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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people expressed dissatisfaction with the company's staff and customer service, citing concerns regarding the owner's conduct, particularly on social media. Customers frequently mentioned issues related to the owner's interactions with individuals who provided criticism or negative feedback. Some people also felt that the products were of poor quality, with some suggesting they were white-labeled or drop-shipped goods from other brands, leading to disappointment with performance and color payoff. Conversely, a small portion of people were satisfied with the products, finding them to be of good quality, well-packaged, and effective.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers were impressed with the quality,... See more

Quality

Clients share ambiguous opinions on quality. While some consumers express satisfaction, praising products... See more

Customer service

Consumers find customer service to be negative, with many reviewers reporting terrible and unprofessional... See more

Social media

People report negative experiences with social media. Many reviewers express disappointment and frustration... See more

Based on these reviews

Rated 2 out of 5 stars

I bought products last year and had really forgotten about it but have now been prompted to write this review due to the brands recent actions. The two single eyeshadows I bought arrived. Ho... See more

Rated 1 out of 5 stars

Calling people “fatty” and telling them to “sort your scabby skin out” when they offer valid criticism and then thinking you won’t get caught because the influencer only had 1000 followers is abhorren... See more

Rated 1 out of 5 stars

Horrible response from the owners “dad” about how the owner Gemma decided to send hateful messages to someone for leaving a bad review. Ella deserves a public apology from the owner via video on so... See more

Rated 1 out of 5 stars

Regarding the “Witch hunt” Is it really a witch-hunt when the owner begged for positive reviews when she clearly did not deserve them? Then when being advised that it’s shady to do that she proceede... See more


Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics Industry
  4. Cosmetics Store

Written by the company

Highly pigmented eye-shadow for every occasion, from super sparkly duo-chrome's to chrome, metallic , multichrome and stunning fine glitter dust. We are an indie brand & all of our products are cruelty free, with many of our products also vegan.


Contact info

1.8

Poor

TrustScore 2 out of 5

237 reviews

5-star
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1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Owner said some incredibly disgusting…

Owner said some incredibly disgusting things about one of their customers. Turned off their comments and are hiding. This brand is represented by mean girls and in 2025 we dont give our money to people like that.

There are plenty of other brands that have pretty eye shadow and aren't rotten on the inside, don't support this brand.

August 26, 2025
Unprompted review
Rated 1 out of 5 stars

Customer service is appalling

Customer service is appalling. Trying to have 1 Star reviews removed because they're wanting their bad actions to disappear is shameful. How you treat someone, name calling, shaming them on their appearance, is absolutely related to company experience. I would never tolerate any company for treating someone like they're lesser, and everyone should have the right to know.

August 19, 2025
Unprompted review
Rated 1 out of 5 stars

I just saw the receipts explaining the…

I just saw the receipts explaining the negative reviews. Wow. Truly disrespectful, unprofessional, and rude customer service coming directly from the brand owner! Before you consider ordering from this brand, which does NOT deserve your money, please do your research on how they treat people and what language they use, thinking they're invincible. I recommend watching the 14.08.25 podcast of The Sesh for anyone even remotely considering placing an order.

August 14, 2025
Unprompted review
Rated 1 out of 5 stars

Unprofessional

Unprofessional. Misleading. Bully.
Why is your dad writing social media posts/emails? You are a grown person and a business owner. Stop playing the victim

Lmfao.

August 11, 2025
Unprompted review
Rated 1 out of 5 stars

Karma.

Isn't it ironic that Kaima Cosmetics went from begging their followers to falsely inflate the brand's trustpilot reviews just for it to backfire HORRIBLY and get review bombed when it was revealed that the brand owner bullies its customers who didn't leave good reviews and called them out for foul behavior? The way Ella was treated is very unprofessional, as well as the customers who did not have good experiences with customer service. Falsely inflating reviews over a single negative review is desperate behavior, showing that the brand owner, Gemma, cannot take a single ounce of criticism. She is also a bully with an ego bigger than her business will ever be.

Tanking your entire business over being unable to accept criticism and begging followers to falsely inflate reviews is a choice. I love that the internet has banded together to review bomb this business to the ground after the incident where Ella was harassed by Gemma after she called her out for getting people to write false reviews.

August 13, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely Disappointed in This Brand's Behavior

Honestly, I totally agree with all these reviews. The way this company and owner have behaved, being rude, unprofessional, and just downright bullying, it's honestly so disappointing. Supporting a brand that treats customers like that is just a no-go for me. Respect and kindness should come first, and it’s clear they lack both. Definitely not the kind of vibe I want to support.

August 13, 2025
Unprompted review
Rated 1 out of 5 stars

Really bad

Really bad, drop shipped makeup. Horrible and rude customer service. Would not recommended to anyone!!

August 12, 2025
Unprompted review
Rated 1 out of 5 stars

Imagine calling someone for their looks…

Imagine calling someone for their looks across social media and owning a makeup brand. That is just...brain scratchingly bad.

I have used kaima for a while, have a drawer full of their stuff that I ordered in bulk. Some stuff is good, some meh.

Liquid shadows dry down to nothing, flakes come off during the day. Mediocre brand with a disturbing view of what customer service is and what language is acceptable to use when addressing potential customers.

August 12, 2025
Unprompted review
Rated 1 out of 5 stars

Untrustworthy brand. Avoid at all costs!

1. Kaima's products are clearly droppshipped--look up the Chinese brand Charmacy, which has been around for much longer, and how they resemble each other.
2. I do not support companies that fish for fake reviews, as they did here on TrustPilot. Their glowing 5-star review here dated Aug 1 mentioning their quick restock and customer care response does not reflect the experiences of other real customers, so it's obviously fake.
3. I definitely do not support companies that a) treat their customers badly, b) fail to take accountability for their actions, and c) are potentially libelous. Kaima Cosmetics, sadly are all these.

August 1, 2025
Unprompted review
Rated 1 out of 5 stars

hateful.

I can't trust somebody who is so nasty and hateful and can't even be honest or own up to it.

August 9, 2025
Unprompted review
Rated 1 out of 5 stars

Horrible response from the owners “dad”…

Horrible response from the owners “dad” about how the owner Gemma decided to send hateful messages to someone for leaving a bad review. Ella deserves a public apology from the owner via video on social media. Ella at least deserves that!!!!

Without the apology I hope Gemma thinks of all these bad reviews when her company tanks..

August 8, 2025
Unprompted review

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