I've had a bad back for 9 years and had had enough. I found Back in Action Marlow store to try out sofa, chairs and mattresses. Iliana the Manager there let me stay all day to try out the furniture.... See more
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I knew what product I wanted (a replacement for a worn out item). Found The Back Shop via Google, excellent & informative web site, competitive price, & one of the most efficient & speedy delivery ser... See more
I spent ages dithering, changing my mind, trying seats out, dithering again.. but the person who served me was the epitome of patience. She also gave invaluable advice and guidance on other ways I co... See more
The advisor I saw was absolutely brilliant and steered me towards a much more suitable product than I would have gone for if purchasing on line. She also saved me from getting another unsuitable produ... See more
Company details
Written by the company
The Back Shop has been aquired by "Back In Action" forming the UK's Premier Ergo-Furniture Retailer. Branded as "Back In Action : THE Back Shop" This extends The Back Shop to four great retail stores in Marylebone, Amersham, Bristol and Marlow. Back in Action has its own Trustpilot section which reflects the increased service now given to former Back Shop clients.
Contact info
67 George Street, W1U 8LT, London, United Kingdom
- 020 7935 9120
- info@backinaction.co.uk
- thebackshop.co.uk
I thcught I was receiving a trademark brandname product. Felt like this was a conveyor belt cheaper imitation.
Slightly disappointed as I did think I was receiving a trademark product and the packaging indicates a mass produced cheaper version. Am giving it a go but not as good as my original cushion which I bought in a back care specialist shop and unfortunately lost.. Morale of the story - better to see before you buy sometimes!!

Reply from The Back Shop (Now Back In Action tm)
Super service, speedy delivery
I already had high expectations of the Back Friend as my father in law had one 20 years ago. I ordered a double padded and it's fab! It came within a few days too! Really pleased with the service provided.
5 star support!!!
I bought the backfriend for my son who has had back problems for many years. His immediate reaction after using it in his car and at work for just one day was "Why did I not Know about this sooner?" Everyone in his office wants one. We are delighted both at the relief he has experienced and at the speedy service. Ordered Sunday processed Monday and delivered Tuesday morning. You can't get better than that.
Excellent service all round. Thank you from myself and my son.
wedge cushion brilliant, neck cushion useless
The wedge cushion is just what I needed for playing the viola on a plastic seat at rehearsal-thank you!
The neck rest does not really do the job for making my stiff neck more comfy on a plane. I sit in the aisle as I have long legs and would have preferred it to be symmetrical. I think this would be OK for leaning against the window but it is not good for sitting in the aisle.
Delivery excellent and quick.
Prompt and efficient service.
Pleased with the back support, it is the second one we have bought. Prompt delivery.
Excellent
Really helpful, very quick delivery - no problems - good product
excellent service
I ordered a human tool balance seat and its excellent and giving my back a good work out!
Wide range of products, on easy to use, secure web site, with prompt delivery and excellent customer support.
I would be happy to recommend The Back Shop to others. The website is well laid out. There is a very secure payment system. A wide range of goods are available. Delivery is prompt with goods well packaged to ensure they arrive in good condition. For those not so computer savvy orders and payment can be made over the phone.
I would be happy to recommend The Back Shop to my best friend o close family member.
4th one
We've had them before , no choice of colour this time. very supportive when driving
Excellent service.
Very impressed with the speedy delivery as ordered on a Sunday evening. Delivered by Tuesday with a 1hr slot time of estimated arrival. Packaged well and to top it all off I am over the moon with my product......COMFY at last.
easy to look through the website and find what I needed
The products are really good value for money.
this is not for me
I am 6 feet tall and 14 stone, and this chair is just too small, yet nowhere in the blurb did it suggest that this very expensive chair is only suitable for small people. It has been waiting for my daughter to help in the assembling yesterday and on monday I shall contact the back company to express my disappointment and hope to return it. with a refund!

Reply from The Back Shop (Now Back In Action tm)
Excellent service
Very surprised to receive delivery so quickly after my order and very pleased with the purchase I made, I think I can sleep anywhere with my new neck rest.
Recommended by my pain therapist
I am now using this in my care everyday and considering buying another one. Invaluable and helping me stay healthy.
Looking back to go forward
After only a few days my body was aware of its pattern to slouch and was eager to stand tall. Thank you for such a simple gift.
Undecided..... Can't make it stop beeping.
I have tried the gadget on a few times now.
I can't make it stop beeping.... So I have not felt the benefit of it as yet.... I am hoping that there is one thing basic that I am overlooking....
Very effiicient and fast once order had been placed.
Very effiicient once order had been place, and the chair was with me in 24 hours. I thought that the website was unclear about the range of seat covers and wood available in the offer, but apart from that all was fine. Thankyou
I'll be back !
I knew what product I wanted (a replacement for a worn out item). Found The Back Shop via Google, excellent & informative web site, competitive price, & one of the most efficient & speedy delivery services I've come across. Well done, I'd certainly shop here again.
Delighted with impressive performance
Excellent service & v helpful website and Back Friend cheapest . Have already recommended to quite a few friends
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