Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my... See more

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Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 02035401477
- sales@77diamonds.com
- www.77diamonds.com
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Replied to 59% of negative reviews
Typically replies within 1 week
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All good
The consultation appointment was really good. They took their time with us, we were able to ask all questions before deciding on a ring. The price/quality ratio is as good as advertised.
I wrote the sales team during the…
I wrote the sales team during the evening and I was quickly helped by Toni. It was a splendid service to have my bracelet sent one month earlier and it fel as he went the extra mile to help me without having to wait days for an answer. I literally got helped within one day.
excellent customer service
In buying expensive jewellery, a man needs assistance and efficient service. 77 Diamonds gave me this; specifically Cecilia Rotar, their Online Sales Specialist. My Wife's gift is now sorted, thank God too, and because of assistance and efficiency from Cecilia, well done.
Very helpful!
Amazing engagement ring
Amazing ring, fantastic customer service and delivered quite fast.
Prior to visiting 77diamonds, I was looking on many other websites, as well as local jewellers. I didn’t like the options so a friend suggested visiting 77diamonds. It’s amazing to see how many different types of rings there are. After customising and paying, I had to make a small adjustment and the sales team was very helpful and immediately had the ring size adjusted. The ring was delivered just in time.
I can really recommend buying an Engagement ring with 77diamonds
Outstanding ring and exceptional customer support
I bought an engagement ring from 77 Diamonds and I couldn’t be happier. The ring is perfect, gorgeous, and very well made. The packaging was also elegant and nicely presented.
I would especially like to thank Raul Berciu for assisting me throughout the process. He provided detailed same-day answers, was extremely helpful, and made the whole experience feel truly premium. Honestly, it was the best customer support I have ever experienced, truly on the level of a 5-star hotel.
I couldn’t recommend 77 Diamonds and Raul Berciu enough. A fantastic experience from start to finish.
Nice product but late delivery
I’m very happy about my purchase, great customer service
I’m very happy about my purchase. Both rings are stunning and I
really liked the packaging. Also I would like to mention great customer
service, especially Clare, who was assisting me, was always in touch (whatsup and mails), answering all questing, providing information and updating on the current status. I’ll definitely order from 77D again :)
The best service
The best service, highly qualified specialists, and guaranteed authentic products! Thank yoy
I am extremely satisfied with my…
I am extremely satisfied with my purchase of the ring. It looks exactly as expected—beautiful, elegant, and crafted with great attention to detail. The quality is excellent, and it truly matches the description and photos provided.
The entire experience, from ordering to delivery, was smooth and reliable. I would definitely recommend this to others looking for a stunning piece of jewelry.
Rating: 10/10
Nice shopping experience
Amazing way of talk, and super helpfull. 10/10 flexibility.
received my order recently
received my order recently, very happy with the ring Isobel helped me choose the perfect ring
We met Isobel in the showroom for a…
We met Isobel in the showroom for a resize she was very helpful and friendly, she made the experience so enjoyable and easy!!
So helpful!
I already had an engagement ring and was looking to buy a wedding ring but wasnt sure if I wanted the one that went with it. So I asked online and was sent so many pictures of my engagement ring paired with different wedding bands for reference, which was really helpful! I ended up going with the set after seeing it next to my ring! I hadnt heard anything about my order for a couple of weeks so I reached out to Clare and she checked the status of the order and told me at what stage my ring was at, then several days later responded to my email with a tracking number. The whole team have been incredibly helpful. Ive now got two rings from 77 diamonds and I can honestly say they are beautiful 🥰
Amazing experience with 77Diamonds
Amazing experience with 77Diamonds! Purchased an engagement ring which I needed ready in short notice. Special mention to Floriana who was extremely helpful and quick to respond, all via E-Mail that too. She helped me find the perfect gemstone to go with the ring and more importantly within my strict timeline! A big shout to Demi as well, for the friendly and personal, in-store consultation at their Munich showroom. Would definitley recommend them to all!
Excellent experience
Oval diamond solitaire
Good communication - kept up
To date with when my item would be delivered.
Really helpful staff when I had second thoughts about my choice I was able to change my order the next day. My diamond oval solitaire arrived this morning - so beautiful and perfect. I’m very happy and now looking at eternity rings. Would recommend. Many thanks to Bijoux- Fannie and Raul.
Incredible customer service
Incredible customer service, Maryam was great, patient and attentive, she answered all the questions we have so that we feel confident in our choice. Really pleasant experience, would recommend!
Cecilia and Clare did a Great Job
Cecilia and Clare did a Great Job! Thank you for your support!
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