As with all my previous experience with the Sinclair Group, totally transparent and accommodating throughout. My recent purchase was the first time I have bought from Sinclair Seat Swansea, but it... See more
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Recent car purchase from Sinclair SEAT. Dealt mainly with one salesman who was polite, respectful and knowledgeable. Dealt with another who put me off the transaction! Fortunately the original salesma... See more
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Outstanding service yet again as a returning customer to Sinclair Garages Swansea, Gorseinion Road. Sales Executive Terri Key could not have done enough in transition form my old Seat Ibiza FR Sport t... See more
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I've Recently purchased my vehicle from a very helpful salesperson, She was very knowledgeable in all aspects of makes, models and what offers where available.
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Company details
About Sinclair Group - Sinclair Seat Swansea
Written by the company
𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.
We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
Contact info
Gorseinon Road, Penllergaer, SA4 9GW, Penllergaer, Wales, United Kingdom
- 01792 621668
4.7
Excellent
73 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 month
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good service
good service from friendly staff who know the vehicles and can pass on operating instructions in an understandable way
September 17, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello WJB
Thank you for your 5-star score and comments regarding your recent visit to Sinclair SEAT Swansea.
We're so pleased to read that our team provided a friendly and informative service to you, and that they were able to clearly explain how to operate your SEAT's functions so you can get the best out of your vehicle's features and technology.
Should you like further assistance from our team throughout your SEAT ownership, please do get in touch and the team will be delighted to help. We wish you many happy years in your SEAT car and look forward to inviting you back to Sinclair SEAT again in the future.
Kind regards,
Sinclair Group
Excellent service from start to hand…
Excellent service from start to hand over of vehicle. Kept informed, professional and respectful. Overall very very good.
August 22, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Simon,
Thank you for your 5-star review and wonderful comments regarding your recent purchase at Sinclair SEAT Swansea.
We're so pleased to read that you enjoyed an excellent customer service from our team which was informative, professional and respectful.
We wish you many happy years of motoring in your new SEAT car and look forward to welcoming you back to our dealership again in the future.
Kind regards,
Sinclair Group
Good staff, but let down by poor final presentation
I found Sinclair Group on Autotrader while looking for my next car, which was listed at their SEAT Swansea branch. I contacted them to check availability before making the two-and-a-half-hour trip, and Jacob got back to me almost instantly. He suggested placing a refundable deposit to hold the car, which I did.
When I visited, Jacob was friendly, not pushy, and had me on a test drive within minutes. He explained everything clearly and told me there was no rush to decide. He also gave me a part-exchange value for my old car, which I agreed to. At the same time, I did mention that if I managed to sell my car privately, I would go down that route instead, but if not, I would part exchange it. A few days later I confirmed I wanted the new car and, as my old one hadn’t sold, I told Jacob I would part exchange.
Not long after that, I did manage to sell my car privately. That’s when I discovered Sinclair had placed a stock marker on it in the HPI records. A stock marker is something dealers add when a car is due to come into them, but in this case the car was still mine, they didn’t own it. To put a marker on a car that wasn’t their property, and to do it without telling me, really surprised me. The problem is that if anyone runs an HPI check on the car, it shows as being marked by the garage. To a potential buyer, that can look like the car has outstanding finance or that it still belongs to the dealer, which can easily put them off or stop the sale completely. In my case, the company buying my car wouldn’t collect it until the marker was removed. While I now understand why the marker was added, it hadn’t been explained to me at all, and it caused unnecessary stress and delays at a crucial time. Jacob did arrange for the marker to be removed as soon as I raised it, but I was told it could take up to three days to clear, which unfortunately clashed with my planned collection date for the new car.
Around this time, Jacob moved to another branch and Tom took over the sale. I didn’t meet Tom in person, but most of our communication was done over email. He was polite and helpful when he did reply, but getting hold of someone could sometimes be a little challenging. What added to the stress was sending large amounts of money by bank transfer, then not receiving any acknowledgement for 24 hours or more which I had to ask for. For all I knew, I could have been sending money to anyone, and I just wanted that peace of mind that the payment had been received. An automatic receipt system or even a quick confirmation email would make a huge difference.
By collection day, all the funds had cleared, and we travelled to Swansea again. The branch was very busy, and we were asked to wait while Tom dealt with two separate customers, which was a little disappointing after a two-and-a-half-hour drive. Perhaps when staffing is short, an appointment system should be introduced so that collection customers aren’t left sitting for 35 minutes while other potential sales are prioritised. Eventually, we were handled by another member of staff, who was friendly, but a mistake with the wrong logbook nearly meant the wrong car being transferred to me. Luckily, I spotted it before anything was finalised.
What did let me down most was the state of the car on handover. Despite being told it had been valeted, the inside simply wasn’t clean. The outside of the car looked fine apart from the alloys, which still had dirt on them. Inside, there were mud splashes on the inside of the driver’s door frame, bits of fluff on the back seat, some stones in the footwell from shoes, and dust on the dashboard. A job at the local hand car wash would honestly have been better. For a car I’d just paid a large sum of money for, the whole build-up, me working hard to save and pay for it, and the garage working to make the sale, deserved a better finish.
The final presentation was disappointing, and with no staff member even accompanying me outside as the keys were simply handed over, it left me feeling like they didn’t really care once the money was paid.
In the end, I am happy with the car itself, but the whole process could have been much smoother. What really let me down was the lack of customer care at the very end. The staff I dealt with were good, especially given how short-staffed the branch seemed, but more attention needs to be given to the final product detail.
If a handover staff member had taken the time to come outside with me and checked over the car with me, they would have seen the mess inside straight away and perhaps thought it just needed a quick wipe down and a hoover. Instead, it looks like I will be doing that myself.
I did try to mention my experience to a member of staff, but the response I received was that it was because they are not allowed holidays in September and everyone was off, which didn’t really help from a customer point of view.
August 21, 2025
Unprompted review
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Dave,
Thank you for this detailed review regarding your recent purchase at Sinclair SEAT Swansea. We truly do value this feedback in understanding where we get things right, but most importantly, where there is also opportunity to improve.
We’re pleased to read how your initial experience with Jacob was positive, but are disappointed to learn more about the challenges you faced during the process afterwards, particularly around the stock marker, communication delays and the condition of your new car at handover. We want you to know your experience is not representative of the high standards we normally uphold and we will be using your feedback in our training to make sure other customers do not encounter the same challenges.
Despite the issues you faced, we are glad that you are happy with the car itself.
Thank you again for highlighting both the positives and the areas where we need to do better. If you would like to discuss your experience further, please do not hesitate to contact our General Sales Manager, Gemma Gillett on 01792 222299.
Kind regards,
Sinclair Group
No fuss just a professional experience.
August 2, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello MDAR,
Thank you for your 5-star review and comments regarding your recent visit to Sinclair SEAT in Swansea.
We're delighted to read how you found the dealership team to provide a smooth and professional service to you throughout your car search.
Many thanks for taking the time to leave your review, we do appreciate it and look forward to welcoming you back to Sinclair SEAT Swansea again soon!
Kind regards,
Sinclair Group
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Rhiannon,
Thank you for your 5-star score and comments regarding your recent visit to Sinclair SEAT in Swansea.
We're so pleased to see how Martin provided a personal and caring service to you throughout your car search which made for a great impression overall.
We wish you many happy years in your new SEAT car and look forward to welcoming you back to our dealership again in the future!
Kind regards,
Sinclair Group
Fantastic sales process
Fantastic sales process. Thank you Harry. Everything made simple and always quick to respond.
June 4, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Dan,
Thank you for your 5-star review and wonderful comments following your recent order at Sinclair SEAT Swansea!
We're delighted to read how you found the sales process to be a fantastic one, and that Harry made sure everything simple and stress-free throughout. Quick, clear communication is something we always aim for and we're glad to hear it made a difference.
We wish you many happy miles in your new SEAT car and look forward to welcoming you back to our dealership again in the future.
Kind regards,
Sinclair Group
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Arthur,
Thank you for your 5-star review and wonderful comments regarding your recent order at Sinclair SEAT in Swansea!
We're so pleased to read that the purchasing process was easy and that our team was able to support you throughout. Excellent customer service is what we strive for so it's great to know our team at Sinclair SEAT delivered.
We wish you many happy miles in your new SEAT car and look forward to welcoming you back to Sinclair SEAT Swansea again in the future.
Kind regards,
Sinclair Group
Easy purchase, friendly staff!
Tom really made the whole process easy and is a credit to Sinclairs! Quick process, no hassle and fair and clear across the board!
June 2, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Kieran,
Thank you for your 5-star review regarding your recent order here at Sinclair SEAT Swansea.
We're so pleased to read that your purchasing experience was smooth and straightforward. Tom will be thrilled to know he made such a positive impression too. He truly is a credit to the team and we'll be sure to pass on your feedback so he can be recognised for the great customer service he delivered throughout your order.
We appreciate your kind words and wish you many happy miles in your new SEAT car. If Tom or the wider team can assist with anything throughout your ownership, please do keep in touch and we'll be delighted to help.
Kind regards,
Sinclair Group
Thank You
Thank You, Harry
We had the pleasure of working with Harry, who was incredibly helpful from the very beginning. He provided all the information we needed promptly and clearly, which made the process easy and stress-free.
We travelled 150 miles to purchase the car and arranged a part exchange over the phone beforehand. When we arrived, everything was ready for us – the car was fully prepared and waiting, exactly as promised.
The whole experience was smooth and hassle-free. Thank you, Harry, for your excellent service, professionalism, and positive attitude. It truly made all the difference.
May 16, 2025
Unprompted review
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Sandeep,
Thank you so much for your 5-star review and great feedback regarding your recent purchase here at Sinclair SEAT.
We're thrilled to hear that Harry provided such excellent service and made the entire process smooth and stress-free for you. Travelling 150 miles is no mean feat, and we're glad everything was ready and as promised when you arrived. We'll be sure to pass on your lovely feedback to Harry who will be delighted to know he made such a positive difference.
We hope you enjoy your new SEAT car and thank you again for choosing Sinclair SEAT Swansea!
Kind regards,
Sinclair Group
Brilliant garage with amazing customer…
Brilliant garage with amazing customer service. Love my new car and very happy with my experience at sinclair.
May 16, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Roman,
Thank you for your 5-star review and wonderful feedback regarding your recent purchase at Sinclair SEAT in Swansea!
We're delighted to hear you enjoyed such a positive customer experience with our team, and of course that you're loving your new SEAT car.
If there is anything our team can assist with throughout your SEAT ownership then please do keep in touch and we'll be happy to help. We hope you enjoy every mile in your new SEAT and that we look forward to welcoming you back to our dealership again in the future!
Kind regards,
Sinclair Group
A great deal and spot on service throughout
From the initial phone enquiry to driving away, Martin Jones was professional and courteous throughout. Not only was there an incredible discount on a brand new car, but they also registered my cherished plate ready for handover.
May 3, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Kevin,
Thank you for your 5-star score and wonderful review following your recent order at Sinclair SEAT Swansea.
We're delighted to read that Martin Jones provided you with a professional and courteous experience from start to finish, and that you were particularly pleased with both the competitive deal presented for your new SEAT order and the smooth handling of your personal registration being added to your car ahead of handover.
We hope you enjoy every moment in your new SEAT and look forward to welcoming you back to our Swansea dealership again in the future!
Kind regards,
Sinclair Group
Excellent experience
I had an excellent experience with my car purchase. Everything was clearly explained and broken down for me. The service was fantastic from start to finish, and Harry was especially friendly, making the whole process smooth and enjoyable. Highly recommend!
April 18, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Matthew,
Thank you for your 5-star review and feedback regarding your recent visit to Sinclair SEAT Swansea.
We're thrilled to hear everything was clearly explained and that Harry made the process smooth and enjoyable for you. We truly appreciate your recommendation and hope you enjoy every mile in your new SEAT! If there is anything Harry or the wider team can assist with throughout your ownership, please do not hesitate to get in touch.
Kind regards,
Sinclair Group
Outstanding service from seat and…
Outstanding service from seat and specially Martin. No fuss, no pressure and nothing was a hassle. Martin found us the perfect car within our budget and was amazing throughout the purchase. Recommend Martin and also seat as a company
February 22, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Brett,
Thank you for your 5-star review and feedback regarding your recent purchase with Sinclair SEAT here in Swansea!
We're so pleased to read that Martin made your experience a straightforward and enjoyable one, helping you find the perfect car within your budget and without any pressure or hassle.
Thank you for recommending both Martin and Sinclair SEAT Swansea, we really do appreciate it and will be delighted to welcome you back to our dealership again in the future.
We hope you enjoy every moment in your new SEAT car!
Kind regards,
Sinclair Group
Spot on
Excellent service from Jacob at Sinclair Swansea.Fuss free collection of my new car with just the right amount of info provided.Didnt overload us with technical info,but continues to be available for further help as I settle in to driving the new car.
April 9, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Gareth,
Thank you for your 5-star review following your recent purchase at Sinclair SEAT Swansea.
We're delighted to read that you found Jacob to provide an excellent and helpful service to you throughout your car search, and that Jacob was able to make your car collection experience a smooth and stress-free one. It's also great to know he provided just the right balance of information and ongoing support as you get to know your new SEAT.
Enjoy every mile in your new car and don’t hesitate to reach out if there’s anything else we can assist with.
Kind regards,
Sinclair Group
New car day
We turned up to view one of Sinclair’s cheaper cars . We were greeted by Terri , I road tested the car and nothing was too much trouble with Terri ‘s assistance. We went back three days later to pick up . The car was beautifully prepared and everything was . Present and correct for a quick turnaround. Terri had even put enough fuel in for my trip home . Based on my own experience, I would definitely recommend this garage and the assistance from Terri .
April 4, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you so much for your 5-star review regarding your recent visit to Sinclair SEAT Swansea!
We're so pleased to read that Terri made your visit a smooth and enjoyable one, and that the car was beautifully prepared to your satisfaction. It's also great to know that the little touches made by Terri, such as topping up the fuel for your journey home, made all the difference to your overall purchase experience.
We really appreciate your recommendation and hope you enjoy every mile in your new SEAT! Should you require any assistance throughout your ownership, please do keep in touch with Terri and the wider team who will be delighted to assist.
Kind regards,
Sinclair Group
Very Professional
Harry was very polite informative and went out of his way to accommodate us .The price of the vehicle was about correct but the Sales and pre prep for the vehicle made the purchase exceptionally good value for money
April 4, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Rowan,
Thank you for your 5-star review following your recent visit to Sinclair SEAT Swansea.
We're thrilled to hear that Harry made your experience a positive one thanks to him providing an informative and polite service. It's also wonderful to read how our sales process and preparation of your new SEAT added exceptional value to your overall purchase experience.
We hope you enjoy every mile in your new SEAT! Should you need any assistance throughout the ownership of your car, please don’t hesitate to reach out to Harry and the wider team.
Kind regards,
Sinclair Group
Purchase of Seat Ateca…
Excellent customer care from initial enquiry to purchase of new car.
Part exchange and purchase price of new car very competitive, no pressure selling,and Tom provided a first class service from start to finish.Would highly recommended Swansea Seat!
March 29, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Graham,
Thank you for your 5-star review regarding your recent purchase with Sinclair SEAT Swansea.
We're so glad to read how you enjoyed an excellent experience from start to finish. It's great to know that the part exchange and pricing were competitive, and that you felt no pressure throughout the process - just the way it should be! We'll be sure to pass your feedback on to Tom who we know will be delighted to hear your kind words regarding the first-class service he delivered to you.
Thank you for your recommendation which is truly appreciated. We hope you enjoy every mile in your new SEAT and look forward to welcoming you back to Sinclair SEAT Swansea again in the future!
Kind regards,
Sinclair Group
Good knowledge and willing to work with you.
Salesman was decent and said he would try rectify a few points that I had mentioned. Process of the finance was fine and was told I would hear back with 24hrs for acceptance. However 3 days had passed and I hadn't heard anything until an email came through from them asking if I wanted to purchase any extras. I assumed this meant I was accepted but I did not receive an email or even have a phone call in regards to it.. once I emailed back asking if it meant I was accepted then I got a call within a few minutes of salesman telling me.it was accepted. Not a major flaw but something they could work on.
March 11, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello David,
Thank you for your 4-star review and feedback regarding your recent order with Sinclair SEAT.
We understand clear and timely updates are important to our customers, especially around communicating the approval status of finance applications. We apologise for the delays in contacting you regarding this and will of course use your feedback to explore where we can improve our processes.
If there’s anything else we can assist you with, please don’t hesitate to reach out. Otherwise wish you many years of happy motoring in your new SEAT car and look forward to welcoming you back to our dealership again in the future.
Kind regards,
Sinclair Group
Excellent
Excellent. Easy to deal with and I think that I got a very good deal. Follow up call checking if all OK as well.
March 10, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Mr James
Thank you for your 5-star review and positive feedback regarding your recent order with Sinclair SEAT in Swansea.
We're delighted to read how you have found the process of ordering your new car to be an excellent and easy one.
We wish you all the best in your new SEAT car! If there is anything the team can do to assist you throughout your ownership, please do let us know and we'd be happy to help.
Kind regards,
Sinclair Group
Great service in Sales
Great service in Sales - did a good deal and they delivered everything as agreed.
March 7, 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Kevin,
Thank you for your 5-star review and positive feedback regarding your recent order with Sinclair SEAT in Swansea.
We're so pleased to read that you enjoyed a great service where the team provided you with a strong deal and delivered your new SEAT as expected.
Thank you for sharing your experience, and we look forward to welcoming you back to our showroom again in the future.
Kind regards,
Sinclair Group
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