very good experience from start to finish. just furnished our house and Dreams Charlton was the only store (out of 5 different shops) that delivered the item (mattress) in the correct timeframe! in st... See more
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Brilliant experience from start to finish, sales reps were great in store. I chose a mattress after doing an assessment on the bed-machine, was offered hot chocolate in store. Bought my bed, and it c... See more
Absolutely great experience delivery on time built in less than half hour with tv fitted aswell no mess all boxes taken with them and shown how to use bed and tv. Best purchase ever nonore night pain... See more
Great instore experience at the Charlton store - sales person knowledgeable and attentive. Bed delivered within scheduled timeframe and quickly assembled by the deliver crew. So far so good enjoying... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Stone Lake Retail Park, SE7 8LU, Charlton, United Kingdom
- 02083 050280
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I was not originally going to buy a…
I was not originally going to buy a mattress on the day of coming in i just wanted to try some out to see what i like, i was greeted by laud from dreams in charlton. His service was top tier, he let me try the mattress which configures which one is good with my body and also took me around some of his recommendations which i tried a few and let me have pillows to use. He was very patient with me and i had the best experience he made sure i am happy and offered me coffee etc. he was very welcoming and full of positivity. I would recommend his services to all my friends and family as he was so lovely and helpful. I also got a deal i couldnt let go so i went home a happy girl with a new mattress! Thank you LAUD! You are the best!
May use AI-assist with repliesRead more
I placed an order with Dreams in April…
I placed an order with Dreams in April for an ottoman, divan base, and headboard, spending over £1,000. I have faced nothing but frustration ever since.
First delivery: Every single piece arrived damaged. The fabric was ripped, stained, an stapled in parts. Having contacted customer service, they made the laughable suggestion that I could obtain a full refund, but that they'd charge for picking up the goods. I went in-store to the salesperson who sold me the bed to complain, and they told me they would arrange for a redelivery of new items, and for the damaged bed to be picked up at no charge. At the time, this felt like a fine resolution.
Second delivery: After agreeing to a replacement and being promised a “quality-checked” order, the next set arrived in a couple of weeks. These items were in even worse condition. I refused delivery. I contacted customer service who assured me this never happens and said that they would get it right the next time.
Third delivery: Despite the assurances from a customer-service agent named Abbie that each item would be carefully packaged and inspected, the third attempt was just as bad: dirt marks, rips, staples -the lot. Even the delivery team, now familiar with the saga, were visibly shocked.
At that point, I contacted customer service again and they offered me a paltry £200 refund or yet another replacement. I asked for time to consider and followed up the next day but I had yet to make a decision, as I felt that £200 was inadequate given the repeated failures. Neither did I trust that a replacement item would finally not be defective.
I emailed a few days later to inform them I accept the refund option but wanted to discuss the amout. I also asked how the refund could be issued since I had in the interim cancelled the card I paid from. That was in May. Since then, despite multiple chaser emails, Dreams has gone silent. No refund. No acknowledgement or apology.
For one of the UK’s largest bed retailers, this level of product quality and customer service is unacceptable. Three failed deliveries, zero accountability, and a complete lack of communication.
Avoid Dreams at all costs.

Reply from Dreams - Charlton
Good sleep and no back pain
Go to Charlton store Dreams!’
Go to Charlton store! Ask for Mohammed, you won’t be disappointed. Exceptional guy, listens to your needs. No pressure sell, great price, great experince. Will be back again :)
Laud was exceptional
Laud was exceptional. He paid attention to us. He understood our needs because he asked us questions to determine how he could be of help. We felt confident with our purchase.
I really enjoyed my experience at the…
I really enjoyed my experience at the store where everyone was very helpful and professional. I was suggested to get the 5’0 KEW mattress as I was was suffering from back pain and restless legs, this mattress is the best and it helped me a lot with my health issues. You pay for it but it’s so worth it!!! I love it
Highly recommended
From arriving at the showroom through to delivery and installation of my new bed, the Dreams service has been excellent! The sales team were friendly and knowledgeable and I was impressed with the new tool to assess the best mattress for you. That has proved to be correct!
The delivery was on time and my bed was installed by a very professional Dreams staff member.
Highly recommend Dreams!
Expert advice and great range of options to try
I had been planning to buy a mattress from an online-only retailer, but I found that the expert advice provided to me by Edwina at Dreams Charlton made me change my mind. The store also had an enormous range of beds and mattresses which helped and the hospitality was first-class. It was like having a personal shopper to help me find the optimum bed and mattress.
My mum just loves the mattress I bought…
My mum just loves the mattress I bought for her. She complaint on bad back so I picked the hard/very hard one and she started sleeping very well from the first night. Great quality and great price. Thank you DREAMS Charlton for a lovely mattress and amazing customer service at the store and at the delivery.
Great service and bed
Quality product with quality…
Quality product with quality professional services at very best. extensive product information and delivery update.
Dreams dream staff
Honestly the staff at Charlton were amazing, the young woman I saw when I went in with my brother her customer service was amazing.
Her knowledge of finding exactly what i needed was fantastic.
I love my bed it's perfect, trouble is I don't wanna leave it of a morning lol.
The 2 guys who delivered and assembled for me were brilliant, quick, efficient and genuinely lovely guys.
Thankyou dreams...I've spread the word how amazing you all are.
Great service with a smile
Thanks for your corner towards my views. The matrass was delivered promptly. My sleep is now much better. The delivery team was very nice. Good service keep it up.
Dreams mattresses
We bought these from our local dreams shop for our grandchildren and they really like them.
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