Very pleasant and engaging salesman, Alan. He took time to find out exactly what we needed and showed empathy and understanding of our requirements. We tried several mattresses and he was able to sug... See more
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From start to finish a great experience..immediate help offered, excellent advice and bought a shop display double mattress for my double brass bed in guest room so not often used. Given free pillows,... See more
Steve was an excellent salesman. He gave us the opportunity to lie on several different mattresses and we then did the ‘experience’ that calculates your body’s preference- that was fun! He had a wealt... See more
My wife and I were met by Aaron at Dreams Cheltenham on our recent visit. We were interested in the Tempur mattress and after ‘quizzing’ Aaron extensively we decided to place our order for... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit K1b Gallagher Retail Park, GL51 9RR, Chelthenham, United Kingdom
- 01242 506204
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Wouldn’t look anywhere else for a bed
Wouldn’t look anywhere else for a bed. From customer service finding the perfect bed, to delivery. Thank you dream team
May use AI-assist with repliesRead more
worst ever sales experience
Had the worst sales experience I ever had today at dreams cheltenham. We are treated at the door (which was initially fully closed) by a man who, within seconds starts asking us where our bedroom is in our house for the delivery of the mattress, which we found extremely intrusive, when I asked the man to give us time and space to go around and have a look on our own, he decided to ignore me completely and kept pushing us to keep answering totally irrelevant questions, I had to firmly tell him off and walk away to be able to just have a look around. We went around, saw an employee playing around with her kids on the mattresses, which we didn’t pay too much attention to but didn’t look very professional. We found a mattress we liked but decided to walk away after the initial experience. When we walked away we said goodbye to the man who decided to get sort of a revenge by literally grabbing my wife aside and telling her while looking in my eyes that since « the man » (me) doesn’t want to speak to him, he will deal with her directly. He literally wouldn’t let my wife go and started talking about mattresses to her while ignoring the fact that I was telling him he’s crossed the line and went too far. Kept talking to her while we walked away. Worst ever experience.

Reply from Dreams - Cheltenham
Great new bed, at a sensible price
We bought a new double bed frame, mattress and headboard. There was lots of choice, we were given good advice on mattress types, and the staff were extremely friendly and helpful. Delivery was well managed, with text reminders etc, and the delivery team were efficient and polite. I would definitely recommend Dreams, Cheltenham, and we would buy from them again. Very pleased with our purchase.
Cheltenham Dreams are exceptional
Cheltenham Dreams are exceptional, the staff are really knowledgeable, friendly and full of advise when listening to your needs. Would recommend visiting this store!
Excellent company and service
A good nights sleep again!
When we visited the store the sales rep was really helpful. We tried several different mattresses before settling on one.
Knowing that we had 100 days to test it made it easier to take the plunge and buy it, and we have definitely made the right choice. So comfortable - proper nights sleep again!
Made to feel welcome and give guidance…
Made to feel welcome and give guidance plus advice whilst in store. Very friendly staff not pushy at all. Very happy with our purchase
helpful and knowledgeable staff
SUPERB MATTRESS, EXCELLENT DELIVERY, COMFORTABLE SLEEPS ...but unhygienic experience in the showroom...!
Superb mattress caringly made by a family business in Yorkshire from a flock of local sheep, together with an excellent delivery service, and thereafter wonderful comfortable sleeps.
However, my showroom experience wasn't so superb, excellent, or comfortable! I would have expected - and so would appreciate - in terms of hygiene, if Dreams were to provide a supply of clean pillow cases (and an accompanying laundry service for each store) to cover the pillows provided to each customer trying out mattresses in the showroom. Seriously unimpressed!
Otherwise, I would have given my review 5 stars.
Such friendly knowledgeable staff at…
Such friendly knowledgeable staff at Cheltenham shop. Would recommend to anyone
For the two delivery men who delivered…
For the two delivery men who delivered our order we cannot fault them, on time respected our carpets,
very polite and friendly.
Professional Service
Michelle identified our needs immediately by asking all the right questions. She and Kevin were helpful, professional and polite.
Happy to purchase from Dreams
We needed a new mattress and had been to another rival store. But the salesman was a bit creepy. So we went to Dreams Cheltenham and it was a completely different experience. Steve the salesman understood what we needed and ensured that we went on their electronic measuring machine. He showed us the recommended beds and explained each one to us. He gave us space to discuss and decide. Then ensured we had the best deal with discounts etc. All in all a really good buying experience.
Excellent customer service.
Bought Tempur cooltuch elite
Bought Tempur cooltuch elite , it is great mattress and much more comfortable then last 3 mattress.staff in cheltenham store really helpful, explain all different option and make easy to decide right one for us .thank you steven for all your help .
Great service paid to have bed built it…
Great service paid to have bed built it was delivered and put together in 20 minutes the delivery team was very friendly and team in the shop brilliant and bed very comfortable very happy
New home bed purchase
We purchased our beds from the Cheltenham branch and the whole sales experience was excellent.
The delivery of all our items were spot on and the two delivery guys were a credit to Dreams, their knowledge of the product and advice given on assembled was much appreciated.
Will recommend Dreams to anyoneThankyou😀
I found Dreams Cheltenham to be great.
I found Dreams Cheltenham to be very helpful. I went in for a mattress. I had a couple in mind. What I particularly liked was that they weren’t pushy, I wasn’t pushed towards the most expensive mattress and they listened to exactly what I had in mind. I would recommend them.
Fabulous bed!
The bed and mattress are really great, just what I wanted size colour etc and so comfortable! Thank you
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