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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, describing it as rude, unprofessional, and lacking. Reviewers frequently mentioned issues with the staff's behavior, particularly the owner's conduct on social media, which was perceived as unprofessional and led to negative customer interactions. This led to a strong negative sentiment regarding the company's social media presence. While some customers found the products to be of good quality and visually appealing, others felt they underperformed compared to other brands, with some suggesting they were white-labeled goods. There was also mixed feedback on product quality, with some finding certain items to be flaky or not as pigmented as expected, while others praised the vibrancy and sparkle of their purchases.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers praised specific items like the... See more

Quality

Clients share ambiguous opinions on quality. Many customers express disappointment, describing products as... See more

Customer service

Consumers find customer service to be negative, with many reviewers reporting terrible and unprofessional... See more

Based on these reviews

Rated 2 out of 5 stars

I bought products last year and had really forgotten about it but have now been prompted to write this review due to the brands recent actions. The two single eyeshadows I bought arrived. Ho... See more

Rated 1 out of 5 stars

Calling people “fatty” and telling them to “sort your scabby skin out” when they offer valid criticism and then thinking you won’t get caught because the influencer only had 1000 followers is abhorren... See more

Rated 1 out of 5 stars

Horrible response from the owners “dad” about how the owner Gemma decided to send hateful messages to someone for leaving a bad review. Ella deserves a public apology from the owner via video on so... See more

Rated 1 out of 5 stars

Regarding the “Witch hunt” Is it really a witch-hunt when the owner begged for positive reviews when she clearly did not deserve them? Then when being advised that it’s shady to do that she proceede... See more


Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics Industry
  4. Cosmetics Store

Written by the company

Highly pigmented eye-shadow for every occasion, from super sparkly duo-chrome's to chrome, metallic , multichrome and stunning fine glitter dust. We are an indie brand & all of our products are cruelty free, with many of our products also vegan.


Contact info

1.8

Poor

TrustScore 2 out of 5

237 reviews

5-star
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2-star
1-star

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Awful customer service and brand owner…

Awful customer service and brand owner is very mean to the people who they rely on to buy their underwhelming products! I can’t believe they have so many supporters tbh. For a small brand, their attitude is gross!

August 28, 2025
Unprompted review
Rated 1 out of 5 stars

Bully brand owner

Due to recent Brand action and owner bullying their customer I will not support this brand in the future. Products feel, smell and look like dropship aliexpress shit. If you don’t want a headache and insults from the owner consider saving your hard earned money and AVOIDING THIS BRAND at all costs

August 7, 2025
Unprompted review
Rated 1 out of 5 stars

If I could leave zero stars I would

If I could leave zero stars I would! Worst company Ive ever dealt with! Product turned up 6 weeks after purchase and when I emailed after 3 weeks to ask where it was was told to take a chill pill and that if I hadn’t paid extra for faster postage that was my fault it hadn’t been sent yet😳
Product was dry, flaky and pigment was awful. Worse than revoluntion palettes and that says a lot! When I requester to refund amd refund got told they don’t do refunds and it was clearly that I hadn’t a clue how to use makeup properly and incorrect application!
The brand owners attitude stinks and having seen her reaction and nastiness to another person online recently prompted me to actually leave this review a year on.
Had to do a chargeback from my bank to get a refund in the end as I was blocked on email etc by extremely unprofessional “brand”
Gemma get a proper job and live in the real world

March 28, 2025
Unprompted review
Rated 1 out of 5 stars

Not only does this brand have terrible…

Not only does this brand have terrible business practices on top on horrible shipping and damaged packages, but their owner is extremely rude to customers i will never buy another product and there are other brands with better glitter products!

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

The brand team's behaviour is unacceptable.

The brand's customer service is unacceptable. I would not recommend to spend money for this brand. There is no accountability for any mistakes, delays.
The brand bully anyone who dares to criticise their actions. AVOID!

August 28, 2025
Unprompted review
Rated 1 out of 5 stars

Kaima cosmetics bullied and called…

Kaima cosmetics bullied and called names to a customer who called out the brand owner's bad behaviour of asking for good Trustpilot reviews without having an experience as an actual customer. Long shipping times, no customer service and they're big bullies! Unethical business behaviours

August 13, 2025
Unprompted review
Rated 2 out of 5 stars

Two stars- at least it showed up

I bought products last year and had really forgotten about it but have now been prompted to write this review due to the brands recent actions.

The two single eyeshadows I bought arrived. However really under perform other indie brands I have tried like glaminatrix, terra moons, shine by sd, cliondha just to name a few. After using their products I'm convinced it's just white labeled goods.
Have a look at a brand called CHARMACY on AliExpress

Overall I'd avoid the brand and if your specifically after UK indie makeup, give pastel roses a go

August 30, 2024
Unprompted review
Rated 1 out of 5 stars

The makeup is cheap drop shipped made…

The makeup is cheap drop shipped made in China quality. Seriously concerned with the ingredients as they haven't as strict guidelines on things like carcinogens. Really talc like and poor colour pay off. So many better brands out there.

August 7, 2025
Unprompted review
Rated 1 out of 5 stars

Extremely poor customer service.

Any brand owner that goes out of their way to talk like a teenage bully to a member of the public is not worth supporting. Spend hour hard earned money elsewhere. The owner has no ethical standards and is clearly rabid because their con has been called out.

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

Highly unprofessional business which…

Highly unprofessional business which calls for fake reviews on social media accounts and sends disgusting messages in response to constructive criticism. I would never support them or buy anything from such an unethical brand.

August 27, 2025
Unprompted review

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