very good experience from start to finish. just furnished our house and Dreams Charlton was the only store (out of 5 different shops) that delivered the item (mattress) in the correct timeframe! in st... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Brilliant experience from start to finish, sales reps were great in store. I chose a mattress after doing an assessment on the bed-machine, was offered hot chocolate in store. Bought my bed, and it c... See more
Absolutely great experience delivery on time built in less than half hour with tv fitted aswell no mess all boxes taken with them and shown how to use bed and tv. Best purchase ever nonore night pain... See more
Great instore experience at the Charlton store - sales person knowledgeable and attentive. Bed delivered within scheduled timeframe and quickly assembled by the deliver crew. So far so good enjoying... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Stone Lake Retail Park, SE7 8LU, Charlton, United Kingdom
- 02083 050280
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Bolshy delivery and repair drivers
Instructions were given delivery into central london. These were ignored by a very bolshy driver and my bed was not delivered. The company did rectify this but within a few months the bed broke and I've been waiting over three months for it to be repaired and no sign of that happening any time soon.

Reply from Dreams - Charlton
I happy to comfortable my mattress
Beautiful to comfortable my mattress
Excellent service from the Charlton…
Excellent service from the Charlton branch.
Very satisfied with the whole process
Very satisfied with the whole process, from sales room experience, the way staff treated me, to the prompt and efficient and courteous delivery.
The lady who helped us was very polite…
The lady who helped us was very polite and helpful, she answered our questions and showed us what we were looking for
Very good experience, minor nitpicks
Very good experience, only some very minor improvements to be made.
I visited the Dreams Charlton store fairly late into the evening on Tuesday around 5:30PM and given they close around 8pm, I understand by this point they were likely on the "wind down"/towards the end of their shifts but their customer service was still very good.
I visited the store with the goal of buying a new mattress due to the 60% sales advertised on TV and their website.
I had used the "Sleep Match" system within the same store about a year or so ago to discover what type of mattresses I should buy. (Medium-Firm and a combination of Pocket Sprung and Memory foam as a side sleeper)
So prior to my visit I used the Dreams website to create a shortlist of eight different mattresses I wanted to try that fit this criteria and my budget.
I was a bit disappointed to find only once reaching the store that seven of the eight shortlisted products were online/website exclusives, so I would need to purchase them outright without trying them first which is likely to involve a lot more deliveries, returns and so on.
Unless I missed something, I'm fairly certain no where on the website stated these mattresses I was looking at were website exclusives.
I could imagine some potential customers getting irritated if they made the journey to the store to specifically try certain products that they were also unaware were website exclusives.
In the Charmy's defense, she seemed apologetic about this and did identify another alternative and comparable mattress within my budget and criteria to try, other than the remaining mattress within my shortlist of eight.
The staff were patient whilst I tried the two options a few times and clarified any questions I had. Including when I asked to add the same brand of pillow I'd been offered to use whilst lying on the mattresses.
They also offered me a glass of water and had no complaints about reconfirming a question or providing a physical copy of my order or even when changed my mind when I asked to remove the recycling of my old mattress from my order.
Once my order was confirmed it is scheduled to be delivered exactly two weeks from the order date. So I will update with how that goes.
A few of my suggestions would be:
Perhaps this is already the case during the main store hours i.e 9 to 5, but as the store is quite large in physical size, it might be a good idea to have a staff member dedicated as more of a "store greeter", who can then also pass on customers who are specifically looking for certain products within the store itself or pass them onto staff members once available whilst they "float around" for about ten or fifteen minutes when waiting for other staff to be available.
The Ikea store nearby in Greenwich/Charlton also uses the method of providing large rolls of disposable tissue near the mattresses customers can try. Allowing customers to place a sheet of it between them and the mattress which could help customers feel more at ease during the COVID pandemic.
The sleepmatch machine & staff - fabulous.
The sleepmatch machine and the staff were fabulous and it was so much better than trying to find stuff online and guess.
The service was excellent and we are very happy with our purchase.
Not completely satisfied because I…
Not completely satisfied because I bought the wrong size of bed for my mattress. All my fault though because I took wrong measurement.

Reply from Dreams - Charlton
Great service
Great service, I ordered a bed on a Saturday aternoon and it was delivered on schedule the following Thursday. Hats off to the delivery team who had to manoeuvre a superking bed and mattress up three floors with no lift.
I had a great experience at dreams…
I had a great experience at dreams Charlton in choosing my new bed. I did not feel pressured and felt that my needs were being listened to.
Delivery was on the allocated day, and assembly was managed really well
Conned by dreams
Conned by dreams. I purchased a single mattress today from Dreams I have used them before and been very impressed by them.
This time it's a different story I purchased a single firm mattress today. I told the sales lady I need a reasonable priced single mattress just for temporary usage. After checking a few, she offered me a mattress at £127. That would do for my temporary needs at the checkout she took a mattress protector and added that on. She then said that's yours for free and also I have gave u a discount on the mattress as well. She the gave us 2 bottles of water and also asked for our car registration number so we wouldn't have to pay any over parking times as the car park ran a charging over a set time, I paid by my card and left. once again I was impressed by the quality of the mattress and the service. Until I got home and received an emailed receipt for the mattress, it's seems there was no discount added at all on the receipt it showed the mattress at a higher price and then discounted to the price I was first quoted and to add to that the free mattress protector I didn't ask for I was charged for that as well. I'm now waiting a charge for the free water and parking to be added on. Dreams you have changed to a nightmare shame on you. I wouldn't trust them again.
Very disappointed by being conned.

Reply from Dreams - Charlton
Fantastic customer service
Extremely helpful staff, went out of the way to assist us and gave us a great deal.
I visit the London Charlton Dreams…
I visit the London Charlton Dreams store recently, and been assisted by one of the excellent staff member Grace who explained the difference between the mattress, and helped me to choose the suitable mattress which recommended by the sleeping match machine with considerable n reasonable price.
Staff were nice and helped me buy the…
Staff were nice and helped me buy the perfect bed I was asked to use the sleep machine so I could pick the perfect mattress and it does work I’ve got the perfect bed and perfect mattress staff were just brilliant
The dreams branch in Charlton London I…verified
The dreams branch in Charlton London I visited , great service was most helpful informative and courteous whilst covid measures were spot on ..
Great options , prices to suit all ranges , happy with me experience in shop
Absolutely fantastic service
From ordering in the store to delivery of the mattress, the service was flawless. We did go to the store to test the mattress and staff were great. Delivery time confirmation was accurate and they were friendly, helpful and professional. I always use dreams when I purchase a new mattress.

Reply from Dreams - Charlton
Good sales and delivery
Great sales team at Charlton riverside. Delivery on time to Haywards Heath

Reply from Dreams - Charlton
Had a welcoming experience with dreams…
Had a welcoming experience with dreams , giving me the best advice possible making it easier for me to shop within my price range ! I found a lovely mattress due to staff helping me which was also half the price !! Such quick delivery also which is another benefit !

Reply from Dreams - Charlton
The experience was excellent
The experience was excellent. Im happy with everything
We had a great experience in store
We had a great experience in store, thanks to a store assistant with fantastic customer service. We will be back again.
Charmy at the Charlton store couldn't be more helpful and she found us the perfect bed and mattress for our new home.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







