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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people expressed dissatisfaction with the company's staff and customer service, citing concerns regarding the owner's conduct, particularly on social media. Customers frequently mentioned issues related to the owner's interactions with individuals who provided criticism or negative feedback. Some people also felt that the products were of poor quality, with some suggesting they were white-labeled or drop-shipped goods from other brands, leading to disappointment with performance and color payoff. Conversely, a small portion of people were satisfied with the products, finding them to be of good quality, well-packaged, and effective.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers were impressed with the quality,... See more

Quality

Clients share ambiguous opinions on quality. While some consumers express satisfaction, praising products... See more

Customer service

Consumers find customer service to be negative, with many reviewers reporting terrible and unprofessional... See more

Social media

People report negative experiences with social media. Many reviewers express disappointment and frustration... See more

Based on these reviews

Rated 2 out of 5 stars

I bought products last year and had really forgotten about it but have now been prompted to write this review due to the brands recent actions. The two single eyeshadows I bought arrived. Ho... See more

Rated 1 out of 5 stars

Calling people “fatty” and telling them to “sort your scabby skin out” when they offer valid criticism and then thinking you won’t get caught because the influencer only had 1000 followers is abhorren... See more

Rated 1 out of 5 stars

Horrible response from the owners “dad” about how the owner Gemma decided to send hateful messages to someone for leaving a bad review. Ella deserves a public apology from the owner via video on so... See more

Rated 1 out of 5 stars

Regarding the “Witch hunt” Is it really a witch-hunt when the owner begged for positive reviews when she clearly did not deserve them? Then when being advised that it’s shady to do that she proceede... See more


Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics Industry
  4. Cosmetics Store

Written by the company

Highly pigmented eye-shadow for every occasion, from super sparkly duo-chrome's to chrome, metallic , multichrome and stunning fine glitter dust. We are an indie brand & all of our products are cruelty free, with many of our products also vegan.


Contact info

1.8

Poor

TrustScore 2 out of 5

237 reviews

5-star
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1-star

How this company uses Trustpilot

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Rated 1 out of 5 stars

Bully brand so unprofessional

She is an awful person who attacks people on their body looks because she can’t take any constructive criticism. She doesn’t handle the situation professionally like a brand would and starts saying the most unprofessional things when someone doesn’t go her way. For any evidences go check the subreddit r/BeautyGuruChatter or ella kinkley’s instagram stories. She even processed to deactivate her socials because she didn’t want to face the consequences after encouraging her interlocutor to share everything.

August 3, 2025
Unprompted review
Rated 1 out of 5 stars

Abbhorent behavior

Pretty products, but I was shocked to see how the owner treated one of their customers in an Instagram DM. Called them ”fatty” and mocked and bullied them for ”only” having a thousand followers - so incredibly unorofessional! All the while claiming to always strive for ”positivity”. I don’t care if you’re an indie brand, you should still treat people with respect and basic decency. I will NOT buy from this brand and I recommend that others refrain from doing so as well. Truly sickening behavior.

August 3, 2025
Unprompted review
Rated 1 out of 5 stars

I’m honestly ashamed I own anything from this brand…

I have had the unfortunate experience of ordering a shadow from this site, and while I was so hopeful at first with how pretty it was- it performed terribly. Fall out central with it.

I called it a loss and threw it into a drawer to be forgotten about. Never cared enough to write a review until today when this brand came back on my radar for their owners exceptionally unprofessional and inappropriate responses to a customer who voiced concerns over how the brand owner recruited their followers to leave positive reviews on here, whether or not they’ve actually tried their products, to boost their ratings.
1. This removes your integrity as a brand. Period. These positive reviews can no longer be trusted.
2. The audacity to respond to the individual raising concern with comments about their weight, skin conditions, etc instead of professional constructive criticism or feedback is astounding. Especially when part of the reason I tried this brand initially was because I vibed with their positivity on Instagram. I am disappointed, disgusted, and frankly even ashamed that I ever bought the one item I have from them.

I cannot and will not ever recommend this brand to anyone. The products may look cool, but there’s other brands out there doing the same thing-better- all while maintaining their integrity and treating their customers with kindness.

March 5, 2025
Unprompted review
Rated 1 out of 5 stars

Unprofessional, cruel, bad business owner

This business owner is one of the most unprofessional people I’ve ever seen. She thinks it’s acceptable to send DMs to people, calling them fat and criticizing their “scabby skin” because they had a constructive critique. She is a cruel woman, and that is not any way to speak to another human being. This was not personally said to me, but as a woman, the fact that she could say that to another woman is disgusting. She has thin skin if she chooses to go for attacking someone instead of taking in the criticism and learning from it: These screenshots will be shared everywhere, and until there is accountability, I don’t believe anyone should ever shop from her. If we reward cruel and unprofessional behavior, people will never grow. And quite frankly, she’s too grown to be behaving this way. A business owner, a mother, a woman, a fellow human on this earth, should know better than to speak to another person in such a way. Customer service is more than just responding to positive comments. Customer service is listening to all thoughts and opinions of your followers, and so she has failed at providing quality customer service.

August 2, 2025
Unprompted review
Rated 1 out of 5 stars

absolutely vile

vile business owner who 1) doesn't reply emails 2) begs for free fake reviews with a sob story clip 3) attacks and body shames when pointed out reviews here are fake. lots of small independent business owners don't fake cry about their bad behaviour online with actually good and affordable makeup.

August 3, 2025
Unprompted review
Rated 5 out of 5 stars

Kaima have been nothing but amazing for…

Kaima have been nothing but amazing for me. Skullz and Roses has great quality, super bright sparkles and respectable matte shades. I love the packaging too. Everything was very well wrapped and each sparkly shade protected. I am using this palette every time I want a bright burgundy/red/golden look!

June 30, 2025
Unprompted review
Rated 1 out of 5 stars

Asked for positive reviews to reverse 3.6 rating

Owner has solicited followers on Instagram to give positive feedback to reverse 3.6 rating. I find this unethical as it silences the voice of those that had poor experiences with the brand. This Owner then proceeded to insult the looks of a content creator when they called out the brand owner for this unethical behavior.

I’ve bought two palettes from the brand (among some other things that I have not tried yet). The Boujee Boudoir palette was meh. The mattes were okay. The best shimmer had chunky glitter in it that I didn’t care for (1st round of palettes, don’t know if it has changed). The newest frosted fairy pastel palette is wonderful. Both the mattes and shimmers are amazing. However, I will not be purchasing from a brand who just wants to silence their critics.

August 1, 2025
Unprompted review
Rated 1 out of 5 stars

Very rude customer service

Very, very rude customer service. Lies about their brand and laughs and makes fun of other people's appearances when they question the way the brand goes over reviews. Maybe try being a nice person instead of telling people to give you good reviews without them using your product. Maybe then you'll actually be able to create something that you can be proud of. Because it's not the product, but the person standing behind it. Look into the mirror and work on yourself.

August 3, 2025
Unprompted review
Rated 1 out of 5 stars

Very overpriced for what you get

Very overpriced for what you get. Eyeshadow packaging feels cheap and the eyeshadows themselves are extremely chunky with a lot of fallout. Had a much better experience using other indie brands.

August 2, 2025
Unprompted review
Rated 5 out of 5 stars

The most unique & stunning multichrome & glitters!

I haven’t had a stable income for a while, but I’ve always made sure to save up to purchase the products because they're truly so worth it!! Really unlike anything else out there. The recent pieces I got, including the first 2 eyeshadow palettes, are absolutely stunning and they reminded me exactly why I fell in love with makeup in the first place! All the shades are so incredibly beautiful and unique and feel so magical!!!! I was so happy when I got to play with them!! 🥹💖💖💖

April 29, 2025
Rated 5 out of 5 stars

Good products. Fast shipping

I have ordered from kaima cosmetics since the beggining. I have a lot of their products and I get compliments everytime I wear them.
I got discount codes and some freebes at some point.
The shipping was fast everytime.

I also gave them feedback at some point and got a handwritten note in my package telling me they are going to take note on what I said.

Absolutely lovely indie company. 🖤

August 2, 2024
Unprompted review
Rated 5 out of 5 stars

My favorites

Since I first saw Kaima’s products online I’ve been restless , my makeup collection is huge but I needed their stuff all these gorgeous glitters , eyeshadows , rainbow highlighter , unicorn flakes so I made my order and my parcel was delivered super fast from UK to Europe and inside I found my beautiful flakes and glitter loose e/s and they were as gorgeous as I’ve seen them online , and there was also a small gift inside which was such a sweet personal touch , the owner is such a warm person , this is a small family business where you feel welcome and loved Thank you Kaima 🫶🏻

August 2, 2025
Unprompted review

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