Lovely Store to visit. Well laid out, easy access to a vast choice of available types of beds and mattress. Warmly met by sales assistant Laura, who was most helpful, informative and knowledgeable r... See more
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The gentleman that dealt with us was absolutely brilliant most helpful and understanding to our needs ,found the appropriate bed frame / mattress ,and headboard and pillows the pillows we bought he e... See more
Julie from the Cardiff store was superb in the advice given and the range available to suit my needs 5 star service. Came away happy with my purchase knowing I’ve picked what I needed.
I did not like the close proximity of other customers being served along side of me whilst I was giving and answering personal financial details. The stations should be much wider apart eg much more... See more
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Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
242 Lyon Close Industrial Estate, CF11 8TU, Cardiff, United Kingdom
- 02920 226050
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The manager and staff they couldn't do…
The manager and staff they couldn't do enough for me they helped me choose a bed all very friendly even got to go on the sleep match..
Exceptional customer service
Staff at Dreams were very friendly and well informed about their products. Royston in particular, took his time and in my opinion offered exceptional customer service which l would like to think had it not been him we probably wouldn’t have bought anything. Thumbs up to all staff at Dreams
Andrea was fantastic
Andrea was fantastic, from start to finish. The service provided, options given and the way she tailored our needs to our budget was absolutely spot on. Cannot recommend her enough.
The best experience
On arrival we were greeted by Andre a very pleasant person, we felt at home. We were then asked what we were looking for and after explaining we were taken to a machine to identify our needs. We then looked at the mattress's and there was a good selection to choose from. After picking what we wanted we were still made to feel comfortable throughout our visit to the store. Would highly recommend Dreams to everyone thinking about a new bed.
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Never again...
We bought a new mattress (in the sale) approx. one year ago for £700 after undertaking a computerised 'Sleep Scan' to establish the best mattress for our needs.
After 4 weeks of uncomfortable sleep we requested a switch to an alternative. That replacement mattress was as bad as the first one! I am 66 years old, in my entire life; I cannot remember a mattress as bad as Dreams,

Reply from Dreams - Cardiff Penarth Road
Exceptional service
Exceptional service , friendly ,knowledgeable ,not at all pushy , most helpful ! 10/10 . Will definitely visit again
Comfy mattress and pillows
Comfy mattress and pillows. The customer service was really good
Sweet, sweet Dreams
From the moment we walked into Dreams we knew we were in good hands with Stacey who was nothing but kind, patient and professional.
The selection of beds was very good but could make for a difficult decision, however Stacey was at hand to assist us every step of the way. Her product knowledge is brilliant and her questions showed that she really wanted the very best for us. We highly recommend Dreams and if you are ever in the Penarth Rd branch, Stacey is your person.
The delivery time of the new mattress we ordered was also a pleasant surprise as is the service of Dreams taking your old mattress away if you require this. Will definitely be a loyal Dreams customer.
Great sales experience
Simon was kind and knowledgeable and listened to our needs. It's the 3rd time I've bought products from here, their staff are a delight to deal with.
Everything was brilliant
Everything was brilliant, from the service in the shop to the careful and polite delivery guys. Only slight grumble was how long I had to wait for the stock to be available but it was worth the wait.
Have already done review
We visited Dreams at Penarth road on…
We visited Dreams at Penarth road on Saturday and the staffs were very helpful and supportive. All over the service was excellent
Very friendly and helpful assistant
Very friendly and helpful assistant, good value, excellent comfort.
Great experience from start to finish
Great experience from start to finish. Very relaxed sales experience and extremely happy with the bed and mattress purchased.
All excellent
All excellent
Great help in choosing correct mattress
Information on delivery 10/10
And delivery men very good
Salesman was really helpful without…
Salesman was really helpful without being at all pushy.
Your words not meeting sales targets
The salesman was excellent not pushy, you just had the feeling he was meeting your needs and helping you, rather than meeting sales targets.
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