feeling disappointed. We’ve looked into this carefully, and it appears there was a misunderstanding around pricing during your initial call. Our colleague mistakenly referenced the cost of a wider treatment plan rather than the specific element you were enquiring about. We fully appreciate how this may have come across and regret the confusion. Our Sales Manager contacted you within an hour to apologise and made efforts to address the situation at the time.
We are committed to transparent communication and clear pricing, and while we would have preferred to avoid this miscommunication entirely, we are confident that we acted swiftly and in good faith to resolve it.
In regard to your nightguard, we work with an external dental laboratory to create custom-made appliances, which can occasionally take longer than a week depending on clinical and lab schedules. We’re sorry if this wasn’t clearly explained to you. We’ve been unable to find any record of contact about the fit of the nightguard, but if you're experiencing any issues, we’d really like to help- please email us at tco@smilesandsmiles.co.uk so we can look into this further.
We pride ourselves on offering a high standard of care and patient service, and while it’s disappointing to receive feedback of this nature, we remain here to support you and would welcome the opportunity to put things right.
So straight forward and such lovely…
So straight forward and such lovely staff
June 9, 2025
Unprompted review
Reply from Smiles and Smiles
Thank you so much, Hugh!
Keep smiling!
Best wishes,
Smiles+Smiles
Amazing team who provide the best service and the best smile
Firstly a massive thank you to the team for providing me with the best service.
I went ahead with composite bonding at Smiles and Smiles on Paddington street and I am over the moon with the results, this is all down to Dr Joseph. I knew I could trust him to create that perfect smile personalised to me. Dr Joseph talks you though the whole process he made me feel at ease, he is a very kind and a very talented dentist. Sharjah was the dental nurse and she was so lovely and friendly, very helpful and attentive throughout my treatment and helped create my lovely smile. I am so grateful for Dr Joseph and Sharjah's hard work.
Emiliano provided me with all the details for my composite bonding and booked all my appointments for me, he was very nice and helpful, very attentive answering all the questions I had and making the whole process so easy for me.
Rodney on reception is such a kind, helpful and friendly man who made me feel very comfortable, he informed me with all the details I needed to know before and after my treatment.
I am so happy and impressed with my new smile Dr Joseph listened to what I was after and he has completely matched what I was hoping for. I can't thank the team enough for all their hard work and kindness. My new smile is truly amazing. I will be recommending Smiles & Smiles to everyone.
June 19, 2025
Unprompted review
Reply from Smiles and Smiles
Dear Emma,
Thank you so much for taking the time to leave a glowing review. Your feedback means a lot to us all at Smiles+Smiles. I am delighted to hear how happy you are with your experience and final results. It is fantastic to hear that you'd recommend us. I hope you continue to enjoy your smile makeover and we look forward to seeing you for any future appointments. Your review has been passed on to the whole team and everyone is over the moon with your feedback. Thank you again! We all appreciate it.
Warmest regards,
Smiles+Smiles
Great service from start to finish
Great service from start to finish and so happy with the results ! I had Sandra doing my composite bonding and between her and her dental nurse allowed me to smile with confidence again! Fantastic all round and would recommend to anyone looking to improve their smile.
June 13, 2025
Unprompted review
Reply from Smiles and Smiles
Hi Cameron!
Thank you so much for taking the time to leave a great review!
We are all delighted to hear amazing feedback and we really appreciate the review you have given. I have passed this onto the team and everyone is delighted. Thank you again!
Please do get in touch if your require any future appointments.
Warmest regards,
Smiles+Smiles
Amazing Experience !!
My whole experience with Smiles & Smiles has been amazing. I was so impressed with every member of staff including the dentists and the dental nurses and even the lovely man who called to remind me of my appointments. The information I was given was clear and concise ! AND my teeth look amazing - they worked so hard to get the desired result and for that I am very very grateful. I was a very nervous dental patient to start with but they were so patient and friendly with me.
June 10, 2025
Unprompted review
Reply from Smiles and Smiles
Hi Philippa!
Thank you so much for your lovely review. This means so much to us all at Smiles+Smiles. I am delighted to hear how happy you are with the service provided and your final results. The whole team thanks you for a brilliant review and kind words. We will continue to provide the best care and service possible. I hope you continue to enjoy your smile transformation.
Best wishes!
Smiles + Smiles
Reply from Smiles and Smiles
Hello!
Thank you so much for your 5* review!
We are so pleased!
Kindest regards,
Smiles+Smiles
From the whole team at smiles and…
From the whole team at smiles and smiles one of the most easiest process I have ever gone through I am really impressed thank you to my doctors and Nikol for all your guys help truly amazing place to go to I really recommend it!
The best dentist is Joseph!!!
June 12, 2025
Unprompted review
Reply from Smiles and Smiles
Thank you so much for your amazing review! I am delighted to hear how happy you are. I will pass your lovely review on to the team. Thank you again! And keep smiling!
Best wishes!
Smiles+Smiles
Amazing place
Amazing place, friendly staff, all round amazing experience, would definitely recommend this group of professionals !
May 22, 2025
Unprompted review
Reply from Smiles and Smiles
Dear Darius,
Thank you so much for your amazing review. I am so pleased to hear that you'd recommend us. Your review means so much to us all at Smiles+Smiles. We hope you continue to enjoy your smile and we look forward to seeing you for any future appointments.
Warmest regards,
Smiles + Smiles
Amazing service my teeth are amazing…
Amazing service my teeth are amazing and everyone was so friendly
May 21, 2025
Reply from Smiles and Smiles
Dear Miss Everson,
Thank you so much for your 5* review. I am thrilled to hear that you are happy with the service provided. We hope you continue to enjoy your new smile.
Best wishes,
Smiles+Smiles
I recently had composite bonding with Smiles and Smiles . I’m extremely happy with the results and I’m no longer self conscious about smiling.
I recently had composite bonding with
May 10, 2025
Unprompted review
Reply from Smiles and Smiles
Hi Nick!
Thank you so much for taking the time to leave us a 5* review. We are delighted to hear that you are now confident in your smile and we hope you continue enjoying your smile.
It is great to hear how happy you are.
If you require any future assistance, please let us know.
Best wishes!
Smiles+Smiles
Staff were really helpful and Dr Joseph…
Staff were really helpful and Dr Joseph has done an amazing job with my composite bonding.
Changed my face completely.
Genuinely can't stop smiling now.
Thanks for everyone involved
May 12, 2025
Reply from Smiles and Smiles
Hi Odin!
This is amazing to hear! Thank you so much for taking the time to leave such a great review! We hope you continue to enjoy your smile transformation and the compliments that come with it.
Let us know if you require any future assistance.
Warmest regards,
Smiles+Smiles
Wanted to book an appointment
Wanted to book an appointment. The person on the phone did not tell me when my appointment is or even at what time and what clinic. Did not speak about treatment or basic introduction but went straight to ‘we take a deposit fee’. So rude yes I am looking to spend £4-5k yes I can pay deposit but after I know what time and what day my appointment is!!! So rude no costumer manners !!!
May 14, 2025
Unprompted review
Reply from Smiles and Smiles
Hi Mira- Thank you for your feedback. This is not consistent with our patient journey and I'm keen to understand more about this particular experience.
To clarify, we require a fully refundable holding deposit to secure all consultation slots. This is standard practice due to the high demand for appointments and ensures our availability aligns with both patient needs and clinical schedules.
We aim to be clear and professional in all patient interactions, and we regret if our process was not communicated as clearly as intended. I’ve requested further information so we can locate your contact details and follow up appropriately.
My experience with the team has been…
My experience with the team has been amazing right from the start. I had my consultation with Dr Joseph which I can’t even put into words how talented that man is!! Wouldn’t recommend a team more. Had my new smile for 1 week now and no problems so far 🫶🏼
May 12, 2025
Reply from Smiles and Smiles
Hi Ellie!
Thank you so much for taking the time to leave a great review. I am so pleased for you and I am sure Dr Joseph will be delighted to hear such lovely feedback too. We hope you continue to enjoy your smile transformation. Please don't hesitate to contact us for future appointments.
Warmest regards,
Georgia
Smiles+Smiles
Very good test and affordable price
May 13, 2025
Unprompted review
Reply from Smiles and Smiles
Thank you so much, Gurmeet!
Best wishes,
Georgia
Smiles+Smiles
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.