Received a great welcome from Richard clark we had a good chat, He explain all about Honda Vertu , we were offered a test drive. He showed excellent knowledge of the Car and product knowledge of extr... See more
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Many thanks to the staff and especially Ben, who looked after me and was professional, kind and courteous in all aspects. The car style I wanted was automatic, which was a ‘bridge to cross’ after ma... See more
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Went to Vertu in Lincoln to look at the new Prelude. Was met by Liana who was most helpful letting us have numerous test drives. The team there are very pleasant and worked hard to put a deal together... See more
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We bought our last car from Vertu and it was a good experience so decided to buy from them again. This time was a brand new car and although there were some problems with registering the new number p... See more
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Company details
About Vertu Motors - Honda Lincoln
Written by the company
Vertu Motors is one of the UK’s largest and most trusted automotive retailers, with dealerships nationwide.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Contact info
Outer Circle Road, LN2 4JA, Lincoln, Lincolnshire, United Kingdom
- 0344 659 9239
4.9
Excellent
124 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 96% of negative reviews
Typically replies within 24 hours
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customer service
helpfull staff went out there way to to assist.
they explained all i needed to understand about the .
the new car.
the sales man was worthy of 5 stars putting up with me.
my memory of names is not very good and can't remember his name he was a stand in for previous member due to being of sick
April 17, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Thank you for your feedback. We’re pleased to hear that the team went out of their way to assist you and took the time to explain everything you needed to know about your new car. It’s great to know the sales colleague supporting in the team provided such a positive experience, and we really appreciate your kind comments and five‑star review.
Kind regards,
Matthew
Great service
Great service, courtesy, and good choice of vehicles.
Staff very helpful and courteous.
Would definitely recommend.
This is my second Honda from vertu Lincoln.
April 14, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi there,
Thank you for the wonderful 5‑star review. It’s great to hear you received such courteous service and found a great choice of vehicles at Vertu Honda Lincoln.
We really appreciate your recommendation — and it’s fantastic to know this is your second Honda from the team.
Kind regards,
Kerry
Liana was an outstanding motabilty…
Liana was an outstanding motabilty sales person.
April 8, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Good afternoon Marina,
Thank you for your feedback. I’m really pleased to hear that Liana provided you with such an outstanding Motability experience and looked after you so well throughout.
Kind regards,
Dean
Lincoln Honda…
I have been a customer at Lincoln Honda for more years than I care to remember, the service I haver received during this time has been first class. My latest purchase was handled with professional expertise by the sales department at Lincoln Honda,their attention to detail and friendly approach is much appreciated.
February 27, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Thank you for taking the time to share your feedback. We truly appreciate your loyalty over the years, and it’s great to hear that your recent purchase was handled with the professionalism and friendly service you’ve come to expect from Lincoln Honda.
Thank you again for your continued trust.
Kind regards,
Matthew
Reply from Vertu Motors - Honda Lincoln
Thank you for your feedback. It’s lovely to hear you found the team friendly — we really appreciate your kind words.
Kind regards,
Chloe
A first-class experience
A first-class experience: Dan was super attentive and knowledgeable. I love my new Golf Black Edition. Thanks Vertu!
March 21, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Debra,
Thank you for the fantastic 5‑star review. It’s wonderful to hear you had a first‑class experience at Honda Lincoln. Dan will be thrilled with your comments — his attentive, knowledgeable approach clearly made a real difference.
Enjoy your new Golf Black Edition, it sounds like you’re absolutely loving it already.
Kind regards,
Kerry
Very professional and customer focused…
Very professional and customer focused from the beginning till the end.
Liana Coates was the the person who looked after me on my journey from choosing to receiving my new vehicle.
All I can say is Thank you.
You have another happy customer.
March 19, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Iliyana,
Thank you for the wonderful 5‑star review. It’s great to hear how professional and customer‑focused the team were from start to finish. Liana Coates will be especially pleased with your kind words — it’s clear she looked after you brilliantly throughout your journey to your new vehicle.
We’re delighted to have another happy customer.
Kind regards,
Kerry
We've bought our last two cars from Vertu Honda
We bought our last car from Vertu and it was a good experience so decided to buy from them again. This time was a brand new car and although there were some problems with registering the new number plate everything else went smoothly. The gentleman at Lincoln Honda was excellent and very helpful.
March 19, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Valerie,
Thank you for taking the time to leave us a 4‑star review, and for choosing Vertu Honda Lincoln again — we truly appreciate your loyalty.
We’re pleased to hear that most of the process went smoothly and that you found our colleague at Honda Lincoln to be excellent and very helpful. It’s great to know the overall experience was positive, especially with this being a brand‑new car purchase.
We’re sorry to hear there were some issues with the registration of the new number plate, and we appreciate your patience and understanding while this was resolved. Your feedback is extremely valuable and helps us continue improving our service.
If there’s anything more we can do to support you, please don’t hesitate to get in touch. We hope you enjoy your new car!
Kind regards,
Liza.
Excellent service.
Richard is always very helpful so I knew that my new Jazz would be exactly as described. Excellent service as always. Thank you.
March 19, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Mrs Paterson,
Thank you so much for leaving us a lovely 5‑star review. We’re delighted to hear that you received excellent service once again at Vertu Honda Lincoln.
It’s wonderful to know that Richard continues to be so helpful and that your new Honda Jazz was exactly as described. Consistency and trust are incredibly important, and your feedback means a great deal to the whole team.
If you need anything at all going forward, we’re always here to help. Enjoy your new Jazz!
Kind regards,
Liza.
Excellent Service from Vertu Honda Lincoln
I recently purchased a Honda e:Ny1 from Vertu Honda Lincoln, and the service from start to finish was exceptional. The whole process was very smooth, with clear communication throughout and everything handled in a well-organised and professional manner.
A particular thank you to Austin, who managed the sale brilliantly. He was friendly, professional, and kept everything running seamlessly from initial enquiry through to collection of the vehicle.
Overall, a great buying experience and I wouldn’t hesitate to recommend Vertu Honda Lincoln to anyone considering a new car.
March 14, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Thank you for taking the time to share such a fantastic review. We’re delighted to hear that your experience with Vertu Honda Lincoln was exceptional from start to finish. It’s wonderful to know the process felt smooth, well‑organised, and clearly communicated throughout. Austin will be thrilled to hear your kind words — his friendly and professional approach is something we’re very proud of, and it’s great to know he helped make your purchase seamless from enquiry to collection. We truly appreciate your recommendation and hope you enjoy every moment with your new Honda e:Ny1.
Many thanks,
Chloe
You was helpful friendly Richard made…
You was helpful friendly Richard made my experience easy to understand
March 13, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Vanessa,
Thank you so much for sharing your lovely 5-star review. We're delighted to hear that you found the team helpful and friendly, and that Richard made everything easy to understand.
We truly appreciate you choosing Honda Lincoln, and we're always here if you need any further assistance.
Kind regards,
Liza
Car purchase
Excellent sercice throughout the purchasing process, well done Ben!
March 9, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Richard
Thank you for your excellent feedback. We're really pleased to hear you received great service throughout the purchasing process — well done to Ben indeed! Your comments are truly appreciated.
Kind regards
Dawn
I had visited quite a few showrooms…
I had visited quite a few showrooms trying to decide on a new car.The staff were welcoming and helpful and the Ben Bullock suggested exactly the right car for me.He was patient and thorough explaining the technology in a way that I understood without being patronising.He went over and above in the help he gave me.I highly recommend Lincoln Honda Garage and the staff especially Ben Bullock.
February 28, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Mrs Farthing,
Thank you for the wonderful 5‑star review. It’s lovely to hear how warmly you were welcomed at Honda Lincoln and that Ben helped you find exactly the right car. Your comments about his patience, clear explanations and the way he supported you without ever being patronising really stand out — he’ll be delighted to receive this recognition.
We’re so pleased you had such a positive experience and truly appreciate your recommendation.
Kind regards,
Kerry
Smooth and comfortable experience
From Austin's initial video presentation, test drive, all negotiations, transfer of funds etc and finally setting up the radio before we drove off in our latest Jazz, it was a smooth and comfortable experience.
February 26, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Thank you for your lovely feedback. We’re delighted to hear that Austin made the whole process smooth and comfortable for you — from his initial video presentation and test drive right through to the final handover and even setting up the radio before you drove away in your new Jazz.
We truly appreciate your kind words and hope you enjoy the car.
Kind regards, Keith
Vertu Lincoln not great
Vertu Lincoln not great, better dealerships than this
February 23, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Good morning John. Thank you for taking the time to leave us a review - Was there any particular reason for it being 3 stars? We strive to provide the best possible experience for our clients, therefore would like to address any dissatisfaction you may have If there is anything you would like to discuss further, we can be contacted on digitalcustomerexperience@vertumotors.com. Please quote ref JS3JH2402 Kind regards, Kerry
Lincoln has an amazing team.
I've had the HRV now for 5 days. It is fantastic. As a Motobility customer it completely meets my needs.
From start to finish and the process was really quick.
I am so glad to be apart of the Honda family coming from a Japanese rival car.
Liana was amazing throughout the process and is an amazing representative of Vertu Honda.
Thank you.
February 18, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Thank you so much for taking the time to share your lovely feedback. I’m delighted to hear that your new HR-V has been such a great fit for your needs, and that the Motability process felt smooth from start to finish. It’s wonderful to welcome you into the Honda family, especially coming from another Japanese brand.
Liana will be thrilled to know she made such a positive impression — she truly takes pride in supporting our customers, and your kind words mean a great deal.
Many thanks,
Chloe
Very good personal and particularly…
Very good personal and particularly Molly Colton. She is very friendly whilst being professional. Molly is a great asset to your company, and communicates well with the customers. So thank you Vertu .peter leverton
February 19, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Peter,
Thank you so much for taking the time to leave this lovely review. We’re delighted to hear that Molly provided you with such friendly and professional service — she’ll be thrilled to know her support made a difference.
We truly appreciate your kind words, and we look forward to welcoming you again in the future.
Kind regards,
Danielle
Outstanding customer service
Outstanding, Ben was amazing. We felt valued as customers and a very positive experience. Fantastic customer service, everything was explained and we felt listened to. Highly recommended.
February 18, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Good afternoon Rod,
Thank you for taking the time to leave such a brilliant review.
I’m delighted to hear that Ben made your experience such a positive one. Feeling valued, listened to and properly looked after is exactly what great customer service should be, and it’s fantastic that everything was explained clearly and left you confident in your visit.
Your recommendation means a lot, and I know Ben and the team at Honda Lincoln will really appreciate your kind words.
Kind regards,
Dean
Liana she's so good
Liana she's so good, polite and professional. She helps, explains and answers all the question we had. Will recommend this garage in Lincoln.
February 13, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi Ola
Thank you for your lovely feedback. We're delighted to hear that Liana was so good, polite, and professional throughout your visit. It’s great to know she took the time to help, explain everything clearly, and answer all your questions. We really appreciate your recommendation of our Lincoln dealership.
Kind regards
Dawn
The sales staff were very helpful and…
The sales staff were very helpful and we were happy with the process from viewing new cars to negotiating to part exchange our car.
February 5, 2026
Unprompted review
Reply from Vertu Motors - Honda Lincoln
Hi David
Thank you for your lovely feedback. We're really pleased to hear that the sales staff were very helpful and that you were happy with the whole process — from viewing new cars to negotiating and part‑exchanging your vehicle. Your comments are truly appreciated.
Kind regards
Dawn
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