Very pleasant and engaging salesman, Alan. He took time to find out exactly what we needed and showed empathy and understanding of our requirements. We tried several mattresses and he was able to sug... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
From start to finish a great experience..immediate help offered, excellent advice and bought a shop display double mattress for my double brass bed in guest room so not often used. Given free pillows,... See more
Steve was an excellent salesman. He gave us the opportunity to lie on several different mattresses and we then did the ‘experience’ that calculates your body’s preference- that was fun! He had a wealt... See more
My wife and I were met by Aaron at Dreams Cheltenham on our recent visit. We were interested in the Tempur mattress and after ‘quizzing’ Aaron extensively we decided to place our order for... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit K1b Gallagher Retail Park, GL51 9RR, Chelthenham, United Kingdom
- 01242 506204
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
From start to finish everything went…
From start to finish everything went great. Very good service in the store. I was kept informed about the delivery and my mattress arrived on time. What a great night sleep I’m getting now. I love my new mattress
Great service= great sleep
Great service from the door into to dreams to the frame on my bed. I got the sense from the assistant in store that it really mattered to them that I got the right mattress for me. The time and attention to detail in store really paid off. It is so good at last to get a good night's sleep. Thank you for getting it right for me
Extra mile
The sales assistant Anne was really helpful when my new mattress was purchased and I cannot fault Ian and Steven for their continued support when there was a problem with the delivery.
They certainly went the extra mile in time and communication.
HOWEVER Customer Service proved a nightmare in both contact, getting a response and sorting the delay with delivery.
It took 10 days in fact from the promised date when the delivery van broke down.
The Chat bot said an advisor would contact me, didn't happen.
Telephone queue got down to 7th from 11, answerphone took my number but no call back.
Waited from 34th in the queue, representative took details and said I would get an email and he would contact me to confirm, didn't happen.
Without the persistence of the sales staff in Cheltenham I would still be waiting to move into my new home .
Thank you especially Ian and Steven.
JEL aged 83 !!!
Very pleased
Ordered two new headboards. Our experience of dealing with Dreams from the moment we walked in the shop to the point of delivery could not have been improved. It was a pleasurable surprise given our recent dealings with other major household names!
The whole experience was excellent
The whole experience was excellent, from arriving at the shop to the delivery and setting up. All staff made every effort to put me at ease and were very pleasant and knowledgable. The delivery went very well, with the personnel doing their upmost to be helpful. One small point - the old headboard was left here, probably because my son had placed it in a slightly different place to the rest of the old bed, so if it could be collected when the delivery men are in this area I would be very grateful. Many thanks.
Everything from puechase to delivery…
Everything from puechase to delivery went extremely well without any hiccups etc. Very pleased. The delivery personnel did everything expected including, which is unusual these days, putting rubber shoes over their normal ones - full marks.
Tempur Mattresses love or hate
If you love Tempus mattresses then you will love this one. Singles are definitely much dearer that doubles, kings and queens, but if you love Tempur then it is worth the cost.
Super sales lady
As I told the sales lady Anne when my wife and I paid for the mattress how good it was to be treated with respect by such a know knowledgeable person ..She was exactly what we expected from the product we purchased.
Excellent service.
Excellent service.
Good price.
Quick delivery.
Really good product.
Thoroughly satisfied.
Would recommend.
Good customer service and Emma knew…
Good customer service and Emma knew what she was talking about.
Brilliant sales staff.so helpful
Brilliant sales staff.so helpful.
And the guys who delivered my bed were so helpful. Highly recommended
Dreams
Great experience!
We dealt with Steven in the cheltenham store and he was great. Very clear with information given, pricing etc and very understanding of our needs. The process was smooth and easy, would definitely recommend!
Brilliant comfortable bed installed by…
Brilliant comfortable bed installed by 2 very polite, knowledgeable professional chaps
A+ all round!
Stephen in the sales team was brilliant. Really helped us find a great mattress that works with my partners back problems. Matched our requirements perfectly.
The delivery was quick and smooth. Taking our old mattress too. The deliverers (Lucas and cant remember the other guys name) were brilliant. A great service.
A+ all round.
Great experience
Constructive, helpful advice from Emma in the store . Efficient and speedy delivery of a great, good value, quality product.
May use AI-assist with repliesRead more
Good service, poor product.
We received really good service from the staff at Dreams, but the 'firm' Flaxby mattress we purchased turned out to be far softer than the one we tried out in the shop. As such we shall be returning it.

Reply from Dreams - Cheltenham
Cheltenham Dreams Branch.
Cheltenham Dreams Branch was an all round great service, help with products and very knowledgeable about the beds and pillows to suit your requirements. Would not hesitate in recommending them and their products. Thank you.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







