Outstanding service yet again as a returning customer to Sinclair Garages Swansea, Gorseinion Road. Sales Executive Terri Key could not have done enough in transition form my old Seat Ibiza FR Sport t... See more
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I was changing my PCP Seat and Terri Key was a great help going through questions and price options. She took time and patience to make sure I was happy before driving away. Great service.
Company replied
Everyone we dealt with was knowledgeable and nothing was too much trouble. Dan the salesman did not pressure us just helped us make up our mind. Great experience.
Company replied
Recent car purchase from Sinclair SEAT. Dealt mainly with one salesman who was polite, respectful and knowledgeable. Dealt with another who put me off the transaction! Fortunately the original salesma... See more
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Company details
About Sinclair Group - Sinclair Seat Swansea
Written by the company
𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.
We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
Contact info
Gorseinon Road, Penllergaer, SA4 9GW, Penllergaer, Wales, United Kingdom
- 01792 621668
4.7
Excellent
69 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 81% of negative reviews
Typically replies within 1 month
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Great service
I was changing my PCP Seat and Terri Key was a great help going through questions and price options. She took time and patience to make sure I was happy before driving away. Great service.
March 13, 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you for taking the time to share your positive experience with Terri and our team! We pride ourselves on providing exceptional service to our customers and we're thrilled to hear that Terri went above and beyond to make sure you were satisfied. We look forward to serving you again in the future!
Kind regards,
Sinclair Group.
5⭐+ Sales experience. 100% recommended. 👏🏻👏🏻
Outstanding service yet again as a returning customer to Sinclair Garages Swansea, Gorseinion Road. Sales Executive Terri Key could not have done enough in transition form my old Seat Ibiza FR Sport to a brand new model/car. Three days in and no regrets in the car or using the dealership yet again. Thank you very much. Keep the fantastic work.
March 30, 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you so much for your glowing review! We're thrilled to hear that you had another outstanding experience at Sinclair with our Sales Executive Terri Key. We always aim to provide top service and we love seeing our customers satisfied with their new cars. Thank you for continuing to choose us as your preferred dealership. We look forward to serving you again in the future. Keep driving and enjoy your new car!
Kind regards,
Sinclair Group.
Excellent staff
Everyone we dealt with was knowledgeable and nothing was too much trouble. Dan the salesman did not pressure us just helped us make up our mind. Great experience.
March 29, 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you for your kind words! It's our pleasure to provide knowledgeable and pressure-free assistance. We're so glad you had a great experience with us. We look forward to serving you again in the future.
Kind regards,
Sinclair Group.
Great Dealership,,
Hassle free sale,,good stock at competetive prices,,Great staff who go the extra mile to make buying your new car special,,travelled from glasgow ,scotland for my car and from start to finish the service was excellant,,cars as described,,
March 28, 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you so much for traveling all the way from Scotland to purchase one of our cars! We are thrilled to hear that your experience was hassle-free and that our staff went above and beyond to make it special. We strive to provide excellent service and top cars at competitive prices. Happy driving!
Kind regards,
Sinclair Group.
Purchased new Cupra
Purchased new Cupra , from start of initial interest to the pleasant reveal within their showroom was an overall pleasant experience.
March 5, 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you for choosing us for your Cupra purchase! We are thrilled that our showroom and our team provided you with a pleasant experience from start to finish. Enjoy your new ride!
Kind regards,
Sinclair Group.
Fantastic customer service dan and…
Fantastic customer service dan and Claire nothing was too much trouble for them.
February 28, 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you for your kind words! We're thrilled to hear that Dan and Claire went above and beyond to provide excellent customer service. Our team is dedicated to making sure our customers are taken care of in every way. We hope to see you again soon!
Kind regards,
Sinclair Group.
Great experience at the dealership and…
Great experience at the dealership and amazing deal on a new Ateca. Slight delay in delivery which could have been communicated better but once the car arrived great handover experience. Would recommend this company.
December 21, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Mr Jones,
Thank you for this 5-star review and for your feedback regarding your recent purchase here at Sinclair SEAT Swansea.
We're delighted to read that overall you enjoyed a great experience with our team and that they were able to provide you a fantastic deal on your new SEAT Ateca. That being said, while some delays are unfortunately outside of our control, we do recognise that clearer and more proactive communication is always possible. We appreciate you sharing this feedback and have taken this on board to ensure we work on improving this going forward.
Thank you again for sharing your experience and for your recommendation, we do appreciate your review and look forward to welcoming you back to Sinclair SEAT again in the future!
Kind regards,
Sinclair Group
Great experience throughout the process
Tom was a great salesman to work with he was very quick to answer any queries and was very friendly and welcoming, couldn’t have asked for a better experience.
December 21, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Raees,
Thank you for this 5-star review and your kind words regarding your recent purchase at Sinclair SEAT Swansea.
We're delighted to read how Tom in our Sales team provided you with a friendly, welcoming and helpful service which made for an enjoyable purchase experience overall. We'll be sure to pass on this feedback to Tom so he can be recognised for his great work.
We wish you many happy years and miles in your new SEAT car! Should Tom or the wider Sinclair SEAT team be able to assist with anything throughout your ownership, please do get in touch and we'll be happy to help.
Thank you again for sharing your experience, we do appreciate it!
Kind regards,
Sinclair Group
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Philip,
Thank you for this 5-star review regarding your recent experience at Sinclair SEAT Swansea.
We're delighted to read you enjoyed a great service with our team throughout your time with us.
Thank you for sharing your experience, we do appreciate it and look forward to welcoming you back to Sinclair SEAT Swansea again in the future!
Kind regards,
Sinclair Group
Sales process was a pleasant experience.
Martin was very knowledgeable regarding the different models and was very helpful and patient in answering my many questions relating to the complete sales process.
December 2, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello David,
Thank you for this 5-star score and kind words regarding your recent purchase at Sinclair SEAT Swansea.
We're pleased to read how Martin in our Sales team provided you with a knowledgeable, helpful and patient service to you as you explored the SEAT vehicle range and found your perfect car!
We wish you many happy years in your new SEAT. Should Martin or the wider team be able to assist with anything throughout your ownership, please get in touch and we will be happy to help.
Thank you for sharing your experience, we look forward to welcoming you back to Sinclair SEAT again in the future.
Kind regards,
Sinclair Group
Good service from Dan
Good service from Dan, dealt with everything quickly when needed. Very happy with our new car ☺️
November 24, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Niki,
Thank you for this 5-star review and feedback regarding your recent vehicle purchase here at Sinclair SEAT Swansea.
We're delighted to read that Dan in our Sales team provided you with an efficient and attentive customer service that made for an overall enjoyable experience. It's fantastic to see that you are extremely happy with your new SEAT!
We wish you many happy years in your new SEAT car and should Dan or the wider team be able to assist with anything throughout your ownership, please do get in touch and we'll be happy to help.
Thank you again for sharing your experience, we do appreciate it!
Kind regards,
Sinclair Group
Main dealer reassurance.
Very helpful sales people and the handover lady was brilliant. Unfortunately some of the defects we asked to be rectified were not carried out,leaving us waiting while the work was hurriedly carried out.shame as it spoilt the pleasure of collecting my daughters new car.
November 20, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Mark,
Thank you for your 4-star review and feedback regarding your recent visit to us in Sinclair SEAT Swansea.
We’re really pleased to read that our sales team were helpful throughout your car search, and that your handover experience started off so well. However, we are disappointed to read that some of the requested rectifications weren’t completed before you arrived to collect your daughter's new car. We understand how disappointing it must have been to experience delays on such an important day.
This isn’t the level of preparation or service we aim to deliver and we appreciate you bringing it to our attention. We will review what happened to ensure this doesn’t occur again.
Thank you again for your honest feedback. We wish your daughter many happy years and happy miles in her new SEAT car. Should our team be able to assist with anything throughout her car ownership, just let us know and we'll be delighted to help.
Kind regards,
Sinclair Group
Diagnostic testing
Took my car Arona in for diagnostic test as several warning slights intermittently on dashboard. They couldn’t diagnose any fault but I was charged over £300.
Problem persisted and an independent mechanic identified it as ABS sensor immediately, and replaced which has solved all the issues.
I fail to understand why a SEAT dealer could not think this through and offer to replace the sensor. They were unwilling to do anything unless the warnings were on when I went in to them - even though i took a photo to show them.
Emails to customer service were irritating as they failed to understand my issues with the experience.
I wouldn’t go back to them….. be careful if you use a manufacturer’s dealership.
September 18, 2025
Unprompted review
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Mrs Howells,
Thank you for sharing your experience with us. We are disappointed to read that you are dissatisfied with your recent visit to Sinclair SEAT Swansea.
Intermittent faults can sometimes be challenging to trace when they are not active at the time of inspection. That being said, we do apologise that your interactions with our service team did not leave you feeling understood or supported. That is certainly not the level of service we aim to provide.
We understand you’ve already spoken with Chris Parfitt, our Aftersales Manager at Sinclair SEAT Swansea. Should you like to discuss your experience with him in more detail, please call our dealership on 01792 222299 or email Chris directly at c.parfitt@sinclairgroup.co.uk.
Thank you again for your feedback,
Sinclair Group
swapping lease cars
Everyone has time for you and the service is outstanding. Martin- homely, good humoured but absolutely expert. Claire - really supportive and helpful.
November 5, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Alan,
Thank you for this 5-star score and such lovely comments regarding your recent purchase with us at Sinclair SEAT Swansea.
We're delighted to read that Martin and Claire delivered the highest standards of customer service, offering plenty of support, knowledge and humour throughout, and making your experience outstanding overall!
Thank you for taking the time to share your review, we really do appreciate it. We wish you all the best with your new SEAT car, and should Martin, Claire or the wider team be able to assist with anything throughout your ownership, please do not hesitate to reach out.
We look forward to welcoming you back to our Sinclair SEAT showroom again in the future!
Kind regards,
Sinclair Group
Very honest and helpful to deal with
Very honest and helpful to deal with. Car ready on time. Hand over swift. Vehicle offered at extremely good price.
Staff excellent to deal with. Hassle free purchase.
October 3, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Peter,
Thank you for this 5-star review and wonderful comments regarding your purchase here at Sinclair SEAT in Swansea.
We're so pleased to read that you found our team to be excellent, honest and helpful throughout your car search, and that you were pleased with the deal presented to you in upgrading to a new SEAT car. It's also fantastic to see you found the entire purchase process to be hassle-free and enjoyable.
We do appreciate you sharing your experience and look forward to welcoming you back to our Swansea showroom in the future! We hope you enjoy many miles and happy years in your new SEAT car.
Kind regards,
Sinclair Group
The salesperson was very helpful and…
The salesperson was very helpful and polite and the receptionist was also high quality
September 20, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Martin,
Thank you for your 5-star score and review following your recent purchase at Sinclair SEAT Swansea.
We're delighted to read that you found our Sales and Receptionist teams to offer a high quality customer service which was both helpful and polite throughout your purchase with us.
Thank you once again for sharing your experience, we do appreciate it and will be pleased to welcome you back to Sinclair SEAT Swansea again in the future! We wish you many happy years in your new SEAT car.
Kind regards,
Sinclair Group
good service
good service from friendly staff who know the vehicles and can pass on operating instructions in an understandable way
September 17, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello WJB
Thank you for your 5-star score and comments regarding your recent visit to Sinclair SEAT Swansea.
We're so pleased to read that our team provided a friendly and informative service to you, and that they were able to clearly explain how to operate your SEAT's functions so you can get the best out of your vehicle's features and technology.
Should you like further assistance from our team throughout your SEAT ownership, please do get in touch and the team will be delighted to help. We wish you many happy years in your SEAT car and look forward to inviting you back to Sinclair SEAT again in the future.
Kind regards,
Sinclair Group
Excellent service from start to hand…
Excellent service from start to hand over of vehicle. Kept informed, professional and respectful. Overall very very good.
August 22, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Simon,
Thank you for your 5-star review and wonderful comments regarding your recent purchase at Sinclair SEAT Swansea.
We're so pleased to read that you enjoyed an excellent customer service from our team which was informative, professional and respectful.
We wish you many happy years of motoring in your new SEAT car and look forward to welcoming you back to our dealership again in the future.
Kind regards,
Sinclair Group
Good staff, but let down by poor final presentation
I found Sinclair Group on Autotrader while looking for my next car, which was listed at their SEAT Swansea branch. I contacted them to check availability before making the two-and-a-half-hour trip, and Jacob got back to me almost instantly. He suggested placing a refundable deposit to hold the car, which I did.
When I visited, Jacob was friendly, not pushy, and had me on a test drive within minutes. He explained everything clearly and told me there was no rush to decide. He also gave me a part-exchange value for my old car, which I agreed to. At the same time, I did mention that if I managed to sell my car privately, I would go down that route instead, but if not, I would part exchange it. A few days later I confirmed I wanted the new car and, as my old one hadn’t sold, I told Jacob I would part exchange.
Not long after that, I did manage to sell my car privately. That’s when I discovered Sinclair had placed a stock marker on it in the HPI records. A stock marker is something dealers add when a car is due to come into them, but in this case the car was still mine, they didn’t own it. To put a marker on a car that wasn’t their property, and to do it without telling me, really surprised me. The problem is that if anyone runs an HPI check on the car, it shows as being marked by the garage. To a potential buyer, that can look like the car has outstanding finance or that it still belongs to the dealer, which can easily put them off or stop the sale completely. In my case, the company buying my car wouldn’t collect it until the marker was removed. While I now understand why the marker was added, it hadn’t been explained to me at all, and it caused unnecessary stress and delays at a crucial time. Jacob did arrange for the marker to be removed as soon as I raised it, but I was told it could take up to three days to clear, which unfortunately clashed with my planned collection date for the new car.
Around this time, Jacob moved to another branch and Tom took over the sale. I didn’t meet Tom in person, but most of our communication was done over email. He was polite and helpful when he did reply, but getting hold of someone could sometimes be a little challenging. What added to the stress was sending large amounts of money by bank transfer, then not receiving any acknowledgement for 24 hours or more which I had to ask for. For all I knew, I could have been sending money to anyone, and I just wanted that peace of mind that the payment had been received. An automatic receipt system or even a quick confirmation email would make a huge difference.
By collection day, all the funds had cleared, and we travelled to Swansea again. The branch was very busy, and we were asked to wait while Tom dealt with two separate customers, which was a little disappointing after a two-and-a-half-hour drive. Perhaps when staffing is short, an appointment system should be introduced so that collection customers aren’t left sitting for 35 minutes while other potential sales are prioritised. Eventually, we were handled by another member of staff, who was friendly, but a mistake with the wrong logbook nearly meant the wrong car being transferred to me. Luckily, I spotted it before anything was finalised.
What did let me down most was the state of the car on handover. Despite being told it had been valeted, the inside simply wasn’t clean. The outside of the car looked fine apart from the alloys, which still had dirt on them. Inside, there were mud splashes on the inside of the driver’s door frame, bits of fluff on the back seat, some stones in the footwell from shoes, and dust on the dashboard. A job at the local hand car wash would honestly have been better. For a car I’d just paid a large sum of money for, the whole build-up, me working hard to save and pay for it, and the garage working to make the sale, deserved a better finish.
The final presentation was disappointing, and with no staff member even accompanying me outside as the keys were simply handed over, it left me feeling like they didn’t really care once the money was paid.
In the end, I am happy with the car itself, but the whole process could have been much smoother. What really let me down was the lack of customer care at the very end. The staff I dealt with were good, especially given how short-staffed the branch seemed, but more attention needs to be given to the final product detail.
If a handover staff member had taken the time to come outside with me and checked over the car with me, they would have seen the mess inside straight away and perhaps thought it just needed a quick wipe down and a hoover. Instead, it looks like I will be doing that myself.
I did try to mention my experience to a member of staff, but the response I received was that it was because they are not allowed holidays in September and everyone was off, which didn’t really help from a customer point of view.
August 21, 2025
Unprompted review
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Dave,
Thank you for this detailed review regarding your recent purchase at Sinclair SEAT Swansea. We truly do value this feedback in understanding where we get things right, but most importantly, where there is also opportunity to improve.
We’re pleased to read how your initial experience with Jacob was positive, but are disappointed to learn more about the challenges you faced during the process afterwards, particularly around the stock marker, communication delays and the condition of your new car at handover. We want you to know your experience is not representative of the high standards we normally uphold and we will be using your feedback in our training to make sure other customers do not encounter the same challenges.
Despite the issues you faced, we are glad that you are happy with the car itself.
Thank you again for highlighting both the positives and the areas where we need to do better. If you would like to discuss your experience further, please do not hesitate to contact our General Sales Manager, Gemma Gillett on 01792 222299.
Kind regards,
Sinclair Group
No fuss just a professional experience.
August 2, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello MDAR,
Thank you for your 5-star review and comments regarding your recent visit to Sinclair SEAT in Swansea.
We're delighted to read how you found the dealership team to provide a smooth and professional service to you throughout your car search.
Many thanks for taking the time to leave your review, we do appreciate it and look forward to welcoming you back to Sinclair SEAT Swansea again soon!
Kind regards,
Sinclair Group
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