Lovely Store to visit. Well laid out, easy access to a vast choice of available types of beds and mattress. Warmly met by sales assistant Laura, who was most helpful, informative and knowledgeable r... See more
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The gentleman that dealt with us was absolutely brilliant most helpful and understanding to our needs ,found the appropriate bed frame / mattress ,and headboard and pillows the pillows we bought he e... See more
Julie from the Cardiff store was superb in the advice given and the range available to suit my needs 5 star service. Came away happy with my purchase knowing I’ve picked what I needed.
I did not like the close proximity of other customers being served along side of me whilst I was giving and answering personal financial details. The stations should be much wider apart eg much more... See more
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Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
242 Lyon Close Industrial Estate, CF11 8TU, Cardiff, United Kingdom
- 02920 226050
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Just walk away
Just copying this from Google reviews to trust pilot to ensure that potential consumers are aware
Had the most horrifying delivery experience ever by dreams today. Turned up at 8.15 ish, immediately saying this mattress won't fit up the stairs, it weighs 200kg etc etc. Carried off lorry and dropped from shoulder height onto the floor.
Literally bashed and shoved the mattress in through the house to the stairs.
One of the team trying to pull it up the stairs whilst the other just appeared to be shoulder barging it. Neither speaking to each other just seemed to be let's bash it and hope.
Still struggling they turn the mattress and go for it again, this time hitting my bookcase full of ornaments etc to the point it was rocking back and fore.
Wife asked them to take care shortly after that I had to ask them to leave the mattress where it was and leave the house.
The language and actions used was not appropriate especially in front of a 3 year old.
Absolutely disgusting
No regard for a 2k mattress nor for my house.
Pictures of the damage incurred on house /walls have been sent to customer service and complaint lodged.
Wife and I got the mattress upstairs by ourselves within a few minutes.....
Just horrifying
Also
The store will try and claim not their issue but ultimately we bought from dreams Penarth Road Cardiff, and delivery arranged by dreams Penarth Road Cardiff. It is this store alone I have dealt with and as such my review is of my experience provided by them

Reply from Dreams - Cardiff Penarth Road
Sales, Customer service and delivery by Dreams…
Sales & Customer service by Simon at Dreams Cardiff, Penarth Road was second to none.
The delivery was exactly as advised and the guys carried the very Heavy Sofa bed to the room without any damage at all to walls etc. Built and positioned as requested and all packaging removed.
Cant really ask for anything more. Excellent throughout.
The welcome was warm and Andrea did…
The welcome was warm and Andrea did everything she could to help us find our product. A very good experience .
Very friendly and helpful staff…
Very friendly and helpful staff in the showroom made our purchase simple and straightforward.
Delivery was also straightforward. We received an email a couple of days prior to the delivery date advising the timeslot for the delivery and on the delivery date the delivery men called to say when they would be arriving.
They came on time, assembled the bed, removed the delivery rubbish and left with no trauma.
My only criticism is, in common with almost every UK business, you have to wait for stock to become available, it is seldom available for immediate delivery.
Thay came on the time they said they…
Thay came on the time they said they would be there they were very certest in every way
Great company
Great company, & Services, but these surveys are becoming very annoying.
Great experience …
Really happy with our purchase at the Penarth Road, Cardiff store. Simon was great. Very welcoming and knowledgeable.
ANDREA greeted us as we entered the…
ANDREA greeted us as we entered the shop. We were looking for a mattress to replace the five year old one that was giving me back pain after surgery.
She was knowledgeable, very respectful and introduced us to the Sleepmatch. Once she knew what category we were into she carried a pillow around to different mattresses that she thought we'd be interested in.
She guided, did not push, only advised.
I knew straight away which one I wanted but husband took a little longer. She left us to ponder with a cup of coffee!
So we bit the bullet, made the purchase and feel we have made the right decision, with Andrea's guidance.
Very friendly and helpful staff. All questions were answered
The customer service was very good. As soon as you came into the store, staff are welcoming and ready to help
What made the experience so good was…
What made the experience so good was the efficiency and great customer service of the person who served us Stacey
Missing parts x 2!
On delivery of our 6k super king bed, which btw is a beautiful bed. It was missing half the casters, wrong ones supplied, so had to go back too collect the additional set!
On fitting the head board that has four fitting posts, only 6 screw supplied instead of 8! Had to drive back again to collect missing parts. For such an expensive bed this is appalling. My advise would be to have the parts checked before delivery as I’m sure this happens regularly- hence the poor review.
addendum - after raising the complaint- they contacted customer service for use and appropriately compensated👍

Reply from Dreams - Cardiff Penarth Road
Extremely helpful and patient with…
Extremely helpful and patient with excellent customer service, (also child friendly), thank you!
Great product and fantastic customer…
Great product and fantastic customer service in store. Delivery on time and as promised also
Service in store and delivery all…All good
Service in store and delivery all excellent, mattress is a vast improvement on memory foam mattress I bought else where at over twice the price,
Quality service Quality beds.
I've bought a few different items from Dreams and I've always had good service and everything I've bought I've been happy with. And my latest perche was just as good thank you. I wouldn't go anywhere else.
Very helpful staff member who was not…
Very helpful staff member who was not pushy. The computerised test bed narrowed down mattresses suitable to our requirement instead of trying every bed in the large shop. The sales staff member showed us each choice but left us to try each one and others if we wished.
No sales pressure , and her knowledge of the products was very helpful. We now have a good quality mattress which we are both finding very comfortable. 'DREAMS' was a good experience and we are both grateful it was the 1st and only showroom we needed to visit. It is a shame they don't sell wallpaper.
We purchased 2 beds and from start to…
We purchased 2 beds and from start to finish everything went well. The beds are really good quality and very comfortable. We are sleeping much better. Delivery was excellent and the delivery men were friendly and quick. I was also impressed with the fact they covered their shoes to enter the house. I wouldn't hesitate to recommend and already have, my sister bought a bed today.
Nice Staff and Good Discount
Dreams on Penarth Rd Cardiff were very helpful. Went after work on a Tuesday so it was quiet and we were greeted by a staff member who talked through options in our price range but also left us to browse on our own. There were sale items and managed to get a bed at a good discount that day.
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