dorset cereals Reviews 

It all went wrong when Dorset Cereals was sold to the current owners who also happen to own Primark. They seem more interested in profit than maintaining quality. I had been buying Simply Fruity muesli for years but these days there seems to be less fruit than ever before. It's just mush in my opinion. Even worse some of their newer lines are only 400 and something grams, not 630 grams even though the packaging is the same height and width. Very crafty; so be careful to read the label when you purchase! Won't be buying any more sadly.

Well the Simply Nutty Muesli is SIMPLY ALL DATES MUESLI
Hardly any nuts it’s very deceptive regular customer for years but lately hardly any nuts but an abundance of dates. Years ago whole Brazil nuts and almond and hazelnuts not anymore it’s more fruit than nuts. Quite tasteless without nuts.

Where are the luscious berries and cherries? This used to be a wonderful cereal to start the day, now the cardboard packaging may well be more tasty than the contents. Seems to be mostly sunflower seeds to make up the 33% of 'dried fruit and seeds' when it used to be full of tasty fruit. I know the cost of ingredients has increased but better to put the price up and keep the quality as I will never buy this brand again.

Bought Choc Cherry Granola. Where is the choc and where are the cherry`s?
Also, far too many hard bits. thought I had damaged a tooth. Never again.

Very disappointed in this company. I have been a customer for many years and have noticed the deterioration in the quality of the product and the brand.
In addition I used to enjoy the mini-games on the web site - there has been a message on their site since before Christmas saying the games section is under redevelopment. When I message them to enquire when it will be up and running again I am just ignored.
I'm now changing over to another brand for my breakfast cereal.

This is a company more concerned about profits than customers. Having created a good product (Simply Nutty) and a loyal following, they have quietly reduced the nut content (expensive ingredient) and increased the date content (cheap unhealthy ingredient) to the extent that it is a bare faced misrepresentation to call this cereal “Simply Nutty”. It should be renamed “Simply Datey” (and the people who made this decision should be called “Simply Nutty”). What a stupid business decision. We used to buy four boxes of this each week. Not any longer. We now buy separate ingredients and make out own: its much cheaper and much better.

Much like the previous reviewer, I found foreign matter in my granola in October, sent a sample to Dorset cereals and did not receive a response until January. When I did, it was clearly cut and pasted, making reference to glass/plastic where my issue concerned fibres that looked like they came from a hairnet. I was sent a few vouchers that were only valid for a month or so, and no refund for the cereal in which I found the item. Not impressed.

I have been a loyal customer of Dorset cereals for many years but after the treatment I have received since making a valid complaint in November 2022 I am no longer a customer. I broke a molar tooth on a foreign particle found in my granola in November. I complained and was led to believe I would be compensated for dental treatment following an investigation by Dorset cereals. 3 months later, after a lot of chasing by me, I was finally told the foreign particle was not from their production site and I was offered a few vouchers as a goodwill gesture. I complained bitterly and was then told to send in my dental treatment plan to be considered so a mutual agreement could be reached. After this I was ignored again so I complained again. I then received the same email as before saying Dorset cereals weren't responsible. I complained again, its March 2023 now! My emails are now being ignored. I've asked for contact details for someone more senior in the company but guess what, I've been ignored. I cannot believe that a reputable company like Dorset cereals ( who I've since discovered are part of Jordans and Ryvita) would treat loyal customers with such contempt. I have to have a crown fitted to what was a stable tooth which will cost me money I can not afford all because I broke my tooth on a foreign particle found in Dorset cereals granola.

I have been a consumer of the Simply Nutty muesli for many years, attracted to it because it was one of the few that didn't have any raisins or sultanas. Used to be good quality with a decent amount of nuts. Not any more. I appreciate the price of nuts of all types has gone up a lot in recent years, but this company has whacked the price up considerably over the last few years whilst simultaneously reducing the amount of nuts. Now just 6.5% of the ingredients! I don't know how they get away with it, they should be had under the Trades Description Act. It should be called "Simply Datey" as these are now 19% of the ingredients -far cheaper than nuts. You've lost my customer finally, even with the occasional promotional pricing.

Dorset cereals have been my favorite cereal for years but recently the quality of the product has become increasingly poor and bears no resemblance to what was once a really quality product. I will not be buying any of their range again

I used to love this granola from Dorset. It was always my go-to cereal choice, but the last time I bought it, it was terrible. It was no longer in granola clusters, and didn't seem any different than having oats or museli which I can't stand because it gets soggy. If the recipe or manufacturing process isn't improved I'm afraid I'll never be a customer of their product again.

I’ve been noticing over the last two years the deterioration of what was a great cereal. I agree with all the other comments. It’s just oatmeal flakes with bits of fruit. It tastes like cardboard. Sorry Dorset but you’ve lost our business. Was it worth it! Your pat response is not necessary. Quality is not there.

To be fair, when i complained to Dorset cereals recently they sent me some vouchers, but I'm so Disappointed with their product now I can barley eat it. it's just NOT the same product and they should at least be Honest enough to not sell it in the original packaging. I came on here to see if it was just me, but Obviously not. If someone could recommend a good Granola, I'd much appreciate it. Cheers.

It is a very deceiving brand. All the right packaging with a very poor product. Customer service is also terrible got in touch due to the poor quality and was told a bunch of nonsense with little concern over my disappointment. Also told I would be sent vouchers for the bad experience which of course never arrived, says it all really. The product is not the same quality from when it started out, far less key ingredients such as nuts or chocolate flakes etc probably better off buying a cheaper option and adding nuts in etc.

I could put a few nuts in a bowl of raw porridge oats!
Don’t need to spend £3.
I just chucked the rest of the box away.

We do enjoy Dorset Cereals but lately the fruit inside our 'luscious berry and cherry muesli' has been impossible to eat due to it being so hard. Not good for such a pricey product.

Disappointed with the nutty cereal it used to be so good with lots of large bits of everything .now when i take it out of the packet all i see is porridge oats barley flakes and bits of dates not a nut in sight chopped or otherwise.Has the taste product quality of a cheap supermarket own brand.It used to be so good what happened i ask.

I have been eating various Dorset cereals for a few years and have noticed over the past eighteen or so months that some of the cereals mainly the muesli’s have had quite large hard pieces/objects in.

I recently had a piece that I thought had damaged one of my teeth so contacted Dorset cereals, over the course of several emails they seemed very uninterested at looking into why there were large hard pieces entering their food processing and instead tried to fob me off with an £8 ‘good will voucher’ which I declined.

To compound how much they really do not care about the products they produce or their customers, they totally ignored my last email to them.

I have now given the remaining six unopened boxes of Dorset Cereals I had in the cupboard to the food bank and will not be purchasing any products from them in the future.

Such a shame a local company that I thought had an ethos for natural products, obviously simply do not care!

Have only just gone back to this product and purchased from Waitrose as it used to be a realy hgh quality cereal now worse than supermarket own label ingredients poor, small pieces how can a company with such a good reputation now produce such rubbish

What’s Happened To Dorset Cereals ??
I decided to splash out on a box of Simply Delicious muesli as it was of offer in Morrisons . I hadn’t been buying Dorset Cereals for a while as I’ve become more of an Aldi shopper .
I’m a Dorset girl myself so like to buy local produce …but what a huge disappointment, it was just a bowl of oat flakes and wheat flakes . Virtually no nuts or dates as described on the box . My Aldi Version for less than half the price is way superior .
Sorry Dorset cereals , you need to up your game . Yes your packaging is delightful , but the content is a let down . You can’t get away with it …..well not with me anyway ….or judging by other reviews left on this site .