Alfaholidays Reviews 

5,212
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 1,205 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally friendly, welcoming staff and knowledgeable drivers who ensure coach trips are entirely safe and very comfortable. Travelers also highlight the well-organized daily excursions, impeccably clean accommodations, and wonderful hotel locations situated conveniently near popular local attractions and scenic views. However, some reviewers noted that certain hotel facilities felt a bit tired and in genuine need of refurbishment or modernization. A few other people additionally mentioned occasional travel delays during transfers and exceptionally busy restaurant times resulting in crowded dining spaces. Visitors also pointed out minor issues regarding room maintenance and noise levels during their stay.

What people talk about most

Staff

People report positive experiences with staff, highlighting that team members are consistently helpful,... See more

Service

Users describe positive interactions with service, highlighting helpful drivers and attentive hotel staff.... See more

Holidays

Reviewers highlight positive aspects of holidays, expressing satisfaction with great value for money and... See more

Location

Consumers find location to be ambiguous, with reviewers sharing mixed feelings about the positioning of their... See more

Facilities

Reviewers mention ambiguous feedback about facilities, noting that while many enjoyed clean, spacious rooms... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant driver, lovely hotel with great food, very well organised. Only hiccup was taxi transfer from Skegness. The driver drove off before closing the boot so therefore lost our rucksack containin... See more

Company replied

Rated 5 out of 5 stars

We have arrived back from a tour holiday holiday in London, the hotel Thatchers hotel was lovely & clean, staff friendly Alfa travel was excellent company to go with, the driver Callum was chatty, k... See more

Rated 5 out of 5 stars

We went to Shanklin for 6 nights in a heatwave! Hotel location was brilliant & was near to the lift to go down to the beach. We had a lovely time, the travel was fairly seamless, the hotel clean an... See more

Rated 5 out of 5 stars

The coach driver Neil was great he was very informative about the locations we were going to, he made us feel comfortable and got us to places safely, The Staff at the hotel made us feel warm and we... See more

Company replied



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4.6

Excellent

TrustScore 4.5 out of 5

5K reviews

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No recent history of asking for reviews

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Replied to 96% of negative reviews

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4.6

All reviews

(5,212)

1,200 reviews in the last 12 months

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Rated 5 out of 5 stars

We had a great holiday at The New Beach…

We had a great holiday at The New Beach hotel. The manager is very nice and approachable and helpful, always smiling and welcoming. All the staff are wonderful. Our room was well equipped, comfortable bed and pillows. The bathroom was excellent.

July 29, 2026
Unprompted review
Rated 4 out of 5 stars

Hotel very nice but remote with no…

Hotel very nice but remote with no entertainment. Breakfast was great but food choice and combinations of food were not good.

July 27, 2026
Unprompted review
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Reply from Alfaholidays

Hi David, thank you for taking the time to leave us a review. We are very sorry to hear that the evening meals during your holiday wasn’t up to the high standard we expect. We appreciate your feedback and we will pass your comments onto the team for future consideration.

Rated 5 out of 5 stars

The Shanklin Hotel is very comfortable…

The Shanklin Hotel is very comfortable with good food and the staff are very friendly. My only complaint was the bath which was very high sided and as I have a spinal problem my wife has to help her in and out every time. A lady booking meant that was all that was available.

July 26, 2026
Unprompted review
Rated 4 out of 5 stars

Position of hotel excellent

Position of hotel excellent but the hotel requires up dating bathroom was very dirty around the shower tray dust had not been cleaned for a long time. the service at breakfast and dinner was excellent

July 29, 2026
Unprompted review
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Reply from Alfaholidays

Hi David, thank you for taking the time to leave us a review. We are pleased that you enjoyed the location of the hotel and staff service during your holiday with us. We are very sorry to hear that the bathroom wasn’t up to the standard we expect. We appreciate your feedback and we will pass your comments onto the team for future consideration.

Rated 5 out of 5 stars

Great Holiday highly recommend

Pick up for coach on time, great driver, never touched our luggage all done for us, good journey to our destination, plenty of stops, comfortable coach, went to Torquay, stayed at hotel Regina beautiful location lovely room with a view, food, entertainment, staff excellent, trips very well organised overall a great holiday, first time with Alfa can't wait for the next one, 5 stars well done.

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

Just home from Queens Hotel Blackpool…

Just home from Queens Hotel Blackpool after a weeks stay, I would like to thank all staff for their wonderful professionalism. I loved my stay sleeping in a fab comfy bed and I must say the food was exceptional too.
Easy access to get around bus /tram stops all nearby.
Thank you to all at The Queens Hotel for making my stay
a wonderful one. Janet x

August 2, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience

We were first pick up took awhile on feeder bus to get to where we joined our coach to IOW.Journey from there to hotel was good Bill our driver very good and coach was comfortable. Arrived safely at hotel Bayshore in Sandown.We were very impressed with the hotel we had a Seaview room and all of the staff were so helpful and friendly. The resturant was excellent the choice of food was really good and presentation and quality was excellent.All the staff couldn't do enough for you. The journey home was good and our feeder coach from service station to Bedford was a lot quicker than going well done to our driver (can't remember his name) took a much quicker root.This was our first Alfa holiday and we will look forward to our next one.

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

Great holiday.

Great hotel in a good location on the promenade. Helpful friendly staff and the food was excellent. Even Alfa coaches are a cut above the rest.

July 29, 2026
Unprompted review
Rated 4 out of 5 stars

Why I’ve given 4 stars is because (…as above

Why I’ve given 4 stars is because ( group of 4) we were seated 4 different times for our meals, also the young waitress that was serving us brought our meals out at different times didn’t clear our starter plates before trying to put down main meal . Eventually we got a lovely waiter called Harry ( couldn’t do enough)
The hotel was lovely ,the rooms spotless, entertainment fab

July 29, 2026
Unprompted review
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Reply from Alfaholidays

Hi Sherrie, thank you for taking the time to leave us a review. We are pleased that you enjoyed the rooms and entertainment during your holiday with us. We are very sorry to hear that the staff service wasn’t up to the high standard we expect. We appreciate your feedback and we will pass your comments onto the team for future consideration.

Rated 5 out of 5 stars

Great driver lovely coaches Nice hotel…

Great driver lovely coaches Nice hotel in Eastbourne. The day trips were amazing. Food at hotel was very very good.Hotel in an excellent position on the front.

A great experience from the beginning to the unfortunate end.

I am already looking at my next trip with Alfa Coaches.

July 26, 2026
Unprompted review
Rated 5 out of 5 stars

Holiday in Bridlington

Hotel in lovely location. Weather pretty good. Beach beautiful Trips out good. Food good with choices.

I didn't like the entertainment being in the restaurant. Chairs and tables being moved into place whilst people still eating. Breakfast rushed as we were on second sitting at 8.40am with trips out at 9.30am. Marmalade, etc cleared away early.

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

Our driver Dave was excellent

Our driver Dave was excellent. He
Made the journey so interesting and the info about places we were passing through. The hotel is in a beautiful location. Food was great but more staff in restaurant were required. Cleanliness in rooms was to a high standard but overall could do with some refurbishment.

July 26, 2026
Unprompted review
Rated 5 out of 5 stars

The staff very friendly and helpful

The staff very friendly and helpful. Room 14 needs privacy curtains as it looks on to the main road, also the windows need more opening lights especially during the hot weather. Coach journey very well organised and a friendly. Because of traffic holdups some trips were not as planned.

July 26, 2026
Unprompted review
Rated 2 out of 5 stars

London tour including (Buckingham…

London tour including (Buckingham palace,Windsor,& St Albans on the 27/7/26.
The journey was fine apart from the drivers jokes
Then arriving at the denham hotel out in the middle of nowhere ,room was fine ,but the evening meals was a real disappointment,the food was awful and not cooked to a decent standard and the sweets were not defrosted
Correctly,I ended up having a couple of potatoes and 2 tomatoes for my meal ,I was not the only one who complained about the situation also they had high tables and stools in the dining room which was a disaster for a bus load of old age people and the last night they had a large party of guests in the dining room and could not cope with the amount of food required
As we often use alfa for our hols which are always value for money this was a huge disappointment

July 27, 2026
Unprompted review
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Reply from Alfaholidays

Hi Allen, thank you for taking the time to leave us a review. We are very sorry to hear that your holiday to London was disappointing and not up to the high standard we expect. We would like to look into the issues you have raised. Please email your booking reference and experience to care@alfaholidays.co.uk and our team will be in touch.

Rated 2 out of 5 stars

Disappointing holiday!

4 times had to have the room sprayed for ants
Every night had a continual noise was told it was air in the pipes which is a big job so they could do nothing about it
Food did not have a lot of choice starter was 3 types of salads mains spicy food but none of it was to a good standard
Coffee machine constantly broke down
Final morning no cups or glasses only paper cups. The waiter told me all glasses had been broken and they were waiting for a delivery of new ones
On the final night I had to purchase a meal for £19 because the choices were nothing we could eat
No room service until you complained about the ants and the noise
Very disappointed with the holiday after previously enjoying two Alpha holidays and having booked another for new year the hotel was in the middle of nowhere with no where to go and no entertainment
However can’t fault the coach or the driver

July 27, 2026
Unprompted review
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Reply from Alfaholidays

Hi Sheila, thank you for taking the time to leave us a review. We are very sorry to hear that you had a negative experience during your holiday with us. This doesn’t reflect the high standard we strive for. Our team would like to look into the issues you have raised. Please email your booking reference and experience to care@alfaholidays.co.uk and our team will be in touch.

Rated 3 out of 5 stars

Third party coach company driver had never been to eastbourne

Third party coach company driver had never been Eastbourne and joked he gets paid to get lost.Which he did on the priory/ battle trip which in my opinion was a complete waste of time nothing there worth seeing.Brighton was a good trip but he had to follow the other Alfa coach to get there.The food was not as good as previous Alfa holidays gammon steak was just a thick slice of bacon not a steak.would I travel with you again. Iwould have to think about that. We travelled from Falkirk which is long journey. Alan gardner

July 25, 2026
Unprompted review
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Reply from Alfaholidays

Hi Gwen, thank you for taking the time to leave us a review. We are very sorry to hear that your tour driver and meals weren’t up to the high standard we expect. Our team would like to look into the issues you have raised. Please email your booking reference and experience to care@alfaholidays.co.uk and our team will be in touch.

Rated 4 out of 5 stars

We stopped in shanklin

We stopped in shanklin. Hotel was good. Food was good. Entertainment was ok. The trips out were ok apart from ventnor. It was shut. If it was open,it still wasn't worth going. I'm sure there are better places to go. Driver was good.

July 26, 2026
Unprompted review
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Reply from Alfaholidays

Hi Pete, thank you for taking the time to leave us a review. We are pleased that you enjoyed the hotel, meals and your tour driver during your holiday with us. We are very sorry to hear that you were disappointed by the excursions. We appreciate your feedback and we will be sure to send your comments onto the team for future consideration.

Rated 5 out of 5 stars

ALFA. The great holiday coach company.

From booking the holiday, the lady was very helpful, the feeder drivers are friendly and helpful. Then when you get on your holiday coach, Dave is friendly , helpful and cheerful. The hotel is fantastic. Meals are very good and the staff are pleasant and friendly.

July 26, 2026
Unprompted review

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