Shopping experience was good with a well laid out shop and helpful staff. Delivery was very good too with lots of communication and efficient delivery people. A bit disappointed with the quality of th... See more
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I bought an Isabella ottoman bed from Dreams in the January sale this year. Booking a delivery day was simple, and I was told the delivery window a few days in advance so I could plan. The product w... See more
Exceptional service from James at the Burton upon Trent Branch. James was helpful, friendly, knowledgeable and approachable. We brought a mattress today and James proceeded to ask if we wanted any pi... See more
We had a great buying experience at Dreams, we was well looked after by Karl,he sorted us out with a selection of Mattresses using their fancy sleep technology, the third one on the list was the one w... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
2 Eighth Avenue, DE14 2WG, Burton-on-Trent, United Kingdom
- 01283241276
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I went for a bed at burton on trent…
I went for a bed at burton on trent with my daughter.
The so called assistant sold me a king size mattress memory foam. But I was told there was I bed only available In the back. He said it was simular to one in shop. Wasn't told at the time it was ex display ?.
Came to paying but my daughter had to go so her boyfriend could collect most in a van. That's when I was sold bed insurance what I disagreed i wanted, but he told me he would give it to me for free. Along with mattress protector and pillows. Plus he said in front of my daughter's boyfriend that the free insurance covered the whole bed and I could change free of charge within 30 days.
I'm left feeling ripped of paying for insurance just for mattress, and being charged for unwanted pillows what i gave my daughter. Also ending up with a crappy expensive bed. £921.00 later.
So that's your reply what happened to £50 good jester you offered? .
I have got receipts showing different. BEWARE FUTURE CUSTOMERS THE INSURANCE IS COMPLETE WAST OF TIME.
I may be 56 with memory problems but expected better.

Reply from Dreams - Burton on Trent
Great shop and lovely staff
Everything I've bought from Dreams has been lovely, and the staff have always been friendly and very helpful (usually Burton on Trent branch). Very glad I found this shop!
A greatchoice all were comfy but I…
A greatchoice all were comfy but I chose last one
Everything as expected.
Bed and mattresses were delivered as…
Bed and mattresses were delivered as promised. The delivery team called in advance of their arrival. Lovely guys. Very friendly and helpful. Took the items to the required rooms. The mattress I'm using is very comfortable. The 2nd mattress is for a guest bed so I haven't used that but expect it will be just as comfortable because it is the same, just a different size 😊
It would have been 5 stars but for the fact that they didn't take the wrapping away, and from the other reviews I've read with similar deliveries, they all had their wrapping taken away 😞
We have already written a review
We have already written a review. We bought from Burton upon Trent shop. The young lady who served us was really well genned up on your products, considering she has only worked there since December.
We are very pleased with her recomendations'
Brilliant company!
From beginning to end dealing with Dreams was a very pleasant experience. I felt welcome and comfortable in the showroom and both Paul and Wictoria were friendly and helpful.
I was kept informed of the delivery details and on the morning they arrived promptly and dealt with removing the old mattress and delivering the new one efficiently
I have no hesitation in recommending Dreams and have actually already done so!
Great seller,spent time with myself and…
Great seller,spent time with myself and my husband.
The mattress is still in wrapper at present,I’m sure it will be fine .Thankyou
Very happy with sales no pushy sales…
Very happy with sales no pushy sales the young lady was there and attentive when required big shout out to her just can’t remember her name to highlight her.
I didn't have a clue what bed to buy
I didn't have a clue what bed to buy. Nicole came to welcome us and showed us a couple of suitable beds. She gave us space & time to look around & answered any questions. She was so helpful and knowledgeable with fantastic customer service. I have been singing her praises ever since. This is how all staff should be in any shop. A credit to Dreams for their training. I ended up with bed frame, mattress and bed side table. One very happy customer. Will not go anywhere else.
Happy with my purchase
Everyone was very helpful at Dreams especially Wicktoria. My bed arrived quickly and the delivery driver was very pleasant.
Love my bed. I would recommend Dreams and would definitely shop there again.
Good service in store
Good service in store, great communication regarding delivery and delivery men very polite and efficient.
We were made very welcome and given all
We were made very welcome and given all the information on the mattresses we required
Excellent from start to finish
We had a great experience from dreams representative at the store to the delivery people they were excellent
Very good service from the shop to…
Very good service from the shop to delivery. The item was delivered at the time stated.
Dreams in Burton Upon Trent have been…Great
Dreams in Burton Upon Trent have been fantastic Nicole and Paul the Manager was great helped us order a lovely base, headboard and mattress, the delivery date was a week later, the 2 guys who delivered it all was on time, friendly and had no problems putting it all where I wanted it, and when the bed was put together later it is lovely gained a lovely addition to the bedroom, keep up the good work Burton branch .......
Can’t fault it
Knowledgeable and helpful staff. Speedy delivery. Delivery staff could not have been more courteous - absolutely fantastic. Mattress is really lovely. Great all round.
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