GFK 

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Rated 5 out of 5 stars

I diligently uploaded my data every night. I continued to receive reward points. At the end of the time for the survey. I had achieved maximum points. I then cashed these in and received web vouchers.... See more

Rated 1 out of 5 stars

As soon as I see a GFK survey pop up I wonder whether to delete it. I've known surveys that claim max 20 minutes & over an hour later I'm still struggling to finish it! Also I just completed a 20 minu... See more

Rated 1 out of 5 stars

Once again, gfk.com allowed me to complete an entire survey (some 30 questions), including the questions about my personal data, and then said, "Oops! You didn't qualify this survey." This has happe... See more

Rated 1 out of 5 stars

I haven't used GFK for a few years now, was probably around 2017 ish when I last used them. I completed their surveys for around 4-5 years prior to this, entered prize draws, won £1 and £2 quite regul... See more

Company details

  1. Market Researcher

Information provided by various external sources

The GfK Group is one of the largest market research companies in the world


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All reviews

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Rated 1 out of 5 stars

This company is a SCAM!!

This company is a SCAM!!! they calling from a local number and ask about a credit card processor, I guess they tried to sell me one.
Blocked there number and report
complaints.donotcall.gov

November 20, 2018
Unprompted review
Rated 1 out of 5 stars

Avoid!

Used this survey company for months and at the beginning I used some of my points to enter prize draws. Didn't win anything but would occasionally recieve £1 or £2 to exchange for vouchers etc. Not much byt nit bad for a quick survey. Then it got less and less, maybe a £1 every 2 months and all of a sudden cant access any other part of the website to use my 100,000 points!! Have sent 7 emails now and recieved 2 back both saying they can see I've now resolved my problem. No I haven't you morons!!! Avoid at all costs I've literally wasted hours for nothing and I'm furious. Have also complained to the bbc as it seems to be run for them but nothing back yet which doesn't suprise me!

September 14, 2018
Unprompted review
Rated 1 out of 5 stars

Waste of time!

Been doing this for about 18months or more and only won about £12 and that was a long while ago. Enter draws regularly and still no winnings. I am stopping these surveys as it is a waste of time.

September 5, 2018
Unprompted review
Rated 1 out of 5 stars

Don’t waste your time!

Don’t waste your time!
Can’t unsubscribe no response to email.
Everything as stated from other comments
They sell your data too as now I get random
Calls from health insurance and accident .

July 16, 2018
Unprompted review
Rated 1 out of 5 stars

I was hired to conduct research for…

I was hired to conduct research for this company. I was sent a cashiers check and asked to complete assignments. As soon as the funds cleared my banked, I completed my assignments and sent proof. As soon as I sent proof, they reported my payment as fraud and the funds were withdrawn from my account. I am a single mother who is now out $1,000. I don't know how I am going to make ends meet this month due to their unethical practices.

May 11, 2018
Unprompted review
Rated 1 out of 5 stars

Non-existent rewards

I have supposedly been awarded several rewards from the TV review but they never arrive in my email box. Having contacted them several times and received no answer whatsoever I have decided to contact the BBC, because I believe that is the company they are contracted to for their surveys. If anyone else wishes to do so, there is the BBC website page with information on how to contact the BBC online, by post or phone. I can't give you the link here but it's easy to google.

April 28, 2018
Unprompted review
Rated 1 out of 5 stars

Don't waste your time

Don't waste your time. I have been doing surveys for over 6 months and not won any of the prizes. Its a con. They make money but they don't reward you. I have emailed GFK 4 times now to complain. Absolutely no response so I have stopped doing the surveys. They are the ones who benefit so don't waste your time signing up and doing the surveys every day. They are cheats and don't care about the panel members.

April 8, 2018
Unprompted review
Rated 1 out of 5 stars

Cheats and Liars

I signed up to GFK months ago and faithfully filled out the survey every day. After a few months had passed I realised that I wasn't getting the monthly emails with my balance, so I sent a message through their 'contact us' form. A couple of weeks later, I still hadn't heard anything, so I tried again. And again. And again...I've contacted them five or six times now and never received so much as an acknowledgement, never mind actual help. This company is not worth your time. Sign up with someone else.

January 21, 2018
Unprompted review
Rated 1 out of 5 stars

terrible company

terrible company. I religiously complete their tv and radio survey, but they have not completed any prize draws since October. Avoid at all costs.

December 21, 2017
Unprompted review
Rated 1 out of 5 stars

gfk use to be digital trends they paid …

gfk use to be digital trends they paid for firsat few months then stopped paying me, they then changed name to gfk digital trends payed me for first few months, then stopped alltogether. dont use this company they will just rip u off and stop paying u. also the survey with gfk trends they stopped paying for them..they are worldwide company which treat users like crap, stay away from this company, i hope the truth gets out there about this company another which treats survey takers like crap, they are not the only ones.

December 20, 2017
Unprompted review
Rated 3 out of 5 stars

TBH I've done surveys with this company …

TBH I've done surveys with this company online and through focus froups and got paid £50 for maybe an hour or so focus group.
They aren't that bad.
My experience with the TV and Radio is the same as others. It's gone completely downhill.
It's now a waste of time.
The points are worth nothing, if you receive them at all.
It's a completely broken model.
That's the reason I give them the rating I do.
I know they do valuable research in other areas.
This is just bringing their reputation down.
I f they're not taking it seriously they should just close it down.

December 17, 2017
Unprompted review
Rated 1 out of 5 stars

Crooks?

Although I have received the odd voucher in the past from GFK. This year 2017 they don't appear to actually do the draws they claim to do every week. It's now almost Christmas and there results page shows results up to September. They apparently had a draw for £1000s but the points draw also shows no results but I've seen adverts from them saying they pay up to £1000, clearly they don't. I have used their 'contact us' but they don't reply to any requests. We are all being conned by this company. We do all their work for them for which they no doubt get paid a great deal and we get nothing in return. They should be forced to close down.
.

December 6, 2017
Unprompted review
Rated 1 out of 5 stars

Only been doing the radio and TV …

Only been doing the radio and TV reviews for a month but as stated elsewhere ...

double points don't happen
Extra points are either less than promised or don't happen
no response to multiple emails

Best to avoid to save wasting your time

November 27, 2017
Unprompted review
Rated 1 out of 5 stars

DO NOT GIVE YOUR DETAILS

DO NOT GIVE YOUR DETAILS
These are a total con, they play havoc with your tech, and you get £1 par month in rewards, even though they promise £10 per item with gfk digital trends app installed
Then they ignore emails, and cannot be contacted by phone

November 24, 2017
Unprompted review
Rated 1 out of 5 stars

Can’t unsubscribe

Don’t sign up. I’ve sent repeated messages asking to Unsubscribe but that has been ignored. Very annoying.

November 6, 2017
Unprompted review
Rated 1 out of 5 stars

Just don't ...

I would offer no stars at all if that was an option. Sign up and you will never receive the vouchers/rewards promised but you WILL get an endless stream of emails.

Avoid like the plague

October 28, 2017
Unprompted review
Rated 1 out of 5 stars

Can't uninstall app for Gfk

Can't uninstall app for Gfk
Having downloaded the app some years ago I got fed up with its start up screen interrupting my online searches so decided to uninstall. Cant be done on Windows 10. GfK supplied a program to do so. Doesnt work.
Beware

October 25, 2017
Unprompted review

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